In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
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In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
From a young age, she knew her dreams were too big for the Emerald City so after a quick trip to southern California it was only a matter of time before she called it home. “I’ve always wanted to leave Seattle. There wasn’t enough culture for me, and having grown up there, I knew every Black person, whether it was from school or church,” says Robinson. Immediately after obtaining her Bachelor's degree from the University of Washington, it was then she decided it was time to make her move. “I exhausted all the options, opportunities, and resources I thought I could get from living there and knew I had to leave eventually.”
After graduating from her Alma Mater as a first-generation college student, she chose to continue her education, completing her master's degree at USC. After entering the corporate world, she noticed a lack of information sharing within the Black community, which led to a strong desire to gather community peers, leaders, and experts through sit-down panel discussions. “In corporate spaces, white people are talking and sharing ideas with each other behind closed doors, and I felt Black people didn't have that same network, so I created that space where I saw the gap.”
“In corporate spaces, white people are talking and sharing ideas with each other behind closed doors, and I felt Black people didn't have that same network, so I created that space where I saw the gap.”
Receiving a little motivation from a friend, Conversations with Chanise was created in 2018 with the goal of hosting professional events people could resonate with. “A lot of the time, industry panels can feel dry and disconnected from our culture and community, so I wanted to build that network myself, using it as a platform for others to find knowledge, information, and resources needed to navigate corporate spaces, tools that I didn’t have.”
Continuing to climb in her career, in 2020, Chanise landed a role as a recruiter for one of the fastest-growing tech companies in the world, Snapchat Inc. During her time at the company, she held multiple roles from Recruiter, Diversity, Equality, and Inclusion manager, to eventually landing on the Venture Capital Team, a position that was given because of her impressive community efforts outside of work.
During this time, Conversations with Chanise evolved into Out Of Office due to the COVID-19 pandemic. “In 2020, I changed the name because we were working remotely. Working from home for two years, if you weren't fortunate enough to work for your company prior to the pandemic, then you didn't know your co-workers, especially other Black co-workers.” With the pandemic creating an even bigger challenge to the lack of networking amongst diverse employees, what began as events became a community for Black and Latinx employees from across a number of tech companies to come together and meet fellow peers from across the industry.
It wasn't until 2022 that OOO hosted its first brunch for Black History Month. The invite-only event hosted sixty-five people tech employees, complete with a five-course meal. “Eight people from Amazon attended the event, and that was the first time they had ever met each other, they were all Black.”
Earlier this year, there was an inclination of a soon-to-come recession, which hit the tech world head-on, causing many Americans to be affected. In May of 2022, Chanise was laid off from Snapchat after three and a half years. “I didn’t take the layoff personally. You would think that after being at a company for three years, you would be sad, but since my entire team got laid off, including the people that brought me on, it was just business.”
With a few inside connections, her unemployment was short-lived after receiving two job offers within the following weeks of her being let go. “A former manager on the recruiting team is now the Director of Talent and Acquisition at DoorDash. She reached out about the Senior Program Manager role and encouraged me to apply. All you need is a referral.” She describes this carefree moment of her life as funemployment. “I had another offer from a VC firm, I was on funemployment. I blew my severance check going to Miami buying tables at popular nightclubs, I was having a great time.”
"I didn’t take the layoff personally. You would think that after being at a company for three years, you would be sad, but since my entire team got laid off, including the people that brought me on, it was just business."
With two offers on the table, she went with DoorDash in late September of 2023 as a Senior Program Manager. She was indeed feeling like that girl. Less than 30 days into her new role, she woke up to an unexpected text that sent waves of uncertainty and doubt. Three weeks and two days after starting her new role, Chanise was included in a company-wide layoff.
“A former co-worker from Snapchat was also working at DoorDash at the time and called me at 6:00 a.m. informing me she was included in a company-wide layoff. At that moment, I just knew I couldn’t have been laid off, I just got here,” Chanise recounts. Quickly opening her emails, she saw the dreaded subject line 'Your Employment at DoorDash.' “This time, I was pissed. I was upset and in shock.”
Courtesy
“The first day I was still in positive spirits, it wasn't until the next day I woke up and realized this was real, and I was scared.” With the economic uncertainty looming, there was a mix of emotions. “A lot of times we talk about recessions, and we know what happened in 2008, but I was a kid in high school. Now I’m an adult, and I’ve been laid off twice. I know it’s not the skillset, and I know it's not my work ethic, so now I’m scared.” The most obvious question she had on her mind was, “What am I going to do?”
Being in such a vulnerable space of fear and uncertainty can bring back traumas buried within our deepest childhood memories. “Not only am I only a first-generation college graduate, but I grew up in a single-parent household,” Chanise details. “My mom's ex-husband had a drug problem, and by the time I was nine years old, my mom filed for bankruptcy, leading to my family and I living in a homeless shelter for a year.”
After being laid off, the possibility of being homeless was a looming fear, but it was only because of past trauma. “My work ethic and drive comes from never wanting to put myself in a position that I was in as a child. When you’re a kid, you don't have control over what happens to you, but I made a pact with God that I would always do whatever it took moving forward, and I would never be disqualified on paper.”
"My work ethic and drive comes from never wanting to put myself in a position that I was in as a child... I made a pact with God that I would always do whatever it took moving forward, and I would never be disqualified on paper."
With what seemed to be back-to-back failures, there were many conversations with God that led her to realize life happens fast and it’s up to us how we deal with it. “I’m in a situation where I can't blame anyone for what I’m going through, I can't say it's anyone else's fault, it just happens to be life.” As scary as it was to be without a job once again, this was a wake-up call for the steadfast entrepreneur. “It’s taught me a lot about the recession. It's understanding that it has nothing to do with me personally. It gave me fuel to never work for just one company at a time. You should always have multiple streams of income, and most of those streams should be things you can control at all times.”
Chanise began to realize that maybe this was the time to take her dreams for Out Of Office to the next level. “OOO was always something that I wanted to do full time, but I don’t think I would have pushed myself to be as full-time as quickly. The summit would have never been something I envisioned for myself to happen this year if I wasn’t laid off.”
Not one to back down from an opportunity, Chanise began to use what she had curated so well within her time in Los Angeles, her community. “I was listening to Kirk Franklin on The Breakfast Club podcast, and his message was to win wounded. When you're trying to cross the finish line in a race, sometimes people get hurt and want to give up, but even if you’re limping, you still need to cross the finish line.”
Wounded, she was still on a mission to fulfill the desires of her heart regardless of her situation. “Before I was laid off from DoorDash, there was a woman on the Diversity and Inclusion team who reached out, informing me they would like me to run their Black employee resource group because of my experience and what I was doing with my Out Of Office events.” She continues, “We had a meeting set for Friday and I was laid off Wednesday, two days before the meeting. Reaching out via LinkedIn, [I] informed her that my role had been eliminated; however, I would like to schedule a call to talk about OOO and what we can do.”
“During the meeting, I spoke with her about my vision to do a cross-company employee resource group summit, and it just so happened the company had plans for one the following year for internal employees. They loved that my vision was much bigger, so they decided to give me the money and let me run it instead.” And just like that, a full circle moment. The company that laid her off after three weeks of employment was giving her $45,000 to become the first official sponsor of her biggest corporate summit to date.
This was the momentum she needed to propel her into her destiny. “Even though I was sad, faith without work is dead,” says Chanise. “A lot of times, people let life stop them from pursuing their dreams, and they just give up, and you never know what it could have been.”
"Faith without work is dead. A lot of times, people let life stop them from pursuing their dreams, and they just give up, and you never know what it could have been."
Once the idea of the Employee Research Summit was to become a reality, there was a lot more work to be done. While planning for the ERG Summit, OOO was to host an upcoming event, and while excited about what was in the works, Chanise states, “I remember telling God I really don’t want to do this. This was the first time I charged people to come to a happy hour, and that’s not normally something I would do. I didn’t know if it was worth it and wanted to cancel, but I didn't.”
Courtesy
After the event, she was approached by someone from Amazon’s Cross-Functional Strategic Marketing Team, who had consistently attended a number of OOO events. After a brief conversation, Chanise was informed of a sponsorship for professional development opportunities leading Amazon to become the second official sponsor, providing funds and a space to host her upcoming ERG summit. “At that moment, I knew God was telling me to 'keep going and I will provide all the resources.'”
"At that moment, I knew God was telling me to 'keep going and I will provide all the resources.'"
Fortunate to have really great friends, “I was in search of a keynote speaker, I reached out to Trell Thomas, founder of Black Excellence Brunch, who has a great relationship with Ms. Tina Knowles, among many other celebrity influencers. After discussing ideas and budget, he asked me who I’d like to speak at the event, and thinking it was a reach, I requested Ms. Tina.”
To Chanise’s surprise, Ms. Tina confirmed within a week. “She poured so much life into the audience with her message of not giving up or quitting no matter your age. Speaking to her felt like Sunday dinner, my spirit was full.” After a day full of corporate connections and panel discussions, as an added bonus, the summit wrapped up with an after-party performance by Eric Bellinger.
The Out Of Office ERG Summit was not just a moment to bridge the gap between culture and corporations but it was a culmination of hard work, faith, and determination. No matter what door closes, never be afraid of chasing your dreams. “Throughout this journey, I continued to pray. Lord, please send the resources and opportunities. Give me favor with people and help me do the work in which you have given me,” says Chanise. In the end, official sponsors for the summit included Amazon, Doordash, Snapchat, Google, YouTube, Jack Daniels, FIJI Water, and Bumble for Friends.
Courtesy
As far as going back to work full-time, Chanise shares, “I’ll pray and apply for jobs, but I'll keep working as an entrepreneur. My level of faith has been elevated. What started out as doubt turned into crazy faith.”
On words of encouragement, Chanise advises, “Just keep going, even when you're sad or don’t believe in yourself. Find one person to talk to that you know is going to push and elevate you, an accountability partner. Even if you don’t believe in God, find a faith partner. Find someone who believes and has the faith that you don't, to speak it over you, carrying the faith for you when you can’t.”
This year, Chanise learned that what God has for her is for her, and she’s the only person who can stand in her way. “I’m in my own way sometimes. There's also a difference between providing and sustaining. God will provide you with just enough, and He’ll give you the wisdom and the resources to stretch it long enough for it to last. That's different from asking God to provide.
"We underestimate our creativity. God never gives you a finished project but He gives you the creativity, ideas, and resources to be able to build, sustain, and provide for you. It’s being able to tap into that.”
For more of Chanise, follow her on Instagram @conversationswithchanise.
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