
Two years ago, this coming July, I made the decision to grow my hair out. Chile, when I tell you that NOTHING will teach you more about patience and how to be at peace with the process of things like your hair will, sometimes I think that I'm gaining more character than actual hair length.
Anyway, since I've always been able to cut and style my own hair (even when I was rockin' a fade), it's been a form of self-torture to try and keep my hands out of it. And to not color it. And to not want to dust my ends on a weekly basis. Because I've been in detox in these areas, while my hair should be getting close to shoulder-length at this point, it's actually around my ears. It's not that my hair isn't growing. It's that it's taken me a while to do what is necessary in order to retain lasting length.
In the pursuit of gaining more self-control when it comes to leaving my hair totally alone, it's currently in a set of long box braids. But for about six months before I decided to do that, I must admit that my natural hair was making more progress than ever. Through research, trial, and error, and even random days of cussing and crying, I have finally figured out what I need to do in order to keep my hair healthy and in order to keep it on the road to gaining more inches.
If you're currently natural and wondering why your hair ain't growin', I'm thinking it's because you're probably not doing some of the following things. Whatcha think?
Why Won't My Natural Hair Grow? Here Are 10 Reasons
1.You Don’t Know Your Hair’s Texture or Porosity

If I had known more about this point alone, perhaps my hair would be down my back without the help of braids (sigh). Anyway, know better, do better, right?
You probably know what your hair texture is about. It's how tightly or loosely your hair curls/coils. For most of us, we tend to have more than one kind of texture (I'm mostly 4a with some 3c and 4c in areas). As far as hair porosity goes, the long short of it is how well your hair is able to hold and retain moisture. Porosity breaks down into three categories—high, normal and low.
This point could be its own book series, but if you want to learn more about your hair texture, check out this article. To figure out more about your hair's porosity, check out this video, this video and this video. It's well worth the research.
2.You Have a Love/Hate Relationship with Shampooing

Figuring out how often you should shampoo your hair is not a one-size-fits-all type of situation. The amount of product you do or don't use, how much you workout and even if your scalp flakes a lot, all play a factor. Whatever the case may be, one thing you can be sure of is if you use a shampoo that contains sulfates, you're doing your hair more harm than good.
Something that natural hair is always gonna need is moisture. That's why it's important to not use any product that will strip your hair of it. Personally, I shampoo with a non-sulfate brand and then follow that up with a deep conditioner (more on that in just a sec). I used to do the whole co-wash thing (that's basically when you wash your hair with conditioner), but it actually made my hair too soft to the point that it was losing elasticity.
What I do know is that our hair goes through a lot on wash days, so it's important to find the kind of products that work best for you rather than picking what's popular. And how can you know if your shampoo isn't being all that beneficial? If after using it, your hair feels dry or dull, your color fades fast, it's difficult to style, it's lacking volume, your scalp is irritated or you simply see far too many chemicals on the label—that's a cue to look for something else. Or (even better) to make your own shampoo.
3.You Don’t Deep Condition Often Enough

There's conditioning. Then there's deep conditioning. When you're trying to keep natural hair healthy, it's a good idea to deep condition your tresses every time you shampoo your hair (if you do that every other week or so). Not only does deep conditioning penetrate your strands and protect them, it also reduces the amount of damage your hair experiences from styling it. Deep conditioning also helps to promote your hair's elasticity and keep it extra moisturized in between washes. It's also a good move if you color treat your hair since doing that has a tendency to make hair dry and brittle.
That's not to say that your hair can't get too much of a good thing. If you deep condition your hair more than four times a month, it can make your hair look flat and feel mushy. The way to bring balance back is to do a protein treatment (which basically fills in the holes along your hair shaft), but if you do that too much, it can make your hair hard. So yeah, deep conditioning no more than once a week (and following the instructions on the label) is gonna be your best bet.
Bonus Tip: Rice water as a form of a conditioning rinse is pretty dope too. Learn more about why here.
4.You Rarely Pamper Your Scalp

Does it matter how beautiful a house is if its foundation is all jacked up? That's how we need to look at our scalp when it comes to growing out our hair. Just how can you know if your scalp needs some TLC? If it's extra dry; if you've got dandruff (which is basically like a mild yeast infection on your head because dandruff comes from a yeast-like fungus called malassezia globose); if it's irritated; if you have lots of product build-up; if your hair is breaking (pieces of it are snapping off) or shedding (full strands of hair with the bulb attached are coming out more than usual) or if you notice any sores, bumps or it's burning.
In most cases, you can heal your scalp yourself by exfoliating it with some brown sugar and olive oil, massaging it with a blend of peppermint oil, lavender oil, and avocado oil, and keeping your dirty nails or sharp styling tools off of it. Bottom line, your scalp needs just as much attention as your hair does. Love on it consistently. Your hair will thank you.
5.Your Hands Stay All Up in It

This. One. Right. Here. Sometimes my hands are in my hair and I don't even notice it, like when I'm driving or chillin' and reading a blog. That's not good because hair is a lot like silk in the sense that it's as fragile as it is strong. If you're always messing with it, between the pressure of your fingers and the dirt on your hands, it can start to make your hair weak over time.
If you know that you have a nasty habit of always being up in your head, make sure to wrap it up at night (more on that towards the end of this) and wear something to cover up your head a few times a week. Maybe a (non-wool) hat or a silk, satin or organic cotton scarf. Anything that will keep your hands away.
6.You Trim Too Little (or Too Much)

Figuring out how often you should trim your hair poses quite the dilemma. Although a lot of stylists say that it should unequivocally be every 6-8 weeks, it really depends on the rate your hair grows (on average, it's half an inch a month but that varies) and how well you should take care of it.
As far as me and my hair shears go, because I'm a little OCD when it comes to how my hair looks, I used to have a habit of dusting (which is when you take off tiny pieces of the ends of your hair to prevent splitting), at least a couple of times a week. There's no way my hair was gonna grow if I kept going at that rate.
So, how do you know when it's time to dust or get a professional trim? You notice that you have split ends, your hair is super frizzy or you continue to have a difficult time holding a style or shape. If that's what's happening, it's definitely time to pull out your shears. Better yet, to schedule a trim appointment.
(By the way, a good stylist is like a good editor—they will correct what's "wrong" but you'll barely know they were there after they are done. If you are losing a couple of inches every time you go, somebody's stylist is showing signs of being a hater. Real talk.)
7.Your Diet’s All Wrong
Vegan Healthy Food GIF - Find & Share on GIPHYGiphyYou can put all of the stuff on your hair that you want, but if your diet is crazy, your hair is gonna tell on you. Remember that the hair that's actually showing on your head is dead (that's why it doesn't hurt whenever you cut it). What you need to be focused on is what you're feeding your hair's follicles.
Foods that you should try and consume on a daily basis include proteins (because your hair is made up of protein) like almond butter, lentils, and broccoli; foods with iron in them like dark leafy greens, cashews, and baked potatoes; omega-3 fatty acids foods like salmon, walnuts and chia seeds and also foods that are loaded with antioxidants including citrus fruits and berries. Foods you should be avoiding? Basically everything white (white sugar, white bread, white rice unless it's jasmine rice). There aren't many nutrients in them so, they aren't doing your hair—or the rest of your body—much good.
Oh, and drink water. Since you're made up of mostly H2O, your scalp and hair definitely need plenty of that!
8.You Aren’t Properly Using Your Styling Tools

While I personally feel that the best styling tools you can use on natural hair are your fingers, there are a few other things that you should have in your hair care collection. A wide-toothed comb. A Denman Brush. A water bottle. A hair diffuser (you can control how much or little curl you want with those). A hair steamer. Some ouchless hair bands and bobby pins. A tourmaline (it retains the moisture of your hair without drying it) hair dryer or ionic (it removes water from your hair without causing heat damage) hair dryer.
But even with all of these types of tools in tow, manipulation is manipulation. If you're drastically changing your hairstyle a couple of times a day—or even every couple of days—the constant wear and tear can start to wear your hair totally out.
Think of your hair like a rose. If you're constantly touching it, even with the "right" things, the petals are still gonna eventually weaken and fall. The same thing applies to your hair and the styling tools that you use. First, use the right ones. Second, use them properly while applying the motto of "less is more".
9.Your Protective Styles Stay in Too Long

Whether it's a wig (y'all some of these wigs these days have been absolutely blowing my mind as far as how natural they look), a weave or something along the lines of twists or braids, protective styles are great because it gives your hair an opportunity to take a break from some of the styling tools we just talked about; it also keeps your hands out of it. Plus, protective styles can protect your tresses from environmental damage as well.
However, I'd be irresponsible if I also didn't say that protective styling is supposed to be a temporary hair growth alternative, not a permanent solution. When it comes to all protective styles, your scalp needs to breathe, your edges need relief from stress and tension and your hair needs a thorough washing and conditioning from time to time.
How can you know when it's time for your protective style to go? If it's been more than six weeks (on average) is a good start. Some other signs is if your hair is dry and brittle; your scalp is itchy and irritated; you notice some thinning in certain areas; your roots appear tangled, matted or full of build-up or you've worn a protective style for so long that you've totally forgotten what your natural hair even looks like.
Remember, protective styling isn't supposed to replace your natural hair. It's supposed to assist it as you strive for healthy long locks. BIG DIFFERENCE.
10. Your Bedtime Routine Sucks

If your hair bedtime routine consists of nothing more than tying a scarf around your head and calling it a night, you're definitely working against the kind of length retention you're looking for. Keep in mind that you are (hopefully) spending 6-8 hours in bed, each and every night. The tossing and turning alone is enough to send your tresses through it! That's why it's a good idea to do the scalp massage thing that I mentioned, that you apply a little bit of hair oil to your ends and then that you braid it up or put it into a pineapple. Also, make sure you've got a satin pillowcase on your pillows for additional hair support (in case your scarf falls off).
If you do this consistently, your hair will not dry out due to your bedding and it will require less manipulation in the morning. Less manipulation equals more length retention. At the end of the day, that's what we all want. Definitely.
Featured image by Shutterstock
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Originally published on May 14, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









