High Achievers: Black Celebs Redefining The Cannabis Industry With Purpose
As an avid cannabis lover, I truly appreciate the magic of the flower.
I also believe it's crucial to create a space for Black women to fully participate in the cannabis industry. We need to empower Black women to not only consume cannabis but also to thrive as entrepreneurs. As the only demographic stigmatized for cannabis use, this inclusivity is essential.
According to FlowHub, cannabis will add $115.2 billion to the economy in 2024. Despite this growth, Black women remain significantly underrepresented in cannabis leadership roles. Data from MJBizDaily reveals that men own 80% of cannabis businesses. Furthermore, Black people constitute only 2% of cannabis company ownership nationwide.
With that said, we thought it was only right that we curate a list of Black celebrity-owned cannabis brands you can support. For many of these folks, the brands are designed to bridge cannabis culture with storytelling, creating space for underrepresented voices in the industry. They strive to use cannabis to cultivate creativity and promote equity within an industry that has disproportionately affected Black communities.
1.Lena Waithe
Lena Waithe launched First Draft, her first cannabis partnership and collaboration with entrepreneur Chris Ball’s Ball Family Farms. She told ESSENCE, “He’s so passionate about it—he invited me to his plant and I saw him in his element. And he said, ‘If we’re going to do business, you’ve got to get to know me.'” Soon after forming a friendship, the pair decided to collaborate on First Draft. This hybrid cannabis strain, released in Los Angeles stores last year, offers a fruity experience described as promoting calm, bliss, and creativity.
2.Method Man
Method Man created TICAL (Taking Into Consideration All Lives) as a cannabis brand rooted in social justice. Recognizing the racial disparities in the cannabis industry, TICAL partners with Black-owned dispensaries and highlights quality products while advocating for equity. His efforts aim to dismantle stigma and create opportunities for communities of color.
3.Jay-Z
Jay-Z debuted Monogram in 2020, presenting a luxury cannabis line under the parent company The Parent Company, where he serves as Chief Visionary Officer. Focused on high-end products, Monogram offers artisanal cannabis curated by experts. Despite its premium positioning, the brand has faced financial challenges in a volatile market, reflecting the difficulties of scaling even with a superstar founder. Amid reports of a $575 million loss breaking early this month, it has since been reported that Jay-Z is no longer tied to the luxury weed line.
4.The Game
The Game co-founded Trees by Game, a cannabis lifestyle brand offering a range of premium products from flowers to concentrates. Known for blending his West Coast roots and entrepreneurial drive, The Game positions his brand as an authentic voice in the cannabis space. His involvement underscores the intersection of hip-hop and cannabis culture.
5.Jaleel White
Known for his role as Steve Urkel, Jaleel White ventured into cannabis with ItsPurpl, a collaboration with 710 Labs. Specializing in Purple Urkle strains, his brand merges nostalgia with premium-quality cannabis, catering to aficionados and new consumers alike. ItsPurpl reflects White’s commitment to authenticity and innovation.
6.Al Harrington
Former NBA player Al Harrington founded Viola, a cannabis company named after his grandmother. Viola champions Black ownership in the cannabis industry while producing premium products. Harrington also prioritizes social equity, advocating for criminal justice reform and creating pathways for minority entrepreneurs.
7.Whoopi Goldberg
Whoopi Goldberg co-created Whoopi & Maya, a cannabis line focused on alleviating menstrual pain and other conditions affecting women’s health. Although the company has since ceased operations, Goldberg’s venture was groundbreaking in addressing women’s needs in a male-dominated cannabis market, highlighting the plant’s medicinal benefits.
The EGOT winner and co-host of The View, is expanding her cannabis business. Under the WhoopFam umbrella, she has a new brand and is revamping Whoopi & Maya. Emma & Clyde, named for Goldberg's late mother and brother, was initially launched in 2022 with a limited Arizona run. The brand is now expanding to select stores in California, Arizona, and Ohio. It offers a range of products for both medical and recreational users, including edibles, pre-rolls, flowers, and accessories.
8.Lil Wayne
GKUA Ultra Premium, launched by Lil Wayne, focuses on high-end cannabis. The brand is a cultural extension of his creativity and artistry, blending music and cannabis culture. He told Forbes, “I used to just want to get high, now I smoke to get inspired. With GKUA, I'm sharing a feeling that I love." The rapper’s Co-founder Beau Golob added, “The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit.”
9.Ricky Williams
The former NFL star created Highsman, a cannabis lifestyle brand featuring strains tailored to sports themes like Pre-Game and Post-Game. Williams emphasizes wellness, integrating cannabis into mental and physical health practices.Highsman decided to merge with Frozen Fields and Abundant Labs. Ricky told Forbes, “To remain competitive and drive continued growth, we began exploring M&A opportunities about a year ago, seeking to integrate our brand into a scalable backend. After numerous discussions with potential acquirers and partners, we concluded that merging with Frozen Fields and Abundant Labs presented the strongest path forward.”
10.Damian Marley
As part of Evidence, Marley turned a former prison in California into a cannabis cultivation facility, highlighting his focus on social justice and high-quality cannabis. Locals pushed back against plans for a weed-growing facility in their area. “Educating a community that was conservative was not easy,” Dan Dalton, co-founder shared withForbes. “It was hard to convey that our cannabis wouldn’t hit their streets and drive crime. What we grow gets into trucks and leaves the town; the facility has no signage. And all this tax revenue is here for the town now. The first year we provided 100 jobs.”
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
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10 Black-Owned Wineries, Bars, And Breweries To Visit Across The U.S.
In the booming industry of wine, beer, and spirits, it’s always exciting to come across Black-owned businesses that we can support. The spirits industry has long been a space where Black entrepreneurs have faced significant barriers, from accessing capital to breaking into predominantly white-dominated networks.
I didn’t enjoy beer until I was in my mid-20s, partially due to the fact that it didn’t seem to be marketed toward me. According to a 2021 report from the Brewers Association, less than 1% of breweries in the U.S. are Black-owned, and Black winemakers make up an estimated 0.1% of winemakers nationwide. Despite these challenges, Black-owned wineries, breweries, and bars are still carving out their place in the industry.
By visiting and supporting Black-owned establishments, you’re not only indulging in world-class drinks but also contributing to a movement of equity and inclusion. Whether you're a wine enthusiast or craft beer lover, these businesses celebrate culture, tell stories, and foster spaces where everyone feels welcome.
The more we pour into these Black-owned breweries, bars, and wineries, the more doors we will see open for others to enter the beer, wine, and spirits industries.
There’s nothing I enjoy more than having a sip of wine surrounded by people who look like me in an establishment owned by someone who also looks like me. From lively bars to innovative breweries and boutique wineries, here are 10 Black-owned spots across the country where you can raise a glass to diversity and excellence. Cheers!
1.Harlem Hops - New York, N.Y.
Harlem Hops is more than just a craft beer bar—it’s a celebration of community and culture. Co-founded by three HBCU graduates, this gem focuses on showcasing beers from local and independent breweries, including offerings from Black brewers. When it opened in the summer of 2018, Harlem Hops became the first 100% African American-owned NYC local craft beer bar in Manhattan.
With its cozy vibe, rotating tap list, and tasty bites, Harlem Hops is the perfect spot to discover your new favorite brew while supporting a mission of inclusivity in the craft beer scene. Don’t miss their delicious beer pairings and community-driven events.
2.Brown Estate - Napa Valley, Calif.
Brown Estate is Napa Valley’s first and only Black-owned estate winery. Established in 1996, the family-owned winery is known for its exceptional Zinfandels and refined vineyard experiences. Beyond the Zinfandels, Brown Estate also crafts a variety of other wines to fit everyone’s preferences, including Cabernet Sauvignon, Chardonnay, and Petite Sirah. If you can’t make it to the winery, you can also enjoy an intimate tasting experience at their downtown Napa tasting room, which opened in 2017. With stunning views and award-winning wines, Brown Estate is a must for wine lovers visiting Napa.
3.Abbey Creek Vineyard - North Plains, OR
Facebook/AbbeyCreekVineyard
What do you get when you merge a love for wine with an appreciation for Hip Hop and Culture? You get Abbey Creek Vineyard in North Plains, Oregon. Loved by both locals and visitors, this community spot offers a unique wine experience while embodying the saying “Hip-Hop, wine, and chill." Owner Bertony Faustin became Oregon’s first Black winemaker when he founded Abbey Creek Vineyard. Faustin’s wines, dubbed “The Creole Collection,” bring a unique cultural perspective to Oregon’s wine industry. Visitors can enjoy tastings at the vineyard’s wine bar, known as “The Crick,” for an intimate experience that’s all about community.
4.Two Locals Brewing Co. - Philadelphia
Business is always better when it’s a family affair. Two Locals Brewing is Philadelphia's first Black-owned brewery, founded by brothers Richard and Mengistu Koilor. The brewery officially opened its doors in early 2024 in the University City neighborhood after years of planning.
The brothers, West Philadelphia natives, started brewing beer as a hobby in 2016 and began planning their expansion while noticing the lack of Black representation in the brewing industry.
Aside from serving up tasty brews, the brothers offer Liberian food, a homage to where Mengistu was born. Throughout the month, guests can pop in for some improv or a comedy night event while enjoying a cold one.
5.House of Pure Vin - Detroit
Located in the heart of downtown Detroit, House of Pure Vin is a Black-owned wine bar and retail shop. It features an impressive selection of global wines, including many from Black winemakers. One highlight is their focus on boutique and hard-to-find labels, offering guests the opportunity to discover unique flavors they won’t see on typical store shelves.
The space frequently hosts events such as wine education classes, collaborations with local chefs, and themed wine nights, giving customers plenty of reasons to pop by throughout the week. Whether you’re shopping for a bottle, enjoying a tasting flight, or attending one of their vibrant events, House of Pure Vin is a must-visit destination for anyone looking to elevate their wine experience while supporting a Black-owned business.
6.LaShellé Wines - Woodinville, WA
LaShellé Wines, located in Woodinville, Washington, stands out as one of the region’s few Black- and female-owned wineries. Founded by Nicole Camp, the winery reflects her passion for winemaking, which she developed through her formal training at the Northwest Wine Academy. Opened in 2021, LaShellé Wines is known for its range of refreshing white and red wines and offering a welcoming and family-friendly environment. On any given day, you can expect to pop in and see owner Nicole involved in the day-to-day functioning—from destemming grapes to hosting guests in the tasting room.
7.Diamond Farm Winery and Brewery - Nokesville, Va.
Instagram/DiamondFarmWinery
This lovely venue was the result of hard work and a change of plans. Diamond Farm Winery & Brewery is an exciting new Black-owned establishment that blends rustic charm with modern sophistication. Owners Alice and Glenn Bertrand, Sr. originally purchased the property to serve as their retirement home but decided to go in a different direction after seeing the historic barn on the land.
Situated on a picturesque farm, the venue offers a serene setting with features like a remodeled historic farmhouse and a romantic heart-shaped pond. While their tasting room is slated to open this spring, the winery is already a sought-after event space, hosting weddings, corporate gatherings, and private celebrations. The venue is rolling out over three phases, so expect all aspects to be fully functioning later this year.
8.Thurst Lounge - Washington D.C.
Thurst Lounge is the first Black-owned LGBTQIA+ bar and lounge in Washington, D.C. Located in the historic U Street corridor, this bar serves as a much-needed inclusive space for the Black LGBTQIA+ community residing in the city. The lounge offers an intimate setting for socializing, complete with carefully curated cocktails and a stylish ambiance that’s perfect for linking with the crew.
Beyond its role as a nightlife destination, Thurst Lounge aims to foster a supportive environment for community connections and cultural celebration.
9.Seven Springs Farm and Vineyard - Norlina, N.C.
Seven Springs Farms and Vineyards is a Black-owned vineyard established by Preston Williams and his family, and it sits on a 140-acre property featuring seven natural springs, providing a picturesque setting for wine tasting and events. The vineyard specializes in muscadine grapes but also grows Merlot, Cabernet, and Chardonnay varieties. Visitors can enjoy tastings in the cozy tasting room, participate in seasonal grape-picking events, or even book a stay at their on-site Airbnb for a more immersive experience. This family-owned space is the perfect location for an outing with the girls or a group event.
10.For The Culture Brewing - Houston
The name says it all with this one. For The Culture Brewing is a craft beer brand focused on creating an inclusive and vibrant space for beer lovers. Holding the title of being H-Town’s first Black-owned brewery, owners Jonathan Brown and Carl Roaches Jr. began working on this brand after realizing that there weren’t many brands marketing to Black Men who like to drink beer.
The brewery aims to cater to a wide range of tastes, offering a variety of beer styles such as tropical IPAs, rice lagers, pale ales, and dry stouts.
While still in the process of opening its own dedicated taproom, the brewery often collaborates with other local businesses, including Ovinnik Brewing, through a unique cooperative model called Craft Culture X. This collaboration has allowed them to share resources and brewing equipment while planning events and developing new beer recipes.
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