What Does 'Lucky Girl Syndrome' Mean To Black Women?
If you’ve found yourself getting lost in a routine TikTok scroll recently, chances are it wasn’t long before you found yourself on the side of the app where manifestations and delusional mindsets flourish. From mantras to bring forth financial gain to affirmations that promise to have your greatest desires fall into your lap, Gen Z’s latest spin on the Law of Attraction has taken on a new form known as “Lucky Girl Syndrome.”
The term ‘Lucky Girl Syndrome’ was first popularized by creator Laura Galebe, who in a viral video, shared how one simple mindset shift allowed most things to work out effortlessly in her favor. "I just always expect great things to happen to me, and so they do," Galebe explained. As she continued in her video, repeatedly saying, “good things happen to me unexpectedly” for as long as she can remember, was the key to unlocking a life where opportunities were unceasing.
But what exactly is ‘Lucky Girl Syndrome’ and can you truly just think your way into getting everything your heart desires?
According to wellness and life coach Faith Hunter, Lucky Girl Syndrome is essentially the mental, emotional, and spiritual state of ultimate gratitude.
“Lucky Girl Syndrome is all about having a positive mindset, but more than just thinking positive, it’s also feeling it,” Hunter says. “It’s feeling that sensation in your heart and then intentionally moving through your day with that feeling of, ‘I am a blessed person’ and being open to seeing all the different ways the universe can bless you.”
Over the years, the theory behind the Law of Attraction has offered varying interpretations based on which generation is perceiving it. Whether you were raised with the influence of the prosperity gospel or found your way to the popular self-help book, The Secret by Rhonda Byrne, the Law of Attraction/Assumption has a way of evolving from generation to generation.
So when it comes to the Law of Attraction, Lucky Girl Syndrome is to Gen Z as vision boards are to millennials.
“It is definitely the Law of Attraction because it's all about positive thinking,” Hunter explains. “If you're thinking negatively, in most cases, it's going to continue to ripple and happen to you. The same thing goes for thinking positively — the universe will naturally start to deliver opportunities and allow you to see creative ways that things can come into your life.”
Since growing in its popularity, Lucky Girl Syndrome has become as catchy as it is contagious. Women from all sides of TikTok attribute their positive thinking to receiving job offers, brand deals, free food, random heaps of money, and even love. However, when you take a closer look at the faces that make up the trend’s TikTok hashtag with nearly 600 million views, you may notice the faces of Black women missing from the feed.
“When I found out what Lucky Girl Syndrome was, I was very confused, to be honest,” says Diamon Hawkins, a creative futurist and the founder/CEO of Pothos Beauty, who was raised on the notion that if you ask, you shall receive.
“There's this whole delusional mindset right now, so I'm very cautious of how we use literary terms and practices and how the world does that differently now,” she says. When the trend began to surface on her For You page, it initially took the 29-year-old a week to delve into the research behind what it actually meant, only to find that it was a similar mindset to what she grew up with. “I was like, oh, this is just a Law of Assumption and that is how I live my life. That is how I've been raised,” she recalls. “If you believe it and if you can see it, then you can do it. I live my life through that lens.”
Having grown up in the inner city of Bridgeport, Connecticut, Hawkins’ parents instilled in her the practice of not only speaking things into existence but putting the action behind her words. What some could argue is the very thing this latest take on the Law of Attraction via the Lucky Girl Syndrome fails to mention: privilege.
When trends like Lucky Girl Syndrome and “Being Delusional” ignore the systematic and structural inequalities that exist in communities of color and people who don’t come from wealth or means, it can lead to the perpetuation of toxic positivity. What starts off as an innocent trend can easily turn exclusionary when you don’t consider the mental hurdles it takes to overcome one’s daily circumstances. Life doesn’t always deal us a fair card, and to conflate luck with inherited privilege is dismissive. And sometimes, it takes a lot more than simply “thinking” your way out of adversity.
That’s why when it comes down to the trends that we consume via social media, it’s important to have people who look like us sharing their experiences. “I'm really excited to see this trend come to the mainstream. But I would honestly say, I've lived my life in the perspective of manifesting before I even knew the word manifestation.”
For Hawkins, Lucky Girl Syndrome coupled with the support of her communities was vital to helping her get out of a recent depression from balancing the loneliness of being an entrepreneur. “I was in a mental space of lack. Negativity is a parasite to my own mind. And once I started applying Lucky Girl Syndrome or Law of Assumption back into my life things have changed,” she says.
Her revenue streams have increased, career opportunities have come into her life, and she’s seen an overall improvement in her mental and physical health.
“Productivity is a medicine. I had to get back to the mindset of, ‘it will work out for me.’”
When starting on your path to positive thinking through Lucky Girl Syndrome, Faith Hunter says that starting with small doses of gratitude is the best approach. “In order for that mind shift to happen, you have to start small. The easiest and smallest step to take is to wake up every morning and feel a sense of gratitude. Say, ‘I am grateful that I awoke this morning. I am grateful that I have my body. I am grateful for the breath that I am breathing. I am grateful for the roof over my head,” she shares.
“What then begins to happen is that once you start to recognize and acknowledge those simple, basic things, over time you're going to think yourself into greater things.”
While reading the book, The Mastery of Self, Hawkins was drawn to a quote that read, “Negative thoughts are parasites. You need to be an ally to your brain.” This note, in turn, became a reminder that in order to truly embrace a positive inner voice that brings good into your life, you must first be a friend to yourself at every stage of your life.
“If you are someone who is hesitant about the Law of Assumption or Lucky Girl Syndrome, speak to yourself the same way you would speak to your younger self. Meet her in the middle. Pour into her. And tell her, ‘it's going to work out for us.'”
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Angela Bassett Just Won Her First Emmy, Here's A Look Back At Her Stellar Career
Angela Bassett's legacy keeps getting better and better. After three decades of giving us remarkable performances and racking up awards, the legendary actress can now call herself an Emmy winner.
She recently won her first Emmy for outstanding narration on National Geographic’s nature documentaryQueens during the Creative Arts Emmys. She opened up about the win to a reporter. “This is one of the big ones, and that doesn’t usually happen,” she said.
“Whenever you’re acknowledged, I’m just, you know, a girl who just wanted to act. My mentors were way out ahead of me. I just looked to them and got inspiration and hope and, and I just put my focus, my energy, and my love to try to make it happen in my life and for my life.”
She concluded, “So each and every day, I try to remember that first love, and when this happens, I appreciate it.” In honor of Angela's recent achievement, we take a look at her extraordinary career.
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Academy Awards
In January 2024, the 66-year-old actress received an honorary Oscar for her esteemed career. This came after being nominated for the prestigious award twice, in 1994 for What's Love Got to Do with Itand in 2023 for Black Panther: Wakanda Forever. During her speech, she reflected on her journey, her love for acting, and praised other Black actresses.
"Thank you, thank you to the Academy and the Board of Governors for this award," she said. "I have considered acting my calling and not just my career. I do this work because I find it meaningful and I hope in some way that it makes a difference and has an impact. To be recognized in this way for what I love doing is truly wonderful and I am beyond grateful."
Critics Choice Award
The mom of two won Best Supporting Actress at the 2023 Critics Choice Awards for her role as Queen Ramonda in Black Panther: Wakanda Forever.
BET Awards
The 9-1-1 actress won Best Actress at the 2023 BET Awards.
Golden Globes
In 2023, Angela received a Golden Globe for Best Performance by an Actress in a Supporting Role in Any Motion Picture for Black Panther: Wakanda Forever. She won her first Golden Globe in 1994 for her starring role in What's Love Got to Do with It.
Photo by Lionel Hahn/Getty Images
Black Girls Rock!
In 2019, Angela was the recipient of the Icon Award for Black Girls Rock! She gave a rousing speech while accepting the award. "My purpose as a Black woman, as an actress, has always been to portray excellence on the screen, to be proud, unapologetic, and without regret," she said.
NAACP Image Awards
The decorated actress has won countless Image awards. In 2020, 2022, and 2023, Angela won Outstanding Actress in a Drama Series for 9-1-1. In 2023, she took home awards for Outstanding Supporting Actress in a Motion Picture for Black Panther: Wakanda Forever and the Entertainer of the Year.
Other films/ series she has Image awards for include What's Love Got to Do with It, How Stella Got Her Groove Back, Black Nativity, Music of the Heart, Ruby's Bucket of Blood, The Score, Malcolm X, Sunshine State, The Rosa Parks Story, and ER.
Screen Actors Guild Awards
Angela took home the award for Outstanding Performance by a Cast in a Motion Picture in Black Panther at the 2019 Screen Actors Guild Awards.
Walk of Fame
Photo by Jean Baptiste Lacroix/WireImage
The legendary received a star on the Hollywood Walk of Fame on March 20, 2008. During the ceremony, she reflected on when she first moved to L.A. to pursue her dreams. “I meant to stay six months, but I stayed. Today, my cup runneth over!” she said in her speech. “I am crying now, I cried yesterday and the day before. … This day is so, so special to me.”
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