
"There is no greater gift you can give or receive than to honor your calling. It's why you were born. And how you become most truly alive."—Oprah Winfrey
OK, I'm just speaking for myself when I say this, but when I reflect back on my own college experience, I think the worst thing a parent can do is make—and by that, I mean basically force—their child to enroll into a college/university when they are only 17 or 18 years of age. The reason why I say that is because when I graduated from high school at the age of 17, I had absolutely no clue what I wanted to do with the rest of my life. And college? A big part of what it helps you to do is prepare for your career, which hopefully ties in very well to your life's purpose.
For a lot of young people, it would be better for them to get a full-time job, join AmeriCorps, teach overseas—do something that gives them some time to mature and figure out a few things before thousands of dollars get shelled out on what ends up being a PhD in life rather than in education.
The chick I am now? I would go to college and get all A's easily. That's because I currently know what my purpose is. And oh, how life is so much more fulfilling, exciting, and even easier when we know what we were sent here to do and we're actually doing it.
Not to say that life doesn't come with its challenges from time to time, but I can confidently say that the most miserable people I know are the ones who either don't know what their purpose is or they put other things before their purpose.
How can you know what category you fall into? If you're living out your purpose, these first five points will fully resonate:
5 Signs You're Living In Your Purpose
1. You Feel a Profound Spiritual Connection to a Higher Power
Growing up, one of my favorite shows was Family Ties (it's still got one of my favorite theme songs of all time—"sha-na-na-nah"). Like a lot of little girls, regardless of ethnicity, Michael J. Fox was a crush of mine. Oh, but it wasn't until he was diagnosed with Parkinson's disease that he and his wife (someone who actually played his girlfriend on the show) became heroes of mine. I remember watching him on a 20/20 interview years ago. When the interviewer asked him if he was bitter about having the disease, he casually said, "I'm honored that God would entrust me with it."
Although he made quite a mark as an entertainer, Michael has changed lives and affected legislature since he's had Parkinson's. And there's no way he could be so in tune with himself that he'd be grateful for having such a debilitating disease without having some sort of connection to the Most High. That's why I'm totally with him when he says, "I believe purpose is something for which one is responsible; it's not just divinely assigned."
One way to know that you are living in your purpose is there is a profound sense of spirituality that's attached to it. Not only that but you somehow feel disconnected from that Source when you're not doing what you know you were put on this earth to do.
2. You’re Creating More Than You’re Copying or Duplicating

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One of my absolute favorite t-shirts (that you can cop here) simply says, "Created by the Creator to Create." That spiritual connection that I spoke of? One of the things that it does for people who are tapped into their purpose is it shows them how to be truly and authentically creative. Creative people are productive. Creative people are risk-takers. Creative people are originators. Creative people blaze trails more than they follow them. Creative people are the ones who come up with ideas that can't really be compared to anything else. That's because they'd rather create their own blueprint than mimic someone else's.
If you're out here coming up with plans and concepts that folks are calling clever, ingenious, and visionary; if you spend more time praying, meditating, and seeking within than copying or duplicating what folks have already done, this is another pretty telling sign that you're operating within your purpose.
3. Your Natural-Born Gifts Are Being Used
I once heard a pretty good explanation for the difference between our gifts and our talents. Gifts are what come naturally to us; they are the things that we do exceedingly well without a lot of effort on our part. Talents, on the other hand, are things that we're pretty good at, but we still have to put some extra work in.
My brother? He has a gift for singing. It's like he eats and sleeps it. Me? Folks close to me know that I also can hold a tune, but I consider mine to be a talent. Oh, but put a laptop in front of me and sometimes I'm typing out 8,000-10,000 words a day. It comes very naturally to me to do that. My mother says that when I was a toddler, my favorite thing to do was shake the newspaper. For my brother, on the other hand, it was banging on pots and pans. Hmph. Makes sense.
A friend of mine (who is an award-winning producer and a gifted singer in his own right) gives this advice on gifts vs. talents. "If you put all of your effort into doing what you do average, you'll become OK at it. But if you put that into what you are already great at, you become unstoppable. Supernatural, even."
No doubt about it—if you're utilizing your gifts, DAILY, this is another indication that you are working within your purpose.
4. You Are Benefiting Others

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This is a good one. A writer and minister by the name of Frederick Buechner once said, "Purpose is the place where your deep gladness meets the world's needs." Purpose, by definition, means the reason why we exist. None of us created ourselves, so it's very selfish to use our gifts and abilities purely for personal gain (I'll get more into that in just a sec).
Just think about it. Some of the most profound figures in our earth's history (Mother Teresa, Gandhi, Dr. Martin Luther King, Jr. immediately come to mind) are individuals who used what they had and who they were to help and benefit others.
If you can immediately list 3-5 ways how what you're doing with your life is making the lives of others better, feel good about yourself. It's one more clue that you are living within your purpose.
5. Your Good Days Far Outweigh the Bad
I am not the richest person on the planet. I have trials and tribulations just like everyone else. But guess what? I love my life. I really do! I can't remember the last time I woke up, thought about what was on my to-do list, and wanted to stay in bed rather than tackle those things head-on.
A big part of this is because I know—that I know, that I know—that I am doing just what I was created to do. When you have that kind of clarity, confidence, and self-awareness, you can't help but feel good about yourself and what only you can do, in your own special way, while being on this planet.
So, now that we've touched on how to know if you're living out your purpose, what are some red flags that you're not?
Signs You're Not Living In Your Purpose
1. Money or Fame Is Your Sole Motivator
There are a lot of people out here—almost to the point of it being an epidemic—where, if you tried to figure out how they got rich (in an honorable way) or what they are famous for (that's worth any merit), you tend to draw a blank. Far too much of society is consumed with being wealthy and having fame. It doesn't really matter how they do it, so long as they do. There's a word for that; it's a mercenary. A mercenary is someone who does something solely for money or some type of reward.
There's nothing wrong with making money. We need it to live. Fame is cool, so long as your fame is influencing people for the better (some of the folks making money off of YouTube alone blow my mind when it comes to what they are doing with their platform…it ain't good).
But individuals who are truly living out their purpose, money, and fame don't motivate them. Growth does. Helping others does. Feeling a sense of accomplishment that they can be proud of today and when they take their last breath does.
In the pursuit of purpose, it's always a good idea to do a random gut check to see what is inspiring you to do the things that you do. It reveals a lot.
2. You Can’t Explain Your Purpose in Three Words/Phrases
Something I'm a firm believer of is you should be able to explain your purpose in three words or three (short) phrases; otherwise, you probably don't know. Me? Sex, marriage, and the Sabbath are my lanes. They all tie in together because they are covenant principles (my first name speaks to having a covenant with God in Hebrew too). If there are any things that I can never get enough of when it comes to researching, writing, and speaking on, it's these topics.
When you know something down in the deepest depths of your being, you don't need a lot of words to explain it. This is what I believe about purpose. That said, if someone were to walk up to your right now and ask, "What's your life's purpose?" could you break it down into three words or phrases? If not…why not?
3. You Constantly Feel Incomplete
A Canadian writer by the name of Oriah once said, "It doesn't interest me what you do for a living. I want to know what you ache for, and if you dream of meeting your heart's longing." Amen.
Sometimes I get tired. Sometimes I am irritated. Sometimes, walking in my purpose is literally a faith journey. But when it comes to fulfilling my purpose, if there's one thing that I never feel, it's incomplete.
This is my final "please take note" indicator that you may not be living within your own purpose. When you're doing what you were sent here to do, no matter how hard life gets sometimes, you still feel an unexplainable sense of wholeness and inner peace. How could you not? You're living out the reason for your existence; nothing is more powerful or reassuring than that.
Even if you've got a high-paying job or you're currently doing something that you constantly get praised for, if deep down, you don't feel whole and complete…don't ignore that tug at your spirit. It's a sign that you're either not fully or not at all living out your purpose.
Stop, reflect, and find it. As soon as possible. Because the world certainly needs you functioning in your purpose. After all, that's the main reason why you're here.
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









