As someone who pretty much makes a living out of sharing all of the things that I've learned about relationships, if there's a consistent thread that ran through pretty much all of my dysfunctional ones, it's the fact that, at the foundation of each and every one of them, I didn't trust myself very much—even before they started. The reason why I didn't trust myself is because I didn't take out the time to really get to know me and my wants and needs before attempting to get to know other people.
Most of us would agree that trust is a core principle for all healthy connections, whether they are personal or professional. When you trust someone, it means that you are confident in their character and integrity. It means that you know they are reliable. When you trust another person, it means that, if anyone is gonna say what they mean and mean what they say, they are the one individual that you don't have to worry about; if anyone can be depended upon to have your back, they are it.
Unfortunately, a lot of us put this kind of confidence in the wrong people because confidence does not lie within us first. We don't trust our own judgment. Our gut instincts. Shoot, we barely even trust what our mind, body and spirit tell us that we need (especially over what our appetite tells us that we want). Unfortunately, the fallout of all of this is that, when you don't trust yourself, you can end up trusting the epitome of the wrong kinds of people. You can also end up making some pretty bad decisions too. And the fallout of all of this is you end up distrusting yourself…even more.
I know this isn't a topic that's discussed nearly as much as it should be. So, in the effort to make sure that you trust you before anyone or anything else, I've provided a few signs that you probably have trouble trusting yourself, followed by three ways to break free from that totally counterproductive mold.
You Can’t Make Decisions Without an Entire Tribe in Tow
Accountability is a good thing. More of us could stand to apply it our lives far more often, to tell you the truth. But it's one thing to be open to having people reel you back in or call you out on your ish; it's another matter entirely if you're mentally and emotionally paralyzed without 5-7 of your friends helping you to make a decision.
A lot of times, if a person requires an audience in order to make choices in life, it's because they want others to like what they are (or aren't) doing. They are so consumed by that, their own happiness doesn't even really factor in all that much.
So yeah, if you need a bunch of people to "get", understand or co-sign on what you are—or aren't—about to do in your life, that is a very telling indication that you don't trust yourself very much; that you think the opinion of others is more important, impactful and relevant than your own. (Pretty scary, huh?)
You Flip-Flop. A LOT.
I've got a friend who I pretty much always wait until her third declaration before I take her seriously. Why? Because she's one of the biggest flip-floppers that I know. Literally, over the course of one day, she can make three different declarations and profess wholeheartedly that she means each one.
What causes someone to be like that? Typically, they are very feelings-oriented and outside-influence swayed. What I mean by that is when they are up, they are going to make a choice based on that feeling but if they feel down 10 minutes later, they are going to make another decision about the very same matter. As far as outside influences go, if they decide to do something and then they read an article about how their favorite celebrity decided to do the opposite based on a similar scenario, suddenly, they think the famous individual—someone they don't even know—probably has more wisdom and insight than they do. (Yeah, that's pretty much a crap shoot most times, if you ask me.)
The problem with being a constant flip-flopper is two-fold. First, it channels mass confusion throughout your psyche. Second, it keeps you from making real progress. After all, the definition of decision is "determination, as of a question or doubt, by making a judgment". Did you peep that? A person who makes a decision does it by being determined to do so. They aren't easily swayed once they make a judgment call. That's because they believe that what they are doing is right for them—no matter what is going on around them (or how often their feelings change because of it).
You Rarely Try New Things
When's the last time you went to a new place, tried a new food or attempted something that was totally out of your comfort zone? If you're staring blankly at the screen because that's how long it's been for you, you've just ran into another sign that you don't trust yourself, nearly as much as you should.
Although some people probably think that sticking with the same ole' predictable patterns and routines is about "knowing oneself enough to not venture out", it's actually the opposite. A part of what it means to trust yourself is that you have a level of confidence that assures you that stepping out and doing new things is a good idea. That, no matter what happens, at the end of the day, you'll be just fine. If you don't know anything else about yourself, you are able to 100 percent trust that.
You’re a Closet Envier
Envy is evil. Straight up. It's all about being so focused on what someone else has going on that you're not able to pay attention to the good things that are happening in your own life. In fact, envy is so ridiculous that it's mentioned in the 10th Commandment (Exodus 20:17)—"Thou shall not covet." (Coveting is envying, by the way).
So, how do you know for sure that envy is something that you struggle with? You're constantly comparing yourself with others. You have a hard time being genuinely happy for people and their triumphs. You are always trying to set your life to the pace of someone else's. You think that success means outdoing someone instead of living your own best life. You are a copier. You dislike others for no real good or valid reason. In short, you're a hater.
Ugh. Just reading all of that can show just how draining envy is. It's also an enemy of your spiritual development because it can have you out here feeling like God loves someone else more than you; that He's looking out for someone else more.
Someone who trusts themselves doesn't have time for envy because they are confident in their own gifts and abilities. The end result is they are too busy creating their own glow-up to be concerned or worried about someone else's.
Your Voice Isn’t Loud Enough
Back in the day, there was an episode of A Different World where Tisha Campbell played a student by the name of Josie who had HIV and Whoopi Goldberg played her professor. An assignment was given to the class to write their own eulogy (you can watch a clip of it here). As Josie was fidgeting to get through her presentation, which included sharing that she had HIV, Whoopi's character told her, "You are a voice in this world." She sure was because, all these years later, I still remember that scene. That's how powerful a story can be.
Above my bed, there is a quote that says, "Your story matters. Tell it." Your perspective, your experiences, your personality—there's something about all of these things that are yours and yours alone. They are what make you a rare commodity on this planet. But who's gonna know just how significant and relevant to the culture you are if you're not speaking up?
A lot of people have a hard time trusting themselves because, quite frankly, they aren't sharing enough of who they are and what they have to offer with others. You can't trust yourself if you don't believe what Josie's teacher told her—"You are a voice in this world". What are you waiting for? Speak up. (A good read on this topic is "The Power of Your Voice: 3 Steps to Finding and Embracing It".)
How to Trust Yourself—First, Take Great Risks
It's kind of weird that a lot of us are able to trust other people when we don't even trust ourselves. But when you think about those who you do put your confidence in, how did it get to the point where you felt sure that you could? You took a chance on them, right? You told them a secret and they kept it to themselves. You asked a favor and they came through. You needed them to be an ear and a source of support and they made themselves available. In short, you took a risk and they didn't disappoint.
The same way that you extended yourself to others to see if they were worthy of your trust, that is the same thing you must do in order to trust yourself more. This means you need to meet new people, attempt something that you've never done before and again, be intentional about going beyond your comfort zone, both personally as well as professionally, from time to time.
If the thought of doing this terrifies you, but you're going to try it anyway, that is already a step towards building trust and self-confidence. The cool thing about taking risks is they can open the door to new opportunities, teach you lessons about yourself and others, and prepare you for taking even greater chances in the future. As a result, fear will fade. And that's always a good thing.
Next, Develop Your Strengths
A huge mistake that a lot of us make, far too often, is we focus on our weaknesses far more than we do our strengths. But if all you do is focus on what you can't do well, you're never going to refine and perfect what you do.
A good example of this is me and my brother. I have a gift for writing; it comes effortlessly to me. Something I have the talent for is singing. My brother is the opposite. He's had great success as an artist, but if I looked at him and said, "I'm going to abandon my natural writing ability to become a better singer", while I might've gotten better, I know for a fact that I wouldn't have seen the kind of success that I have had as a writer.
Strengthening weaknesses is cool. But man, take it from me—if you put more sweat equity into further developing your strengths, you'll be unstoppable in so many ways. The trust that you have in yourself and what you can accomplish will go straight through the roof!
THEN, BE YOURSELF. UNAPOLOGETICALLY SO.
Ralph Waldo Emerson once said, "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." He is so right. I venture to say that a lot of people are out here, totally distrusting themselves, and it's all because they are paying more attention to what society, their family and their peers are telling them to be rather than 1) pondering who God created them to be and 2) looking within to figure out the kind of person they want to be.
I can personally attest to the fact that when you're intentional about being your true and authentic self, not everyone is going to like it. A part of the reason is because genuineness is foreign to a lot of folks; it's uncomfortably different. In fact, I've got a quote by a writer named Shannon L. Alder that's the signature on one of my email accounts. It says, "Being different is a revolving door in your life where secure people enter and insecure ones exit." Say that, Shannon.
Always remember that trust is about strength, ability, sureness and integrity. If you focus on developing these things in such a way that you can be proud of yourself, what others think (or don't think) won't matter nearly as much. You'll accept that who's meant for you will enter, who isn't will exit—and both are for the best. Because life is too short and you are too special to be out here pretending to be someone else, simply to please others. You'll know, beyond the shadow of a doubt, that you've got to trust yourself enough to be completely and unapologetically yourself. And graduating to that kind of mentality will bless you tenfold!
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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