The Real Reason Your Stylist Makes You "Come Washed"
So your stylist requires you to "come washed".
For some, that sounds like an odd request. For others, it sounds pretty normal.
One of the main trending topics in the black beauty community is that beauticians are requiring clients to come "washed". I'm sure some of you may have turned your face up at that.
A shampoo at the salon is an experience that most people, if not all, look forward to within their salon experience. I mean, who doesn't like to lean back in a shampoo bowl and experience that lovely scalp massage and cleaning! My eyes just rolled in the back of my head thinking about it.
Across various social media platforms, memes and tweets alike have triggered this conversation.
you’re not a stylist if I have to come with my hair washed, blow-dried, conditioned, and with the hair.
— Cam🥂 (@_threehunna) August 30, 2019
Question if your going to a hair salon for braids why do you have to come with your hair already washed 🤔
— 👑Myeeeee (@_MeOhMyeee) August 28, 2019
For my daughter hair y’all want me to come washed & blow dryed then gonna charge me 65-70 dollars tf wrong wit y’all
— ForeverRELL🕊💙 (@Tionaaa___) August 22, 2019
I need to go somewhere to get my hair washed really good and braided down but y’all “stylist” be wanting us to come with our hair already washed so I doubt y’all providing that service 🙄
— Kilo (@DontLoseYour_Ki) August 29, 2019
I want this girl to do my closure but I gotta come washed and braided 🥴🥴🥴 who tf just braids hair for a sew in ??!!
— 𝕷𝖊𝖝 𝕲𝖆𝖑𝖔𝖗𝖊 🕸 (@LexxGalore) August 28, 2019
detroit hair stylist be like come washed bring your own hair, flat-irons, edge control, and chair.
— Es. (@theessieb) August 28, 2019
these Miami stylist really lost they damn mind! This bitch wanna charge $250 for some basic ass braids AND want you to come washed, pressed, AND bring your own edge control? Bitch i might as well do my own damn hair, tf? 🤨
— Ash🌞 (@SincerelyAnese) August 31, 2019
Let's dive into this "come washed" hair movement, shall we?
There's thousands of West African owned braiding salons across the U.S., and most aren't licensed cosmetologists or hair stylists. They have the natural gift for braiding so, why not profit? As a result, you have to come shampooed and dry to be serviced (for most of those salons). Mostly, so they can maximize the productivity and turnover rate of clients in and out of the salon. African-Americans have tapped into this market with their love of braiding using some, if not all, of the same business style.
Formal training and theory of hair and scalp is what beauty school gives, so if you didn't attend an institution to learn the science behind caring for hair, there are so many things you don't know. The benefits of shampooing, proper sanitation, infection control and many other things are commonly reinforced in the teachings of cosmetology, barbering and esthetics. Imagine going into a braiding salon for passion twists, and the braider starts parting your hair with the same comb she used on an earlier client who has a severe dandruff condition. To make matters worse, you see no proof of sanitation like an EPA grade cleanser or Barbicide Jar. What face did you just make at that moment when you thought about it? Riiiight!
Since most states across the country don't require the licensing of braiders, most won't know this very important information unless they take it upon themselves to do the research, or if a client disaster happens.
This isn't to shame braiders who don't know, simply because...they don't know. But let's tap into trained stylists who DO know. The harmful ideology of "Well I know better, I just won't do it," is what's dangerous to the public. Skills such as product selection, a client using a specific shampoo, or choosing conditioner or leave-in may not guarantee a bomb-end result of a style such as a silk press. Think about it. Finally, there's the proper terminology of washed versus shampooing...but that's another conversation for another day.
Right or wrong, it's the public's responsibility to decide who they will patronize based on the information given by a stylist. Most states offer online access which allows you to view a list of stylists who are properly licensed. If a customer chooses to support a stylist who is not licensed, they unconsciously waive their right to expect professionalism because that stylist is, by law, unprofessional. That doesn't demote their kindness or skill at all. In so many words, don't expect professionalism in unprofessional spaces, and you won't be disappointed.
There, I said it.
To keep up with Lakia and The Kia Xperience Salon, follow her on Instagram @thekiaxperience or visit www.thekiaxperience.com.
Featured image via Giphy
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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