
Embarking on a celibacy journey was a plot twist in my life that I never saw coming.
Sex was my comfort zone and that fact was something I didn’t come to terms with until my late twenties when I met a man who in a lot of ways allowed me to embody the fullness of myself fearlessly in ways I might have not realized at the time. I spent many years before that over-identifying with my sexual side because it was the part of me that I met with the least resistance and the part of me the people outside of me welcomed with open arms so I leaned into it. That coupled with my emotional unavailability at the time, made for an ease and a lack of emotional risk that allowed me to connect with others without getting in too deep.
I know now that it was why I felt comfortable talking openly about sex, be it to strangers, be it in situationships and no-strings-attached flings, be it on this very platform. While that’s not to say that my sexuality isn’t mine, it is to say there was an unhealthy element attached to it because of the way I didn’t realize I was using it at the time. In a strange way, I was using it as a shield.
I was masquerading as this evolved, fully healed version of myself with a healthy relationship with sex and my sexuality but in reality, I was lost and scared of being hurt so badly sometimes that I led with sex as a way to avoid true intimacy and being vulnerable. These are all things that I unpacked and discovered about myself last year during my shadow work sessions with my shadow work guide, Jordan Jeppe.
In her course offerings, Jeppe guides you through celibacy as a tool for deeper self-love. With reports of millennials and Gen-Zers engaging in less sex than previous generations, and even articles from our platform like, "More Women Are Taking The 'Girlfriend' Title & Exclusivity Off The Table In Dating — Here's Why," it's clear we are experiencing shifts in the romantic landscape for one reason or another where more focus is being placed on self.
Although my own celibacy journey is more seasonal and sporadic than year-round, I fell in love with unlocking a deeper understanding of myself and being able to start the work of confronting parts of myself that I otherwise may have not been honest about. I was met with the pain of my patterns but also the freedom that comes with allowing myself to be really seen. Celibacy for me was a vessel for healing, for self-love, but also for self-development.
Viewing celibacy as a tool to deepen that journey into self doesn't just point to society's increasing desire to opt out of hookup culture, but the collective desire to opt into choices that reflect wholeness versus lack. For more insight on how to use your season of sexlessness for better self-love, creating rules on your celibacy journey, and tips on how to discuss being celibate, Jordan Jeppe acts as our guide.
Elevating Self-Love on Your Celibacy Journey

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The intentional reframing of self-love as a throughline in her celibacy course was a component Jeppe felt was necessary because of her own experiences of attracting partners who ultimately acted as a mirror of her lack of self-love at the time.
She explained, "When you love yourself, you don't settle in relationships that are half-assed, or just meet the bare minimum." Adding that when "You know you are worthy of more, you don't put yourself in situations to be treated poorly, over and over and over again, because you have the confidence and the self-worth to know that you don't deserve that."
A lot of us are led to forget ourselves because we are taught at a young age to believe our worthiness can be found in others. Our tendency to self-sacrifice leads us to prioritize others before ourselves and struggle to feel worthy outside of our doing for others. Jeppe assures that this conditioning takes away our power. "What we start doing is we start looking for people to complete us and we don’t think that we are worthy of being whole on our own."
For her, self-love and celibacy going hand in hand is necessary in order "to step into what we feel worthy of, and what we know that we want and where what we need to feel seen and heard and supported by another person."
Setting Boundaries on Your Celibacy Journey
Jeppe encourages those embarking on a celibacy journey to implement a set of rules to help them stay on track and act in alignment with their goals and intentions for being celibate. Needless to say, the earliest stages of the journey are a person's most vulnerable so cutting communication with temptation is essential. "No communication with exes, flings, or situationships" is the baseline. She adds, "No communication is important because that's a practice of setting a boundary, the practice of showing yourself that you are worthy. And it also cuts out temptation."
Being honest with yourself about your relationship with self-pleasure is also a must. "I think it's important to understand your relationship to self-pleasure, and what you get from it, whether it's serving you as a distraction, or to not feel things on a deeper level," she says. "If your program of pleasing yourself is to escape an uncomfortable emotion or to not think about what’s coming up, because as you know, a lot comes up in your celibacy journey, it’s understanding there might need to be a rule set there."
A rule like this could look like removing self-pleasure from your celibacy journey for at least eight weeks so you're not avoiding the work of addressing shadows or using it as an escape. Self-pleasure can be a very empowering tool on your journey. Ensure you use it wisely.
In line with that is Jeppe's hard no to dating at the beginning stages of being celibate, for at least five weeks. Her course is structured that way, where you spend the first few weeks getting clear on your shadows, honing in on your tendency to people please, be emotionally unavailable, or be codependent. Whether you are enrolled in her course or not, saying no to dating in the early stages of your sexless season allows for intentional time and focus spent on self.
After those suggested five weeks or whatever timeline you feel works best for you, you can open yourself up to what dating while celibate can look like. Jeppe supports dating during celibacy "because that’s how you take what you are learning and you practice it and that is necessary because you cannot have change without having awareness and action."
The beautiful thing about creating rules for your celibacy journey is that it's your journey, so your rules can be molded to adhere to your values, your relationships, or any number of things that factor into your guideline needs. There are different strokes for different folks and her baseline for effective celibacy guidelines might look different from yours. To start your own set of celibacy rules, Jeppe advises looking at past relationships not necessarily at your failures, but the things about the relationship(s) that didn't work well for you.
"If you are someone that really resisted saying no to a past partner, had murky boundaries, or just didn’t feel comfortable communicating what was going on for you, that’s going to be a red flag of your own boundary-setting," she explains.
"Before you begin celibacy, you have to be brutally honest with yourself. What wasn’t working in your past that almost hindered you, from your growth into your success? And looking at those things and making those things your rules. It could also be, you know, poor sexual boundaries. Again, that self-pleasure aspect, the no dating [rule]. [If you] catch yourself on dating apps all the time, swiping to swipe, getting hits of validation, [tell yourself] no dating apps."
Dating with Purpose: When and How to Tell Someone You're Dating You're Celibate
When to tell someone you're dating that you're celibate is a common question for people who choose to date while they're celibate. "I usually recommend doing it [on the] first or second date because you don't want to lead anyone on. You also don't want to lead yourself on. And, if you are committed through the timeline of celibacy, then this is just how you set yourself up for success," Jeppe explains. "Remember those guidelines. That looks like being honest."
Jeppe adds that you should try telling the person you're dating that you're celibate in person. An example of what that looks like can be as simple as:
“Hey, I like where this is going. I am enjoying how I am feeling with you. I want to let you know before things progress that I am celibate and that I am committed to my journey. If this is something that you would like to know more about, I am willing to share that with you. If this is not aligned with you, then that’s okay. I wish you well and it was lovely getting to know you.”
With the script above, Jeppe notes that by approaching the admittance this way, your self-worth is saying, "'I love myself enough to say and express understanding my values of what I want and what I am experiencing and how the other person reacts has nothing to do with me."
You can also opt to explicitly say, "I am celibate." In either instance, Jeppe says to "pay attention to how the other person responds. Do they support you or do they try to gaslight you? Or say, 'Oh, why would you do that?' Or, 'What are you actually getting from that?' Or try to talk you out of it? Red flags."
But, What if You ‘Break’ Your Celibacy and Regret It?

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As with anything, you might make an attempt to try something new, make a misstep, and fall. But falling doesn't mean failure. Breaking your celibacy is no different, and having feelings of regret or shame often come with it. "I broke my celibacy for a one-night stand five months in [my journey]," Jeppe recalls. "I am someone that has been there and I have also [gone] through the shame and the guilt that you put on yourself after doing it, and I have felt those feelings." She adds, "Now how I see breaking your celibacy is an opportunity."
If you have broken your celibacy streak recently and are experiencing those inevitable feelings of guilt, Jeppe wants you to remember how you choose to see breaking your celibacy is up to you. Jeppe believes it is an opportunity to understand what you were attracted to in that person and what that says about you. There was a reason you put yourself in that situation and Jeppe says it is a brave act of courage to take accountability in that way. Ask yourself, "What was I attracted to in that person? How did that person make me feel? When have I been allowing myself to feel that with myself?"
"Oftentimes, the reason why we break our celibacy is because the ego will come up. If you don't do the ego work, the ego's like, 'I deserve it, I was just feeling it, it felt really good.' And you are not paying attention to all that other red flags going on, right? Your ego is saying, 'I deserve it, I just spent 10 weeks celibate.' If you can’t recognize that the ego is showing up in those scenarios, then there’s an opportunity for you to understand, 'Oh, what was my ego actually wanting?' Because it’s usually rooted in some source of validation."
Jeppe says that if you break your celibacy, that’s okay. Allow yourself to release the shame and look for growth. In removing the shame you are owning your decisions even if it's a choice you wish you didn't make. How can you give yourself permission to grow beyond and choose differently in the future versus allowing the moment to define you?
"We are so rooted in shame. Everything we do is the part of shame," Jeppe shares. "Women being in pleasure have already [been] shamed enough. We don’t need to shame ourselves. We just need to understand what it was that we were attracted to, and why we did it." And then, let it go and begin again.
Beware of the Celibacy Crutch
Similar to the way sexual liberation acted as a shield for me to avoid vulnerability, for some, vulnerability can also be avoided underneath the veil of celibacy. "There's a flip side of celibacy, that it's almost as a crutch, that it's like, 'Oh, I am so good in my own energy and my own power that I don't even want to bring anyone in,'" Jeppe starts. While she applauds people standing in their power, she questions whether being so "good" alone is a defense that manifests out of fear.
To truly heal, you must also be able to allow others into the journey and experience of you. Dating can be a self-development tool. In fact, Jeppe often encourages the women she works with to start dating as a form of that practice. "How else are you going to practice your boundary setting? How else are you going to be triggered? Because I am sorry, that’s what’s going to happen," she says. "So, how can you see dating as a continuation of your self-development? And when you see it that way, you are also allowing yourself to go deeper in your own journey."
When to Stop Being Celibate

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Your celibacy journey is created by your timeline. It could be years, or it could be six months or less. The ending point is specific to the person and is contingent upon how the person on the journey is feeling with their goals and intentions. When it comes to knowing when to stop being celibate, Jeppe describes it as an innate inner knowing of, "'I have done a lot of work on myself. I am feeling confident. And I am ready to put what I have learned up to the test.'" She also notes signs like no longer having bitterness towards the ex and "receiving and practicing your own form of validation" are how you know that you are ready to end celibacy towards the end.
The way you navigate your world looks like really allowing yourself to be seen "and allowing this new version of you to be appreciated," whether that be in the forms of your relationships, friendships, or your career. In that way, you are no longer seeking outside of yourself to validate yourself, you have already established that for yourself.
In a sense, your celibacy journey might not "stop" as it is intentional time that you spend with self and it occurs that way until it doesn't anymore, to resume when you need to begin again. Dating might indicate you're nearing the end of it, yes, but in another sense, the journey is always evolving. "The work that you are doing on yourself, you will continue evolving and growing when you meet other people, and they are going to reflect back aspects of yourself and you are gonna be like, 'Holy shit, I thought I worked on that through celibacy.' And it’s gonna show up and if it shows up, it’s okay, because now you have the tools compared to when you didn’t."
"I think it’s a lot of perception shifting, not seeing the end of celibacy having to be like the manifestation of your partner, while it can be, that’s also what has happened for me, but I would never sell it like that because I don’t want to give this false hope. What it is, is you continuing that journey of understanding what you need and what you want," Jeppe concludes.
"And so it’s like, 'Wow, what a beautiful next chapter to begin exploring yourself again.'"
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









