The millennial generation is known as the job-hopping generation, but who can blame us? We're either often underpaid, undervalued, or we get stuck at a company whose culture and values doesn't match ours - so we do what we need to do and peace out. However, hopping from one job to the next isn't always our ideal way to go. For many of us, we wish we can find that ideal job or position that will not only pay the bills (and more), but that'll also fulfill us, and actually make us want to go to work.
This type of energy and vibe is what I got after meeting Taylor Reed at a networking event earlier this year. As Taylor introduced herself to me she said, "I get paid to eat desserts all day and I love it.'' Funny thing is, I knew that she wasn't faking the flex, but she really felt that way. I don't know about you, but it's rare that I meet a millennial that's actually in love with their job and with what they do, so I was intrigued.
After talking to Taylor, I learned that her actual job title is an Associate Product Manager for 7-Eleven, and like many of us, she didn't always dream of being in the role that she's in now.
Taylor, a fashionista from the Chi, went to Dominican University and studied Fashion Design and Merchandising. She always dreamt of working in fashion and with products, but not in the food services space (previously she worked at Nordstrom and at the Art Institute of Chicago). However, instead of ignoring the career path that the universe had sent her way, she stayed the course. After graduating from college, Taylor was approached with an opportunity that would get her foot in the door of working with products, but not as she originally dreamed with fashion. This opportunity, while not ideal, taught her a lot and is what really helped her get to the happy career place that she's in now.
Keep reading to see how she got there and what you can learn from her experience.
*Some responses have been edited for length and clarity.
Sometimes the best opportunities are in disguise.
Courtesy of Taylor Reed
"My first big break was working for Sears in Chicago as an Assistant Buyer for vacuum cleaners. This was definitely far from what I imagined, but I knew I needed to be open to managing multiple products. At the end of the day, everything you do in my field is the same language, but just different products. You just need to know the fundamentals," Taylor shared. "The cool thing that I learned while in this role is that, for many companies, they have their own private label or brand, and honestly this industry is growing so much. At Sears, one of the products that I worked with was Kenmore and it's a private label brand. Working on this brand is really what sparked my interest in working with private labels. With private labels, you have a lot more room to negotiate and to create what you want to go in the store."
In less than a year at Sears, Taylor was promoted to an Associate Buyer and she learned more about the product development and management process. Her work ethic at Sears caught the attention of another retailer, Payless Shoes, and she started working with them in their Kansas office. While at Payless, Taylor worked as an Associate Buyer for accessories, and then eventually for kids shoes. In this role, it allowed her to work more in a more fashion-based role, and it taught her how kids and millennials felt about the products and their buying decision process.
Don’t just go to work and then go home - network!
"After Payless, I started working at 7-Eleven from a combo of networking and having an interest in product development. Before I left Payless, they had unfortunately filed for bankruptcy and went out of business, so I had to find a job. I was really pressed to find something in this short, unexpected period of time. During my search, I ended up getting two great offers, one at The Container Store and the other at JCPenney. I literally never imagined working in the food services industry, but things shifted."
Taylor continued, "While I was at Payless, there was someone in a senior role that had come from JCPenney. She was really smart and just amazing to know, so I made it a point to get to know her. After connecting with her really well, I learned that her best friend was working for 7-Eleven and was looking to hire someone to work underneath her as an Associate Product Development Manager. My friend at work told her friend at 7-Eleven about me, and really advocated for me. After a few interviews, I ended up getting the role at 7-Eleven as an Associate Product Development Manager, focusing on private labels with package bakery products and bread. In my current role, I'm accountable for everything from pound cakes, danishes, brownies, honey buns, and the Little Debbie-style products but private-label type of products, just to name a few."
Forget the unpopular opinion, ask to pick their brain.
Courtesy of Taylor Reed
"I always tell people, no matter what situation you're in or what education you have, go out and network, and meet people who are doing the work that you want to do. At both Sears and Payless, I took advantage of picking people's brains at work, and not being afraid to ask questions. For example, if you're currently wanting to get into product development and you have a product development department at your job, first try to connect with those people. If you don't have that type of team at your current job, go to networking events or even just go on LinkedIn and network. You'd be surprised at how many strangers I've reached out to for different types of roles and advice, and vice versa. You never know who's willing to actually offer advice and be of help," Taylor advised.
Greatness takes time and effort.
One of the biggest things that I learned from Taylor is that literally everything takes time, energy, and effort, no matter what the product is or what industry it's a part of. You cannot rush the process, or make anything great without proper planning or testing. For Taylor and her team at 7-Eleven, developing the product, taste testing, determining the price point, and signing off on it, can take as little as 8 weeks (which is rare) and as long as 24 weeks before it's ready to go in the store. "In my role, I'm responsible for pulling a report for my team to see how well our products did, and then from there, I'm meeting with different suppliers that make the honey buns, pound cakes, brownies, etc. and plan out when the product will hit the store and everything that's associated with how the customer will view and engage with the product," Taylor explained.
"With my team and with the suppliers, we discuss the trends that people are seeing in stores, and what's popular in pop culture. After that, the supplier will give me the product to view and taste, and I'll give them feedback. From there, I meet with the marketing team because they help me determine if the packaging of the product is in line with our goals and if it makes sense for the branding and image that we are going for. Sometimes, if I'm working on a product that I need a little help with, I'll take advantage of our test panel. At 7-Eleven, we have a test kitchen at our headquarters, and we can literally bring people from random departments to get their opinion on the product that we're working on."
The decisions you make today will either have you struggling or glowing up in the future.
Courtesy of Taylor Reed
For many of us, trying to figure out this thing called adulting is often stressful and confusing. We want to live our best lives, and having a fulfilling career is a part of that, but sometimes it's hard. Even when we do find a job and company that we love like Taylor, everyday isn't sunshine and rainbows. Because of this, it's important that we intentionally surround ourselves with positive energy, people, and vibes that take us higher instead of lower. For Taylor, that intentional living means budgeting well so that she can afford to travel the world and gain new experiences when she's not tasting desserts and developing new products at 7-Eleven.
Intentional living means not settling for less and always making it a point to network, learn, and perfect her craft so that she can continue to sustain a career that brings her joy. "When I need a pick-me-up and source of motivation, I also like to study this quote by William Blake that says, 'My business is to create or else become enslaved to another man's creation.'," Taylor revealed. "This quote motivates me because it shows me that if I slow down and don't do what I need to do to reach my goals, someone else will come and do exactly what I want to do."
For more of Taylor, follow her on Instagram.
Featured image courtesy of Taylor Reed
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.
Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens