In a world where going viral holds a lot of weight in the content creation space, many creators and brands strive for the coveted title, but not everyone can have that impact. Stormi Steele did what many brands struggle to do: create a product that resonates with its target audience, has ingenious packaging, and sells out.
After founding Canvas Beauty in 2018, the entrepreneur expanded her brand, which was known for selling hair care products, and introduced a body butter that has had TikTok in a chokehold. The Body Glaze was Canvas Beauty’s first product on TikTok Shop, and now it's the number one selling product on the platform after going viral.
“It's surreal, honestly, and I'm really thankful for this moment,” Stormi tells xoNecole. “As far as it finally going viral, I wouldn't say that I thought it would, but I believed that it would. Like even when I was making videos, I kept telling everybody, 'I'm gonna go viral on TikTok. I'm gonna go viral on TikTok.' Even when I came up with the idea and the packaging for the Body Glaze, I did it from a mindset of I wanted it to be viral, like I want it to catch on. Like the way it feels, the way it works, the way it looks, it’s aesthetic. So, I went in with the intention and the belief that that was for me.”
And there’s more where that came from. The Love and Marriage: Huntsvillereality star is expanding Canvas Beauty by including cosmetics and possibly products for the home. While she will still use TikTok, Stormi is also looking to create long-form content on YouTube. Stormi says Canvas Beauty is a lifestyle brand and will continue to listen to its customers to fulfill their needs. “I feel like just by listening to the consumer and becoming and building this lifestyle brand like we're just gonna slowly enter, you know, home spaces. Cosmetics,” she reveals. “Me and my colleague, we were talking about skincare just last night, so there's a lot of things that we have in the works because I really want to bring products to the market that [are] for a person's entire 'canvas,' like anything that is canvas-related.”
After seeing astronomical success with Body Glaze on TikTok, Stormi is paying it forward by sharing her four tips on how to market products on the popular platform.
@iamstormisteele BODY GLAZE SOLD OUT IN 8 minutes 🤯🤯🤯🤯🤯🤯
Storytelling
Stormi’s first tip is storytelling because, according to her, people enjoy watching your journey. “TikTok is like one of the most friendliest platforms [when] it comes to just people and authenticity,” she says. “So I will tell an entrepreneur, especially if they're hands-on with their brand, like show people the heart behind it, story-tell.”
Build a Community Versus Selling
While selling products is the name of the game for any product-based business, the Canvas Beauty CEO shares the best way to do it. “Behind the scenes [is] always great and focus on like building a community and not more so just selling a product. So for us, like, I was selling the product, but I wasn’t saying like, ‘oh, go buy this’ or ‘buy this,’” she explains.
“I'm more so taking people on a journey with the growth of our brand and I think people resonate with that more so than, you know, just saying sell, sell, sell, and TikTok platform is very conducive to very like low-fi and just organic, real content.”
Stormi SteelePhoto courtesy Authenticity is Key
Stormi implores that sharing your journey is optimal for growing your brand on TikTok, and one of the ways to do that is by being authentic. “I would tell people, you don't have to overthink it. You don't have to think ‘Oh, I don't have this type of aesthetic’ or ‘I don't have this type of setup’ because it's (TikTok) very friendly to the growing and scaling entrepreneur,” Stormi says.
“So like realistic type of content, not the type of content that's like, you know, like overly glamorized people just love to see people in their journey. So I would tell any entrepreneur, especially if you're hands-on, you’re the face of your brand, just show your journey, tell your story. And this is the one platform that highlights that and celebrates that.”
Don’t Count Yourself Out
Last but not least, the hairstylist turned beauty entrepreneur encourages others not to get discouraged. “Don't ever think that even if you're a small business, what you're doing is not big enough because it's big enough to someone, and on the TikTok platform, it’s like so perfect for the Gen-Z audience,” she explains. “They love to see that type of stuff.”
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RELATED
There are some proven perks to making the shift. Aside from the fact that early rising makes it possible to have more time to get more things done in a 24-hour day, there are also studies to support that being a morning person is better for your mental health, helps to lower depression-related symptoms, can make you more energized and productive throughout the day and, some research indicates that it’s better for your overall physical health and well-being too.
For all of these reasons, I thought it would be a good idea to share some tips on how you can become more of a morning person if that’s always been a goal of yours that you happen to struggle with or if you want to try it for a while to see if it truly is a good look. With the help of the following 10 tips/hacks in just a few months (give or take a few weeks), you may find yourself wondering why you weren’t getting up with the sun and the birds years ago.
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1. Know Your Why
Something that I enjoy doing is taking personality tests, and one of the most enlightening ones that I’ve taken in a while is a chronotype one (which I talk about in the article, “Ever Wonder What Personality Traits Make Someone A 'Morning Person'?”). The general concept is we’re each a bear, wolf, lion, or dolphin. What that means is each animal speaks to the time of day when we are the most productive.
Me? I’m a lion, which means that I tend to get the most done before noon, and so when I was trying to be less of a night owl and more of a morning person during a particular season of my life, my motivation was to get enough rest so that I could get up and get more done during the time when my mind and body actually prefer to.
All of this is why I think that the first thing that you need to consider when it comes to becoming more of a morning person is to figure out why you want to do it. With a clear motive and plan in place that can inspire you to get up an hour (or more) earlier because there is a true mission in mind that can make the sacrifice (by definition, a sacrifice is giving up something good for something greater) easier.
2. Change Your Bedroom’s Window Treatments
I can tell you from personal experience that if you’ve got blackout curtains in your bedroom, it’s gonna be chal-leng-ing to try and get up in the morning, no matter how bright it may be outside. That’s because those types of window treatments are designed to keep natural light out.
That’s why, if you truly want to become more of a morning person, another thing that you should do is go with sheer curtains or opened blinds; that way, your body can start to wake up as the sun rises. As a bonus, natural light provides health benefits like a boost of vitamin D, lower stress levels, and a better night’s rest at the end of each day, so it’s kind of a win all the way around.
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3. Create a Morning and Nighttime Routine
While checking out a doctor’s blog on the benefits of creating a life routine, some of the things that he shared is it can reduce stress, make you more efficient, and even cause your life to become more meaningful. If you add to this the fact that a routine can create habits that will last for years to come, it makes a lot of sense that it’s wise to have a morning and nighttime routine.
As far as a morning routine goes, it could be that you pray and/or meditate, journal, sip some herbal tea, go through some affirmations, or take a longer shower so that you start your day off feeling truly refreshed. On the flip side, your nighttime routine can consist of things like soaking in the tub, creating a sleep schedule, reading a book, doing some stretches before getting into bed, verbalizing some things that you are grateful for and that you accomplished throughout the day and listening to some soothing music.
The bottom line here is you rob yourself of enjoying getting out of and into bed (plus, you can throw your sleep rhythm off a bit) if you only jerk yourself out of bed in the morning and/or immediately fall asleep due to sheer exhaustion at night. That said, some tips for how to create and customize your own morning and night routine can be found here.
4. Stop Consuming Stimulants Before Bedtime
Especially as I get older, one habit that I definitely need to break is to stop drinking before going to bed. Why? Because I’m the type of person who, even if I run to the bathroom with all of the lights off in the middle of the night, once I’m awake, I’m up for at least an hour — and that can be annoying as all get out when I’m trying to get back to some quality zzz’s in. If you can relate, it really is best to stop drinking about a couple of hours before turning in.
Oh, and if stimulants like alcohol or coffee are your thing, you should go even longer without those. Alcohol needs to be at least three hours prior to your bedtime, and many health experts say that when it comes to caffeine (yes, your beloved coffee), it should be a whopping eight.
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5. Prep for the Next Day
If a part of what you hate about getting up early in the morning is feeling rushed, there is definitely a workaround for that. You can easily add 30 minutes to your morning window by preparing for the next day the night before. This can include laying out (and ironing) your clothes, preparing your lunch, checking the best GPS travel route, and putting together your to-do list for the following day.
Just knowing that you’ve got your morning organized before turning in can help you to sleep more soundly and wake up in a more relaxed state of mind.
6. Prioritize Something in the Morning (Every Morning)
A part of the reason why some of us don’t consider ourselves to be morning people is because all we see is a day full of work and other obligations before us, and getting up earlier means that we have to do them sooner —and in comparison to staying all comfy and cozy in our bed, the bed is always going to win. That’s why another hack that could help is to prioritize something that you actually enjoy in the morning.
Maybe it’s watching a morning program, getting coffee and a pastry at a local donut shop, or exercising in the early am so that you can knock it out of the way. If you reward yourself for getting up (earlier), that can make it easier to do.
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7. Move Your Bedtime Up (in 15-Minute Increments)
It’s kind of unrealistic to think that you will become a morning person — pardon the pun — overnight. So, one thing that could help you out is to move your bedtime up in 15-minute increments over the next 2-4 weeks or so. In other words, if you typically go to bed at 11 p.m. and you want to start waking up at 5:30 a.m. while still getting no less than seven hours of sleep, this week, go to bed at 10:45 p.m., next week at 10:30 a.m., and so on. That way, changing your sleep schedule won’t feel so drastic, and you’ll be better able to ease into it.
8. Use a Nature Sounds Alarm Setting
Believe it or not, there’s research that indicates that traditional alarm clocks aren’t as beneficial for us as we might think. For one thing, they don’t really “ease” us out of bed; it’s more like they shock us. Plus, just knowing that the sound will go off in the morning can disrupt your sleep patterns. That’s why it’s best to either go with a digital or sunrise alarm or to set your smartphone to make a nature-related sound when it’s time for you to get up (there are also nature sound alarm clocks that you can buy). These options are more soothing to the soul while still being just as effective.
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9. Keep a Sleep Schedule (Even on the Weekends)
I once read an article that said a sleep schedule is all about prioritizing this type of rest. Well, since sleep helps to recharge and rejuvenate your system, regulate your blood sugar, boost your immunity, strengthen your cognitive abilities, reduce your stress levels, maintain a healthy weight, give you more energy, and so much more — sleep is definitely something that you should treat as a paramount practice in your life. And yes, if you want to become a morning person, a sleep schedule can help with that, too.
At the end of the day, creating a sleep schedule is all about incorporating a night routine and also making the effort to go to bed at the same time, each and every night, including the weekends (yep, a sleep schedule has no “cheat” days). If you do this consistently enough, your mind and body will treat your sleep schedule like a pattern/habit — then, before you know it, waking up in the morning will be super natural for you.
10. Choose Your Words Wisely
Last one. I once read a blog post on how to become a morning person. One of the things that it said that stood out was that it’s important to “change your story” because if all you seem to focus on — and declare — is that you are not a morning person, it’s going to be so much harder to change that reality.
You know, there is a good deal of science in these streets to back that negative words give us stress and anxiety while positive thoughts and words can literally alter our reality for the better.
So, if you really want to become a morning person, start believing and declaring that you are one — it might be the most powerful hack of all. Enjoy the shifting, sis. Ultimately, it’s worth it.
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