Meet The Travel Content Creators Showcasing The Rich Culture & Beauty Of African Countries
For the past few years, social media has been influential in helping travelers plan their trips, especially those traveling to the African continent. For prospective travelers, connecting with content creators in Africa provides access to insider advice and guidance that hasn’t always been easily accessible. One of those creators, Nabz Arah, has been documenting her life in Uganda and showing the rest of the world the beauty of the East African nation.
“I started creating content after I took a trip to Jinja, in Eastern Uganda, and took a boat ride down the Nile River. I remember being so taken up and falling in love with exploring right then and there,” she says.
Uganda has been gaining popularity with adventure travelers, and the country saw over 1.5 million visitors in 2019 before travel halted in 2020. Arah says some of the most sought-out activities in Uganda include boating on Lake Bunyonyi, gorilla trekking at Bwindi Impenetrable National Park, and hiking up Sipi Falls.
“I want people to see that Uganda is beautiful, but it's the people that make it even more beautiful.” Arah adds, “The future of travel in Uganda is brighter than ever before as more people in other countries learn about the country and more Ugandans embrace domestic travel.”
Kisoro Uganda beautiful sunset over mountains and hills of pastures and farms in villages of Uganda.
mbrand85/Getty Images
Tanzanian-born Fahad Fuad has a similar story. He started traveling through Tanzania and was blown away by how beautiful his country was. For the past seven years, he’s been sharing travel and wildlife photographs on social media, and he’s also built a travel platform, Unzip Tanzania, which aims to share Tanzania's hidden gems.
“I started creating travel content so that I can show the world what Tanzania has to offer beyond Mt. Kilimanjaro, Serengeti National Park, and Zanzibar,” Fuad says. “Tanzania has so much to offer than those three destinations, and I knew as a content creator there was something that I could do to change the narrative about my country.”
Fuad explains that there’s a lack of information about the more off-beat destinations in Africa and he’s working to raise awareness through every photo and video he shares online.
“I never knew how beautiful my country was before I started traveling. Apart from the history and culture, the landscape of Tanzania will leave you in awe. It has crystal-clean white beaches, untouched forests, beautiful waterfalls, hot springs, and lakes that are found at the base of majestic mountains, and the endless savannah in the Serengeti which hosts a huge ecosystem. All of this beauty made me change my entire lifestyle to become a travel content creator.”
Nathalie Bonte in Rwanda.
Courtesy of Nathalie Bonte
While travelers may be more familiar with Africa’s more visited destinations like Egypt, Ghana, or Kenya, countries like Rwanda are experiencing a renewed interest, partly because travelers have direct access to local content thanks to creators like Nathalie Bonte. After moving to Rwanda in 2014, Bonte started a blog, Joli Tropisme, because she was tired of being asked the same cliched questions. Bonte set out to counter the lingering poverty narrative that surrounds Rwanda and showcase why the country is nicknamed “the country of a thousand hills.”
“Rwanda has so many hills offering incredible views and landscapes,” she says. “It’s the perfect destination for the first trip to Africa or a solo trip because it's very safe and peaceful. You can do a safari, hike volcanoes, go canoeing and enjoy one of the biggest lakes, Kivu Lake. Because it's small, you can do all this in 10 days.”
Bonte says that it’s not easy being a content creator in Africa - finding well-paid opportunities is challenging, and she faces competition from foreign content creators for partnerships with big brands. But Bonte’s mission is unwavering - she wants to change how people see Africa.
“The best part is when someone tells me that my account put Rwanda or other African countries on their bucket list or when they thank me for helping them see our continent more positively,” the blogger says. “I see beauty everywhere in Africa. I see progress, and I see the rich cultures and talents of our people, and I decided to share my vision to change the many clichés people still have about our stunning continent.”
Bonte and her daughters in Rwanda.
Courtesy of Nathalie Bonte
Zambia is another overlooked destination but Dee Walker wants to change that. Walker created a food and travel Instagram account to highlight the under-the-radar country and some of her recommendations include spending time in Zambia’s capital Lusaka, which has a vibrant food and arts scene, and then making the trek to Kundalila Falls in the northern part of Zambia. Walker also says she’s excited to see the boom in African travel in recent years.
“I think the future of African travel is about to blow up even more than we’ve seen in the last few years. People are super keen and curious to visit the continent and I also think more Black travelers outside the continent are visiting and making it a popular choice,” she says.
While they face challenges, these content creators are opening doors for travelers to familiarize themselves with African destinations they may not have considered before.
“The old way of thinking about Africa as only being poor and downtrodden is changing because of how travel content creators like myself are showcasing our respective countries, and I think it’s definitely attracting more visitors,” Walker says. “It’s also a great way to address usual negative stereotypes and perceptions. We have a beautiful and varied continent and people are simply doing their best to enjoy themselves and represent well.”
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Featured image courtesy of Nathalie Bonte
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Rihanna Talks Shedding Expectations And Finding Balance As A Mother
Since becoming a mother in 2022, Rihanna has defined parenthood by her terms and hopes to pass that sense of autonomy on to her children.
For Vogue China’s April cover story, Rihanna shared her perspective on raising her two sons with A$AP Rocky, and how she hopes to preserve her children’s uniqueness, devoid of societal expectations.
"The most beautiful thing...is that [children] come into the world with their own individuality and sincerity, without any logic or conformity,” she told the publication. “Which usually makes you feel that you must fit into a certain group."
The “Work” artist, known for her trendsetting style and captivating persona, expressed her desire to support children in fully embracing their individuality and encouraging them to be whoever they want to be. "It's really beautiful to see and I want to continue to help them navigate that and make sure that they know they can be whoever they want to be,” she says.
She continues, “They should embrace it completely, because it's beautiful, and it's unique. I love them just that way."
From shattering music charts to shaking up the beauty industry, Rihanna has forged a path that has since created the “dream” life we see today. One that she says has made her parents proud of.
“I’m living my dream,” she continued. “My parents were very proud of that because they just wanted me to be happy and successful. So, I think the key thing is to find some kind of balance. Yes, balance is important. Do this and you get the best of both worlds. You can write your own life the way you want, and it will be beautiful. Sometimes, you just need to let go of everyone’s expectations and start living your own story.”
Rihanna, who shares sons, RZA, 23 months, and Riot, 8 months, with rapper A$AP Rocky, recently shared her vision for expanding her family in the future in Interview Magazine.
When stylist Mel Ottenberg asked about the number of additional children she hoped to have, Rihanna replied, "As many as God wants me to have.”
"I don't know what God wants, but I would go for more than two. I would try for my girl,” she adds. “But of course, if it's another boy, it's another boy."
Featured image by Neil MockfordWireImage