
There's an old quote by author and sales strategist Tom Hopkins that says, "You are your greatest asset. Put your time, effort, and money into training, grooming, and encouraging your greatest asset." Simply put, invest in yourself. So many of us are busy constantly investing and pouring into our spouses, our kids, and our jobs that we forget all about ourselves. You probably read that and thought to yourself that you are obligated to invest in the kids, the job, and the spouse. You're right. But that should be at the expense of yourself and certainly not before you invest in yourself. Investing in yourself will help you best serve others.
32 Powerful Ways to Invest In Yourself
Sure, it may take some practice and change of mindset, but the good news is that you can start small and start right now. Here are more than 30 ways you can begin investing in yourself today:
1.Exercise Regularly

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Exercising regularly is a sure way to create not only a healthy body but also a healthy mind. Beginning an exercise routine can seem daunting at first but try not to get intimidated. There are so many different ways to exercise. You can walk, jog, lift weights, do yoga, Pilates, or even jump rope. Start slow and gradually build up. Be creative and have fun!
2.Therapy

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While exercising can certainly help you concentrate and feel mentally sharp, there will inevitably be times in all of our lives that we need to talk to a professional. Therapy is one of those things that I think everyone should try at least once in their lives. The benefits are numerous.
3.Create a Side Hustle

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The great Warren Buffet (whose net worth is more than $86 billion) once said that you should never depend on a single income. In other words, multiple streams of income are the move! I know people who have a second (and sometimes third) stream of income doing everything from tutoring, to writing, to event planning, to interior decorating. If you're not sure where to start, take some time to think about what you're passionate about and start there.
4.Find a Mentor

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So, you've identified your passion. Now what? If you're at a loss as to what the next step should be, it might be beneficial to find a mentor who is an expert in that area. You'd be surprised who would be willing to share their knowledge and experiences. For some, you might have to pay for their services because mentoring could very well be their side hustle.
5.Learn a New Language

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As the world becomes more and more diverse, learning a new language has never been more necessary. The great news is that you can learn a new language right from the comfort of your home and what better time than now to start since we're all spending more time than usual in the house? Resources like Rosetta Stone and Babbel offer online language courses for as low as $6 a month.
6.Travel

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When most people hear the word travel, they immediately think it requires traveling out of the country. However, with COVID-19 still running rampant and so many people out of work as a result, that may not be feasible for everyone right now. Lucky for you, travel does not have to be expensive. You can start small by taking a road trip or even exploring your own city. Travel is more about new experiences than the destination. If you want to travel out of the country, start a travel fund so you can save up and show off that second language you learned!
7.Pay Off Debt

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This is one of the most freeing experiences ever. Being in a ton of debt can cause stress, depression, and anxiety. A popular way to pay off debt is with the debt snowball method which means you pay off your debts in order from smallest to largest. You pay more than the minimum amount due on the smallest debt and pay the minimum amount due on all other debt. Once you have paid off the smallest debt, you move on to the next smallest. Author Dave Ramsey explains more about how the debt snowball works here. Minimizing debt and being debt-free reduces stress, improves your credit score, and gives you financial security.
8.Create a Budget

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The word budget probably makes you want to roll your eyes, or it may even trigger a bit of anxiety. It shouldn't. Think of a budget as simply a plan for what you're going to do with your money. That's it. Creating a budget can help you save money, meet your financial goals, and stop wasting money. Once you stop spending $150 a month on coffee, you'll thank yourself.
9.Start a Savings Account

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Already have one? Perfect! Now start putting money in that thing! Seriously, pick an amount and commit to adding that to your savings each time you get paid. You can start small if you have to and gradually increase. Trust me, it will add up.
10.Buy a Plant

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Plants are not only aesthetically pleasing and sure to make any space look better but they are good for you too. Plants can remove air pollutants as well as help give your immune system a little boost. With flu season right around the corner and COVID-19 still looming, we could all use an immune system boost. If you're worried about not having a green thumb, check out our article to learn more about houseplants that are easy to care for and don't require a green thumb here.
11.Practice Meditation

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With everything going on in the world today, it's easy for any one of us to become stressed. This is where meditation comes in. It just requires a little practice and can be done virtually anywhere. According to Headspace, meditation is not about turning off your thoughts or feelings but learning to observe them. Consistency, not perfection, is key when learning to meditate. The more you practice, the better you will become at it.
12.Schedule a Doctor's Appointment

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At least once a year, you should be going to your doctor and getting a check-up. This will help your doctor determine the general status of your health. A yearly physical is also a good time to ask questions or discuss any changes that you may have noticed in your body.
13.Perform a Breast Self-Exam

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It's quick and painless, so no excuses ladies! Early detection is key. It's so important that you do a self-exam on your breast regularly so that you will get to know what is normal for you. That way you are immediately alerted when something is abnormal.
14.Practice Gratitude

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The benefits of practicing gratitude are endless. I'll keep it short and sweet though, it just feels good. Let me give you an example. A few weeks ago, I had to get some car repairs. When the service technician called me with the total, he told me it was $3,800 to fix my car. I immediately got upset. Of course, that was not a good feeling. But then I took a moment and thought about how a few years ago I would not have had the money to fix my car. Then I thought about how I currently had the money sitting in my savings account to get my car fixed, and I immediately switched to a spirit of gratitude. I instantly felt better and grateful.
15.Learn a New Recipe

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Adding just one new recipe to your arsenal every few months will improve your cooking skills, offer you more variety, and even save you money. Cooking also allows you to create healthy meals at home and you can feel satisfied that you know exactly what you are putting into your body. So whether you invest in a cookbook or scour the web, make an effort to learn a new recipe at least every couple of months.
16.Get More Sleep

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Not getting enough sleep not only makes you cranky the next morning but it can also be detrimental to your concentration and even your health. Likewise, getting more sleep makes you feel sharper and boosts your immune system. Try going to bed just an hour earlier and feel the difference.
17.Stop Procrastinating

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Procrastination is something that we're all guilty of doing a time or two (or five) in our lives. It can seem easier to put off the things we need to do until later, but it's actually easier to just dig in and get them done. You'll feel less stressed and more accomplished after you do. Lifehack shares 11 steps you can take to stop procrastinating:
- Break your work into little steps.
- Change your environment.
- Create a detailed timeline with specific deadlines.
- Eliminate your procrastination pit stops.
- Hang out with people who inspire you to take action.
- Get a buddy.
- Tell others about your goals.
- Seek out someone who has already achieved the outcome.
- Re-clarify your goals.
- Stop overcomplicating things.
- Get a grip and just do it.
18.Get a Massage

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Massages used to be considered a luxury, but over the years they have become a treatment modality for stress and pain reduction. You can get a massage anywhere from the airport to the spa at many different price points. Don't wait until a special occasion. Get one now!
19.Create a Skincare Routine

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Like most things in life, it is easier to prevent damage to your skin than to try to fix the damage that has already occurred. This is why it is so important to create a skincare routine and stick with it. Simple things like washing your face at night, wearing sunscreen, and keeping your face moisturized are key to great skin. If you need help developing a skincare routine talk to a dermatologist or esthetician.
20.Get Life Insurance

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I know that we don't like to think about our mortality but it is so important. Even a small policy can help protect your family and bring your loved ones peace of mind. If the thought of it all has you confused, Fidelity has a great summary here that will help clarify things for you.
21.Create a Morning Routine

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A strong morning routine sets the tone for your day and can help you have a more productive day. A strong routine is going to look different for each of us. It's about what works for you and that's the beauty of it. It's your routine. The routine that helps you be your best self. If you know that scrolling through social media as soon as you open your eyes in the morning makes you feel bad, then cut it out. Instead, try replacing social media scrolling with something that makes you feel good like journaling, setting intentions, or working out.
22.Take a Class

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There are classes available for anything you can think of whether it's boxing, makeup, painting, or writing. You name it, there is probably a class for it. Taking a class is a fun way to discover new passions and enrich existing ones.
23.Declutter

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I don't know about you, but having a lot of clutter in my house causes me to feel overwhelmed, which is why every few months I make sure to declutter. I don't have a set schedule. I just do it as I feel the need arises. I go through my closets, my drawers, or my kitchen and either get rid of things or organize them. Afterward, I feel like I've decluttered my mind a bit and can breathe better.
24.Invest Your Money

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Investing your money is very much an investment in yourself. Financial expert, Chanel Scott's advice to younger generations is to start investing early. If you don't consider yourself to be a part of the younger generation, don't worry. It's never too late to start investing. Do your research, find the way that works best for you, and get started.
25.Write In a Journal

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People journal for different reasons, but I think that everyone who does it would agree that it does wonders for their mental health. Journaling is a healthy way to get all the thoughts out of your head and onto paper, subsequently helping with self-expression, anxiety, and even promoting self-reflection.
26.Network

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I guarantee that some of the world's most successful people got that way in part by networking. Networking is a powerful tool with endless benefits. It opens the doors for new opportunities and can put your name in rooms you haven't even stepped foot in yet. Thanks to COVID-19, you may not be able to do a lot of in-person networking but thankfully virtual events and social media sites like LinkedIn provide opportunities for you to connect with like-minded people.
27.Forgive

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Let me preface this one by saying that forgiveness does not mean that you forget nor does it mean that you keep toxic people around you. Forgiveness simply means that you release the energy of anger and resentment and instead usher in the energy of forgiveness, acceptance, and letting go. Forgiveness is for you, not other people, so whether they are deserving of forgiveness doesn't matter. Do it for yourself.
28.Drink More Water

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How much water you should drink a day is debatable and largely depends on who you ask, but one thing that is not up for debate is that water is undoubtedly good for you. Water promotes skin health, regulates body temperature, and flushes waste from the body just to name a few of the benefits. Start small by drinking at least a glass a day and gradually increase your intake. Trust me, your body will thank you.
29.Read a Book

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Reading a book can be a beautiful escape or a way to expand your knowledge. It doesn't matter if it is fiction, non-fiction, or self-help, reading builds vocabulary, helps to prevent cognitive decline, and improves focus and concentration. Buying or checking out books, not your thing? No worries, download an audiobook and sit back, relax, and escape.
30.Set a Goal

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And then crush it! It can be big or small—it doesn't matter. What's important is that you work toward meeting that goal. Setting and meeting goals give you such a feeling of accomplishment. Once you meet a goal, set another one. It will quickly become a lifestyle.
31.Take a "Me" Day

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With all of the things that you have to do on a daily basis, it can seem like there aren't enough hours in a day making a "me day" seem pretty impossible to achieve but that is exactly why it is so important to take one. If you absolutely, positively can't take a whole day, try to at least take a few hours. Go to the places that you love and do the things that you love to do—or do nothing at all.
32.Love Yourself

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Most people will verbally tell you that, of course, they love themselves, but do our actions reflect that self-proclaimed self-love? Do we pour into ourselves? Do we honor ourselves? Do we show up as our best selves? Truly loving yourself is one of the best ways to invest in yourself. The best part is that it is priceless.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









