Sometimes, it's the darkest before the dawn. No matter how cliché that might sound, Stormi Steele is a woman who can vouch for how real those words truly are. Back when she was a junior in college, she was depressed; "Actually, I was suicidal," Stormi clarifies. While to the outside world, she was in school studying painting and photography and things seemed to be going fine, within her something, many things, didn't feel quite right. In fact, something felt very wrong.
"I did what a lot of us do around that age," said Stormi. "I went to school because it was expected of me, but I wasn't happy. Then one night, I had a breakdown and so I picked up my bible, trying to figure out what to do. Three nights later, I had a dream. In that dream, the name of my business and my business statement came to me. After that, it was like everything just took off."
Indeed, it did. In 2011, Stormi realized that becoming a hairstylist is what she needed to do, so she enrolled in hair school. "I wasn't really the happiest with my hair when I was in high school," explained Stormi. "Then, while I was in the military, my hair broke off. While I was in hair school, I tried making a product so that my hair would grow." I could hear the smile in Stormi's voice when she said, "I still have the original bottle that product was in to this day."
Stormi remembers that in 2012, she had $800 to her name but after graduating from hair school and opening up her own salon, she started making six figures.
However, it wasn't until 2014 that she came up with something that would not only change her life, but the lives of thousands of others—a hair serum. One that not only helps hair to grow longer but triggers dormant hair follicles, heals scalp ailments and even treats alopecia (thousands of customers say so). And just how did Stormi get the idea to make the serum? Again, it came to her in a dream. Not the serum specifically, but one ingredient at a time, beginning with cayenne pepper. "When cayenne came to me, at first I thought it was weird," admits Stormi. "Then I looked up all that it could do and I was amazed."
From Dreams to Reality
Photo by Trenton Steele
After taking note of all of the ingredients that she dreamed about, researching how each of them would prove to be beneficial and then playing the process of elimination based on which items blended the best, Stormi began using her 100 percent organic homemade serum on her own hair. Within a year, the quality (and length) of her tresses had drastically improved. By 2015, she started sharing her masterpiece on her social media pages. The serum sold. Her customers remained consistent and loyal. Yet still, something was missing. By 2018—yes, just last year—even though things were going well, Stormi was wearing herself out, putting in 18+ hours at her hair salon.
"I was making good money at my salon, but something was still pulling at me," says Stormi. "People were still asking me for the serum, but because I was making it myself, I honestly didn't have the time to do it. Then, last year, for my birthday, my husband and I went to NY. I went out onto the balcony of our hotel room and stared at the skyline. In my mind, I thought, 'Somebody created all of this.' That was on August 11 or 12. When I came back home on August 16, I decided that I should give the serum my full attention. I created a website, posted a sale for the serum and, within that first month, I made $46,000."
Yes y'all, you read that right. Stormi's hair serum made almost $50,000 in just thirty days. Understandably, she took that as a sign that she should take the dive and go all in with her haircare products. So, she quit styling and, each month, she rolled out something new—the serum, the shampoo and conditioner and so on. At one point, she received so many orders that she made six figures in five days. Now, in 2019, Canvas Beauty—a haircare, lash and brow, and extensions line that she runs with her husband Courtney Beasley—has netted a whopping one million dollars in a year's time. Yep, you read that right as well. A big part of that is by word of mouth from her customers; many claim to see hair growth results in two weeks (some in as little as seven days).
"I've always had a big imagination," says Stormi. "And, after you come back from feeling like you want to die, you don't really have much left to fear. Besides, I tend not to listen to what others say and I definitely don't listen to their fears."
Even though Stormi admits that getting Canvas Beauty to soar has required a lot of sleepless nights, trial and error and still having to hear her mom say, "Don't give up what you know for what you don't know" as she encouraged her to return to school, she has no regrets and is enjoying the journey. "Learning about infusing the oil, mass producing product, meeting the supply and demand of what my company offers, marketing—sometimes it's overwhelming, but I know this is where I'm supposed to be."
How to Make Your Own Dreams Real
Photo by Mauria Moore & Curtis Carrington (Curt Scene It)
And what advice does Stormi have for other women who want to step out on their own dreams?
- Don't be afraid. "If you've got a vision, you need to go for it. It wouldn't be in you if God couldn't trust you with it."
- Establish your why. "On the hardest days, it's been remembering why I'm running my company that has kept me going."
- Learn your business inside and out. "No matter who comes along to help your company to grow, you are the one who needs to be the heartbeat of it. No matter what."
- Don't be afraid to outsource. "I can't do it all, no one can. I focus on my strengths and have absolutely no problem finding people to help me in other areas. It saves a lot of time in the long run."
- Support your tribe. "Don't be the person who always needs to be pedestaled. Money and fame are great, but the main reason why you should be doing what you do is so that you can be a part of helping others become who they want to be." (Stormi definitely walks the talk when it comes to this particular point. She hosts what is known as The Dream Girl Society Brunch every August and February. It's a networking brunch for entrepreneurial women.)
- Stay in the moment. "It's easy to get discouraged if you look too far ahead. Work with what you have right now. If God thought you needed more, He'd give it to you."
I started this with a cliché, so it's poetic that I end with one. Dreams do come true, y'all. Stormi Steele is living proof.
Check out Stormi's products at CanvasBeautyBrand.com. Follow her on Instagram @canvasgirlbeauty and read more about The Dream Girl Society Brunch here.
Feature image by Mauria Moore & Curtis Carrington (Curt Scene It)
It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image courtesy
Between the election cycle, trauma, workplace environment, and expectations placed upon us by society, Black women are existing in a world where our lived experiences result in higher rates of chronic stress. In tandem with that reality, are Black women leading the charge in the wellness industry for a world that centers our health and wellness needs, but who cares for those leaders and supports them?
Oftentimes, they do the work themselves. xoNecole talked with several wellness founders who own adaptogenic beauty brands, intergenerational wellness collectives, nonprofit organizations, and wellness apps. Here's what they shared about how they center themselves when emotions are high and they feel dysregulated.
Remind Myself I Deserve A Calm Nervous System
"A year ago, I made a decision that I refused to be in a constant state of anxiety while running a wellness company. You're probably thinking that should be a given, right? But it's so easy to become overwhelmed by your business's daily responsibilities and overall growth goals and ultimately put your needs on the back burner. What regulates me and brings me back to myself are the daily habits that gave me the life and community I have now—starting my day with prayer and exercise, swimming weekly, baths by candlelight, listening to neo-soul and jazz to end my day.
"But most importantly, I've learned to remind myself that when I feel overwhelmed, I deserve a calm nervous system. I don't have to let every change, every decision, every obstacle, every uncomfortable conversation rattle me. I ground myself in that and remind myself daily that being dysregulated doesn't serve me."
Music, Scents, & Breathwork
"As a founder, it's easy to 'push through' and ignore your true emotional state because you're on a mission. But my true purpose is to live well and show others that we all deserve to live well. Music, scent, and breathwork are my most frequently used tools for emotional regulation. Music can get me through anything. Scents—whether they be perfume, diffused oils, or candles—ground me. Breathwork saves me from spiraling. My practices are extremely simple, but they work for me."
Time to Myself
"As a wellness founder, I regulate myself emotionally on a daily basis by putting on my favorite record, taking a hot shower, watching my favorite show, and eating foods that comfort me. It honestly depends on the day, but generally, it's whatever will bring me joy for a moment and allow me to zone out. I really need that time to myself—to just be—in order to pour back into my community."
"By challenging myself to view my negative anxious thoughts with self-compassion and grace, I create space to validate the way I feel but reframe the thought to be more balanced and supportive. Example: 'I can't believe I dropped the ball on that' after being challenged and reframed turns into 'Baby girl, you are trying the best you - remember you only have only two hands.' Or, 'I failed' turns into 'Sis, you tried.'"
Moving My Body
"One way I emotionally regulate as a wellness founder is through movement. I spent about five years doing talk therapy, and I made a lot of breakthroughs, but now, in my 30s and this era in my life, I realize how much stagnant energy is really just a matter of me literally moving my body. So exercising, walking, and making sure I'm not sedentary has done wonders for me to ground myself daily. Right now, I'm really enjoying taking sculpt classes, low-impact cardio, and hot yoga. I always feel better after I move my body; it's therapeutic."
Practice What I Preach
"Managing daily stress and anxiety varies for me depending on my personal and professional seasons. My three go-to self-care strategies are reminding myself that rest is productive and actually resting, prioritizing my weekly tasks, and taking a few minutes for breathwork. It's important to me to practice what I encourage others in my community to do."
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Rob Kim/Getty Images for Global Connections for Women Foundation or GC4W