
CEO Cannabis Connoisseur Wanda James Reveals How She Planted The First Seeds Of Success

In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
Courtesy of Wanda James.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Your Glow-Up Starts Here: 15 Ways To ‘Spring Clean’ Your Beauty Routine
Now that springtime is officially present and accounted for, I wanted to find a way to put a twist to the type of “spring cleaning” that is typically discussed (check out “15 Of The Best Spring Cleaning Hacks That I've Seen In A Minute”).
For instance, in times past, I would broach the topic from the angle of relationships (check out “Let's Finally 'Spring Clean' ALL Of Our Exes Out Of Our Lives, Shall We?”) or even intimacy (check out “Yes Couples, You Can 'Spring Clean' Your Sex Life”). This year, I thought it would be cool to explore how you can get your hair, skin, and nails ready for all that this beautiful spring season has to offer.
Check out the following 15 things that you can do (five per category), beauty-wise, to embrace all that spring has in store — things that will have you out here looking even more radiant than you already do!
Hair
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1. Clarify your hair. Sweat, dead skin cells, product build-up, minerals in your water, excessive sebum, whatever falls into your hair when you’re outdoors (like pollen) — all of these things play a significant role in why it’s important to clarify your hair from time to time and clarifying is simply about using things that will help to get rid of the residue that’s on your strands. Clarifying is actually why I don’t cosign with people who say that you should NEVER use sulfate shampoos; I just believe that you should ONLY use them to clarify your locks (so long as they aren’t too harsh on your hair).
So, what are some signs that your hair needs clarifying?
If your hair feels oily or sticky; if it’s hard for it to hold a style; if your scalp is itchy or irritated; if you notice that your hair is shedding more than it should (which is 50-100 strands a day); if your hair is dull and/or (bonus) if you are about to color-treat your hair (because build-up will make it difficult for the color to “take”). You can clarify your tresses with a clarifying shampoo (check out a list here). Or, if you’d prefer to take the all-natural route, apple cider vinegar, baking soda, bentonite clay, and even Aloe vera are awesome options (click on each of the words to learn why and how to apply them in this way).
2. Exfoliate your scalp. Honestly, the main way that I know it is time for me to wash my hair is when my scalp tells me so. When it’s itchy and/or flaking, that’s my cue. Oftentimes, what I will do is either provide my scalp with a good rinse (I really like TPH BY TARAJI Master Cleanse Scalp Treatment) or a scalp exfoliant. That’s because, just like your hair can experience residue, your scalp can as well (especially when it comes to dead skin cells and product build-up). Plus, a scalp that isn’t exfoliated can end up having clogged hair follicles which can ultimately mess with your hair growth.
If you want to go the exfoliant route, there are scalp scrubs that you can buy. You can also crush some aspirin up, add a bit of water to it, and rub it on your scalp, create a brown sugar and oatmeal scalp scrub or you can check out some other recipes here.
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3. Address those ends. It can’t be said enough that, if you’re trying to grow out your hair, it doesn’t matter how much you take care of the roots of your hair if you’re neglecting your ends in the process. In fact, a huge part of the reason why a lot of people don’t end up reaching their hair (length) goals is because their locks end up breaking off just about as fast as their hair grows from their scalp. One way to avoid this from happening is to “baby” the entire mess out of your ends — and y’all, a product that I’ve been using that helps me to do this oh so very well is Amika Starfruit Oil. Listen, stuff that has worked for me personally, I do my best to shout-out and this product right here? It’s the truth! It’s a lightweight oil that feels kind of like a serum that really does create shine, lessen frizz and help to make your hair feel so much stronger — including your ends. Now, it ain’t cheap; still, a little bit goes a long way which makes it worth the expense (at least it does to me). Anyway, whether it’s getting a trim, dusting your ends (removing split ends and fairy knots on your own) or just giving your ends some much needed TLC, this would be the time to do it…especially so.
4. Toss out expired hair products. Be honest with me and yourself — you know you’ve got some hair products that should’ve gone on to glory a long time ago, simply because the lettering is faded and/or you really can’t remember when you purchased it (check out “Resolving To Kick Your Product Junkie Habit? Here's Your Game Plan For 2024.”). I’ll be real with you, unfortunately, most hair products don’t come with an expiration date; however, a good rule of thumb to follow is if your products change color, smell, or texture, it’s probably time to toss ‘em out.
And when it comes to shampoos and conditioners specifically, many experts say that around six months is when it’s time to get some new stuff. Oh and also, please wash your brushes, combs and clean out the teeth of your hair dryers, and thoroughly wipe off your flat irons. You’d be amazed how much gunk can get caught up in all of those things. #yuck
5. Replenish your collection with lighter water-based ones. Since warmer weather tends to lead to hair that has more oil and residue than during the cooler months, if you’re going to buy some new hair products make sure that they contain less oils and butters and more water instead. The reason why is because the last thing that you want is for it to be a nice spring-like day with the wind blowing and yet your hair doesn’t move one bit because it’s so weighed down by all of your hair products. If you’d like a few recommendations of what to get for this season, check out BuzzFeed’s “27 Products That’ll Take Your Hair From Winter Drab To Spring Fab.”
Skin
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1. Get a professional facial. It’s pretty common that, as it heats up outside, you may want to wear less make-up — at least during the daytime hours because between the sweat and everything? It can just be easier to take the “less is more” approach. If that is exactly how you roll (or you do like make-up and you would like for it to go on more smoothly), consider getting a professional facial as soon as possible. I’m good for getting a back facial at the turn of every season and there is nothing like having a professional esthetician get all up in your skin and treat issues in ways that you simply can’t (because you haven’t been trained to).
When it comes to your face, professional facials are bomb because they can deeply cleanse, exfoliate, hydrate, improve the texture, and treat trouble areas all at the same time. I promise you, after getting a facial from someone who really knows what they are doing, your skin will glow on a completely different level!
2. Clean all of your make-up tools. Chile, guess how often the average American changes their sheets (SMDH): every 24 days…that’s damn near once a month. Now guess how often you’re supposed to do it: no less than once a week and actually every 2-4 days if you have pets or allergies. If most folks aren’t doing this, I can only imagine how few are cleaning their makeup brushes, etc. And how often should you do that? Every 7-10 days (more often than that, if you can). And although you shouldn’t wait for spring to do this, this is just a reminder to set aside a day to clean everything at once.
For tips on how to properly clean your brushes, check out the YouTube channel ItsMyRayeRaye’s post here. Tips on how to clean cosmetic sponges? Roxslayofficial’s page can help you out here. And if you tend to put your brushes and sponges in a drawer in your bathroom, invest in a nice vase for your brushes or something like a magnetic brush organizer. As far as your sponges go, a cute soap dish that has holes in it or an egg case will work.
3. Look for skincare products that contain antioxidants and ceramides. Since there’s a pretty good chance that you’ll be out in the sun more often, you need to make sure that your skin is protected from the damage that free radicals, air pollution, and UV rays can do. One way to do this is by looking for skincare products that are packed with antioxidants. Ones that immediately come to mind include vitamin C extract, and vitamin E oil as well as products that have niacinamide (vitamin B6) and polyphenols listed on the label.
Something else to look for is skin products that contain ceramides;they are lipids that easily makeup 50 percent of the outer layer of your skin. When you apply skincare items that contain them, those ceramides help to hydrate your skin, protect the barrier, and slow down the signs of aging. I use ceramides on my neck at night and baby, no regrets. Not a damn one.
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4. Go without make-up more often. Whenever someone tells me that I don’t look my age, I thank genetics and the fact that I didn’t start wearing make-up (other than mascara and lipstick which is pretty much how I get down now) until I was well into my 20s. There is no way around the fact that prolonged cosmetic use (especially when it comes to certain ingredients), yes, can speed up the aging process of your skin. It can also lead to breakouts; cause your pores to appear larger than they actually are; throw off the pH balance of your skin; create the appearance of fine lines, and it can weaken your skin’s barrier. That’s why it’s a good idea to give your skin a break by going make-up-free sometimes.
Since spring cleaning is the theme, focus more on skincare than cosmetics so that, by the time the summer season arises, if you go swimming, you don’t have to worry about going au naturel because your natural skin will be so on-point on its own (check out “I've Been Doing At-Home Chemical Peels. Here Are The Pros And Cons.,” “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday” and “These 12 Things Will Make Your Skin Glow All Of The Time” for some prepping tips).
5. Don’t forget about sunscreen. BLACK WOMEN NEED SUNSCREEN — and yes, I am yelling it because I know far too many of us who were told that because our skin is so beautifully melanated, sunscreen isn’t really necessary. The lies you tell. Problem is, when you read articles like Healthline’s “The Sunscreen Gap: Do Black People Need Sunscreen?” you’ll notice that — surprise, surprise, and totally insert my sarcasm here — some medical professionals don’t emphasize the importance of us using sunscreen which causes some of us not to prioritize it.
However, the reality is that UV rays can damage our skin just like anyone else's, not to mention that sun drama can also lead to things like hyperpigmentation. So, if you’ve never used sunscreen before, make this the year that you absolutely do. Some of the best sunscreens for our skin are located here, here, and here.
Nails
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1. Opt for a shorter length. Not to brag but I actually have some really pretty hands and nails. That’s why, before the pandemic, I was in the nail shop all of the time; however, once we went into lockdown, I decided to keep my nails low and I haven’t really grown them out since. Something about watching all of those videos about how many germs get trapped up in there just creeped me out, chile.
Anyway, since it’s spring and you’ll be outdoors, pollen is flying everywhere and you may be doing things (like outdoor sports) that require you to use your hands in a more active way if your nails are currently on the longer side right now, you might want to go with a shorter length. Not only is it hygienic and practical, from what I’ve seen (here, here, and here), but it’s shorter nails that are also trending right through here too.
2. Do a deep hand and foot soak. While certain — cough, cough — folks are out here debating about how often you should wash your feet (the things that have tons of sweat glands and literally spend most of their time on the floor or ground), I’m encouraging you to go above and beyond and do some regular foot (and hand) soaking. They’re relaxing. They exfoliate your skin. They can also help to deeply hydrate your skin. They increase blood circulation. They also help your hands and feet to look youthful for a longer period of time.
Although there are a variety of different hand (here) and foot (here) recipes to choose from, one of my faves is to soak in an herbal tea blend — one that also has some Epsom salt and coconut milk in it. Chamomile tea can help to soothe you. Sage contains medicinal properties. Hibiscus can help to even out your skin tone. Epsom salt is great because it also helps to exfoliate and hydrate. Coconut milk is awesome because it deeply moisturizes, stimulates the production of collagen and it also exfoliates too. Soaking your hands and feet for about 30-45 minutes can make your skin’s texture feel totally different. Try it and see!
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3. Pamper your cuticles with an essential oil blend. The base of your fingernails and toenails is your nail bed and right underneath those are your cuticles; the purpose of your cuticles is to keep bacteria from infecting your new nails as they grow out from your nail bed. Honestly, it wasn’t until I started getting hangnails that I started to pay my cuticles some real attention (in between professional manicures). I was getting them because my cuticles were dry which means that I was neglecting them. Now, I’m on top of that because hangnails are ANNOYING (and sometimes even painful).
I care for my cuticles by keeping my cuticles trimmed, pushing them back and making sure that they are well moisturized. Although there are cuticle creams that you can buy, I prefer to apply a blend of tea tree oil (it kills bacteria and fungus), geranium oil (it has astringent and anti-inflammatory properties), and avocado oil which deeply moisturizes. It makes my cuticles feel and look great.
4. Go without polish for a while. Listen, if there is one thing that Shellie Reneé Warren is gonna do, it’s get a pedicure — usually twice a month. I’m so serious about it that, even the day that my house literally blew up a few years ago (check out “My House Burned Up. Three Days Before Christmas. What It Taught Me.”), after I assessed the damage (95 percent of my stuff was gone) and talked to the fire marshal about what caused it (my HVAC), I went on to my nail appointment (dead serious). Polished toes always make me feel better and you can’t steal my joy. That’s why I hate it when my nail tech will tell me that it’s time to take a polish break sometimes.
Still, I heed the advice because, when your fingernails and toenails aren’t given the opportunity to breathe, that can lead to fungal and bacterial growth, weaker nails, dry nails, permanently stained nails, and all sorts of other drama. Ideally, since your toenails especially are covered up more in the fall and winter months, that would be the most ideal time to follow through with this particular suggestion. If you didn’t do that, though. Give your nails a month or so without any polish over the next few weeks. It might feel rough at first but it’s worth it in the long run.
5. Return to polish with lighter hues. When it comes to nail polish hues, I tend to lean into the darker ones. Spring isn’t really the time for that, though. Yeah, if ever there is a time to go with some Easter egg colors, the spring season would be it. And as far as spring color trends for this year go, you’re super stylish if you go with light neutrals, bright green, or pearly shades — or you can get super creative via InStyle’s “20 April Nail Ideas to Freshen Up Your Manicure.”
And speaking of polish (and spring cleaning), I’m pretty sure you’ve got some old bottles that need to go. For the most part, their shelf life is between 12-24 months. If it’s been longer than that, let them babies go. It’s spring. Time for new things, sis. NEW THINGS!
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