
Just like clockwork, I’m starting to see social media posts and television commercials about the fact that summer is almost over. I guess it’s because school is about to be back in session; however, the actual summer season couldn’t care less about that. What I mean is, no matter what year it is, summer technically does not roll into fall until sometime between September 21st-24th of every year. This year, it’s on the 23rd, which means we have several more weeks to learn more about what we can do to preserve our God-given beauty while the sun is still blazin’ and the days are still extra long.
And since a lot of us tend to lean into protective styles (especially with the kind of heat that this summer has been completely showing out with!), I thought it would be a smart move to offer up some tips on things that you can do to get the most out of your preferred protective style look until it gets into my favorite time of the year — autumn.
Personally, I think this is the ideal time to share these 15 suggestions…being that you’ve got about as long as a set of box braids should be in your hair before cooler weather comes around (some of y’all will catch that later). Timing is indeed everything, chile.
1. Cleanse Your Scalp

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Please, when you get a chance, check out “Treat Your Scalp To A Little Bit Of Detoxing This Weekend.” Between product build-up, sweat, and dead skin cells that are forever dropping, it’s amazing that a lot of us don’t experience more scalp itchiness and irritation than we already do. Not to mention the fact that many of us also don’t nourish our scalp enough, so we mistake dandruff for what is actually a dry scalp (also check out “Stop Scratching: The Differences Between Dandruff And Dry Scalp”).
Thanks to protective styles like box braids and hair twists, all of those parts in our hair tend to expose our scalp to the sun a lot more than usual. Thoroughly cleansing your scalp with a scalp scrub on wash day, carrying a spritz to treat the scalp in between wash times (more on that in a bit), and also adding some plum oil to pamper your scalp (plum oil is everything, y’all — great for soothing the scalp after chemically processing it and restoring dry and brittle ends) will make all of the difference in the world.
2. Use a Clarifying Shampoo

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Speaking of sweat and build-up, although you shouldn’t apply this tip every time that you shampoo your hair, definitely use a clarifying shampoo after taking a protective style down (especially if it’s been up for 6-8 weeks straight). A lot of gunk can collect in your hair when you haven’t been doing much (to your hair) other than getting up and heading out for weeks on end. A clarifying shampoo is specifically designed to remove all of the stuff that isn’t good for your strands long-term. As far as shampoo brands go, Cosmopolitan did you a solid by offering some great suggestions: "23 Best Clarifying Shampoos for Curly Hair (Sulfate *and* Sulfate-Free).”
P.S. If you don’t want to try a clarifying shampoo, at least go with an apple cider rinse; it clarifies and conditions your hair basically at the same time. You can watch YouTube videos on the topic here, here, and here. Again, don’t use it ALL of the time (and definitely dilute it first) — just when you need to get your hair “extra clean.”
3. Apply Hair Products That Contain Sunscreen

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BLACK. PEOPLE. NEED. SUNSCREEN. HAIR. IS. INCLUDED. IN. THAT. Y’all, it can’t be said enough that having more melanin doesn’t mean that UV rays give a damn. In fact, the reason why a lot of us end up with hyperpigmentation and age spots is because we ignored this particular point. Besides, let’s not act like our scalp isn’t also made up of skin, so…there’s that. Also, even though the hair that hasn’t grown out of our head doesn’t have any living cells in it (which is why it doesn’t hurt whenever we cut it or use heat styling tools), UV rays do have the ability to damage your hair follicles, if you’re not careful. That’s why you should definitely be intentional about using hair products that have some sort of sunscreen in them around this time of the year. You can check out a list of some here, here, and here.
4. Wear “Light” Braiding/Twisting Hair

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Not all braiding and twisting hair are the same. Some brands are itchy as hell (YouTuber Seun Okimi has a bomb video on the backstory on that), while others are too heavy — and that can be annoying if you plan on doing some more swimming before the summer season is up. So, definitely ask your braider to go with a lightweight kind of hair. If s/he doesn’t know what that means, that’s your first sign to go with someone else. And what if you plan on going the DIY route? Another Black beauty influencer who goes by the name EBONYJAY has a video entitled, “What is the best braiding hair to use? Tips for new braiders” that has some gems for ya.
5. Give Your Edge Control a Bit of a Break

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Once upon a time, someone (a Black woman) asked me in an interview about why I personally thought that we were so obsessed with baby hair: “Sometimes I wonder if it’s still a low-key obsession with wanting to come off like it’s a form of having what society deems as being ‘good hair’” was my response. Because while I do like realistic-looking baby hair as much as the next fly chick, at the same time, I do think that doing anything in excess, to where it can damage your edges and/or your nape, should be rethought — and when you’re using edge control that has a lot of alcohol in it (read those labels, y’all), that is exactly what is happening.
6. Add Color Via Extensions Only

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Here’s the deal: the tighter your curls are, the more challenging it’s gonna be for the natural oils that come from your scalp to coat all of your hair strands. In a nutshell, that’s why our hair tends to be so much drier than other ethnicities. And that’s why, whenever we choose to color-treat our hair (especially with the box brand stuff), it can wreak total havoc on our tresses as far as hair health goes.
Listen, I know this is the time of year when going big and bold is tempting; just try and go with colored hair extensions or, at the very least, demipermanent or semipermanent hair color options. Or hell, even color wax. No, they don’t last as long, yet they also don’t do the kind of drying-out damage that permanent color does; they’re specifically designed not to.
7. Go No More than Three Weeks Tops for Styles Without Extensions

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Halo braids (this hack here is dope). Bantu knots. Cornrows. Space buns. Flat twists. All of these are protective style looks that many of us can do with or without the help of extensions. And while they all are super cute/low manipulation styles, try not to get too comfortable in them by letting them sit in your hair for weeks at a time. It’s pretty standard for hairstylists to recommend that naturalistas wash their hair once a week or once every two weeks at the most; otherwise, build-up can occur. Plus, when you’ve got a protective style, going over three weeks could lead to hair matting when you’ve got scalp and hair sweat to contend with.
8. Wrap It Up Sometimes

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No one can rock a head/hair wrap quite like we can, and we all know it. So, on the days when you don’t feel like spending a lot of time on your hair or you’ve got an old wash ‘n go that you don’t have time to refresh, pull out a scarf (or pre-tied turban; Etsy sells quite a bit of those; just go to the site and put “pre-tied turban” in the search field) and wrap your hair up. Not only will you look beautiful, but a scarf or turban will also give your hair a break from the sun beating down on it and ultimately drying it out in the process.
9. Keep a DIY Spritz Handy

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Something that our hair always needs is moisture — especially in the hot summer sun. A spritz that I’ve come to be a big fan of is De La Cruz’s Lavender Water Body Mist. Because it has some glycerin in it, it acts as a humectant (something that naturally pulls moisture from the air), even on my hair. This is great when I have a protective style like braids or twists because it hydrates my scalp and adds moisture to my hair, even when it’s “tied up”; that way, I don’t have to work overtime while deep conditioning my locks (after taking out my protective style) due to how dry my strands are.
If you’d prefer to make your own hair spritz, that’s pretty easy to do as well. Some easy-to-make recipes are located here, here, and here.
10. Try a Lil' Bit of Swim Spray

Something that will definitely strip away some of the natural oils in your hair is chlorine. And since we’ve already touched on the fact that a lot of us have hair that is already dry, you don’t want to help chlorine out in any way. That’s why it can never hurt to have some of AquaGuard’s products (here) in your hair arsenal. They have a pre-swim product that is specifically designed to keep harsh chemicals from damaging your locks. And you know what they say — an ounce of prevention is always better than a pound of cure.
11. Moisturize and Oil Your Ends

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Depending on who you talk to, different people are gonna have different feelings about whether or not applying oil to Black hair is needed. Personally, I’m all about it because, so long as YouTube channels like the one by EfikZara exist (check out “Looking For Hair Growth? It Might Be Time To Bring 'Blue Magic' Back”), I’m sold! The key is to use oil to lock in a hydrating conditioner that has been applied with the help of some water.
So, when it comes to making sure that the oldest parts of your hair remain in good condition (so that you’re able to retain length), a couple of times a week, dampen your ends, apply a leave-in conditioner and then apply a carrier oil like grapeseed (it has lots of vitamin E), jojoba (it contains properties that repair heat damage) or avocado (it is a natural sunscreen) to them. Doing this will strengthen your ends over time and help to prevent split ends and breakage.
12. Enjoy Lemonade and French Braids

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If you’re curious about what the biggest braid trends are for 2023, you can’t go wrong with lemonade braids — you know, the look that is braided in such a way to where your hair swoops over to one side. As someone who oftentimes will get some medium-sized box braids at some point during the summer season, I’ll tell you, off top, that one of the best things about lemonade braids is they will definitely reduce your time in a braider’s chair (which automatically makes them a win!). Matter of fact, if you’re daring (and patient) enough (and you already know how to braid), you can probably even install them yourself (check and see by watching this video, this video, and this video).
Or you can put a part down the middle and do a couple of French braids, which is one of my favorite go-to's. A look that I like a lot is having two braids going back on the sides with a big braid in the middle. I start the middle braid back far enough to where I can create a bit of a poof in the front so that it stands taller. It takes like 30 minutes to do (after creating the three parts) and can look casual or sophisticated, depending on what I decide to wear. Easy peasy, chile.
13. Don’t Keep “Extension Styles” in for More than Six Weeks Tops

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Listen, when I get my box braids, I’m in the chair for about six hours, paying around $200. Although the end results are always worth it, the process of taking those bad boys out alone is enough to make me want to keep them in for as long as possible. And while I’ve seen hair hacks featuring women who “double knot” their braids at the root — I’ll pass. I don’t want to run the risk of making it so difficult to take my braids down at some point that I damage my locks in the process. Besides, after six weeks (eight tops), the weight of the braids (or twists) can put a real strain on your edges, nape, and hair follicles overall. So yeah, a couple of months should be the absolute max. Also, give your hair a 2-3 week (or so) break before adding more extensions. Anything in excess can be counterproductive. Always remember that.
14. Trim Those Ends

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Although I’m not personally a believer that you need to trim your hair, without fail, every 4-6 weeks, what I do think is, around that time, you should (re)evaluate your ends to see if they are in good condition. For instance, I was revisiting what different kinds of split ends look like, and while I rarely end up with the “traditional ones” that split from the bottom, sometimes I do end up with fairy knots or the feather or incomplete split whenever I am too rough on my tresses (you can learn about the various ones here). However, instead of cutting off a couple of inches, I’ll switch up my styling routine or do a bit of dusting (only cutting the strands that appear to be in real trouble).
15. Sleep with a Humidifier

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I’m forever gonna recommend that people have a humidifier in their bedroom. For health reasons, check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall.” As far as your hair goes, the 6-8 hours when you’re asleep, your strands still need moisture.
Having a humidifier can get them the hydration that they need. Not to mention the fact that if you’re someone who can’t seem to keep your scarf (or bonnet) on your head or your satin pillow on your bed as you’re tossing and turning throughout the night, a humidifier can help to keep your hair from drying out. Plus, if your hair is in a protected style that has extensions, it can keep those from drying your hair out as well.
So, if you don’t already own a humidifier, there’s no time like the present to invest in one. Your health will thank you. Your hair will too! Enjoy the rest of the summer, y’all.
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Featured image by Martin Novak/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









