If any of this sounds familiar to you or you feel seen, we've got you covered with a better way to attack your job search and come out the victor:
Elevate your online presence.
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More than 50 percent of recruiters are using social media to find job candidates, according to recent research, so it's time you up the ante on the web. You'll need to get creative, and there are so many cool and free ways to do this. You can set up a free Wix or Weebly website or a simple About.me page with your photo and resume presented in a way that is both visually pleasing, informative, and engaging. Keep it simple but allow it to reflect your personality and who you are outside of what you do. (And, unless you're in a creative industry, don't go to crazy with colors, fonts, and other elements that might be distracting. Keep it clean and let the storytelling about who you are and what you offer shine).
You can also spruce up your Instagram, LinkedIn, or Twitter pages by getting some professional headshots done and updating a bit more often with posts that include insights on solving a problem or highlights on your niche knowledge, experiences, and expertise.
If you're into shooting videos, starting a YouTube channel discussing issues you're passionate about (job- or industry-related, of course) and again, keep it simple (unless you're a whiz at video production and editing).
Go old-school.
So you've only been relying on email or private messages? Sis, you might have to actually visit a few offices in person (if safe and possible). Call and inquire about a recent job post, and ask about additional information so that you can strategize a better way to approach applying. Connect with an executive assistant, receptionist, or maybe even someone who might become your future coworker—in person.
Attend in-person fairs instead of virtual ones. While you might not want to shove a resume in someone's face at a conference or panel, a brief face-to-face encounter is a good icebreaker for when you do follow up with an email about a recent job opening.
(And take your resume anyway. You never know if your perfect moment to shoot your shot might come up. Be sure to read the room. This is where good social skills and strategic initiative come in.) If unsure, just get their contact information to cultivate a relationship and work your way toward that perfect moment to pitch yourself in the future.
Get a coach or connect with a head hunter.
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Sometimes it's best to get some help from a professional who can be your sounding board for your frustrations, assist you in creating a better strategy, and connect you legitimate job leads. This is especially important when you have more than 10 years of experience in an industry because at that point, you'd be looking for opportunities that reflect your growth, career fulfillment needs, and salary requirements.
The best place to start is LinkedIn because you want to be sure you're getting a person who's about results and has credibility.
Many career coaches and headhunters detail their experience, background, methods and success stories on LinkedIn, and finding one can lead you to others who might be a good fit.
Also, try contacting your former college's career center or alumni office to get information on people who provide coaching or headhunting services. Check out resources like the National Career Development Organization (NCDO) or the Professional Organization of Resume Writers and Career Coaches to find reputable professionals. (And here's a good time-saving trick: Do a bit of digging into their social pages. Oftentimes you'll find professionals you can reach out to among their follower lists.)
Consider civic, internship, fellowship, or volunteer work.
Don't roll your eyes just yet. When you're unemployed or are changing careers, ain't nobody got time to giving away their time for free or for lower pay than expected. But hear us out, sis. If you've already been hitting job search walls for a while, it won't hurt to offer a few hours a week toward volunteering for an organization, entrepreneur, or company initiative in order to spark relationships, showcase your abilities, and build trust in your potential to become a paid employee. (And even if it doesn't lead to a job at that company or brand, it's experience that you can market for another opportunity.)
It could be a breast cancer advocacy walk where you know certain sponsors and their key executives will be involved. It could be a church event, local school program, a blood drive—even a political or advocacy march or demonstration. Position yourself to not only do good but to be in the presence of others who might have job leads.
Internships and fellowships (even if you're past your college days) are also great for getting your foot in the door and gaining experience.
Post-grad internships provide opportunities for professionals who have already earned degrees but do not fit the requirements of traditional internships. Most fellowships provide some sort of stipend, grand, or modest salary and might even include benefits, relocation funds and health insurance.
Another option is military enlistment or applying for the Peace Corps (which is an independent non-military entity). The age limit for some military branches goes up to 35, and both paths provide a great way to not only expand your horizons (both mentally and physically) but to cultivate and apply your skills to a multitude of industries and roles while serving.
Broaden your standards and think outside the box.
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Don't limit yourself by the degree you earned or the industry you've always worked in. True, some jobs require certain certifications and specialized education, but many jobs rely on transferable skills. For example, you could have a bachelor's degree in marketing but your skills might be ideal for a sports organization, news outlet, or nonprofit, not just for a marketing agency or advertising firm. Or let's say you've been an educator in a traditional school system for five years. Well, those same leadership, class management, and lesson plan composition skills could be used for corporate training, research, or standardized test development.
Love fashion but you're a tech geek? Get your foot in the door via IT or graphic design, and then work your way into a different department. If you've always worked in the for-profit sector, why not explore nonprofit and use your talents there? Only looking at the big Fortune 100 companies? Why not get your feet wet first at a startup or mid-sized brand?
You have to think about the long game in order to win in sustainable career advancement, so sometimes taking the alternative or nontraditional route to gaining employment is a better idea in the long run.
For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.
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If you haven't already jumped into an online-based side hustle, business, or career and you're still looking for more reasons, we offer 10. Check out how to make money online, with a key emphasis on fun and savvy:
1. Sell, sell, sell.
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We're not talking about posting photos of your current living room furniture in a last-minute plight to get the rent money here, either. (That's definitely not fun, and oftentimes it's more frustrating than successful). Let's take things a step further. We're talking about offering creative works such as art, crafts, graphic works, fashion designs, photography or templates. We're talking about trading stocks, or selling products and services you actually love and care about. And you don't have to reinvent the wheel here. Try platforms like Shopify or Etsy that take the legwork out of website design and e-commerce tools, try affiliate marketing, or sign on to be an online influencer or team seller for your favorite brand.
Of course, you can still also make money as an online sales professionals for major companies including Google, GrubHub, and Neiman Marcus, making up to $84,000 a year.
2. Become a consultant.
True, there are a lot of coaches and consultants out there, but why not use the skills you've built working at your 9-to-5 or earning degrees to help individuals, small businesses, entrepreneurs, and nonprofits? You would be hired to pinpoint an issue, analyze a problem, and offer solutions via a projected plan, and you can offer these skills via your own free website (try Wix, Wordpress or About.me). You can also use Instagram, YouTube, or Facebook to showcase your knowledge, build community, and attract clients, or you can work from home for companies who need to fill this role. Oftentimes, you don't even have to be the person executing the solutions plan. You're just the mastermind.
And please think outside the box on this in terms of what this could look like for you (i.e. using your graphic design skills to consult on a new logo or website rebrand or your journalism degree to offering project management consultations for church blog projects).
3. Build community and capitalize.
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If you're a creative or personality who loves to build a vibe, who has a specialized skill, who caters to a niche crowd or who is passionate about specific issue, this is perfect because you can use your passions and unique abilities in a variety of ways. Brands and nonprofits will actually pay you to not only expand their audiences and draw more people to their products, causes, and services, but they will pay you for access to the community that you've built through your own content creation or creative direction.
They will also pay top dollar for the skills of creators who are able to tap into markets they've had difficulty reaching or who have the skills, methods, and tools they do not have. You'll want to be sure that the missions and values of any brand or org you work with matches those of your brand and community, of course. So get those creative projects, advertisements, vlogs, and photo shoots out of your head and on somebody's computer or smartphone! You could rock out to making thousands of dollars if things pan out. You don't necessarily have to be an "influencer" with thousands of followers either. If you're savvy, great at showcasing who you are online, and are able to market yourself via pitch competitions, job openings or meetings, you can still do this and be successful.
Major companies also pay a pretty penny for full-time community engagement roles, to the tune of up to $98,000 per year.
4. Learn coding, web design, or digital graphic arts.
Again, this is all about doing things you actually enjoy, so if you're not into creating beautiful imagery, concepts, animation, apps, digiprints, or games online, go ahead and skip this one. Also, you don't really have to know the ins and outs of programming or tech to do some of these jobs. Some successful app builders and game creators, for example, actually outsource the parts of the process that they're not great at (or have no interest in doing), so if you have a concept and want to bring it to market, go for it!
Digital graphic arts can be used for a multitude of things (like how this artist uses them for apparel), so, again, think outside the box on how these skills can be used to make money. If you want to brush up on your DIY design skills or simply want to learn something new in order to monetize coding, try Udemy or Codecademy and then flip that into your piece of the $100,000 per year salary pie for a career change.
5. Rent or source valuable spaces or items.
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This makes sense for someone who has a fabulous home, backyard space, garden, garment or shoe collection, or office and has the flexibility to offer such items and spaces to others for a fee. The fun factor: Managing and witnessing how your spaces and items can be the cool-factor catalyst for events such as photo shoots, weddings, birthday parties, anniversary dinners, or ad campaigns. Your home could be the backdrop of a fabulous Halloween shoot (like this one Janelle Monae shot at designer Dani Dazey's spot) or you could source fab items for campaigns or projects (like how this power couple of Blk Vintage did for Issa Rae's Insecure.) This might be more of a hybrid offline-online gig, but it can still provide the time and creative flexibility you crave with the major aspects of operation being web-based.
6. Get into gaming.
Yes, you can get paid to play games, and though there's a lot of spam out there in terms of information on legit companies, you can find legit opportunities to make money this way. Try popular platform Twitch (and don't forget to read the rules and get to know the tax implications of earnings or donations) or you can try apps that pay you for how much time you spend fooling around with a game. (Check out reviews and do your research before downloading or participating.)
Another avenue is to create a YouTube channel---where all you do is test out, review, or simply play games---and build an accompanying Patreon where viewers can offer donations or pay for memberships to view specialized content.
7. Create adventures for others.
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For outgoing types who still want to be able to tap into the introvert who would rather work online, making life that much more interesting for everyday folk by creating experiences or adventures is ideal. Airbnb offers a platform for doing this, but you can also set out on your own to create private picnics, plan parties, lead excursions, coordinate trips, or add to the offerings of others who provide specialized goods and services.
Take a nod from this entrepreneur, who offers exotic fruit tastings in Montego Bay, Jamaica, for example. If you're not into actually managing experiences or dealing with people, you can be the creative thinker and coordinator to turn dreams into reality, for a fee, corresponding only via the web and offering packages.
8. Chef it up.
A love for cooking, creating dining experiences, or providing diet and nutrition insights is a must for this one, and you can provide all of this from the comfort of your home. If you like vegan food, have a knack for creating recipes in a way that no one else has, know a thing or two about food chemistry or nutrition, or simply want to provide a space for content you want but don't see, get up and offer it. You can make money selling recipe downloads, meal plans, or virtual consulting, and you can cultivate a client base that you're passionate about. You can also become a virtual nutritionist, food specialist, or culinary teacher. The online food community is growing, so get in where you fit in.
9. Build in a dance or fitness platform.
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Sis, don't sleep on this. Billboard reports that the global dance music industry raked in $3.4 billion in 2021, and the fitness industry has reportedly hit almost $100 billion. We're not about that scarcity mentality over here, so there's clearly money to be made. If you love dance, have experience, or just love to stay active and see results, this might be perfect for you. Go ahead and offer virtual classes, start that YouTube, or get into a gym or private space of your own. You could even host via sites like Zoom, Skillshare, and Teachable are great places to start. (You could even try OnlyFans, if you dare.) Read the fine print on profit percentages, userability, and additional features like membership management.
10. Just sit...
Nah, not that, sis. House or pet sitting can not only be fun, but it can offer some spice to your life in terms of the opportunity to experience new things and diversify those experiences. Platforms like Nomador and Housecarers have been raved about among the OG house sitter tribe, and for the pet lovers, there are sites like Petsitters or Rover. You can also take a look at Care or TaskRabbit to find gigs. If you're living that nomad life, just want a chance of routine or scenery, or want to enjoy the company of an animal without the commitment—and get paid for it—this is worth a try.
For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.
Featured image via Getty Images
By sheer observation within her community and while participating in a key role with the company's Black Employee Network (BEN), Tiffany found that Black sellers are underrepresented. "In 2019, I transitioned into a sales role where I assist sellers in the U.S. and help them expand into Canada and Mexico. During that role, I was able to grow many of my seller's accounts to millions of dollars," she said.
"Seeing that as a Black woman who grew up in Brooklyn, N.Y., it was really impactful because I just didn't know that people made that much money on Amazon. Being able to influence these small businesses to create high impact in their communities--that was eye-opening for me."
She thought it was important to make more Black entrepreneurs aware of how much of an "economic engine" Amazon is. "Talking to my friends, thinking about my experience growing up, and seeing how my parents built different businesses—this is something I knew they weren't aware of," she added. "That really led me to thinking, 'What if we were able to build a program to build awareness around Amazon within the Black community?"
Image by Lucas Jackson/Amazon
In seeking to find an opportunity to serve and build a solution, she teamed up with colleagues Jeremy Erdman and Rachad Lewis to bring the Black Business Accelerator to life, forging a $150 million pledge to provide Black entrepreneurs financial support, strategic business guidance and mentorship, and marketing and promotional opportunities.
Getting the initiative greenlit took research, planning, collaboration, and pitching, and we can all take a nod from Johnson on how to spark innovation, build initiatives to serve communities, or back important values that we're passionate about at work.
Check out a few tips from Tiffany's journey on how you can step up your leadership game at your company and empower others—and yourself.
1. Get to know your company's mission, values and cultural protocol to create the best plan for approach in pitching your idea.
Tiffany had learned about the company culture and mission during the interview process as well as in her early days as an employee. She'd watch and observe. "At Amazon, we pride ourselves in thinking about the customers and working backwards," Tiffany added. "I had to tell the story of why this product is needed and what problem it was solving."
As in Tiffany's experience, it's always a good idea to know the ins and outs of the company as well as the people to whom you're pitching to. So, actually read your company's handbook (yes, that huge packet they give new hires) and brush up on your company's mission statement, bylaws, or principles. Talk to coworkers and keep an open line of communication with not only your manager, but those who are in leadership in other departments (if not against any company rules, policies, or ethics.)
Keep up with any interoffice or online news of company wins, business strategy implementations, promotions and failures. This will surely help you to learn more about career moves and communication methods that work and those that just don't, and it will allow you to get to know the types of things that hold merit for leaders at your company.
Clockwise from left, Tiffany Johnson, Rashad Lewis
Image by Lucas Jackson/Amazon
2. Find collaborators and supporters who will back your idea and help bring it to life.
To have a fighting chance at a yes for a proposal or idea, the more support and help you can get, the better. "At the time, I was still pretty new into sales, and [Rachad] was my onboarding buddy who was helping me ramp up in my role," Tiffany recalled. "I went to him and said, 'Hey what if we had a program similar to what we're doing now, for minority businesses on Amazon?'
Rachad connected Tiffany to "the right stakeholders," including Jeremy, another colleague who was building a platform for employees to pitch their ideas. "I got in contact with Jeremy and he gave me the link to that accelerator program. I wrote the first one-pager and submitted my idea. This was July 2019. You have to get the right people in the room to pitch your idea to."
Just as Tiffany did, it's ideal to think about the people whose jobs or everyday work might be impacted by your idea or concept, and try to align yourself with them. Also, look into company resources or programs that call for presenting new ideas or proposals or that support the change you'd like to see. Think of the benefits in a holistic way in terms of why your company should back your idea and what tangible results will come from it (ie. revenue boost, better employee satisfaction, expansion of customer base, or increased brand presence) versus general things like "It's just a good idea," or "Everybody's doing it."
3. Do your research and allow the data to drive the pitch home.
"When we fast-forward to COVID-19, over 40% of Black businesses had been impacted, which is a big deal, but only 6% of Black businesses make up the retail space," Tiffany added. "When you're pitching such a huge program to leaders, it's important that whatever your story says, it builds that trust. I think for the most part, it was a matter of reading the data."
Whether it's implementing incentive programs for your team, asking for a raise, or even pushing for something as seemingly small as new chairs for your office, having numbers or insights to back up your why can mean the difference between getting a slow yes or a quick no. And even researching the process and impact of implementation (ie. who is supposed to hear you out, what departments should be notified, or any possible tax or legal issues that might arise) to be able to answer questions or address opposition is important.
No matter what your game-changing idea is, be inspired by Tiffany's journey to make millions of dollars in resources available to Black sellers on Amazon, and be smart in setting your plan in motion to turn a dream into reality.
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