Feminine hygiene is an interesting topic. The main reason why I say that is because some people can’t actually agree on what it is. While some say that it strictly has to do with what’s going on with our vagina (and vulva) when we’re on our cycle, others say that it has to do with “all things considered” as it relates to cleanliness — and to a certain degree health — down below.
To keep everyone as happy as possible (this time…LOL), I decided to share some tips that will “scratch the itch” on both sides of the fence by providing some all-natural ways to take care of “her” by way of going the essential oils route.
For the record, these aren’t oils that I’ve merely read about before. These are the ones that I’ve tried out myself and can personally vouch for. Ones that, so long as you dilute them first (a few drops of oil in eight ounces of distilled water can make it a great vaginal wash or spray) and take the “less is more” (along with the, if your symptoms don’t go away, please see your doctor as soon as possible) approach, you can end up feeling really good and super fresh on a monthly basis. Ready?
1. Oregano Oil for Vaginal Odor
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If you’re looking for the kind of oil that is powerful when it comes to the antioxidants that are in it as well as its anti-inflammatory properties, oregano oil is that one. Some people use it to improve their gut health. Others rely on it to lower their cholesterol levels. Word on the street is it can also aid in helping to shed some pounds.
What makes it ideal when it comes to vaginal health is, not only does it contain potential antibacterial compounds that can help to heal a yeast infection, it can help to get rid of vaginal odor too.
2. Rose Oil Reduces Vaginal Inflammation
Let me tell it, everyone should have at least one bottle of rose oil in their house. There are plenty of science-based studies to back the fact that it’s great when it comes to treating symptoms that are related to depression and anxiety, sexual dysfunction, and stress. Rose oil is also awesome when it comes to reducing pain — this includes any that is period-related.
However, because it’s also an oil that is loaded with antibacterial and antifungal properties, if the blood and/or discharge that you’re dealing with due to your cycle is irritating your vulva (the skin outside of your vagina), rose oil can help to soothe the irritation and inflammation (especially if you’re someone who mostly wears pads).
3. Emu Oil to Soothe Vulvar Skin
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Speaking of oils that soothe — emu oil is another gem. From a beauty standpoint, it will help to deeply hydrate your skin, slow down the signs of aging (because Black CAN crack if you’re not careful), decrease the appearance of acne scars, and lighten age spots. If you’re a new mom, another bonus when it comes to this particular oil is it can make your nipples feel less irritated if you happen to be breastfeeding.
As far as your vulvar skin goes, emu oil provides the same benefits to it that it does to the rest of your body — and since moisturized skin is less irritated, it definitely gives a calming effect. Also, since it helps to stimulate collagen production in your system, it can help your vulvar skin to also appear plumper and more youthful-looking over time.
4. Clove Oil Decreases Period-Related Discomfort
I’m gonna tell you right here and right now that if you have a toothache, run out and get some clove oil. It will help to deaden the pain almost immediately. Aside from that, the properties of clove are associated with relieving respiratory conditions, bringing relief to skin that suffers from chronic itching and it can help to decrease muscular pain.
And since your uterus is a muscular organ that contracts in order to shed its lining when you’re on your cycle, that’s why it can be beneficial for you when you’ve got cramps and abdominal discomfort. Simply mix a few drops with your favorite carrier oil, warm it up for a few seconds in the microwave, and then give the lower part of your tummy a nice massage with the oil. You should feel your cramps easing up within 20 minutes or so.
5. Frankincense Oil Stimulates Blood Flow to Reproductive Organs
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This essential oil is bomb on a few different levels. It helps to reduce stress. It can put you in a better mood. Its powerful astringent properties are great at killing fungi and bacteria. It helps to fade stretch marks and surgery scars. It can also help you to get a good night’s rest thanks to its ability to open up your nasal passages and regulate your body temperature.
When you’re on your period, your body will adore it because not only can it help to balance out your hormone levels, but it also increases blood flow to your reproductive organs which can assist with shortening the time of your cycle and make your cramps less intense until your period ends.
6. Rosemary Oil for Vaginal Infections
My skin adores some rosemary oil. Ever since I’ve been applying it to my skin at night, it has evened out my complexion, helped to keep period pimples at bay, and given me a natural glow. It’s also been a reliable oil when it comes to sealing the ends of my hair. In fact, it has a pretty solid reputation for helping to restore hair loss if you're consistent with using it.
If it seems like clockwork that you end up experiencing some sort of vaginal infection when you’re on or right after you come off of your cycle, that’s because it could be causing an imbalance of the yeast and bacteria that’s naturally inside of your vagina during that time of the month. The anti-inflammatory and antibacterial properties in the oil can help to heal these kinds of vaginal infections. Not only that but some studies say that rosemary oil can speed up the healing process of trichomoniasis too (speak with your doctor about that one, though).
7. Lavender Oil for Bacterial Infections
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From an aromatherapy standpoint, lavender oil is one of the most popular ones when it comes to reducing anxiety and stress, promoting relaxation, and helping you to get a better night’s rest. Something else that might surprise you is there are studies to support that it can help to decrease symptoms that are associated with diabetes, plus it can help to soothe the discomfort that’s associated with having a headache.
Since it’s also a strong antifungal type of oil, you can also use lavender to help treat bacterial infections. When it’s a top ingredient in a homemade vaginal wash, it can help to get rid of the discharge that’s associated with common bacterial infections.
8. Tea Tree Oil for Yeast Infections
If you want a zit to go away, pretty much overnight, something that will do it is tea tree oil. What I especially like about it is the fact that although it’s potent as hell, it doesn’t dry out my skin (when I use it as a spot treatment) while it’s working. Some other benefits that come with it include the fact that its super potent (and I’m not exaggerating here) antibacterial, antifungal, and antioxidant properties also make it a top-notch when it comes to being a reliable ingredient for all-natural sanitizer, DIY deodorant, and getting rid of nail fungus.
It's also that one when it comes to treating yeast infections. That’s because its antimicrobial and antifungal properties help to prevent the overgrowth of yeast as well as bring relief when it comes to incessant itching and irritated vaginal and vulvar skin.
9. Thyme Oil Helps to Heal Candida Vaginitis
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If you’re someone who likes to cook with fresh thyme, good for you because, whether you realize it or not, you’re doing some great things for your body. Due to the potent antifungal, anti-inflammatory, and antibacterial properties that are in thyme, it’s great at fighting breakouts, suppressing coughs, and helping your food last for longer periods of time. Since thyme is also high in vitamins A and C as well as copper, iron, and manganese, it’s a good idea to consume it if you’re looking to boost your immune system.
However, what trips me out the most about thyme/thyme oil is there is scientific intel to support that if you combine it with garlic, it’s just as effective as clotrimazole vaginal cream at treating candida vaginitis (vaginal irritation that has an overgrowth of candida in it). How freakin’ impressive is that?
10. Peppermint Oil Is a Vaginal pH Balancer
Let’s wrap this all up with peppermint oil. The menthol in this oil makes it a super bomb oil for treating bad breath. However, it’s also oftentimes used to speed up the healing process of the common cold, nausea, and migraine-related discomfort. Your scalp will also like peppermint because it can reduce itchiness and increase blood flow to your hair follicles which can increase hair growth. Plus, if you like to work out, it can soothe joint and muscle-related pain.
As far as your vagina goes, since peppermint oil acts as a powerful fungicide, it can keep your vagina at its proper pH balance (check out “Sis, This Is How To Keep Your Vagina's pH Balanced”); that’s because it kills harmful bacteria that can throw it off. It’s also an oil that can keep vaginal odor under control whether it’s during your cycle or not.
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There you have it — 10 essential oils that are great for when you’re on your cycle or if you want to keep common vaginal issues under control without the need for (a lot of) medication. Just make sure that you use it externally unless you run it by your physician first. Douching, even when it’s with an essential oil, can still do more harm than good, more times than not, because it can throw your vagina’s pH balance off — and that can cause all hell to break loose.
Also, make sure that you go with a reputable brand of essential oil (check out a list of them via The Spruce here). Believe you me, a lot of people give essential oils the side-eye, thinking that they’re not effective when really they just purchased a cheap (including cheap quality) brand.
Beyond all of this, ENJOY! Again, I can personally vouch for all of these and my vagina and vulvar have only been at (more) peace because of ‘em.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023