
About Face
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Achieng Agutu has made a name for herself as a "Certified Confidence Queen," and when you look at the material, there's no wonder why. Through her encouraging words, energy, and bad bish mantras shared on social media underneath the name @noordinarynoire, Achieng has amassed a following of over 450K followers who gravitate toward the content creator for keys to the confidence kingdom. The 25-year-old revealed to xoNecole that the true key to confidence lies in authenticity. "Be yourself, live your life for you and no one else," she says. "It is important to accept yourself for your unique qualities and find the power in it."
Without a doubt, Achieng has tapped into the fullness of that power as unapologetic self-love and confidence radiate from her entire being. She is confident in the skin she is in and has defined beauty for herself. She remembers finding beauty in things rather than people and that perspective lent itself to her most significant beauty lesson which is that beauty is in the eye of the beholder. "What's beautiful to you might not be beautiful to me or my standards of beauty may not match yours," she explains. "Beauty is subjective."
Photo Credit: Braylen Dion
Growing up in Kenya is something else that impacted the way Achieng saw beauty, especially in how she approached her skincare. Whereas she noted skincare routines in the United States seemed to revolve around products, her upbringing in Kenya taught her that skincare and beauty were just as much internal as it is external. "To me, taking care of your health is also taking care of your skin. This is still how I view skincare," she shares. "In a similar way, this also reflects my view of beauty. Western media sold us the idea that external factors – white, skinny, tall, and blonde – were the standard of beauty. I have since learned that beauty is internal. The way a person carries themselves with confidence and kindness is what makes them beautiful."
To take care of herself internally, Achieng actively journals and enjoys drinking water as means of self-care and self-pleasure. The latter of which she also likes to maximize the benefits of through water affirmations. "It’s such a powerful thing for me. Something I like to do when I drink any liquid, but mainly water, is speak manifestations and desires into it. Speak into it who you are or who you want to be, drink it with zeal, and watch everything come to fruition. I call it 'water affirmations' and they work for me."
Keep scrolling for more insight into Achieng Agutu’s morning and night skincare routines.
Achieng Agutu's Morning Skincare Routine
Step One: Cleanse
La Mer Cleansing Foam
La Mer
"I cleanse my face using the La Mer Cleansing Foam. I love this cleanser because it is effective, yet gentle for my sensitive skin. This one, in particular, is also fragrance-free."
Step Two: Mask
Dr. Dennis Gross DRx SpectraLite™ FaceWare Pro
Dr. Dennis Gross
"I use the Dr. Dennis Gross LED mask. It is an anti-acne, anti-aging treatment I use every other day."
Step Three: Face Toning
Face Gym Pure Lift Face
Face Gym
"I use the Face Gym Pure Lift Face [tool] to depuff and contour my face! It's like Gua Sha 2.0!"
Step Four: Exfoliate
Paula's Choice 2% BHA Liquid Exfoliant
Paula's Choice
"I exfoliate Paula’s Choice 2% BHA Liquid Exfoliant. It is gentle enough to use every day."
Step Five: Eye Cream
Ole Henriksen Banana Bright Eye Cream
Ole Henriksen
"I take time to put on my eye treatment: Ole Henriksen Banana Bright Eye Cream. It smells so good and it gives me instant brightness under the eye."
Step Seven: Serum
Biossance Squalane + Copper Peptide Rapid Plumping Serum
Biossance
"Depending on my skin needs, I will use the Biossance Squalane + Copper Peptide Serum for its super-moisturizing qualities. It makes the skin look nice and bouncy. Or I'll go in with a Vitamin C Serum from Ole Henriksen for more brightness. I usually alternate between these two serums."
Step Eight: Moisturize
Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen
Fenty Skin
"I finish up my routine with my favorite moisturizer from Fenty Skin, the Hydra Vizor which already has SPF in it! I love it because it smells good, Rihanna made it, and the Kalahari melon helps with keeping my skin moisturized."
"At the very end, I take a step back to admire the glow in the skin and the depuffed face ready for the day. Honestly, this is my favorite part of my routine!"
Achieng Agutu's Evening Skincare Routine
Step One: Cleanse
La Mer Cleansing Foam
La Mer
"Before I start my nightly skincare routine, I pick out my music to set the vibes. I cleanse the day away using the cleansing foam by La Mer again."
Step Two: Eye Cream
Ole Henriksen Banana Bright Eye Cream
Ole Henriksen
"I go in again with my Ole Henriksen Banana Bright Eye Cream."
Step Three: Facial Oil
Sunday Riley Luna Sleeping Night Oil
Sunday Riley
"For the evening time, I apply the Sunday Riley Luna Sleeping Night Oil."
Step Four: Moisturize
Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen
Fenty Skin
"Once again, I finish up my routine with my Fenty Skin Hydra Vizor moisturizer."
For more of Achieng, follow her on Instagram @noordinarynoire.
Featured image by Braylen Dion
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
For historian and influencer Blair Imani, beauty is in the details. Because she never really had acne outside of the occasional zit, she never really saw the importance of creating a skincare routine. However, 2020 marked a change for her and the way she approached taking care of her skin. “I had to make peace with the fact that I was getting acne in my adulthood,” she recalls. “It made me step back and realize that I was not taking care of myself, and I was putting a lot of value in whether or not I had acne. Choosing to confront that insecurity and focus on recognizing my beauty despite what I’d been taught has made all the difference.”
In addition to a newly implemented skincare regimen, the Los Angeles-based creator takes care of herself through her anxiety and ADHD medications, prayer, stretching, reciting mirror affirmations, and intentional forms of self-care. She tells xoNecole, “Self-care for me has been shifting to adding more plant-based proteins to my diet and pausing before I react to things. I’ve been learning the importance of amplifying the good instead of shouting at the bad and trying to apply that in my work.”
As an author, self-expression is something Imani knows a thing or two about. In our conversation, the 28-year-old recalls leaning into makeup at the age of five. Whereas her peers had parents who stigmatized makeup, her parents fostered her freedom of creativity and self-expression through makeup. It would eventually lead to one of her most significant beauty lessons: “You can just wear lipstick. You don’t need to wear a full face of foundation and concealer to justify it.” For Imani’s biggest beauty lesson to be centered on lipstick is quite the alignment as the woman behind the best-selling book, Read This to Get Smarter, has also created a beauty line where lipstick is the star of the show.
The Blair Imani x Fempower Beauty Smarter Lip Sets launched early last month and is a collection of matte/dewy lip color duos that include bold shades, nude shades, as well as shades paired with affirmations of mirror decals. Her favorites from the collection? “For a basic [shade], it’s 'Self,' and for a statement, it’s 'Ubuntu.' But my must-have is 'Ujamaa' which is our bold scarlet red with a message about resource sharing and cooperative economics.”
Kaelan Barowsky
Courtesy of Blair Imani
Imani shares about entering the beauty space with her own collection, “It was so aligned. It didn’t feel like a departure, it felt like a continuation of my work in a new arena.” She continued, “Turning it into a business partnership that was mutually beneficial and was helping folks to get smarter through the medium of lipstick was an obvious path forward.”
Keep scrolling for more insight into Blair Imani’s morning and night skincare routines.
Blair Imani’s A.M. Skincare Routine Looks Like…
Step One: Double Cleanse
Face Reality L-Mandelic Face and Body Wash
Face Reality Skincare
“In the morning, I start with a double cleanse. I use Face Reality’s Ultra Gentle Cleanser first and follow that with the Face Reality L-Mandelic Face and Body Wash. I love that these are a gentle way to remove excess oil. At first, I was on the fence about washing my face twice, but it actually helps because I need different kinds of oil removal.”
Step Two: Tone
Face Reality Calming Facial Toner
Face Reality Skincare
“I follow that with my Face Reality Calming Facial Toner, which I have in a spray bottle and spritz on my face. Sometimes I mix it with the Thayers Cucumber Facial Toner. I love how they make my skin feel refreshed and hydrated.”
Step Three: Moisturize
Bloom Effects Royal Tulip Moisturizing Nectar
Bloom Effects
“I also add the Royal Tulip Moisturizing Nectar from Bloom Effects for moisture. It’s really gentle and I love how my skin feels after I’ve let it soak in.”
Step Four: Lip Care
Smarter Lip Set "The Nudes"
Fempower Beauty
“I make sure to put on a Smarter Lip Set even if it’s one of the sheer glosses because of the hydrating hyaluronic acid that Fempower infused into the formula. Don’t forget that lip care is part of skincare too!”
Blair Imani’s P.M. Skincare Routine
Step Five: Acne & Spot Treatment
Face Reality Sulfur Spot Treatment
Face Reality Skincare
“In the evening, I do my exact morning routine, but I add in two products: the Face Reality 10% Acne Med and the Face Reality Sulfur Spot Treatment. I love putting these on in the evening so that they have time to take effect while I’m sleeping. Then, I wake up and I do it all again!”
Featured image by Kaelan Barowsky, illustration by Kyra Jay
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Candice Sabiduría is a woman of many interests. Not only is the 21-year-old a model and an actress, but she is also the founder of the vegan and cruelty-free skincare brand, SABii SKiNCARE. The budding entrepreneur decided to take her affinity for clean beauty into her own hands by throwing away store-bought products that only seemed to wreak havoc on her skin. She found that formulating her own products with special care and attention to the ingredients in them reflected in the overall health and clarity of her complexion.
Though SABii SKiNCARE targets skin concerns like texture, hyperpigmentation, and acne, Candice has a personal mission of upholding "good skin" as healthy skin. "Healthy skin has hair. It has hair, it has pores. It even has dark marks [and] discoloration. It has fine lines and wrinkles," she explains to xoNecole. "We're all going to have these things, which are the hyperpigmentation, dark circles under your eyes. All those things are healthy skin. I think once people realize that, people's standards of beauty are going to change drastically."
Courtesy of Candice Sabiduría
Her own relationship with beauty strengthened once she started doing little things outwardly that made her feel differently about her beauty inwardly. Things like self-care days, reciting affirmations, starting her mornings with calm instrumental music, taking bubble baths that scream "indulgence," and treating herself to meals alone impact the way she feels in her skin overall. "I just love being alone and finding that comfort and that beauty and just being able to do things for yourself," she adds.
As far as her most significant beauty lesson, Candice is all about hydration. "Always hydrate. Not just on the inside but the outside. People say drink water, which is great. Do that, but also hydration from the outside," Candice shares. "I love steaming my face. That's something you don't need to go out and buy anything. You can literally boil some water and put in some essential oils if you want and steam your face. That's a big tip for me. Hydrate. Just hydrate, hydrate, hydrate."
Keep scrolling for more insight into Candice Sabiduría’s morning and night skincare routines.
Candice Sabiduría’s A.M. Skincare Routine Looks Like…
Step One: Cleanse
Once You Go Black Foaming Liquid Black Soap
Sabii SKiNCARE
"I start out with cleansing my face. I use my cleanser, which is Once You Go Black. It has a black soap base. When I cleanse my face, I like to cleanse my face for one to two minutes to really activate the juices. I do that while I'm in the shower. I come out. I like to pat my face to dry it. Always pat. Always, always, always pat."
Step Two: Toner
Jucii Drops Toner
SABii SKiNCARE
"Then, I go in with my toner. I use the Jucii Drop Toner from my line and it's a niacinamide toner with pomegranate extract, which really helps any dark marks I have and dullness in my face. I like to let that dry. This is also an important step. For my skincare, I wait 60 seconds between each product application to really let my skin absorb the product properly."
Step Three: Vitamin C Serum
Orange You Clear Dark Spot Serum
SABii SKiNCARE
"Then, I like to go in with a vitamin C serum. That's also from my line, it's called Orange You Clear, which is like a cute little play on words. It's a gel serum, which I love. I love the way a gel cream applies."
Step Four: Collagen Gel
DHC Astaxanthin Collagen All-In-One Gel
DHC Care
"Once the serum's absorbed into my skin, I use this. It's a collagen all-in-one gel. Fun fact, collagen doesn't absorb into your skin topically, which I know, but I love the way that this feels, so I don't care."
Step Five: Moisturizer
Clinique Dramatically Different Moisturizing Lotion+
Clinique
"My morning time moisturizer is Clinique. Their Dramatically Different Moisturizing Lotion."
Step Six: Sunscreen
L'Oreal Paris Youth Code Day Lotion SPF 30
L'Oreal Paris
"My final step is a sunscreen. I have three sunscreens that are my favorite and I pick them differently depending on my mood that day. My number one favorite is this one. It has 30 SPF and is also a dark spot corrector. I just love the way it makes my skin glow.
"Sunscreen is always going to give you that extra glow factor. I think it's important to wear sunscreen because it locks in all the work you did before and it makes sure that the ingredients that you're using that are active to fight hyperpigmentation are allowed to work. So, without that, you're kind of stuck in the same place for a while."
Courtesy of Candice Sabiduría
Candice Sabiduría’s P.M. Skincare Routine Looks Like…
Step One: Double Cleanse
DHC Deep Cleansing Oil
DHC
"In my nighttime skin-care routine when it comes to cleansing, I like to double cleanse. Now, double cleansing, you can do it in so many different ways. I usually do two different ways of double cleansing depending on what my skin needs. The oil cleanser I use is Deep Cleansing Oil."
Once You Go Black Foaming Liquid Black Soap
SABii SKiNCARE
"Then, I usually go in with a non-moisturizing face wash, nothing that's like milky. You're not going to want to do that with double cleansing oil. The one that I like, I use either the Once You Go Black or recently start using this Urban Hydration Bright & Balanced Aloe Vera Leaf Face Wash. This is good, but I wouldn't recommend using this more than two or three times a week. The other way I like to do a double cleanse is, I'll do a non-moisturizing cleanser first. So, I'll usually use Once You Go Black, and then I'll add a cream cleanser."
Step Two: Toner
Jucii Drops Toner
SABii SKiNCARE
"Once I'm done with that, then I will pat my face dry and start my skincare prep. To start the skincare prep, I go in with my toner, which is Jucii Drops."
Step Three: Serum
Bouncii Serum
SABii SKiNCare
"I will sometimes I'll either do the Orange You Clear or I'll use my hyaluronic acid [from my line], which is Bouncii. I like using hyaluronic acid at night as well as in the morning, just because I feel like it gives my face that plump, I need. Especially if you do it at night, you see the results in the morning. So, I love that.
Step Four: Moisturizer
Versed Skincare Skin Soak Rich Moisture Cream
Versed Skincare
"For my moisturizers, the one I've been really liking is by Versed and it is their Skin Soak Rich Moisture Cream. It's for dryness and anti-aging. I like to go to bed with something thick on my face."
Step Five: Eye Cream
OLEHENRIKSEN Banana Bright Eye Crème
OLEHENRIKSEN
"I do use eye creams as well, but I don't use eye creams every day. When I do use eye creams, I never put them on the inner part of my eye. Your skin has pores that are very sensitive there. For most people, if you continuously put eye creams on the inner corners of your eyes, you're going to see acne flare-ups or enlarged pores, or inflammation in that area. So, I never recommend people do that. When I do use eye creams, it's usually in the morning.
"I like to use OLEHENRIKSEN, their Banana Bright Eye Crème. And also, I like to use this one. I have like dark circles. It has a little tint to it. I don't use a lot of this. This is a very thick eye cream. And again, don't put it on your inner eye because this a hundred percent will make my pores inflamed because it's just moisture overload."
Bonus Step: Face Mask
Avo Babii Exfoliate + Mask
SABii SKiNCARE
"I love doing face masks. I'm a face mask girl too. I love the avocado mask [from my line]. My favorite. It gives me the hydration I need. When I do my wash day, I put my mask on, and then I'm also in the tub and it gives me everything I need. It exfoliates my skin very gently. I have sensitive skin, so I'm not able to do the harsh exfoliations, even chemically. So, it gives me the new, fresh feeling that I need and it starts my week off perfectly."
For more of Candice, follow her on Instagram @candicesabiduria.
Featured image courtesy of Candice Sabiduría / Illustration by Kyra Jay
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
From the moment I heard Besidone Amoruwa speak at a digital conference, I was instantaneously mesmerized. Equal parts authoritative and relatable, Besidone effortlessly disseminated tips for monetizing your side hustle to young black business owners. And while I, along with thousands more, savored every morsel of information she shared, there was one topic that lived in my head rent-free days after the conference: her flawless skin.
As a Strategic Partner Manager, Besidone is an executive that facilitates relationships across beauty, lifestyle, and gaming verticals for Instagram's Emerging Talent Team. With such a strenuous job, making time for herself is a fundamental element to Besidone's success.
In this installment of xoNecole's About Face, the Instagram Partners executive talks family, connecting to your divine feminism, and aligning with your truth.
My holy grail skincare product is…
"My Amare I Lumi C serum - is the ULTIMATE keeper of my skin. It's my daily moisturizer and primer when I want to wear makeup. Making sure that my skin feels light and moisturized is my peace. I naturally have oily skin and I want to make sure that my skin only gets the nutrients it needs and leads out everything else."
I started taking my skincare seriously when...
"My younger sister became an aesthetician. She's always inspired me to do my own hair, makeup, and work on my skin because she would do it for me. So when she couldn't do it I had to learn (laughs). She inspired me to do the education and learn as much as I can for me NOT what society tells me."
"Making sure that my skin feels light and moisturized is my peace. I naturally have oily skin and I want to make sure that my skin only gets the nutrients it needs and leads out everything else."
The key to my morning routine is…
"Prayer. I have to wake up and seek peace first. Talk to God, write and listen. Feeding my inside spurs my whole well-being and spirit into positivity and alignment for my day. I love to read things that inspire me and teach me. Connecting to my divine feminine and the holy spirit within me grants me peace and perspective over myself and my day. I don't communicate on any technology until I have done this to be sure I am giving myself my 'me time' first."
My skin is the worst when…
"I'm eating dairy, fried food, or food with GMOs/hormones. I can just tell when a breakout is happening! I am not too strict on my diet but go through phases where I don't eat certain products and just stick to a variety of foods. I believe in balance but anyone who knows me knows: RUN me my chocolate chip cookie dough ice cream with rainbow sprinkles any day!"
"Connecting to my divine feminine and the holy spirit within me grants me peace and perspective over myself and my day. I don't communicate on any technology until I have done this to be sure I am giving myself my 'me time' first."
The most important item to travel with is…
"My cleanser. Traveling brings about so much dirt and my face needs to feel clean. I traveled a lot before the pandemic and keeping my skin clean and fresh while I was on my adventures was my top priority. I don't want to feel overwhelmed by a routine or the climate so keeping it basic is super important for me."
My makeup routine in three words would be…
"Give them face. I always like to serve whenever I do my makeup. It's like a mood. How sassy do I want to look today? How much cat-eye should I give them? It's important to show my own personal sex appeal. I like to be me and look like me. I don't want to look like anyone else but me in my own dark skin."
"It's important to show my own personal sex appeal. I like to be me and look like me. I don't want to look like anyone else but me in my own dark skin."
My evening routine consists of...
"A hot shower and my candles. I need my hot shower then it's my toner, retinol with a final layer of hyaluronic acid. Winding down is my absolute favorite part of the day. It should be a crime on how much money I spend on candles really but they are all over my house with different calming scents. My home now is basically like a mini art studio."
In my opinion, the secret to perfect skin is…
"Well, there is no such thing as perfect skin but I believe in healthy skin and medical-grade products. No lie. It is so important to go beyond topical products! Beneath the skin lies so much. I learned just how important it is to learn your skin. Everyone's skin type is not the same and our bodies are so different so not everyone's routine is gonna work for you sis, nor will all the products."
I never leave the house without this…
"Paw Paw ointment, keeps my lips smooth. I love my large lips so keeping them plump and moisturized and important. My brows or my makeup may not be done but one thing my lips won't be is chapped, chile. That's a big no-no. My lips are one of my favorite areas of my face and I love how large and supple they are so I take extra good care of them with scrubs, ointment, and sometimes a nice gloss."
"My lips are one of my favorite areas of my face and I love how large and supple they are so I take extra good care of them with scrubs, ointment, and sometimes a nice gloss."
My most significant beauty lesson is…
"Beauty starts from within, and everything else comes out. If I love my insides, it will show on the outside. When you feel good you look good. It's taken a long time for me to love myself and understand what makes me light. Nurturing my relationship with myself has helped me 'stay in my light'. I like to live my life as a pro-lover."
The three fundamental products of my skincare routine is…
"Moisturizer, sunblock, and retinol. The anti-aging basics baby. I stay looking half my age and I am no longer mad about it. I fully embrace it, letting my skin do the talking. This sounds simple but it's not because I have to be consistent with the upkeep and genetics can only do so much."
"If I love my insides, it will show on the outside. When you feel good you look good. It's taken a long time for me to love myself and understand what makes me light. Nurturing my relationship with myself has helped me 'stay in my light'."
Besidone's Favorite Beauty Products:
Favorite Skincare Brand:Amare Aesthetics
Favorite Makeup Brand:Pat McGrath Labs
Favorite Skincare Product: Hyaluronic Acid Amare
Favorite Concealer: Tarte Creaseless Concealer
Favorite Foundation: Pat McGrath Labs
Favorite Serum:Amare I Lumi C Serum
Favorite Moisturizer: Skinceuticals Triple Lipid Restore
Favorite Mascara: Benefit Badgal Mascara
Featured image courtesy of Besidone Amoruwa
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
If there's one thing I've always had a love-hate relationship with, it's my skin. Some days, she wakes up and she's happy, glowing and soft. And other days she's mad as hell and takes it out on me via extra oil production and random breakouts. Luckily for me though, this tumultuous tug of war is something Bolden co-founder Ndidi Obidoa knows all too well. After a day dedicated to some serious fun in the sun turned into a beach day gone bad due to a batch of melanin-averse sunscreen, Obidoa and her beauty partner Chinelo Chidozie were left fed up with the lack of skincare products made for darker-skinned women. Thus, Bolden was born.
Instead of begging brands for products that worked better for melanin-rich skin, they decided to create their own and in an effort to change the dynamic of the industry from within. Since launching, they've created several award-winning products and have become a cult favorite among skincare enthusiasts like Jackie Aina. xoNecole recently got the chance to chat with the 42-year-old Bostonian where she put us on to the importance of having a skincare routine as Black women, the best beauty lesson she's ever learned, and her self-care must-haves. Here's what she had to say...
Courtesy of Ndidi Obidoa
My morning routine consists of...
"Oh gosh, my current COVID morning. I have a six-year-old who I'm homeschooling, so I have to spend like about four-and-a-half to five hours every day with him. My typical morning really starts at 6:30. I try to get an hour workout. I luckily have a treadmill in my house and I have a group of friends where we track our steps daily so I get that out in the morning. I take a shower after that and usually I try to make myself spend five minutes on my face in the morning which is to wash my face for at least a minute, then tone. And then [I] put on my SPF.
"By the time I'm done walking out the shower, I grab coffee, grab like a cup of yogurt. If I have time for breakfast, I grab some and I'm at my desk by 8:30. I work with my son right in front of me while I'm also replying to emails. So it's like back and forth. And by 1-1:30, he's done and out of my office. And then I focus on work."
My AM skincare routine looks like…
"I have my cleanser in the shower. I wash my face. I really try to stick to the rule that we've been sharing with [our Bolden] customers, which is to wash your face for up to one minute. Because that's how long it takes for all the great ingredients we have to work well together. So, I cleanse with the cleanser and when I get out of the shower, I use a brightening toner. It's a product that exfoliates gently and it helps to tighten your pores. I think that's really what has helped me achieve my face. And then next I apply a SPF moisturizer, which I love because it's a 3-in-1 product. It protects your face from the sun. It's a great moisturizer because it keeps your skin soft. And then also it includes Vitamin C. So it helps you manage hyperpigmentation. I do not step out of my house without a SPF moisturizer. I use about four pumps, which might seem like a lot but it adds up very quickly."
Courtesy of Ndidi Obidoa
My evening routine consists of...
"I try to spend some time with my sons. I try to stay with them until they fall asleep. Sometimes we read, sometimes we watch a movie. They really like to cuddle and fall asleep with me, then I have to carry them back into their beds. But I've trained them to go to bed by 8:30 at the latest. I usually try to have dinner with them but if I can't, after 8:30 I'll usually try to have dinner with my husband. We eat and after that I watch Asian drama. I discovered it at the beginning of COVID and it's a whole other world."
My PM skincare routine consists of...
"I repeat the first two steps: the cleanser and toner. And then I just add our nighttime repair serum. I always use mine with a Shea oil because I just like that. People always have this fear that if they apply oils, your skin will get oilier. But that has nothing to do with it. Oil production is controlled by a whole different process, but yeah. And then twice a week in the summer, well like once a week, I use a glow hydrating mask to hydrate. I'll skip one of my nighttime steps and just use the glow mask instead. And that really just keeps my skin well-hydrated."
Courtesy of Ndidi Obidoa
How my skincare routine changes for the seasons...
"Living in Boston, it's cold out here [and] it gets drier in the winter months. What I do is I tend to use more Shea oil in my routine. In the morning, I apply the Shea oil and then do my cleanse after that. My skin gets really dry, like it itches and I have to take Zyrtec sometimes. So it's that kind of dryness, you know? I just use Shea oil and I only use Bolden products. We're actually working on some new cleanser for dry skin. So we hope to launch it by the new year."
My go-to makeup look consists of…
"Since COVID happened, I've only worn makeup once on my birthday. Everyone was calling me, FaceTime-ing me. So I had to try to look a little cuter than normal. But I have a powder that just sort of gives me a little matte look. And then I play up my eyes and my lips. I always have lipstick but I'm still learning how to apply eye makeup because that is really what dramatically changes my look. So it's simple.
"But I no longer have to use foundation, I don't use those big powders. I find that sometimes they really irritate my skin and my skin has gotten so healthy. I tend to use the glow mask before I apply makeup because it just makes my skin supple and beautiful, just like a glow."
Courtesy of Ndidi Obidoa
How I approach beauty from the inside-out...
"I made a commitment when I turned 40, and I revisit it every year, but I really wanted to make exercising my lifestyle--not just something I do to lose weight. I've done bootcamps and stuff. I've even 'wowed' myself with the weight loss. It's just not sustainable, I wanted something that I could do that is sustainable. So I walk, jog for like an hour a day. I really love it. It makes me feel lighter, it just makes me feel good. And I find that I'm less emotional about things that happen to me. And by being less emotional, I feel good. I feel good on the inside, you know? I have less negative thoughts about everything. My mind is clearer and I can make new, fantastic Bolden products."
What self-care looks like to me...
"I love my girlfriends. For my 40th birthday, me and eight of my friends went to Mexico and it was the best time I ever had. They're women who won't lie to me, they're my support system. That's my number one. I also love a bottle of wine. I indulge on weekends, only because I have to wake up early, so I'll try to have a glass then. The other thing is hope! We all have to have something that we're hopeful for, something that we can look forward to. I was also going to say massage, but I haven't had a massage since February. I love massages, I miss it. I was getting them at least once a month until COVID started."
Courtesy of Bolden
My earliest beauty memory...
"I grew up with my single mom. She was a banker, so she had to dress up every day in suits, and wear makeup and go to work. But she was really fastidious about taking off makeup at night, you know, mornings were a little crazy in our household back then. But in the evening, I would just sit by her bedside table and just watch her get rid of her makeup. That's my earliest memory in terms of beauty and skincare and having a routine or something you do every day to care for your skin."
How my views on skincare and beauty have evolved...
"Well, as I've gotten older, I definitely think that in skincare, I understand my skin a lot better than I did in my twenties. I know what my dry skin really is or if it's a little too oily, what things could be affecting the texture of my skin. So now, I just believe that you must have a skincare routine, you should have a routine that you follow every day. People have several routines, I know I have two routines that I go through every week, but you need something basic in good ways to care for your skin. In terms of beauty, now when I look at people and look at the symmetry of their face--it doesn't mean as much like it maybe did when I was younger. Now I think of beauty as the totality of who you are."
For more of Ndidi and Bolden, follow them on Instagram @boldenusa.
All images courtesy of Ndidi and Bolden Beauty.
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
I remember watching Cycle 4 of America's Next Top Model like it was yesterday. My mother would let me stay up just a few hours later than my scheduled bedtime so we could watch Tyra Banks' worldwide phenomenon and cheer on our home favorite. From the moment I was introduced to Naima Mora, I was intrigued by her ambiguity, mysterious nature, and sweet aura in comparison to some of her other competitors. Needless to say, when she reigned victorious as the cycle winner, I couldn't have been more thrilled. Who would have thought that 15 years later, I would be on a Zoom call with her to talk about all things beauty and skincare?
I logged into my Zoom conference room and turned my camera on only for the 36-year-old "Model Know How" workshop founder to sign in a few minutes later. It was almost as though time stood still and the Model Behavior author looked exactly the same from when she was 21 years old on the reality television show. "I got my makeup done. I'm looking cute," she said with a giggle after telling me she had just wrapped up a morning show based in Sacramento. With her face naturally beat and her voice as soft and melodic as it was on the UPN when I was 10 years old, she and I were both ready to get this conversation started about all things beauty, skincare and the world of the modeling industry.
In this installment of xoNecole's About Face, the New York-based EMG Models signee talks about using a hydrating mist when she travels, her memories of painting her white cat with lipstick as a kid and supporting her good friend Miranda Kerr's skincare line.
How my view on beauty and skincare changed over the years…
"I thought you didn't have to pay too much attention to your skin and it was supposed to be naturally flawless. I realize now that it's the largest organ in our body, it changes all the time, and it evolves as well, so it requires some pampering and care. I realized that beauty rest is an actual thing!
"Working in the modeling industry can sometimes be very challenging because it's an industry that's based on perceptions of beauty. For a long time, I felt like what I looked like and what I had to offer the industry didn't necessarily fit in, but that was when I first started modeling. Now, the industry has totally changed and all types of beauty are being celebrated. There's so much diversity and inclusion, and I love working with the brands that I work with because they just want to celebrate people for who they are."
Image via Instagram/NaimaMora
My morning routine consists of....
"My mornings are different every day. Sometimes I'm waking up super early—like 5 am—to get to a photo shoot by 7 am. Other days, I'll make it to the gym, which is also a big part of my job: keeping in shape and keeping fit. I give my 'Model Know How' classes twice a week on the weekends, which is really cool. [My routine] really depends because I'm doing business meetings throughout the day and I'm writing throughout the day. I'm [working on] a one-woman show with a director I really love. It's different every day, but I definitely keep myself really busy."
My AM skincare routine looks like…
"There are two product lines that I really love which are Liz Earle and KORA Organics. Liz Earle is based out of the UK and KORA Organics is a new line by my friend and fellow model, Miranda Kerr. It's organic skincare, so I love it. It's gentle on the skin, it's purifying, and the whole premise of the line is just naturalistic beauty. She sends little crystals in a gift box like rose quartz and stuff. It's really cute.
"In the morning, I will wash probably with a Neutrogena acne wash just to keep the skin clear. I only exfoliate once or twice a week at the most. I realized from the beauty specialist at Liz Earle when I was visiting them in Leeds [during] my book tour there, they told me that it's really bad to exfoliate your skin so much because it causes more hormonal release. The skin wants to keep itself moisturized and repaired. I use a really gentle cleanser in the morning, a toner, and as much moisturizer as I can. I normally use an oil-free Neutrogena moisturizer or one from KORA Organics depending on whether or not I'm going to be wearing makeup."
My evening routine consists of…
"I normally come home, order food, and watch TV. My acting coach says that I should do more reading and spend more time by myself. I normally watch TV. I like great shows on Netflix or HBO. I'll get into a show and binge-watch it for hours."
Image via Instagram/NaimaMora
My PM skincare routine looks like....
"At night, I do a whole process. Of course I have to cleanse the skin, tone it again, and I use [microcurrent] sometimes to kill all of the bacteria. I will put on a nighttime oil from KORA Organics and they also have something called a Noni Glow. I'll also use a serum for my eyes, and maybe if I have some blemishes, I'll use a topical treatment called tretinoin, which is good for helping out with skin problems and skin like mine. That's my nighttime ritual which I think is part of my self-love and self-care, you know?"
How my skincare changes for the seasons…
"I've realized that the most important thing regardless of the time of year is to keep my skin moisturized, to get a lot of sleep, and to not stress out. In the summertime, I'll wear sunblock to keep the sun off my skin and keep it from being damaged, but besides that, it doesn't really change."
My go-to makeup look consists of…
"I have a couple different makeup looks—usually four. I talk about this in my 'Model Know How' course, and I teach the girls and the models that I work with how to do the makeup right and live through Zoom classes. We do our makeup together super cute. I have my casting look which is pretty much my day-to-day look. It's pretty simple makeup that looks like you don't have on makeup and the 'bare face.' Then I have a commercial look that I'll do when I have audition tapes to send in or interviews that I'm doing via Zoom. I have a glam look that I wear when I go out to dinner with all of my other model friends. I normally do a smokey eye if I want to be extreme and go for it. The one I have on now is a mix between my glam look and a little smokey eye."
Image via Instagram/NaimaMora
How I approach beauty from the inside-out…
"I know it sounds funny, but I love tea, and I love scented candles specifically that smell like grapefruit or really citrus-smelling fruits. Perfume also makes me feel beautiful. It's just self-care rituals and routines that make me feel beautiful from the inside out. If I take care of myself, then I feel beautiful."
My travel skincare routine looks like…
"[My skincare routine] doesn't switch up. I have my travel containers and I just try to keep it moisturized. Usually, if I'm on a plane, I'll have a hydrating mist as well that keeps my skin dewy, glowy, and hydrated because traveling can be very dehydrating. You're not drinking enough water most of the time because you're stuck in airports or train stations and you want snacks, but there's unhealthy snacks on the way."
The most significant beauty lesson I’ve learned…
"Love yourself and be kind to yourself. Be patient because when you do that, you accept yourself and you feel more beautiful from the inside-out."
Image via Instagram/NaimaMora
My earliest beauty memory…
"My first beauty memory was, of course, playing in my mom's makeup when I was a little girl. It was one of those memories where it was vague but you kind of remember it, you know? I was probably really young. My mom told me that she came home one day—we had a white cat—and the cat was covered in lipstick. That was a really cute memory of beauty and makeup."
How my view on beauty and skincare has evolved…
"I've been modeling for a long time so I've always had issues with my skin which were problematic issues like acne, blackheads, scars, and blemishes. I didn't necessarily know how to take care of my skin for a long time, and I recently started researching how to do that and what're the best products to use for my skin type. I think the evolution really began last year, which is late in the game."
For more on Naima, follow her on Instagram. For more information about Model Know How, visit their Instagram page.
Featured image via Instagram/NaimaMora