
Here's the thing about cannabis…marijuana…Mary Jane…Brown Sugar…weed. If you're not someone who smokes (or eats) it, I can assure you that you definitely know someone who does (even if they haven't hipped you to the fact). And if you're a Black person reading this, even if you don't "get down with the get down", I hope you are still in full support of decriminalizing it because the fact that so many of our people are locked up for dime bags while white people are thriving with their dispensaries is one of the most triggering things about the current legislation (or lack thereof) in this country. Ugh.
What's my personal take on cannabis? It's a plant. One that has psychoactive properties via three different types — Cannabis sativa, Cannabis indica and Cannabis ruderalis. I know that when the flowers on these dry out, we end up with what white folks call "pot". That said, roughly 65 percent of the people I personally know are either casual or religious weed consumers. I have definitely tried it, more than once (my first time was with my late fiancé), and I personally am amazed that more people are triggered by it than alcohol (more on that in a bit). Anyway, because cannabis is still considered to be illegal in many states — which I personally find to be ridiculous on so many levels — I have to responsibly advise that any fan who lives in a state where cannabis isn't legal, they should proceed with caution.
However, because I am aware of several benefits that come from the use of cannabis and because I also have a late close friend (someone who was adamantly opposed to weed before trying it) who found much relief during her cancer journey while using it, I know that no matter how much racist propaganda is pushed, this plant can be helpful on a myriad of levels. To be fair, I also know that it comes with a few challenges that need to be considered too.
So, in the effort to make sure that there is a fair and realistic approach to something that continues to be a controversial topic, let's explore 10 of the many pros and potential cons that come from lighting one up, having a brownie, enjoying a gummy — or whatever your cannabis consumption preference may be.
We'll start with the upside of it first.
BENEFIT #1: It Can Reduce Physical Pain
OK, so a bit of a breakdown on cannabis is both it and hemp come from the Cannabis sativa plant (although cannabis can come from the Cannabis indica plant too). And just what's the difference between the two? Basically, hemp contains 0.3 percent or less THC while cannabis contains more than that. As far as what THC (which stands for delta-9-tetrahydrocannabinol) is, it's what creates the feeling of being high. Then there's the CBD (which stands for cannabidiol) that's also in hemp and cannabis; however, it doesn't produce a euphoric sensation. Instead, it's what reduces pain and inflammation.
CBD is why a lot of people are huge consumers of products like CBD oil because it has a pretty good reputation for also decreasing symptoms that are associated with pain, nausea, migraine and seizures.
The reason why cannabis can be helpful when it comes to treating pain is because it has a way of mimicking the cannabinoid chemicals that are naturally in your body. When THC and CBD are consumed, they stimulate your brain's receptors and reduce your pain levels. As far as if you should go with THC or CBD, it really all depends on if you want to "feel high" or not because, again, CBD can also be beneficial when it comes to reducing pain and body inflammation, although it won't give you the "extra effects" like giddiness, a heightened intensity to sights and sounds or even great and almost immediate feelings of relaxation (although I'm someone who applies CBD oil on my feet before going to bed and BABY…it's a wonder).
BENEFIT #2: It Can Decrease Stress and Anxiety
Weed affects different people in different ways. There is no doubt about that. So yes, it can actually trigger anxiety in some. At the same time, there are many people who say that smoking weed creates a feeling of calm, helps them to chill out and it is an effective way to get them to sleep quicker and more soundly. Probably the main thing to keep in mind here is since THC does provide a high effect that could potentially backfire and lead to high stress and paranoia, if you're looking to cannabis to solely help with stress and anxiety levels, something in CBD form is probably going to be less risky and more beneficial for you.
BENEFIT #3: It Can Be Good for Your Blood
Now here's a benefit that a bet a lot of you didn't know. Were you aware that cannabis has the ability to regulate the insulin in your system? What this means is it can actually help you out when it comes to stabilizing your blood sugar levels, lowering your blood pressure and even increasing blood circulation throughout your system. There are even studies to support the fact that THC and CBD can help to increase insulin in individuals who have type 2 diabetes while improving their metabolism in the process; this can be good for one's blood and liver in the long run. How dope is that?
BENEFIT #4: It Can Improve Your Sex Life
This particular point, I won't expound too much on, mostly because I've already written an article on it before (check out "7 Proven Ways Weed Makes Sex So Much Better"). What I will say is because THC gives off a feeling of euphoria, it can do wonders for you when it comes to elevating your mood and relaxing your body, so that you can orgasm quicker (or more intensely). As a bonus, it's also helpful for men when it comes to de-stressing them and also making erectile dysfunction less of an issue (if it is one).
BENEFIT #5: It’s Relatively Safer than Alcohol
The people who are huge wine drinkers who frown on weed smokers are interesting to me. They're kind of like the vegans who frown on meat eaters even though they do things like eat fast food. OK, but I digress on that last part. When it comes to my first comparison, something that I oftentimes say is, "When's the last time you heard that someone beat the crap outta someone while they were high?" or "Who do you know who caused a car accident while they were high?" Oh, but I hear this about both of these, as it relates to alcohol, quite a bit. I've got some people in my family who victimized others via their abuse of alcohol, in fact.
And aside from the recklessness that being under the influence of alcohol can cause, long-term health risks include high blood pressure, a weakened immune system, cancer, depression and liver disease — and that's just to name a few. That's not to say that cannabis comes with absolutely no health-related issues (I'm about to get into that). Still, when it comes to comparing it to alcohol, read "Marijuana Is Safer Than Alcohol: It's Time To Treat It That Way" when you get a chance. It might surprise you, just how problematic alcohol has a tendency to be; especially, in comparison to cannabis.
Now for the flip side of the coin.
CHALLENGE #1: It Can Alter Your Moods
I'm thinking it goes without saying that it's one thing to use cannabis; it's another thing entirely to be dependent on it (and yes, many people are). And so yes, if you're relying on it to process moods or get you through the day, that's unhealthy on a few levels. For one thing, constant use of weed can increase your chances of memory loss, lack of empathy, loss of concentration or — and this is a big one — it can increase the things that are associated with any mental health issues that you may already have.
I've even read that cannabis can put teens at a greater risk of being diagnosed with schizophrenia. So, if you are currently an avid cannabis consumer yet you don't feel super stable as far as your moods are concerned, the amount of it that you are consuming could very well be the culprit.
CHALLENGE #2: It Can Damage Your Lungs (or Not)
This point is interesting because, while at the end of the day, smoke in your lungs is well, smoke in your lungs, when it comes to cannabis specifically, there are pros and cons to intaking it this way. On one hand, there are some studies which state that smoking weed can actually increase your lung's capacity while sources like the American Lung Association state that long-term cannabis use can lead to stripped lining of your lungs, bronchitis, chronic coughing and an overproduction of mucous.
Then there's the risk that you run of not smoking just cannabis but whatever other substances that may be in it which could damage your lungs too. Still, with places like Harvard and The Journal of the American Medical Association going on record saying that moderate consumption of weed really isn't "that big of a deal" when it comes to your lung health, I think the biggest takeaway here is too much of anything isn't good, no matter what it is, which is why balance is key. Oh, and that edibles keep the lung issues from being so much of an issue.
CHALLENGE #3: It Makes Your Heart Work Harder (Much Harder)
Let's talk about cannabis as it relates to heart health for just a moment. There are many studies to support the fact that people with heart disease who are under a lot of stress, they end up experiencing heart pain way quicker than those who don't have these issues. That's because cannabis is able to raise your heart rate and dilate your blood vessels. Something else that's pretty daunting here is the fact that you increase your risk of having a heart attack by seven whopping times within an hour of smoking cannabis in comparison to if there was none of it in your system at all. That might be part of the reason why more and more studies are coming out citing that teens who frequently smoke weed are twice as likely to experience a heart attack than those who don't.
CHALLENGE #4: It Can Be Potentially Bad for Your Brain
We've definitely gotta be careful about using things that can mess with our brain, right? As far as cannabis goes, the main thing to keep in mind is THC tends to connect to the brain's cannabinoid receptors which are connected to the nerves that are responsible for things like your memory, appetite, moods and even pain regulation. This is another reason why adapting the motto "moderation is key" when it comes to cannabis use can be a really good idea. Also, there are studies that connect long-term cannabis use to a drop in IQ points in teens.
Brain-wise, you should definitely steer clear of synthetic cannabis (a man-made hallucinogenic substance). It's linked to things like poor motor skills, low inhibitions, seizures, hallucinations, violent behaviors, paranoia and even brain damage. Synthetic cannabis can also be far more addicting than a natural form of cannabis. For the record, some reports say that 1 in 10 adults are capable of becoming addicted to natural weed. Just something to keep in mind.
CHALLENGE #5: You Can Become Psychologically Reliant
So, let's end with something else that is a hot topic when it comes to cannabis — how easy is it to become addicted to it? What a lot of health experts believe is you are far more susceptible if 1) you've got a predisposition to it due to your parents and/or grandparents being avid users and 2) more than half of the people who do become addicted typically have a mental health issue like depression, anxiety or PTSD because while it first seems like a soothing agent, it can end up being something that users feel like they can't function without. No substance should ever make you feel that way, so if that is your current perspective on cannabis, first make an appointment to see your doctor and then consider meeting up with a therapist. Chances are, if the THC is what you're struggling with, at the very least, a CBD oil will be recommended as an alternative.
Cannabis is far too vast of a topic to be able to address everything. I hope this at least gave you more to think about whether you use it or you're someone who has been strongly against it without knowing more about it. As with most things in life, it's got a lot of good, comes with some risks and should be approached with balance. For more info on things like its legislation, various strains and where to purchase cannabis products, visit sites like Leafly and Marijuana Moment and also read articles like "9 black-owned cannabis companies you should know", "7 Black-Owned Cannabis Brands to Support This 4/20" and "Conscious Consumption: 100+ Black-Owned Cannabis Businesses to Support Right Now". Have fun. Be safe.
For more inspiration, self-care, and wellness tips, check out xoNecole's Wellness section here.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







