How To Balance Content Creation With Your Full-Time Job
Between the rise of the creator economy and the gig economy, the window of opportunity to leverage your creativity for long-term gain has never been more potent.
For the last four years, I’ve worked as a full-time freelance writer and content creator. A year into this journey, I knew that if I wanted to create a sense of structure around my life outside of a traditional 9-5, I would have to create it.
To my surprise, that came in the form of social media.
Now, you might be wondering how someone might be able to juggle their work in a creatively-dominant career like writing while still having the mental capacity to produce ideas for their own personal brand, and well, that answer didn’t come easily.
In 2021, I hit a wall with writing and content creation.
With the stress and uncertainty that came as a result of the pandemic, to being burned out from having to live off my creativity, I reached a breaking point. For me, writing was always a space to explore my thoughts, process heavy topics, and express concepts that only words could bring reason to. However, when I didn’t have the brainpower to write or create content, I knew it was time to set parameters around my hobby of content creation and my passion for storytelling.
In this case, the biggest challenge was finding the balance between the two by releasing the guilt and shame of taking a break from both in order to reconnect with them.
Through years of trial and error, the fog finally cleared, and I was able to hit my stride in 2023. From garnering over 10K followers on TikTok, building an Instagram community around lifestyle and creative encouragement, along with my wellness collective, Black Girl Playground, and writing for xoNecole as a lifestyle contributor, the creative juices have been flowing steadily.
And it all happened by creating a strategy that allowed space for planning, resting, and creating. Today, I’ll be sharing my top tips to help you find your balance between your side hustle and passions.
On staying inspired and motivated when working on various content creation and freelancing projects:
Early this year, I came to the bright conclusion that I needed to shorten the gap between ideation and execution — and it completely changed how I create.
Oftentimes, when we have an idea come to us, we let it sit for too long, and then before we know it, we’ve either lost the enthusiasm to put it into action, or someone else grabs it. If you want to stay in a flow of creativity, whether side projects or full-time work, it’s important to not get slowed down by self-doubt, procrastination, or perfectionism.
Give yourself permission to act on your ideas as they come to you. Even if they’re a little muddy or not “perfect,” you can always fine-tune them later.
@yagirlaley shrinking the gap between [ideation] + [execution] 🧠💡#fyp #creativeadvice
On the importance of choosing a niche:
If there’s one thing that has helped me balance my work as a writer and content creator, it’s putting each in its own niche (or category). By definition, a niche is a specialized segment of the market or a specific area of expertise.
When you are creating in the same niche that you’re also making a living in, that’s an easy way to get your wires crossed. And at times, this could lead to feeling as if you don’t have any ideas for yourself because you’ve given them to the other area you're juggling.
When balancing two, you want to have enough fresh ideas to give to your personal projects and your full-time work to avoid any overlap. This ensures that your personal creative vision isn’t compromised when working on client projects while still having some for yourself.
On the strategies that have helped to maintain a consistent workflow in both areas:
I can’t stress enough how important it is to create a workflow and structure for yourself as a freelancer — this applies to those with a 9-5 in the day and a 5-9 at night, too.
As someone who admittedly has ADHD tendencies, object permanence can sometimes create a block in time and project management. That’s why I encourage creatives and professionals to create systems that allow you to see the work that’s ahead of you.
Personally, I can’t live without having multiple calendars going at once. My Google calendar keeps track of interviews for articles and events, while my physical calendar helps me keep track of important dates. I also work out of an Excel sheet where I can log in ongoing stories and track their status from drafting to submission. I’ve also heard great things about the Notion app for planning and tracking.
When it comes to creating content, spending time doing bulk content days has been an asset to my creative workflow. When I complete the videos, I save them to my drafts and upload them as needed.
Credit: Amberita
Courtesy of the writer
On the best advice for someone who is considering pursuing both content creation and freelancing simultaneously:
Don’t be ashamed of taking a break and resting — because both are essential to the life of a creative. Last month, I returned to Instagram after taking 6 months off from posting. During that time, I worked on growing my TikTok page, using the platform to practice vulnerability and allowing myself to put the fun back into creating content. Without the time, I can’t say I’d be able to approach Instagram with the same ease and playfulness; but thanks to that time away, it was possible.
Resting, letting our minds wander, or simply doing nothing are all just as productive as creating. No one can produce at all times, we have to allow ourselves the space for new concepts and ideas to flow to us. In addition to that, when we take breaks from social media, it allows us to stop the wheel of comparison and consume more than we create. So if you feel like you’re in a creative rut with all you want to balance, it may be time to take a step back, unapologetically.
Your creativity will thank you for it.
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Featured image by Sir Taylor
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Elaine Welteroth Recalls The ‘Humbling’ Hospital Experience That Sparked Her Maternal Advocacy
Elaine Welteroth is shedding light on the traumatic doctor’s experience that pushed her to advocate for expecting mothers of color.
In an interview with PEOPLE, the former editor-in-chief of Teen Vogue gave a transparent recount of her experience navigating the medical system as a first-time mom.
“I think pregnancy is the most vulnerable time for any woman,” Welteroth said. “I came into childbirth and pregnancy really naive. I was kind of shocked by how little I knew about birth and navigating the medical system.”
She adds, “I thought, I've done hard things in my life. How hard could it be to have a baby? You find a doctor, you go to the hospital, you get the epidural, you have the baby.”
Upon relocating to Los Angeles with her husband, Jonathan Singletary, Welteroth was met with “humbling” encounters with medical professionals while in search of a doctor.
She recalls one occasion with a doctor who cut her off during questioning, enforcing a limit on inquiries per visit. “I had one doctor literally stand up in the middle of a question I was asking, and cut me off and tell me that I exceeded their two to three question max per visit,” she says. “And she walked out on me, and this was the eighth doctor I’d met with.”
“I was asking very straightforward questions like, what's your intervention rate? What's your C-section rate? These are questions every birthing person should be asking of their care provider. I was asking, could I eat or drink water during labor.”
Shockingly, “The doctor literally laughed at me and said, ‘What do you think this is? You can't just walk into a hospital, pop a squat, and have a baby,’ and dismissively walked out of the room.”
Welerorth’s is just one of the many examples of Black women’s growing plea for support and advocacy during pregnancy and childbirth.
According to a 2021 study by the CDC, “the maternal mortality rate for non-Hispanic Black women was 69.9 deaths per 100,000 live births, 2.6 times the rate for non-Hispanic White women.” The NLM also reports that “Black women in the United States (U.S.) disproportionately experience adverse pregnancy outcomes, including maternal mortality, compared to women of other racial and ethnic groups.”
To combat this disparity, Welteroth has launched the BirthFund initiative to help provide midwifery care and support for families and address the alarming maternal mortality rates in the United States, particularly among Black women.
Welteroth’s dream team of “founding funders” include Savannah James, Kelly Rowland, Serena Williams, Ayesha Curry, and more.
“The beauty of this initiative is that it really does meet people where they're at. It’s a grassroots fundraising effort,” she says. “These are women and privileged folks who understand how broken this system is because of their own personal experiences, and we all come together and agree that we need a change.”
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Featured image by Rodin Eckenroth/Getty Images for The 2024 MAKERS Conference