
How Q. Nicole Is Breaking The 'Grass' Ceiling In The World Of Cannabis

Gummies, tinctures, edibles. Indica, Sativa, or hybrid. No matter how you consume this multifarious plant, cannabis's ability to shape-shift emphasizes the many ways it can be enjoyed as well as the plethora of business opportunities that can stem from it. For decades, stigmas surrounding cannabis and marijuana have prevented Black women from experiencing the joys of computation along with the health benefits that the plant provides. From decreasing stress and easing anxiety, to relieving joint pain, migraines, and menstrual cramps, this plant has a lot more to offer than the cultural taboos that ellipse it.
Today, the cannabis industry continues to climb as one of the largest growing markets in the country, projected to reach $30 Billion by 2025, through the Farm Bill of 2018 and the reclassification of cannabis in 2020. Although this comes with restrictions, this shift in the regulation has opened the door for opportunities surrounding hemp-derived products to be explored by those who have been disproportionately left out of the industry. As a result, one woman is on the mission to not only destigmatize the language around cannabis while equipping Black folks with the tools (and kits) needed to launch their own CBD empire.
Like most ambition-driven women, Q. Nicole started her corporate career with a plan. "I'm Generation X, and we were taught college + good job = financial security." Upon graduating from college, Q. would soon become a six-figure earner with a rampant 12-year career trajectory that laid the foundation to eventually, "walk on water" and live out what she calls "a cushiony life." But even the most diligent readiness could not prepare her for the abrupt passing of her father in 2013.
At the time, she found herself drowning in the grief of the recent loss while attempting to balance the demand of her transition from corporate life into full-time entrepreneurship. The hectic nature of her work-life balance triggered a deep emotional response that was so unfamiliar, she knew it was time to seek professional help. Shortly after, her therapist diagnosed her with delayed PTSD, a response to her father's death. Her loss triggered an inability to cope.
Courtesy of Q. Nicole
During the heaviest points of Q.'s healing process, she was recommended by a psychiatrist to explore opioids to balance her mood. Yet, something about the drug didn't sit right with her, so she sought alternative options. Since medicinal marijuana was legal in her state, she was able to get approved for a license to explore plant-based options to deal with the anxiety and depression that were a result of her PTSD. "That was my introduction to the space as someone who genuinely was a patient." She continues, "I was broken, emotionally. I was in a very fragile place and cannabis saved my life."
This turning point allowed Q. to regain control of her life and reestablish her emotional and professional momentum. Now, Q. Nicole leads WH Farms, a five-acre, three-greenhouse farm located in Eastern North Carolina. She aims to equip Black folks with everything needed to build their own consumable products through the CBD Business Launch Kits and puff, puff, pass the baton into the booming hemp industry that awaits them.
xoNecole: Tell us more about the work you do with WH Farms.
Q. Nicole: Our farmers are African-American legacy farmers which is huge to our story. We're growing with farmers who have had this land for 100s of years, from their sharecropper ancestors who were first-generation slaves. So that's a part of the heritage that we're proud of when purchasing products. I'm a country girl and I've always felt like mobilization is a part of my purpose. WH Farms currently has 200 acres of land that we can pull from. The farmers wanted to protect themselves from large corporations that sought to extract from their land and not pay them their worth. So we wanted to partner with them and whatever our overflow was, we could source it from legacy farmers.
Were there any stigmas that you had to detach yourself from before exploring cannabis?
I had my preconceived notions. I came from corporate real estate development, so everything I did was about my career advancement. Playing with what was considered a drug was very "anti" my professional development path. But I was open to understanding the medicinal benefits because I saw so many high-profile professionals using it. I would be in conversations with physicians and surgeons and they would talk about how they would grow the plant at home. It made me realize that society had established a stigma that was "urban", but in reality, the plant wasn't just for "urban" use. I became a little bit more open-minded, but at that time of transitioning into full-time entrepreneurship, I did what I needed to do to not compromise my professional standing.
You have a background in real estate and corporate development. What was the transition like for you pivoting from the corporate world into entrepreneurship?
Being in real estate and understanding a number of things about the economy and marketing, I understood that the cannabis industry was exploding and I wanted to be a part of the solution. I wanted to be a part of bringing it to the market for the other corporate, straight-laced individuals, especially African-American women like myself who would otherwise suffer in Corporate America because of the stress that comes along with being an achiever. They place more on you, they expect more from you.
You have the responsibility on the shoulders as the woman and now she's in this corporate environment struggling. But here's this plant that she can drop in her coffee in the morning and have a completely different experience. It was so important for me as a corporate girl to come to the table and say, "Listen, [cannabis] is nothing to be afraid of. Stress is a silent killer and if we're not able to identify ways to relieve our stress in a very tangible way, on a daily basis, then we're going to find ourselves as a community losing to some of these silent killers."
"It was so important for me as a corporate girl to come to the table and say, 'Listen, [cannabis] is nothing to be afraid of. Stress is a silent killer and if we're not able to identify ways to relieve our stress in a very tangible way, on a daily basis, then we're going to find ourselves as a community losing to some of these silent killers.'"
Courtesy of Q.Nicole
How do you see the match between Black creativity and the hemp-derived product industry complementing one another?
I see nothing but Black wealth, Black advancement, and Black opportunity. This is why I'm so passionate about the Launch Kits and what our farm does. We know this plant, maybe not the technical-scientific data, but we know the way it makes people feel, we know the weight, we know how much it's worth. When you take that transferable skill and talk about the Black men who are a part of STEM programs looking for ways to add cannabis to technology, that skill is helpful.
Cannabis goes well in so many different forms, it has chemical qualities that help with hair growth and fight acne. There are ways that the industry needs to be supported by science, manufacturing, technology, and chemistry. So when you talk about a group of people who have certain soft skills and are already exposed to the plant, we're not starting from scratch, we're starting from a basic understanding of it.
How were you able to adapt to the shift in your purpose?
I don't think that I ever shifted purpose. I understood very early in my purpose walk that my purpose would always expand. Jullien Gordon [real estate entrepreneur] and I were professional buddies, and he shared that, 'if it's truly your purpose, it'll always just expand into a new version of itself.' WH Farms is just a continuation and expansion of the same purpose: I educate and empower. There's a lot of people who don't know about cannabis.
Since I grow it, I can educate them and empower them to have their own CBD product line and be positioned to take advantage of what this industry has to offer. As a business owner and CEO, I always want to build a business that helps people create more than they already have, learn more than they already know, and believe they can have more than they already have.
You’ve tapped into two industries (real estate and cannabis) that are known for their high return and opportunity for growth. How has navigating these growing markets shaped your views on generational wealth?
It's taught me that generational wealth is a goal and it should be an expectation, but it should never be confused with something that's easy. I think it is a necessary collective reset because it's a great buzzword, but what does it really take? To be a woman in the entrepreneur space, I've had to fight to not be backdoored on deals not only to get respect but to receive the compensation I deserve. Same for the cannabis industry.
It's still the Wild Wild West, it's still a developing industry and because of that, it takes courage, bravery, and the ability to manage risk. The guts that it takes to play in these spaces for generational wealth reminds me that it's something that isn't free, it comes with a price and it comes with perseverance. It's not always easy but it's always purpose, it's always valuable, and my ancestors also fought for it.
"The guts that it takes to play in these spaces for generational wealth reminds me that it's something that isn't free, it comes with a price and it comes with perseverance. It's not always easy but it's always purpose, it's always valuable, and my ancestors also fought for it."
Courtesy of Q.Nicole
I think sometimes there’s a push to encourage women to go after entrepreneurship, but we’re rarely told how to balance the weight of it. As a serial entrepreneur yourself, what are some tools that help you find balance in all that you put your hands to?
I find that there's never balance, it's only harmony and that's the first permission that I gave myself. I seek harmony and that gives me a different metric to measure by. Everyone knows I have my phone on 'Do Not Disturb' from 9 a.m. to 9 p.m., Monday through Friday. That's because I have to hear myself. All calls are scheduled and I don't do a lot of distractions. I have to make sure that I am able to bring forth what I feel I'm supposed to be putting into this business and stay ahead of it.
I work in chunks, I'm big on grounding, I make sure I do meditation in the morning, and I love my CBD tinctures and smokable herbs in the morning -- it helps with mental focus and gathering my thoughts. I leave work at work and keep home at home; I am a person who attempts to separate the two. I think that the way to be present in these various relationships, especially my relationship as a wife and my role as a wife because that is certainly a priority for me before business. I don't let things bleed, I'm very compartmentalized.
"I think we have to give ourselves grace in the human experience and the permission to turn the poison of our mistakes, of the doubt, setbacks, and the hate into the medicine that fuels us and turn it into lessons and inspiration."
Courtesy of Q. Nicole
What advice would you share for those starting in entrepreneurship?
Learn how to comfortably turn poison into medicine. You're going to fail, you're going to fall, things aren't going to go right, it's going to be stressful. You may look at yourself and say, am I actually doing it right? All of these aspects of the journey are pretty uniform to everyone's journey because this is the journey. And I think we have to give ourselves grace in the human experience and the permission to turn the poison of our mistakes, of the doubt, setbacks, and the hate into the medicine that fuels us and turn it into lessons and inspiration.
To learn more about how you can get your own CBD Business Launch Kit, click here. To stay connected to Q.Nicole's mission, follow her here.
Courtesy of Q. Nicole
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Your February 2025 Horoscopes Are All About Self-Love & Soulful Alignment
Explore your sign’s 2025 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
February is a coming together, as a culmination of community and abundance is evident. Some significant planets go direct this month after being retrograde since this past year, and we can finally take a deep breath. We walk into the month in Aquarius season, and the focus during this time is on coming together with the people you resonate with on a soul level, opening your heart to love, and gaining perspective in the process. When the Sun is in Aquarius, everything feels more electrified and inspiring, and this is one of the best months of the year to manifest and set your intentions.On Feb. 4, Venus enters Aries, Jupiter goes direct in Gemini, and the energy and passion return. Venus in Aries is fiery, dynamic, and puts self-love first. While Venus is in Aries for the entire month, February is all about going after the things you want in love, and trusting that you will be supported here. Jupiter goes direct on the same day after being retrograde since Oct. 9, and we can see our blessings manifest more effortlessly now, especially regarding communication matters, networking, short travels, education, and the mind. Jupiter finishes its Gemini transit on Jun. 9, so over the next few months, this is a good time to expand your mind and your vision, get creative, and meet new people.
What February 2025 Has In Store For Your Zodiac Sign
The Full Moon of February occurs in Leo on the 12th, and this is the Snow Moon of the year. This Full Moon brings emotions to the surface and creates self-clarity and honesty in the process. This Full Moon is a time to let go of old versions or ideas of yourself that don’t align with who you are today and to focus on what feels authentic and empowering for you right now.
On Valentine's Day, Mercury enters Pisces until Mar. 3, and the mind is on love right now.
While Mercury is in Pisces, we speak in words of poetry and spirituality, and mental connections turn into romantic ones. This is a beautiful energy to walk into on the day of love, signifying an urge to be around people who truly understand you right now.
Pisces season begins on Feb. 18, and we move into a time of closure, healing, creativity, and introspection. On Feb. 23, Mars goes direct in Cancer after being retrograde here since Jan. 6, and being retrograde in general since Dec. 6. With Mars now direct, there is more energy and direction at our disposal, and less confusion on where to go from here. Mars will be direct in Cancer until Apr. 18, and there is a lot of love, support, and intuition to be felt right now. Mars in Cancer supports others while also cherishing boundaries, and this is a good time to feel more stability in matters of the home and heart.
We end the month with a New Moon in Pisces on Feb. 27, and this is a time of magic, dreams coming to fruition, and romance in the air.
A New Moon in Pisces reminds us that what has been lost always comes back around in a new form, and helps us see what our heart is grateful for right now. This is a great New Moon to set your intentions for the future and to dream the dream. Overall, February is an inspiring and enlightening month, and your heart is the one leading the way right now.
Read for your Sun and Rising Sign below to see what February has in store for you.
ARIES
February is all about love for you, Aries. You are thriving within relationship matters as Venus is in your sign for most of this month. Venus moves into Aries on Feb. 4 and will be here until Mar. 27, however, Venus will be going retrograde in your sign on Mar. 1. So, use February to walk into some new beginnings in love, but remember to take your time with things here as well. You are overall feeling more reciprocity, support, and positive recognition now, and self-love is key this month.
On Feb. 12, we have a Full Moon in fellow fire sign Leo, and this Full Moon occurs in your 5th house of romance.
This is a beautiful Full Moon for seeing love bloom and for experiencing a sense of fulfillment that brings you closer to another. Before the month ends, Mars goes direct after being retrograde in an area of your life having to do with the home, family, close loved ones, and emotional stability. With Mars now direct here, new foundations can be built in your world, and you feel more supported and secure as you end the month.
TAURUS
This month is a time to reflect, accept, and move into your new beginning, Taurus. There is a lot to process this month, and with the Sun in your 10th house for most of February, a lot of your focus right now is on your goals, purpose, and life path. The Full Moon happening mid-month is an opportunity for you to see things clearer in the home, and to create space for more support and nourishment here. You are letting go of what is weighing you down or making your emotional world feel more difficult to process this month.
Mercury enters your 11th house of hope, community, friendship, and manifestation on Valentine’s Day this year, and you move into a time of inspiration. You are thinking of all the things that make you feel empowered, loved, and in tune, and it’s time to create more of this energy around yourself. We have a New Moon in this same area of your chart before the month ends on Feb. 27, and you are ready to look forward in life rather than at the past of what could have been.
Overall, this month is about listening to your heart and spending more time taking care of yourself.
GEMINI
February is a chance to take a break, Gemini. You need more time to process and prepare for what’s ahead of you, and you are taking the time to do so this month. February begins with Jupiter going direct in your sign after being retrograde here since Oct. 9. Jupiter, the planet of blessings, will be direct in your sign until Jun. 9, and won’t be here again for another decade. This is your opportunity to set intentions, focus on your dreams, and make some important achievements happen.
Extra good luck and support from the universe are with you now, and the key for you is to let things come to you naturally through patience and dedication.
On Feb. 12, there is a Full Moon in your 3rd house of communication, and some important culminations are coming through in matters of the mind. You are coming to some conclusions about something, and it’s changing your perspective overall. Before the month ends we have a New Moon in an area of your life having to do with your career, professional world, and reputation, and this is a good time to set your intentions for what goals you want to see through right now.
CANCER
February is a month of enlightenment, Cancer. You are aligned with the path you are walking on right now, and everything is starting to make a little more sense to your heart. This month we have a Full Moon in your 12th house of closure, and you are moving away from an emotionally heavy space. You are letting go of a lot of what has kept you conflicted, and there is a sense of peace that is being obtained in the process. This is your month of inspiring others through your resilience and gift of forgiveness.
Mars goes direct in your sign on Feb. 23 after being retrograde here since Jan. 6. With Mars retrograde in your sign since we began the year, there has been a lot for you to reflect on and emotionally process, and you are seeing yourself and your life with a new perspective and passion. Mars will be in Cancer until Apr. 18, and this is the time to take action on the things that you haven’t been ready to move forward with these past few months. On Feb. 27, we have a New Moon in Pisces, and you are leaving the month in the mood for an adventure.
This is the time to get out of your comfort zone, travel, or do something fun.
LEO
February is about protecting your energy and what you are bringing to fruition in your life, Leo. With a Full Moon in your sign mid-month, you are moving through a time of culmination, release, and inner clarity, and there is a lot to reflect on right now. You are recognizing your need to create boundaries from those who don’t serve you or your life path and are focusing on the things that feel good for you.
With the Sun in your 7th house of love for most of the month as well, you are gaining clarity on the relationships you want to move forward with, and where you need to create more space.
Venus is in Aries and in your 5th house of romance, self-expression, creativity, and joy for most of the month, and your heart is yearning for some excitement. When it comes to love in February, opportunities are coming to the surface for you to get out of your head and into your heart, heed the call. At the end of the month, Mars goes direct in your 12th house of closure, and you are moving into a breakthrough. You end February with less weight on your shoulders and more energy to just be.
VIRGO
Trust your intuition this month, Virgo. February is a month of getting organized, gaining clarity, and feeling purposeful. With Jupiter going direct in your 10th house at the start of the month, blessings follow through regarding your career and professional world. The intentions you have been setting and going over these past few months, are coming to fruition for you now, and you are being recognized and supported for your efforts here. This is a month of feeling a level up in your life, and like you are where you want to be.
Mars goes direct on Feb. 23, after being retrograde in an area of your life having to do with friendship, community, and your hopes and dreams over the past month or so. With Mars now direct in Cancer, it’s easier for you to feel hopeful and to see and experience the magic in life. Before the month ends, we have a New Moon in your sister sign Pisces on Feb. 27, and love takes on a new beginning. This New Moon is one of the best of the year for you to set your intentions for love, and trust where your heart is being called to right now.
LIBRA
February is all about perspective and the intentions you are setting in your life through the thoughts you are thinking, Libra. The Sun is in your house of romance and Venus is in your house of partnership for most of the month, and there is a lot to look forward to right now. New developments are coming to fruition within your relationships, and you are reaping what you have sown, feeling grateful for what has come to fruition for you.
This is a beautiful month for travel, moving forward in your partnerships, and feeling more commitment and support in doing so.
With Jupiter also going direct this month, your home life and foundations see improvements and expansion. Anywhere you have been feeling limited here is being lifted for you now, and you are able to breathe and think bigger about what is possible for you and your sense of stability in life. The Full Moon happening on Feb. 12, is a chance for you to connect with the people who inspire you, and to let go of anything that doesn’t feel authentic to who you are today or how you feel about things.
SCORPIO
February is a month of feeling loved, Scorpio. Everything's coming together for you exactly how you have envisioned it, and with the Sun in your house of family, support, and foundations, you are feeling closer to your loved ones in the process. We have a Full Moon in your 10th house of career in mid-February, and culminations are coming through in your professional world, as recognition for your efforts and hard work are here for you now. This Full Moon is about taking the time to congratulate yourself for how far you have come and to feel gratitude for your progress in life.
On Feb. 23, Mars goes direct in fellow water sign Cancer, after being retrograde in an area of your life having to do with travel, adventure, spirituality, and education over the past month or so. With Mars now direct, travel plans follow through and it’s easier for you to see the bigger picture. The New Moon of the month takes place on Feb. 27, and this is a beautiful time for you to experience joy and pleasure. You are ending the month by making your inner child happy, showing up, and connecting with the love that surrounds you now.
SAGITTARIUS
This month is a transition month for you, Sagittarius. You are moving on from what has been, and a few of you may even be moving physically or traveling during this time. This is a month of getting into new energy and letting things go where it is needed. February begins with your ruling planet Jupiter going direct after being retrograde since last fall, and you are able to experience more of the blessings in love that you have been looking for.
Love turns a new page this month, and it’s because you are no longer settling for things that don’t align with what you want for yourself or your future.
On Feb. 12, a Full Moon is happening in an area of your life that has to do with your passion, inspiration, travel ventures, and perspective, and you are getting the full picture right now. This Full Moon is about accepting the truths that have come to the surface and following through on plans that you have had for yourself. Mars goes direct in your 8th house of transformation on Feb. 23, and you end the month experiencing a personal breakthrough. A lot is changing for you in February, and you are the one leading these efforts forward because you are owning the life you deserve.
CAPRICORN
A new month is here, and you are looking forward to all of the new experiences you are about to get into, Capricorn. February is an inspiring, passionate, and eye-opening month for you and you are making a lot of progress. With the Sun in your 2nd house of finances, values, and self-confidence for most of the month, you are spending a lot of your time developing new plans and intentions for yourself, especially financially. Mid-month we have a Full Moon in your 8th house of shared resources, and the support that you need to thrive and expand financially right now is becoming clearer to you.
Towards the end of the month, Mars goes direct in your sister sign Cancer, after being retrograde in an area of your life having to do with love, partnership, and harmony over the past month or so. With Mars moving forward again, so are you in love, and your relationship dynamics feel a little more balanced and empowered for you. On Feb. 27, we have a New Moon in Pisces to close out the month, and this New Moon for you is all about setting your intentions regarding communication, networking, and the ideas you want to build off of right now.
AQUARIUS
Your season is here, and everything is falling into place for you now, Aquarius. This is a month of feeling a positive culmination of everything you have been working towards, and seeing the rewards for your efforts. With the Sun in your sign until the 18th, all eyes are on you and you are focused on your personal goals, investments, and self-courage. Jupiter goes direct as we begin the month, turning things around for you in love and helping you see things with a new perspective here.
Blessings and understanding within relationship matters bloom for you now, and you can finally take a break from the confusion here.
With Venus in your 11th house of friendship for most of February, this is the month for connecting with the people who you resonate with on a soul level and giving your heart more time to enjoy the company. The Full Moon happening mid-month occurs in your opposite sign, highlighting your romantic life and sense of partnership. Love comes full circle as you let go of the past here and see the gifts of the partnerships you have been building in your life.
PISCES
February is your month of abundance and opportunities, Pisces. There is a lot to tend to this month, but you have the empowerment and passion to do so. Jupiter goes direct in your 4th house as the month begins, and you are feeling stronger foundations emotionally and within the home right now. Progress is being made in the spaces that are close to the heart, and you are feeling the blessings of support and stability in your life. The Full Moon happening on Feb. 12, is about letting go of unhealthy daily routines or habits and giving yourself more space to figure out what feels right for you.
On Valentine's Day this year, Mercury enters your sign, and your mind is focused on love, understanding, and connection. The conversations you are having now are fulfilling your heart and inspiring you, and you are gaining clarity in relationship matters as well. Pisces season officially begins on Feb. 18, and it’s your time to shine, to love, and to be loved in return.
Before the month ends we have a New Moon in Pisces on Feb. 27, and this is one of the best times of the year for you to set your personal intentions, manifest, and reinvent yourself.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay for xoNecole
St. Jude’s Legacy Of Hope: How The Divine Nine And Black Communities Keep The Mission Alive
When it comes to supporting the Black community, St. Jude Children’s Research Hospital has been doing the work for decades—and last month’s Celebration of Hope was a powerful reminder of that.
If you’re not familiar, Celebration of Hope is an annual weekend hosted by St. Jude to honor its partners, supporters, and advocates from the Black community. It’s a mix of inspiring patient stories, strategy sessions on how to expand support, and a whole lot of love for the hospital’s mission of treating and curing childhood cancerat no cost to families.
I had the opportunity to attend this year, and let me tell you—it was an experience. From the moment we arrived, it was clear that this wasn’t just an event; it was a family reunion for people who genuinely care about the cause. The weekend kicked off with a tour of the hospital campus.
Kayla Walker and other media creatives at St. Jude's "Celebration of Hope"
Courtesy
We toured St. Jude’s hospital and research facilities, where we saw firsthand how donations are making a difference. One of the most moving moments? Hearing from former patients about their journeys and how they never received a single bill for treatment, housing, or travel. That’s what St. Jude is all about—removing financial stress so families can focus on what matters: their child’s health.
St. Jude Was a Civil Rights Trailblazer in Healthcare
Before we get into today’s impact, let’s take it back. When Danny Thomas founded St. Jude in 1962, he wasn’t just opening a hospital—he was challenging the status quo in the segregated South.
“A lot of people don’t realize that St. Jude was one of the first hospitals in the South to integrate,” Kera Wright, CFO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital, told me. “Black and white children shared hospital rooms, which was unheard of at the time. And beyond that, Black doctors and nurses were given opportunities here that they weren’t getting elsewhere.”
At a time when Black patients were often denied care or forced into separate, underfunded wards, St. Jude made it clear that every child deserved the best treatment—regardless of race, religion, or ability to pay. And that commitment hasn’t changed.
The Divine Nine’s Multi-Million Dollar Impact
Kayla Walker, member of Alpha Kappa Alpha Sorority, Incorporated
Courtesy
If you’re part of a Divine Nine fraternity or sorority, you already know the impact these organizations have had on St. Jude. But if not, let me put you on.
For years, the Divine Nine has collectively raised millions of dollars to support St. Jude’s research and treatment efforts—some organizations hitting seven figures on their own.
“It’s beyond the money,” Wright emphasized. “Kappa Alpha Psi has donated over $3 million, Sigma Gamma Rho hit their $1 million goal and is now pushing for $2 million by 2028, and that’s just the beginning. But what’s even more important is the awareness they bring.”
And that awareness is crucial. The Divine Nine isn’t just fundraising—they’re using their 9 million+ members worldwide to spread the word about childhood cancer, the importance of early detection, and how St. Jude is ensuring that families never receive a bill for treatment, travel, housing, or food.
I told Wright how my first introduction to St. Jude was through an annual Divine Nine step show fundraiser at Clark Atlanta University, and she wasn’t surprised. “That’s exactly why these partnerships matter,” she said. “They keep the mission alive in our communities.”
The Full Weekend Experience
Cowboy Carter Kickback
Courtesy
Let’s talk about the vibes throughout the weekend. Celebration of Hope wasn’t just about honoring the cause—it was an entire experience that combined giving back with a whole lot of fun. From live performances to stylish events, the weekend was packed with moments to remember.
After a powerful hospital tour, the weekend’s first event, the Cowboy Carter Kickback, set the tone for the rest of the festivities. This lively gathering was full of music, food, and networking, giving everyone a chance to relax, unwind, and soak in the weekend’s energy.
The following day, attendees dove into a series of breakout sessions that focused on how our communities and organizations can continue to support St. Jude’s mission and expand its reach. These sessions were filled with thought-provoking discussions that reinforced the collective power of community.
CeCe Winans performing at St. Jude's Celebration of Hope
Courtesy
Then came the highly anticipated Luncheon, which featured a heartfelt performance by gospel legend CeCe Winans. Her powerful voice had the entire room in awe, making the luncheon an unforgettable moment.
The Sneaker Ball wrapped up the weekend with an unforgettable vibe. Attendees swapped their heels for sneakers, dressed to impress in their most fashionable cocktail attire. The night was full of energy, featuring electrifying performances from legendary artists like Pepa from Salt-N-Pepa and CeeLo Green.
The performances kept the crowd on their feet, adding a special touch to the already incredible evening. The event proved to be the perfect blend of style, music, and fun, leaving everyone buzzing long after the ball ended.
The Celebration of Hope Left an Impact—But There’s Still Work to Do
The weekend wrapped up with a lot of love, but Kera Wright made sure to remind me that the work isn’t over. “We’re making progress, but Black children are still disproportionately affected by certain cancers, and we have to make sure they’re getting access to the best care,” she said.
That’s where we all come in. Whether you’re in the Divine Nine, a community group, or just someone looking to give back, there are plenty of ways to support St. Jude’s mission.
- Donate: Every dollar helps fund treatment and groundbreaking research.
- Spread the word: Educate your community about childhood cancer disparities and how St. Jude is working to close the gap.
- Host a fundraiser: Whether it’s a step show, gala, or virtual event, every effort counts.
At the end of the day, St. Jude’s legacy in the Black community is about more than just medicine—it’s about hope, access, and making sure no child is left behind. And as long as there are people willing to give, advocate, and spread the word, that legacy will only continue to grow.