It's amazing what the Most High prepares us for, sometimes without us even understanding why. At the top of the year, when some of the people in my world asked me what I would be focusing on in 2020, I said, "I feel the need to praise and support Black men more. That will be my mission." All this year, I've been intentional about complimenting Black men, both young and not-so-young. I've found ways to use my gifts to help them when and wherever I can. I purchased a shirt (that you can get here) that simply says, "Black Men Are Not Your Enemy" (they have one that says the same about Black women too, by the way).
And perhaps, that's why, the moment that I saw the video—the video that will be forever embedded in my brain that I will not be sharing here because I want to be sensitive to those who are triggered by such graphic visuals—I was immediately shook to the point of tears (Darnella Frazier, thank you for your courage in capturing the footage; we know things would be looking very different right now if you hadn't. We're holding you up, sis). Did I really just watch a man, yes, a Black man, die—no, be murdered—on a live video? By a cop? A cop who has a history of using "excessive force" with other civilians (and used to work with George at the same club months before. SMDH)? While three other cops watched? In front of over a dozen bystanders who pleaded with him to get off of George Floyd's neck? As George pleaded the same?
Even now, as I'm writing this, I'm having to take deep breaths because reliving what my brother—our brother—went through is gut-wrenching, heartbreaking and so hard to process, let alone digest. The pic that leads this story? It's selected by design to remind us that he lived the same regular day-to-day life that we all do. As someone who's lost a fiancée, I feel for his. Every time I read about how much of a "gentle giant" he was, I find myself getting triggered all over again. And what did he lose his life over? A freakin' counterfeit twenty dollar bill. One that Mahmod Abumayaleh—the owner of the store where George was last seen alive—said was very possibly one that George didn't even know was fake. One that, either way, shouldn't have resulted in the loss of his life. Have mercy, there are no words. Yet, I will try and find some. So that I can let those who knew and loved him know, in my own small way, that his living—and dying—will not be in vain by sharing these five points and suggestions.
Someone Just Died. Senselessly So. It's OK to Feel…However You Do.
There is no handbook for shock—or grief. That's why, there is no reason why any of us should feel apologetic about however we feel about George's death. Or how he died. With articles running like, "Prosecutor says he won't 'rush' to charge cops involved in George Floyd death", I totally get why there are Twitter posts like:
It's also why I appreciate others like:
And, while there are actual Black women (what in the world, Candace?! There are more than just white Karens in the world…clearly) who are posting thought-less videos about how Black people are acting like "trained chimpanzees" in response to their pain, I totally understand why actors like John Boyega are standing firm in saying things like this:
Y'all, we have every right to be angry. So, for all of the folks who are using the ever-so-popular, gloss-over-the-problem phrases like, "don't hate, love", please remember that even God Himself got angry, at times. The Bible says, "Be angry and do not sin" (Psalm 4:4, Ephesians 4:26-27). The Bible also says, "SEEK JUSTICE" and "REBUKE THE OPPRESSOR" (yes, I am yelling those phrases—Isaiah 1:17).
By the way, while we're here, one definition of hate is "unwilling". It is not "unloving" to be unwilling to put up with injustice. Please let's stop it with any narrative that presumes otherwise.
Yet what gave me the extra internal push to pen this piece was when I saw videos like the one from this absolutely beautiful young Black man, Keedron Bryant, singing about being "a young Black man, doing all that I can":
And a video that was posted by the Emmy-nominated actor Asante Blackk (who played the younger Kevin Richardson in When They See Us), as he shared how his parents' anniversary had a bit of a dim light on it due to how "traumatizing it is, growing up as a young Black man in this country":
Both of these are a very vivid reminder that, every time a life is taken, senselessly so, it has a domino effect. And, just like it takes a village to raise a child, it takes that same village to acknowledge, to mourn, to comfort, to speak up, to defend, to rally—to do what needs to be done to bring about real and lasting change. To do so, yes, as Malcolm X once said, "By any means necessary."
I won't pretend to act like I have even an inkling of all the answers. But as so many of us are sitting in our homes, staring at our computer monitors (or smartphone screens), still in utter disbelief of what this week has brought about, I did want to share a few gentle nudges about what we all can do to keep from being stagnant in our shock, fear, confusion—or all three.
5 Ways to Get Through This Time of Injustice
1. Speak Out
God gave us all gifts and platforms. One of mine is the gift of writing. That's a part of the reason why I thought it would be a slap in the face of my Creator to not use it to say something about this horrific loss. My godchildren's mother wrote a song entitled "We Are Seeds" with a visual that addresses police brutality (and ICE). Maybe you've got a T-shirt line. Maybe you have a podcast or YouTube channel. Even if it's just your social media account, it's not enough to just talk amongst your family members, friends and co-workers.
Author Germany Kent once said, "To say nothing is saying something. You must denounce things you are against or one might believe that you support things you really do not."
Your gifts and platform aren't just for yourself or your own personal gain. You are more powerful than you know. Find a way to speak out about what has transpired—what has been transpiring among our people. Not later. As soon as you possibly can. You never know who you'll motivate and inspire to do the same.
2. Be a “Professional Student” When It Comes to Social Injustice
Something that a friend of mine and I were talking about this week is how there needs to be more leaders when it comes to social injustice and that we ALL need to be willing to become constant students of the issues that affect our community as well. I don't know about y'all, but when I was growing up, I was made to watch the Eyes on the Prize series and march on MLK Day. Ignorance about social justice and injustice was not an option. I didn't have access to the world wide web until college, but now, all sorts of information are at our constant disposal. You can immediately read articles like "Number of people shot to death by the police in the United States from 2017 to 2020, by race", "Risk of being killed by police use of force in the United States by age, race–ethnicity, and sex" and "Addressing Police Misconduct Laws Enforced by the Department of Justice", "Fighting Police Abuse: A Community Action Manual" and "Having 'The Talk': Expert Guidance On Preparing Kids For Police Interactions".
Speak with any lawyers you might know. Read about the laws in your own state. If you personally know a cop, get their insights and perspectives. Soak up as much information as you can. Then pass what you know down to your children. Knowledge will never stop being powerful. Let it fuel you.
3. Encourage Non-Blacks to Be ANTI-RACIST
You don't need me to tell you what it's like to be Black in America or what the headlines have been saying, especially as of late (RIP to you as well, Sir Ahmaud Arbery). As someone who went to a racist "Christian" high school, please believe that this has brought back all kinds of feelings of what it's like to be around people who aren't Black who think they aren't racist when…they actually very much so are. It can be very tempting to want to see all people who don't look like us as an enemy. Yet I must say that I have seen many people who aren't my ethnicity show up and show out during this time. No, it's not because they don't see color (maybe one day, I'll get into how that phrase makes me cringe); it's because they know that all hues deserve honor, respect and dignity. It's because they aren't just "not racist"; they are, as biologist Corina Newsome so powerfully, eloquently and concisely stated in a tweet a few days ago, anti-racist. They don't just think it's OK to not pre (or mis) judge someone based on their ethnicity, they encourage those around them to not be that way too.
There are articles like "Black People Need Stronger White Allies — Here's How You Can Be One", "'Unarmed Black Man' Doesn't Mean What You Think It Means" and "If You're a White Woman and You're Uncomfortable Right Now, That's a Good Thing" out in cyberspace that are sounding the alarm that racism is a human issue, not just a "non-white problem". Listen, I know that some people are intentionally ridiculous, I won't fight you on that. But others need to be educated. They need to hear our thoughts, our perspective—our history (because Lord knows that schools aren't boiling over with Black history and education). Share it.
4. Treat EACH ONE Like They’re the First One
There was absolutely no way that I was going to write without asking us all to take a moment of silence out for Ms. Breonna Taylor. A certified EMT who was killed as officers were in the midst of issuing a no-knock search warrant in a narcotics investigation. After firing 20 shots, with eight hitting Breonna, the officers "realized" they were looking for someone who was already apprehended. This happened on March 13. A lot of us didn't know about it until well into April and even May.
There has been a lot of anger surrounding the fact that, not only did it take so long for her story to become national—and even international—news, but it seems like her name is not being spoken as loudly as George and Ahmad's. I just want to take a moment to say that as a Black woman, her loss literally hits differently. She matters in a very unique and significant way. We will seek her justice, just as much, as well. Because we should never get so used to this kind of recklessness and brutality that everyone just…runs in together. Breonna, you also did not die in vain. We honor you and your legacy. We will not rest until justice is sought out on your behalf too. Rest in peace and power, sis. And Kenneth Walker—Breonna's boyfriend who fought to protect his and Breonna's life and then was unjustly arrested because of it—we appreciate you standing up for the woman you loved. That is manhood infinity. We see you. You are in our prayers.
5. Be Unapologetic About Being Revolutionary
Marc Lamont Hill recently shared his thoughts about George Floyd and the protests surrounding his death on Facebook. His message was entitled, "These Are Not Riots". I won't lie, as I was listening to some of what he said, Public Enemy's "Fight the Power" started to get louder and louder in my head.
As I watched the video, I thought to myself, "George is not a victim so much as he's a martyr." What I mean by that is a martyr is someone who endures great suffering, sometimes to the point of death, oftentimes for a greater cause than they would ever know. What happened this past Memorial Day has clearly lit a fire in so many of us that revolutions— a radical and pervasive change in society and the social structure—are needed sometimes. This, fam, is one of those times.
Regardless of what your personal thoughts and feelings of Cuban revolutionary Ernesto Che Guevara may be, one thing that he said is spot-on: "If you tremble with indignation at every injustice then you are a comrade of mine." Just like each church-goer has their own way of praising the Lord, each of us have our own way of seeking justice on behalf of George Floyd and oh so many others. Let's be smart. Let's be safe. But yes, let's be radical too. Because as someone once said, "Nothing changes…if nothing changes."
George, as you cried out for your mother who passed last year in the very last moments of life, I truly believe that angels came to comfort you. I don't know one person, personally, who is not grieving along with your family that remains. Although it's not enough to say, we are so very sorry. Yet please know that this is not a passing news story for the Black community. This has raised a righteous anger and awareness in us that will not leave us any time soon. A change is gonna come. A revolution is in motion. You did not die in vain. From the depths of my heart, I can promise you that. Rest now. We've got you—and Ahmad, Breonna, Tamir, Alton, Sean, Atatiana, Philando, Korryn, Mike, Trayvon and…
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff