High Achievers: Black Celebs Redefining The Cannabis Industry With Purpose
As an avid cannabis lover, I truly appreciate the magic of the flower.
I also believe it's crucial to create a space for Black women to fully participate in the cannabis industry. We need to empower Black women to not only consume cannabis but also to thrive as entrepreneurs. As the only demographic stigmatized for cannabis use, this inclusivity is essential.
According to FlowHub, cannabis will add $115.2 billion to the economy in 2024. Despite this growth, Black women remain significantly underrepresented in cannabis leadership roles. Data from MJBizDaily reveals that men own 80% of cannabis businesses. Furthermore, Black people constitute only 2% of cannabis company ownership nationwide.
With that said, we thought it was only right that we curate a list of Black celebrity-owned cannabis brands you can support. For many of these folks, the brands are designed to bridge cannabis culture with storytelling, creating space for underrepresented voices in the industry. They strive to use cannabis to cultivate creativity and promote equity within an industry that has disproportionately affected Black communities.
1.Lena Waithe
Lena Waithe launched First Draft, her first cannabis partnership and collaboration with entrepreneur Chris Ball’s Ball Family Farms. She told ESSENCE, “He’s so passionate about it—he invited me to his plant and I saw him in his element. And he said, ‘If we’re going to do business, you’ve got to get to know me.'” Soon after forming a friendship, the pair decided to collaborate on First Draft. This hybrid cannabis strain, released in Los Angeles stores last year, offers a fruity experience described as promoting calm, bliss, and creativity.
2.Method Man
Method Man created TICAL (Taking Into Consideration All Lives) as a cannabis brand rooted in social justice. Recognizing the racial disparities in the cannabis industry, TICAL partners with Black-owned dispensaries and highlights quality products while advocating for equity. His efforts aim to dismantle stigma and create opportunities for communities of color.
3.Jay-Z
Jay-Z debuted Monogram in 2020, presenting a luxury cannabis line under the parent company The Parent Company, where he serves as Chief Visionary Officer. Focused on high-end products, Monogram offers artisanal cannabis curated by experts. Despite its premium positioning, the brand has faced financial challenges in a volatile market, reflecting the difficulties of scaling even with a superstar founder. Amid reports of a $575 million loss breaking early this month, it has since been reported that Jay-Z is no longer tied to the luxury weed line.
4.The Game
The Game co-founded Trees by Game, a cannabis lifestyle brand offering a range of premium products from flowers to concentrates. Known for blending his West Coast roots and entrepreneurial drive, The Game positions his brand as an authentic voice in the cannabis space. His involvement underscores the intersection of hip-hop and cannabis culture.
5.Jaleel White
Known for his role as Steve Urkel, Jaleel White ventured into cannabis with ItsPurpl, a collaboration with 710 Labs. Specializing in Purple Urkle strains, his brand merges nostalgia with premium-quality cannabis, catering to aficionados and new consumers alike. ItsPurpl reflects White’s commitment to authenticity and innovation.
6.Al Harrington
Former NBA player Al Harrington founded Viola, a cannabis company named after his grandmother. Viola champions Black ownership in the cannabis industry while producing premium products. Harrington also prioritizes social equity, advocating for criminal justice reform and creating pathways for minority entrepreneurs.
7.Whoopi Goldberg
Whoopi Goldberg co-created Whoopi & Maya, a cannabis line focused on alleviating menstrual pain and other conditions affecting women’s health. Although the company has since ceased operations, Goldberg’s venture was groundbreaking in addressing women’s needs in a male-dominated cannabis market, highlighting the plant’s medicinal benefits.
The EGOT winner and co-host of The View, is expanding her cannabis business. Under the WhoopFam umbrella, she has a new brand and is revamping Whoopi & Maya. Emma & Clyde, named for Goldberg's late mother and brother, was initially launched in 2022 with a limited Arizona run. The brand is now expanding to select stores in California, Arizona, and Ohio. It offers a range of products for both medical and recreational users, including edibles, pre-rolls, flowers, and accessories.
8.Lil Wayne
GKUA Ultra Premium, launched by Lil Wayne, focuses on high-end cannabis. The brand is a cultural extension of his creativity and artistry, blending music and cannabis culture. He told Forbes, “I used to just want to get high, now I smoke to get inspired. With GKUA, I'm sharing a feeling that I love." The rapper’s Co-founder Beau Golob added, “The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit.”
9.Ricky Williams
The former NFL star created Highsman, a cannabis lifestyle brand featuring strains tailored to sports themes like Pre-Game and Post-Game. Williams emphasizes wellness, integrating cannabis into mental and physical health practices.Highsman decided to merge with Frozen Fields and Abundant Labs. Ricky told Forbes, “To remain competitive and drive continued growth, we began exploring M&A opportunities about a year ago, seeking to integrate our brand into a scalable backend. After numerous discussions with potential acquirers and partners, we concluded that merging with Frozen Fields and Abundant Labs presented the strongest path forward.”
10.Damian Marley
As part of Evidence, Marley turned a former prison in California into a cannabis cultivation facility, highlighting his focus on social justice and high-quality cannabis. Locals pushed back against plans for a weed-growing facility in their area. “Educating a community that was conservative was not easy,” Dan Dalton, co-founder shared withForbes. “It was hard to convey that our cannabis wouldn’t hit their streets and drive crime. What we grow gets into trucks and leaves the town; the facility has no signage. And all this tax revenue is here for the town now. The first year we provided 100 jobs.”
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
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6 Tabletop Sex Positions That'll Unlock You & Bae's Most Primal Desires
Something I will never tire of is finding new ways to bring new layers to intimacy. A wall you use as momentum, a bathroom sink to help you keep your balance as he worships you on his knees, a shower that is usually for cleansing but evolves into a sacred ritual of shared intimacy.
My favorite kind of sex is the kind of sex that prioritizes pleasure and connection. So, technically and thankfully, I can say most of my sex life has been quite pleasurable throughout the years. But the memorable encounters for sure take the cake. One such encounter actually took place on a kitchen counter, and with it unleashed inhibitions in ways I never anticipated while unlocking levels to top-tier sex. And that, that involved a kitchen counter.
Why Kitchen Counter Sex Just Hits Different
What is it about having your hips pressed into the edge of a kitchen counter that lets out something so primal in you? The cool-to-the-touch feel of the countertop against exposed skin as you rise to meet him again and again. The urgency in every movement. The playfulness of repurposing an everyday space for something far more erotic. If you’re looking to bring that energy into your own sex life, keep reading for positions and tips to explore.
1. The Bounce House
They don’t call it Bounce House for nothing. In this position, the penetrating partner lies flat on their back on a sturdy table or counter while the receiving partner straddles them, knees bent and facing away. With their hands gripping the edge of the surface for support, the receiving partner slides or bounces at their own pace, owning the rhythm, the motion, and the view.
According to sex therapist Michael Aaron, Ph.D., who spoke with Women’s Health, the receiving partner placing their legs between their partner’s creates a tighter sensation, while staying fully astride allows for more bounce and range of motion. Either way, this one puts the receiver in full control, and you know we love a good woman on top position. Pleasure and power? Say less.
2. The Bicycle
Well, you know what they say about riding a bike. In the case of this table top position, it's the receiving partner who is the rider...but not in the way you think. While lying back on a sturdy surface or a table, the receiver will bring their knees toward their chest, bending them as if in a cycling motion. The penetrating partner stands at the edge of the surface, grabbing the receiver's ankles, and guides themselves inside, slowly so as to savor the moment. This angle puts everything on display for the penetrating partner while allowing for deep, connected thrusting for the receiver.
To take things up a notch , the receiving partner can touch themselves or flex their thighs to control the depth or the rhythm. Because, who says only one person gets to have control?
3. Counter Offer
How could we be at the table and not use it to eat? Enter: Counter Offer. In this oral-focused sex position, the receiving partner perches on the edge of a counter or table, lying back or sitting upright with legs parted or bent for comfort. The penetrating partner kneels or stands between their thighs, depending on the setup and the kind of attention they’re ready to give. No doubt, this one’s all about access and intention.
With the vulva front and center, the height makes it easier to maintain eye contact, use hands freely for things like breast play or incorporating toys, and take their time with every moan-inducing taste. And that’s on five, six, seven, ATE.
4. Standing Doggy
Standing Doggy is what happens when a classic like doggy style gets an upgrade. Instead of being on all fours on a bed, the receiving partner bends over a hard surface like a table or counter, keeping their hips aligned at its edge. The penetrating partner stands behind and enters from the back, using the angle to go deeper and create a strong, steady rhythm. This one offers maximum control and visual appeal, especially if the penetrating partner reaches around for a little extra clitoral stimulation throughout thrusting.
This angle can get intense quickly, so bonus points if the receiving partner engages their pelvic floor muscles or shifts their weight to adjust how the pressure hits, especially if your goal is to hit that G-spot sweet spot.
5. Top Shelf
Men's Healthcalls this one "Yourself on the Shelf," but we like to call it "Top Shelf" because it's giving full view, full grip, and climax potential that's hard to top. The receiving partner sits on the edge of a sturdy table or counter while the penetrating partner stands in front of them and slowly slides in, thrusting while keeping them in position. From there, legs can wrap around their waist, arms can encircle their back, and the closeness at peak ecstasy? Chef's kiss.
If you have the core strength, add lifting to the menu for the final strokes leading to orgasm. Otherwise, allow the surface to the heavy lifting and enjoy the pleasure.
6. The Thumper
What better way to remind yourself that you're both the snack and the entrée than with a little tableside service courtesy of The Thumper? This position has the receiving partner kneeling on a sturdy table or counter (keyword: sturdy), hands gripping the edge or braced in front for support. The penetrating partner can then either kneel behind them (if there's room for two), or stay anchored on the ground with both feet planted on the floor (similar to the previously mentioned Standing Doggy). It all depends on the mood.
Kneeling on the table offers just the right amount of leverage for deep, steady strokes. The receiving partner can play with tightness by either keeping their knees closer together for a snug grip, or open their knees wider to invite more access, depth, and stretch. The Thumper is versatile that way, and the most important thing? The receiver gets to be the main course. Yum.
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