

Get Into Zoe: The Black Doll Reminding All Of Us Of Our Magic
We've all been loving the extra love, attention, and support black culture has been getting lately. Who can be mad at more focus put on supporting racial equality, black inclusion, and black business? Some of us have been on the support train and are OGs at carrying that torch while others are just now pulling up a seat at the diversity table. Nevertheless, the ugly faces of police brutality and racism have sparked a movement where people of color are being applauded, loved on, and appreciated. Our voices, perspectives, businesses and brands are being amplified. (It's about time, don't you think?)
With the huge focus on racial injustice and black culture right now, we're all yearning for more and more black boy and girl joy, and doll-maker Yelitsa Jean-Charles, founder of Healthy Roots Dolls, has dropped more than her contribution in the bucket with Zoe, a doll she hopes will continue to inspire little girls to love themselves.
"The country is hurting and healing, and people are having really important conversations around race, representation, and what equity looks like," the 26-year-old entrepreneur told xoNecole in an exclusive interview. "As a black business owner, that means a lot of people are passing the mic and [talking about us] because they recognize how important it is to support not only black businesses but businesses that are doing the work in terms of creating moments to talk about identity and changing the narrative for the future."
Courtesy of Yelitsa Jean-Charles
It's been proven that our early interaction with dolls can have major effects on our self-perception, self-esteem, as well as our communications and socializing skills, and though we've come a long way in terms of brown dolls in rotation, there's always room for improvement in representing today's diversity. Jean-Charles had her own experience as a little girl who wanted dolls that looked more like her. She had to the opportunity to find a creative outlet in college for a project where she reimagined the popular folklore character Rapunzel as a brown girl with kinky curly hair.
"My classmates said, 'This looks so much like a doll.' I took the idea to Facebook and realized a lot of people have these experiences where we didn't have dolls that looked like us growing up," Jean-Charles recalled. "True, they had brown skin, but you have to do so much more than paint [a doll] brown to connect with children. Creating a doll with hair that children could wash and style to learn how to love themselves was the next step for us so we created Zoe."
Courtesy of Yelitsa Jean-Charles
"I had that conversation on social, realized there was a problem, and the next natural step was to do some research to find the solution. I applied for the Brown University Social Innovation Fellowship. I presented the problem and [expressed that] my doll was the solution to the fact that kids don't have products that represent them. They gave me $4,000 to work on the company that summer, which was enough capital to support ourselves---the small team we had---in addition to doing some guerilla marketing to find out whether there was a need for this product. Can we get people to buy it?"
Jean-Charles would then be accepted into an accelerator program where she and her team developed a Kickstarter campaign and attracted $50,000 in pre-sales for the first version of Zoe. They've since relaunched the doll, partnered with My Black Is Beautiful for a product line that children can use on both their hair and Zoe's, and the demand has grown even more from there.
As campaigns were sparked online to promote black-owned brands and businesses, Jean-Charles found herself right in the middle of it with a recent tweet about Zoe that went viral. It was retweeted more than 135,000 times and got more than 1 million likes.
"We've been building an audience for the past five years, so Healthy Roots Dolls isn't an overnight success, but now if you didn't know us, now you know!" she said with a laugh. "We had already sold out the week before the tweet went viral, and I had just worked with the team to transition the website for pre-orders. I wasn't sure if I wanted to do it or not, but I'm so glad I did not close the website before the tweet went up. Our Instagram following doubled, my own personal Instagram following tripled, the company's following tripled as well, and now we have thousands of new [supporters]."
Jean-Charles said she and her team have been discussing strategy for keeping up with the high demand, preparing for the upcoming winter holiday season, and remaining close to her customers---old and new.
"I think this was ideal timing so that we could properly prepare for the demand we can expect based on the popularity of our product. It's a great way for us to measure the impact and measure demand and show people, 'Hey, this is not just niche.' Our dolls are for children who love dolls. It's all about giving children options, and by doing that you're helping unpack the issues that we have in our culture and in our society about race and identity by exposing them the people they will interact with in the world. Healthy Roots is in a position, ideally, [to offer] products that can do that. That makes me happy because I know the long-term impact we will have in making sure that everyone is treated equally and fairly and everyone is loved."
For more of Yelitsa, follow her on Instagram.
Featured image courtesy of Yelitsa Jean-Charles
Smile, Sis! These Five Improvements Can Upgrade Your Oral Hygiene Instantly
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Smile, Sis! These Five Improvements Can Upgrade Your Oral Hygiene Instantly
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.