10 Black-Owned Clean Beauty Brands That Need To Be On Your Radar
There is no denying that a new norm of inclusiveness and diversity within the beauty business has emerged over the past few years. As a result, several businesses have been making an effort to differentiate from the competition by asserting that they are the best for both customers and the environment. However, it has been shown that many are lying about their sustainability initiatives, the ingredients in their products, and the care they take in manufacturing their items.
So, to ensure you pick the clean beauty brands that are ideal for you, here are 10 Black-owned clean beauty companies that you should be aware of. That way, you can be confident that your beauty brand of choice was developed with you and your world in mind.
Skincare: hanahana beauty
For ladies who are concerned about how they treat their skin and the origins of the ingredients in their skincare products, hanahana beauty is a clean beauty line for you. Hanahana Beauty (stylized as hanahana beauty) was established by Abena Boamah-Acheampong with the intention of upending the international beauty industry, which is notorious for using substances that are oftentimes difficult to understand, to create products that are accessible, sustainable, transparent, and more humane.
This clean beauty company creates products that give women, especially women of color, a smooth and confident feeling in their own skin using raw shea butter and natural oils that are directly imported from Ghana. Over the last six years, the brand has dedicated itself to improving the economic, environmental, and self-sustainability of women who work in the Shea trade in ways that prioritize the health of our skin and the environment by using products that are clean, ethically sourced, fairly created, and never tested on animals.
Unquestionably beneficial for the body, mind, and spirit, hanahana beauty is a wellness brand worth every cent.
Top Products: Amber Vanilla Shea Body Butter, Lavender Vanilla Shea Body Butter, Shea Lip Balm, and more.
Cosmetics: Plain Jane Beauty
Everyone should have access to secure, efficient skincare and body care products, according to the founders of the eco-friendly color cosmetics business Plain Jane Beauty. With products free of synthetic fragrances, artificial colors, and dangerous preservatives, Plain Jane Beauty employs tried-and-true ingredients and fully discloses them. Why? Well, simple: the brand believes that fresh ingredients feel better and uses this belief as its brand's guiding principle.
PBJ, which takes inspiration from the vibrant colors of nature, mixes sustainability and beauty with ethical and aesthetic ideals to provide people the tools they need to look well and do well without sacrificing their feelings of well-being or attractiveness. Plain Jane Beauty is committed to making luxurious, high-performing cosmetics with nutritious, vegan-based formulae, which will inevitably make you feel appreciated and cared for.
Top Products: Creme Minerals Natural and Organic Foundation, Creme Minerals Foundation Stick, and more.
Skincare: 54 Thrones
You might recognize 54 Thrones from a Season 13 episode ofShark Tank. During the episode, founder Christina Tegbeis presented a compelling argument and fantastic branding, and after showing why they were a brand worth investing in, ultimately landed two sharks for a deal of $250K. For the past eight years, Tegbeis has partnered with passionate craftsmen who handcraft the rich components that make up the brand in an effort to showcase the beauty and authenticity of an Africa that is often overlooked. The brand 54 Thrones, which is an acronym for the 54 nations that make up Africa, collaborates with local cooperatives to develop natural cosmetics while supporting “trade over aid.”
In order to create clean yet opulent skincare products that sustainably honor the rich natural resources of Africa and the genuine beauty rituals that have been passed down from generation to generation, 54 Thrones offers award-winning African Beauty Butters, Glow Body Oil, and Moroccan Body Masks that are just right for any consumer.
Top Products: African Beauty Butters, Barrier Repair Cloud Cream, Alata Samina: Black Soap Detox Bar, and more.
Wellness and Supplements: Peak and Valley
The brand Peak and Valley was established in 2015 as a result of creator and neuroscience researcher Nadine Joseph's search for natural remedies to relieve her chronic stress. After months of looking for a remedy, Joseph finally found the botanicals she needed to maintain her skin, mental and emotional wellness. However, in the process of obtaining the proper herbs, Joseph also learned that the herbal trade wasn't as dependable as she originally believed. Like the other creators on this list, Joseph demanded to know where the materials originated from and if they were manufactured with sustainability in mind. When her questions could not be answered, she traveled worldwide to source the herbs herself. Thus, Peak and Valley was born.
Peak and Valley believe that supplement production should safeguard the well-being of all individuals who consume and produce their products. Therefore, Peak and Valley manufactures products with the intention of developing a better herbal trade, one with transparent sourcing, undeniably high-quality ingredients, and science-backed knowledge. It offers herbal supplements designed to improve sleep, reduce stress, care for the skin, and nourish the brain. As a clean wellness brand, Peak and Valley’s mission is to foster relationships directly with the growers of the herbs and the customer who consumes them.
Top Products: Restore My Sleep Adaptogen Capsules, Nourish My Brain Adaptogen Capsules, Balance My Stress Adaptogen Capsules, and more.
Hair Care: Donna's Recipe
Oh, Tabitha, Tabitha, Tabitha. I’d buy anything she’d make, especially if she mentioned it over a 30-second Instagram post, with her Southern drawl, and with little to no information provided. Why? Cause that’s my business. But just in case you want to make her business your business, too, let me explain why you should. Donna's Recipe, established by Tabitha Brown and Gina Woods and titled after Tabitha's Hair, became live in January 2021. Together, they set out with the goal of providing only pure, vegan, premium products for a reliable hair care regimen. The entire product line is made up of nutrient-rich, pure, vegan components that perform well for all hair types to create and maintain natural, healthy hair.
This product, which has only been available for two years, has been hailed for its sustainability, accessibility, and affordability in several reviews and was voted the Black-Owned Beauty Brand of the Year by Ulta Beauty. It has been credited for promoting the growth of healthier hair, hydrating the driest hair, and fortifying the weakest root systems. The mixture created by Ms. Tabitha and Woods could be just what you're looking for, especially if you're looking for a clean haircare line that at last takes your demands into consideration.
Top Products: Strength Hair Oil, Sweet Potato Pie Extra Creamy Moisturizing Shampoo, Sweet Potato Pie Extra Creamy Moisturizing Conditioner, and more.
Cosmetics: The Lip Bar
CEO Melissa Butler, a self-proclaimed Shark Tank reject, channeled her ire at the intrusive one-size-fits-all beauty industry into action by abandoning the lucrative but dreary corporate ladder and turning to her Brooklyn kitchen to make vibrant vegan lipstick. Melissa's unwavering will was further fueled by her Shark Tank rejection, which motivated her to regain control of her own aspirations. She extended The Lip Bar beyond lipstick to become TLB: a top-selling, universally useful beauty necessity. The Lip Bar is entirely vegan, cruelty-free, and made with non-toxic products for non-toxic people with a focus on sustainability.
Top Products: Nonstop Liquid Matte, Just A Tint 3-In-1 Tinted Skin Moisturizer, Fresh Glow 2-In-1 Powder Bronzer + Blush Duo, and more.
Hair Care: Melanin Haircare
Whitney White can be found on Instagram with the alias Naptural85. But you must spend some time watching her YouTube channel to properly understand where she has come from. White was one of the original content producers on YouTube who spent her time making videos that expressed her enthusiasm for natural and helpful hair products. She also shared the recipes and routines she used on her own luscious, natural hair. Years later, Whitney White and her sister Taffeta White have developed Melanin Haircare, a range of natural, non-toxic hair products. Melanin Haircare was established in 2015 with a love for providing the community it serves with high-quality products, distinctive lifestyle options, and natural, non-toxic ingredients for healthy hair and scalp care.
High-quality, all-natural, and non-toxic ingredients are the main emphasis of Melanin Haircare, which is carefully chosen to ensure shelf life and performance improvement. To ensure that they continue to be non-toxic, all of their constituents have been assessed by the Environmental Working Group (EWG) of the United States, which makes this a clean brand worth trying. For the greater part of four years, I have used this product, and I have enjoyed seeing my hair go from a dry, brittle mess to a moisturized masterpiece. This cosmetic brand has never let me down, whether my hair was soaring in its fro or loc'd like it is now.
Top Products: African Black Soap Reviving Shampoo, Multi-Use Softening Leave In Conditioner, Multi-Use Pure Oil Blend, and more.Body Care: OUI the People
Do you ever wonder: Where do all the plastic razors go? Well, it is estimated that two billion plastic razors end up in landfills every year, and the personal care industry is one of the largest waste producers. Eh, right? Right. Well, to guarantee that recycling is unavoidable, OUI the People's goal is to deliberately design the packaging for all of their products. Their single-blade razor provides a robust and environmentally friendly alternative to disposable plastic razors since it is made from stainless steel, which is the most recyclable substance on Earth.
Not only that, but several of their other goods, like their body gloss, are created with glass bottles, which are generally made from harmless basic materials and can be recycled or "upcycled." They never settle for anything less than the finest, and each product is designed with the needs of the customer in mind. Their products are devoid of the typical suspects (parabens, synthetic perfumes, phthalates, and animal testing), and their ingredients have been selected for their effectiveness. This beauty brand can be for you if you want body care that is eco-friendly and can get rid of dry skin, hyperpigmentation, hair, and landfill debris.
Top Products: Resurfacing Body Serum, Shave Starter Set, Hydrating Body Gloss, and more.
Skincare: Hyper Skin
Because Desiree Verdejo loved skincare but believed that women of color were underrepresented in the skincare industry, she founded Hyper Skin. As a result, the beauty product line Hyper Skin was created to finally include people with dark skin in conversations about beauty. Hyper Skin recognizes that real skin has texture and dark spots and uses solutions that are highly suited to their needs while still being effective on all skin tones.
The discontent with today's skincare products led to the creation of Hyper Skin formulas, a modern clinical brand with clean, efficient clinical ingredients and strong natural botanicals. With Hyper Skin, give your dark spots the boot and appreciate your new shine.
Top Products: Hyper Even Brightening Dark Spot Vitamin C Serum, Hyper Even Fade and Glow AHA Mask, and more.
Skincare: ROSEN Skincare
Jamika Martin made the decision to revolutionize the acne treatment market after having skin issues and using inferior skincare products. ROSEN Skincare, her business, creates affordable, healthy solutions that effectively treat acne. From cleansers to masks, ROSEN Skincare has a wide selection of cutting-edge and fun products to enhance your routine. In order to concentrate on the prevention and restoration of hyperpigmentation and breakouts in the acne industry, according to Rosen, their regimens use clean ingredients.
Rosen argues that traditional acne treatments have frequently disregarded the issues and skin types of people with varied skin types, and their out to ensure that doesn't happen, again.
Top Products: Earth Cleanser, Super Smoothie Cleanser, Tropics Toner, and more.
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Taysha Robinson is a writer and high school English teacher, based in metro-Atlanta. A self described philomath, you can find her reading books and articles of every genre, attending educational conferences, and hiking wherever the terrain will allow.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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You've Never Seen Luke James In A Role Quite Like This
Over the years, we've watched Luke James play countless characters we'd deem sex symbols, movie stars, and even his complicated character in Lena Waithe's The Chi. For the first time in his career, the New Orleans-born actor has taken on a role where his signature good looks take a backseat as he transforms into Edmund in Them: The Scare—a mentally deranged character in the second installment of the horror anthology series that you won't be able to take your eyes off.
Trust us, Edmund will literally make you do a double take.
xoNecole sat down with Luke James to talk about his latest series and all the complexity surrounding it—from the challenges taking on this out-of-the-box role to the show's depiction of the perplexing history of the relationship between Black Americans and police. When describing the opportunity to bring Edmund's character to life, Luke was overjoyed to show the audience yet another level of his masterful acting talents.
"It was like bathing in the sun," he said. "I was like, thank you! Another opportunity for me to be great—for me to expand my territory. I'm just elated to be a part of it and to see myself in a different light, something I didn't think I could do." He continued, "There are parts of you that says, 'Go for it because this is what you do.' But then also that's why it's a challenge because you're like, 'um, I don't know if I'm as free as I need to be to be able to do this.' Little Marvin just created such a safe space for me to be able to do this, and I'm grateful for everything I've been able to do to lead to this."
Courtesy
Them: The Scare, like the first season, shines a light on the plight of Black Americans in the United States. This time, the story is taking place in the 1990s, at the height of the Rodney King riots in Los Angeles. While the series presents many underlying themes, one that stands out is Black people and the complicated relationship with the police. "For the audience, I think it sets the tone for the era that we're in and the amount of chaos that's in the air in Los Angeles and around the country from this heinous incident. And I say it just sets the tone of the anxiety and anxiousness that everybody is feeling in their own households."
James has been a longtime advocate against police brutality himself. He has even featured Elijah McClain, the 23-year-old Colorado man who died after being forcibly detained by officers, as his Instagram avatar for the past five years. So, as you can imagine, this script was close to his heart. "Elijah was a soft-loving oddball. Different than anyone but loving and a musical genius. He was just open and wanted to be loved and seen."
Getty Images
Luke continued, "His life was taken from him. I resonate with his spirit and his words...through all the struggle and the pain he still found it in him to say, 'I love you and I forgive you.' And that's who we are as people—to our own detriment sometimes. He's someone I don't want people to forget. I have yet to remove his face from my world because I have yet to let go of his voice, let go of that being [because] there's so many people we have lost in our history that so often get forgotten."
He concluded, "I think that's the importance of such artwork that moves us to think and talk about it. Yes, it's entertaining. We get to come together and be spooked together. But then we come together and we think, 'Damn, Edmund needed someone to talk to. Edmund needed help... a lot [of] things could have been different. Edmund could have been saved.'
Check out the full interview below.
Luke James Talks Ditching Sex Symbol Status For "Them: The Scare", Elijah McClain, & Morewww.youtube.com
Featured image by Getty Images