After my girlfriends all bailed on my birthday trip, I found myself on an unintentional solo trip to Oahu. However, I knew I'd still be met with great adventure and lots of sun, I mean it is Hawaii after all. I refused to let a sudden lack of companionship ruin my birthday trip, so I booked the flights and prepaid all of my activities. I made sure I wouldn't have time to be lonely because from boat rides around the island, trips to the spa for a massage, hiking and snorkeling — my itinerary was packed! I didn't rent a car and was apprehensive about how I was going to get around the island, I thought I'd spend a fortune on Uber and Lyft. Surprisingly I found that getting around the island wasn't as difficult as I thought and Honolulu actually has a very efficient transit system. The bus is cheap, and for $5.50 I got a day pass and explored the island.
Hawaii is made up of eight main islands — Hawai'i, Maui, Kaho'olawe, Lana'i, Moloka'i, O'hau, Kaua'i and Ni'hau. The island of O'ahu is widely considered the heartbeat of Hawaii. And when it comes to visiting O'ahu, most tourists flock to Waikiki Beach, the popular and crowded side of the island. What some travelers fail to realize is that the island of O'ahu is filled with many gems, and they're only a short ride away from Waikiki.
From lush mountainsides, colorful koi fish, swimming with wild sea turtles, and taking in spectacular views, you can explore the island without breaking the bank on costly excursions.
If you're in Honolulu for a few days, you should visit some of my favorite places on the island.
Hula Grill Waikiki
Enjoy the sounds of the waves crashing into the shore and the unbelievable view of Diamond Head at the Hula Grill Waikiki located inside of the Duke's hotel.
Hula Grill has something for any taste you're in the mood for and their menu is vegetarian-friendly. They source their ingredients straight from the island, the restaurant boasts of locally caught fish, all-natural meats and O'hau-grown produce. There is also live entertainment offered throughout the week — so catch a bite, grab a mimosa, and get a friendly waiter to take a picture of you.
Byodo-In Temple
The Valley of the Temples Memorial Park is nestled on the other side of the island, if you're staying in Waikiki. You can take the bus there for less than $6 for a day pass. The trip is about one-and-a-half hours but peaceful and beautiful. The bus will shuttle you up the mountain side, which allows you to see the island in a more authentic light, outside of the tourist-ridden Waikiki.
Unlike Waikiki Beach, this side of the island is misty, the rain can be sporadic on the wayward side of the island and the air smells sort of like burning wood. The temple is an honorary shrine built to commemorate the 100th year anniversary of the first Japanese immigrants to Hawai'i. The temple is a replica of the historic Byodo-in Temple of Uji in Kyoto, Japan. It might also be familiar to you if you've seen the Chris Brown video for "Autumn Leaves" featuring Karrueche Tran. For just $3 admission, you can leave an offering at the Buddhist shrine, ring the sacred bell, feed the koi fish, and marvel in the wonder of black swans.
North Shore
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Escape the crowds of Waikiki Beach and head over to the north side of the island where the locals tend to go. The views are surreal and the locals are very friendly. You'll get to see wildlife like turtles, sea lions and more. Go swimming with turtles on Laniakea Beach. Beware that turtles, or honu, are protected animals in Hawaii and considered well-revered by local Hawaiians. If you see one on the beach, do not touch it — the locals get really upset about this one. It's said you should give them at least 10 ft of space and not disturb them, which can be kind of hard when snorkeling or swimming but do your best to keep this in mind. The beaches are calmer than Waikiki as well, which due to boats can experience very large and choppy waves.
Diamond Head
This beautiful hike up to Diamond Head is sure to yield spectacular views. If you're the type of person looking to get in some physical activity on your vacation, this hike is very easy to fit in to your schedule. Hike early in the morning to catch the sunrise and listen as the waves beat against the shore. If you're a non-experienced or intimidated first-time hiker, like me, then you can drive to Diamond Head lookout instead to experience all the views without the sore muscles.
Ho'omaluhia Botanical Garden
Ho'omaluhia Botanical Garden is one of the most popular wedding venues in Hawaii. The botanical gardens is also infamous for its beauty. Admission into the park is completely free but be prepared for a lot of walking around and wear good shoes! I took the bus from Waikiki Beach and then basically hiked all the way up to the park so I could get a shot of the famous entrance, unfortunately it was very foggy that day.
Note that if the guards at the front gate catch you trying to catch a picture, they will ask you to move, so be quick!
You can see plants from around the world, endangered plants, and native Hawaiian plants. You can feed the ducks, fish, and camp at Ho'omaluhia Lake. It's a beautiful place filled with tranquility. In fact, Ho'omaluhia means "peaceful refuge". Visit this botanical garden to enjoy a chill day away from the beach while learning more about Hawaii.
Kualoa Ranch
You must visit the home of some very popular movies like Jurassic Park, Godzilla, Jumanji, and 50 First Dates — Kualoa Ranch.
With the towering hills and mysterious valleys, this side of Oahu is very mystical. Travel a short 24 miles outside of Waikiki to one of Oahu's most sacred places. Kualoa Ranch even offers a roundtrip shuttle for $15. The ranch has many excursions and Instagram-worthy photo-ops, but be sure to schedule early and expect to pay a little more for the exciting activities. From ATV tours, horseback riding, zip lining, and jungle expeditions, this site is a one-stop-shop for adventure and fun.
Top of Waikiki: Revolving Restaurant
Want to see Waikiki beach from a different point of view? Climb the escalators to the Top of Waikiki and enjoy a meal as the floor below you slowly rotates.
It's unlike any restaurant I have ever been to. The upscale restaurant is a fantastic way to take it all in; you can sit in one spot all night and enjoy the 360-degree views of the island. The floor to ceiling glass panels and rotating floor is the highlight of the experience but the food and drinks are just as noteworthy. Enjoy a sunset here by yourself, or with a loved one because the ambiance is very romantic and posh. One things for sure, you won't be disappointed by the experience.
Duke’s Marketplace
Nestled in an alleyway a few blocks from Waikiki Beach is an open air market, the only one left in the neighborhood. If you're looking for a souvenir to take home and want something that screams "I got this from Hawaii", visit Duke's Marketplace. If you're not looking closely, you could end up walking right past it and into the higher end stores. You can find almost anything at Duke's, from jewelry and ukulele to hand-crafted gifts and more. The marketplace is lit up and alive at night, running operations until 11:00 at night.
Dole Plantation
This historic pineapple plantation is located in Wahiawa and was owned by James Dole. If you're a fan of pineapples, you must try the infamous Dolewhip, hop aboard the Pineapple Express train ride, and enter the world's largest maze which stretches over three acres long. The Pineapple Maze is featured in the Guinness Book of World Records and is filled with secret stations to find along the way and flora native to the islands of Hawaii. There is something fun and interesting here for everyone, including families!
Fumi's Kahuku Shrimp Truck
In the mood for some seafood? The locals on the north side swear by Fumi's Kahuku Shrimp truck! It is one of the top contenders for the island's best shrimp and the Hawaiians don't play about their shrimp. Grab a plate and take a seat under the trees where the leaves are marked with names and dates of past visitors. The place gives a more authentic feel than the restaurants on Waikiki Beach, and the food is packed with flavor!
You don't want to visit Oahu without exploring the island and all of its hidden gems. One visit was not enough time to truly take it all in so be sure to put some of these places on the top of your bucket list. Whatever you do, don't spend your entire vacation on the beach with all the tourists because the island of Oahu and its people have so much to offer.
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Featured image via writer Tennelle Swan/Instagram
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.
Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"
Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."
Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.
Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."
Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."
Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."
Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.
Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."
Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.
Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."
Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.
Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.
Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.
Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."
Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."
Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.
Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.
Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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