There is no denying that a new norm of inclusiveness and diversity within the beauty business has emerged over the past few years. As a result, several businesses have been making an effort to differentiate from the competition by asserting that they are the best for both customers and the environment. However, it has been shown that many are lying about their sustainability initiatives, the ingredients in their products, and the care they take in manufacturing their items.
So, to ensure you pick the clean beauty brands that are ideal for you, here are 10 Black-owned clean beauty companies that you should be aware of. That way, you can be confident that your beauty brand of choice was developed with you and your world in mind.
For ladies who are concerned about how they treat their skin and the origins of the ingredients in their skincare products, hanahana beauty is a clean beauty line for you. Hanahana Beauty (stylized as hanahana beauty) was established by Abena Boamah-Acheampong with the intention of upending the international beauty industry, which is notorious for using substances that are oftentimes difficult to understand, to create products that are accessible, sustainable, transparent, and more humane.
This clean beauty company creates products that give women, especially women of color, a smooth and confident feeling in their own skin using raw shea butter and natural oils that are directly imported from Ghana. Over the last six years, the brand has dedicated itself to improving the economic, environmental, and self-sustainability of women who work in the Shea trade in ways that prioritize the health of our skin and the environment by using products that are clean, ethically sourced, fairly created, and never tested on animals.
Unquestionably beneficial for the body, mind, and spirit, hanahana beauty is a wellness brand worth every cent.
Top Products: Amber Vanilla Shea Body Butter, Lavender Vanilla Shea Body Butter, Shea Lip Balm, and more.
Everyone should have access to secure, efficient skincare and body care products, according to the founders of the eco-friendly color cosmetics business Plain Jane Beauty. With products free of synthetic fragrances, artificial colors, and dangerous preservatives, Plain Jane Beauty employs tried-and-true ingredients and fully discloses them. Why? Well, simple: the brand believes that fresh ingredients feel better and uses this belief as its brand's guiding principle.
PBJ, which takes inspiration from the vibrant colors of nature, mixes sustainability and beauty with ethical and aesthetic ideals to provide people the tools they need to look well and do well without sacrificing their feelings of well-being or attractiveness. Plain Jane Beauty is committed to making luxurious, high-performing cosmetics with nutritious, vegan-based formulae, which will inevitably make you feel appreciated and cared for.
Top Products: Creme Minerals Natural and Organic Foundation, Creme Minerals Foundation Stick, and more.
You might recognize 54 Thrones from a Season 13 episode ofShark Tank. During the episode, founder Christina Tegbeis presented a compelling argument and fantastic branding, and after showing why they were a brand worth investing in, ultimately landed two sharks for a deal of $250K. For the past eight years, Tegbeis has partnered with passionate craftsmen who handcraft the rich components that make up the brand in an effort to showcase the beauty and authenticity of an Africa that is often overlooked. The brand 54 Thrones, which is an acronym for the 54 nations that make up Africa, collaborates with local cooperatives to develop natural cosmetics while supporting “trade over aid.”
In order to create clean yet opulent skincare products that sustainably honor the rich natural resources of Africa and the genuine beauty rituals that have been passed down from generation to generation, 54 Thrones offers award-winning African Beauty Butters, Glow Body Oil, and Moroccan Body Masks that are just right for any consumer.
Top Products: African Beauty Butters, Barrier Repair Cloud Cream, Alata Samina: Black Soap Detox Bar, and more.
The brand Peak and Valley was established in 2015 as a result of creator and neuroscience researcher Nadine Joseph's search for natural remedies to relieve her chronic stress. After months of looking for a remedy, Joseph finally found the botanicals she needed to maintain her skin, mental and emotional wellness. However, in the process of obtaining the proper herbs, Joseph also learned that the herbal trade wasn't as dependable as she originally believed. Like the other creators on this list, Joseph demanded to know where the materials originated from and if they were manufactured with sustainability in mind. When her questions could not be answered, she traveled worldwide to source the herbs herself. Thus, Peak and Valley was born.
Peak and Valley believe that supplement production should safeguard the well-being of all individuals who consume and produce their products. Therefore, Peak and Valley manufactures products with the intention of developing a better herbal trade, one with transparent sourcing, undeniably high-quality ingredients, and science-backed knowledge. It offers herbal supplements designed to improve sleep, reduce stress, care for the skin, and nourish the brain. As a clean wellness brand, Peak and Valley’s mission is to foster relationships directly with the growers of the herbs and the customer who consumes them.
Top Products: Restore My Sleep Adaptogen Capsules, Nourish My Brain Adaptogen Capsules, Balance My Stress Adaptogen Capsules, and more.
Oh, Tabitha, Tabitha, Tabitha. I’d buy anything she’d make, especially if she mentioned it over a 30-second Instagram post, with her Southern drawl, and with little to no information provided. Why? Cause that’s my business. But just in case you want to make her business your business, too, let me explain why you should. Donna's Recipe, established by Tabitha Brown and Gina Woods and titled after Tabitha's Hair, became live in January 2021. Together, they set out with the goal of providing only pure, vegan, premium products for a reliable hair care regimen. The entire product line is made up of nutrient-rich, pure, vegan components that perform well for all hair types to create and maintain natural, healthy hair.
This product, which has only been available for two years, has been hailed for its sustainability, accessibility, and affordability in several reviews and was voted the Black-Owned Beauty Brand of the Year by Ulta Beauty. It has been credited for promoting the growth of healthier hair, hydrating the driest hair, and fortifying the weakest root systems. The mixture created by Ms. Tabitha and Woods could be just what you're looking for, especially if you're looking for a clean haircare line that at last takes your demands into consideration.
Top Products: Strength Hair Oil, Sweet Potato Pie Extra Creamy Moisturizing Shampoo, Sweet Potato Pie Extra Creamy Moisturizing Conditioner, and more.
CEO Melissa Butler, a self-proclaimed Shark Tank reject, channeled her ire at the intrusive one-size-fits-all beauty industry into action by abandoning the lucrative but dreary corporate ladder and turning to her Brooklyn kitchen to make vibrant vegan lipstick. Melissa's unwavering will was further fueled by her Shark Tank rejection, which motivated her to regain control of her own aspirations. She extended The Lip Bar beyond lipstick to become TLB: a top-selling, universally useful beauty necessity. The Lip Bar is entirely vegan, cruelty-free, and made with non-toxic products for non-toxic people with a focus on sustainability.
Top Products: Nonstop Liquid Matte, Just A Tint 3-In-1 Tinted Skin Moisturizer, Fresh Glow 2-In-1 Powder Bronzer + Blush Duo, and more.
Whitney White can be found on Instagram with the alias Naptural85. But you must spend some time watching her YouTube channel to properly understand where she has come from. White was one of the original content producers on YouTube who spent her time making videos that expressed her enthusiasm for natural and helpful hair products. She also shared the recipes and routines she used on her own luscious, natural hair. Years later, Whitney White and her sister Taffeta White have developed Melanin Haircare, a range of natural, non-toxic hair products. Melanin Haircare was established in 2015 with a love for providing the community it serves with high-quality products, distinctive lifestyle options, and natural, non-toxic ingredients for healthy hair and scalp care.
High-quality, all-natural, and non-toxic ingredients are the main emphasis of Melanin Haircare, which is carefully chosen to ensure shelf life and performance improvement. To ensure that they continue to be non-toxic, all of their constituents have been assessed by the Environmental Working Group (EWG) of the United States, which makes this a clean brand worth trying. For the greater part of four years, I have used this product, and I have enjoyed seeing my hair go from a dry, brittle mess to a moisturized masterpiece. This cosmetic brand has never let me down, whether my hair was soaring in its fro or loc'd like it is now.Top Products: African Black Soap Reviving Shampoo, Multi-Use Softening Leave In Conditioner, Multi-Use Pure Oil Blend, and more.
Do you ever wonder: Where do all the plastic razors go? Well, it is estimated that two billion plastic razors end up in landfills every year, and the personal care industry is one of the largest waste producers. Eh, right? Right. Well, to guarantee that recycling is unavoidable, OUI the People's goal is to deliberately design the packaging for all of their products. Their single-blade razor provides a robust and environmentally friendly alternative to disposable plastic razors since it is made from stainless steel, which is the most recyclable substance on Earth.
Not only that, but several of their other goods, like their body gloss, are created with glass bottles, which are generally made from harmless basic materials and can be recycled or "upcycled." They never settle for anything less than the finest, and each product is designed with the needs of the customer in mind. Their products are devoid of the typical suspects (parabens, synthetic perfumes, phthalates, and animal testing), and their ingredients have been selected for their effectiveness. This beauty brand can be for you if you want body care that is eco-friendly and can get rid of dry skin, hyperpigmentation, hair, and landfill debris.
Top Products: Resurfacing Body Serum, Shave Starter Set, Hydrating Body Gloss, and more.
Because Desiree Verdejo loved skincare but believed that women of color were underrepresented in the skincare industry, she founded Hyper Skin. As a result, the beauty product line Hyper Skin was created to finally include people with dark skin in conversations about beauty. Hyper Skin recognizes that real skin has texture and dark spots and uses solutions that are highly suited to their needs while still being effective on all skin tones.
The discontent with today's skincare products led to the creation of Hyper Skin formulas, a modern clinical brand with clean, efficient clinical ingredients and strong natural botanicals. With Hyper Skin, give your dark spots the boot and appreciate your new shine.
Top Products: Hyper Even Brightening Dark Spot Vitamin C Serum, Hyper Even Fade and Glow AHA Mask, and more.
Jamika Martin made the decision to revolutionize the acne treatment market after having skin issues and using inferior skincare products. ROSEN Skincare, her business, creates affordable, healthy solutions that effectively treat acne. From cleansers to masks, ROSEN Skincare has a wide selection of cutting-edge and fun products to enhance your routine. In order to concentrate on the prevention and restoration of hyperpigmentation and breakouts in the acne industry, according to Rosen, their regimens use clean ingredients.
Rosen argues that traditional acne treatments have frequently disregarded the issues and skin types of people with varied skin types, and their out to ensure that doesn't happen, again.
Top Products: Earth Cleanser, Super Smoothie Cleanser, Tropics Toner, and more.
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Taysha Robinson is a writer and high school English teacher, based in metro-Atlanta. A self described philomath, you can find her reading books and articles of every genre, attending educational conferences, and hiking wherever the terrain will allow.
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Russell and Nina Westbrook are one of those low-key, unproblematic couples we don’t talk about enough. They met in college and got married in 2015. They also have a beautiful family with three kids. While Russell is an NBA star, Nina is a licensed family and marriage therapist and a mental health advocate.
She recently launched the podcast The Relationship Chronicles with Nina Westbrook, and in the latest episode, she had none other than her husband on as a guest. The college sweethearts dived into important topics from marriage to children and how they navigate it all.
One of the topics they touched on was dealing with resentment in your relationship. The former MVP highlighted the sacrifices his wife has had to make in order for him to pursue a career in the NBA, and that’s why it’s also important for him to support his wife whenever he can.
“For me is respecting and understanding what your partner do and the time it takes,” Russell said. “Not kind of downplaying what they do, understanding the time and energy and effort they're doing to make sure whether it’s their job or making sure home is taken care of, and understanding that, I think that is the challenge of not being resentful.”
Nina agreed and also shared her thoughts on resentment. According to her, one of the best things couples should do is have their own identity and passions outside of the relationship in an effort to be fulfilled.
“I also think that when you’re in a relationship, that’s why it’s so important that each individual kinda pursue their own passions and follow their own dreams as I feel like it only becomes or leads to resentment when one person is not feeling fulfilled in what they're doing in their lives,” she explained.
“And so, they will start to look at the other partner who’s happy or excelling or promoting or moving along in their journey, then they’re left feeling stuck like they sacrificed themselves, their happiness, their career, their future and have not pursued it in the name of the relationship or their partner. So, it’s so much easier to avoid those feelings of resentment when you’re each equally pursuing your passions.”
The couple has many passions that they work on together and separately. Outside of basketball and his family, Russell has become known for his eclectic style and started the fashion brand Honor The Gift. Nina has her podcast, and she also started the mental health website Bene. Together, they run the Why Not? Foundation, which works with kids in underserved communities.
“I’m a firm believer that one person can’t be everything to you, so you have to sort of seek out those different friendships or groups or hobbies or activities that help to fulfill you,” Nina concluded.
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Feature image by Jon Kopaloff/Getty Images for Religion of Sports