Are you experiencing more breakage than usual? Are you wondering if you’ve overdone it on heat or color processing? Asking yourself these questions may indicate that your hair is high porosity. So what does that mean? Simply put, high porosity hair can take in moisture (which is a great thing). But it has difficulty retaining it because the cuticle is open and lifted—this is usually a result of damage from hair color and chemical treatments (think: relaxers, etc.).
So, what does this mean for your hair care routine? Well, your hair will need a dose of protein and moisture. Protein is excellent for rebuilding the hair cuticle; however, too much protein can mean crunchy, dry hair, so that is where moisture comes in. Some moisturizing ingredients to look for in your formulas are jojoba oil, shea butter, avocado oil, and mango butter.
Now that we’ve discussed some ingredients that are best for high porosity hair, here are a few products —many with nearly five-star reviews—that can help revive your hair.
Design Essentials Oat Protein & Henna Deep Cleansing Shampoo
Design Essentials
Healthy hair starts with shampoo. If your hair struggles to retain moisture, formulas with humectants that draw moisture in will be your hair care BFF. Formulated with oat protein and henna, this cleansing yet hydrating shampoo has a dynamic duo at the helm that increases hydration while strengthening the hair.
ApHogee Two-Step Protein Treatment
ApHogee
If you ask anyone what at-home protein treatment they are using, this one is likely high on the list. If you're experiencing breakage or are afraid you've overprocessed your hair with bleach or an overabundance of heat styling, this treatment should be helpful. Now, you have to follow the instructions to the letter because if you don't, you'll end up with dry hair. Additionally, because this two-step treatment is made of activated proteins and magnesium that are activated by heat, using this with a hooded dryer will yield the best benefits.
Briogeo Don't Despair Repair Rice Water Protein + Moisture Strengthening Treatment
Briogeo
For a protein treatment that takes a more natural approach, this weekly strengthening treatment boasting a nearly five-star review should be in your cart. Formulated with a cuticle-strengthening rice protein complex, this treatment will help bring your hair back to its best self.
Adwoa Beauty Baomint Deep Conditioning Treatment
Adwoa
When using proteins in your routine, moisture is equally as important. So we love that this beloved formula is made with nourishing superstar shea butter alongside fatty acid-rich prickly pear oil because it will work as the ultimate hydrator in tandem with products that help rebuild the hair cuticle.
MIELLE Avocado Moisturizing Hair Milk
MIELLE
For an extra dose of moisture, apply this aloe-, glycerin-, and avocado-infused hair milk to your hair before layering on your stylers. Because aloe and glycerin are humectants, this will help draw moisture into the hair well beyond your wash day.
Olaplex No. 3 Hair Repair Perfector
Olaplex
Don't sleep on pre-poo treatments. Since adding a pre-poo to my routine, I've seen a significant difference in the health of my ends which means length retention. Like the protein treatment listed above, to get the full benefits from this bond-building protector, be sure to follow the instructions by applying it to damp hair and leaving it on for at least 10 minutes before shampooing.
The Mane Choice Crystal Orchid Biotin Infused Styling Gel
The Mane Choice
Packed with biotin and vitamin D, this silicone-free gel defines curls, smooths frizz, and strengthens the hair. An added bonus: the formula is easily reactivated with water if you need to revive your curls throughout the week.
Featured image by Laylabird/Getty Images
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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