Lawd. Out Of All The Current Dating Trends, 'Floodlighting' Is One Of The Biggest Red Flags.

I remember when I went on my first official date with an ex of mine from back in the day.
Before I decided to do it, I knew that I was attracted to him and that we both had things like poetry, music, and pretty much all things Black culture in common (I also semi-vetted him beforehand because we had some friends in common) — beyond that, though, I didn’t know much. And so, after about 30 minutes into that date, he asked me a particular question, and at the time, I thought that it was beyond thoughtful: “Shellie, what do you look for in a man?”
As I quickly ran down my “Christmas list” of desires, as I came towards the end and then looked him in the eyes (because we were walking), he calmly and simply said, “I can be that.” Chile…CHILE. It took me close to a year of discovering so many cryptic things about him for me to realize that there is a really big difference between what someone “can be” vs. who they actually are — and that oversharing can set you up for dating a character more than a genuine individual. Lesson learned. Lesson freakin’ learned.
I can’t lie, though — when I recently read about a current dating trend known as “floodlighting,” from my own personal experience, that’s probably the closest that I’ve ever come to it. I think it’s because, since I’m so open with damn near everyone and also, since my past pattern has mostly consisted of taking friendships into something more (as opposed to dating people who I barely know), I’ve never really taken the classic floodlighting approach to try and connect with someone else.
I do have clients who have, though — and the trend is concerning enough that I definitely thought that it was worth writing about; mostly as a PSA to not floodlight and also to be cautious if you sense that someone is currently in the process of trying to floodlight you.
And just what do I mean when I say that? Read on, sis. Read on.
Floodlighting. According to Author Brené Brown.
GiphyBest-selling author, podcaster, and professor Brené Brown is a pretty popular person. Since quotes are my thing, that’s probably how I “connect” with her most because I like things that she has been credited for saying like “Maybe stories are just data with a soul,” “The dark does not destroy the light; it defines it” and “Shame corrodes the very part of us that believes we are capable of change.”
And since self-reflection is such a big part of her platform, it didn’t really surprise me when I found out that she is actually credited for coming up with the term “floodlighting.” It would seem that in her audiobook, The Power of Vulnerability: Teachings of Authenticity, Connections, and Courage, she stated this:
“Oversharing? Not vulnerability; I call it floodlighting. ... A lot of times we share too much information as a way to protect us from vulnerability, and here's why.
I'm scared to let you know that I just wrote this article and I'm under total fire for it and people are making fun of me and I'm feeling hurt — the same thing that I told someone in an intimate conversation. So what I do is I floodlight you with it — I don't know you very well or I'm in front of a big group, or it's a story that I haven't processed enough to be sharing with other people — and you immediately respond ‘hands up; push me away’ and I go, ‘See? No one cares about me. No one gives a s*** that I'm hurting. I knew it.'
It's how we protect ourselves from vulnerability. We just engage in a behavior that confirms our fear.”
If that was a bit challenging to follow, what Brené is basically saying is…well, you know how sometimes you will watch a post on social media by someone you don’t know, your first reaction is something like “Ugh. TMI.” and then you may actually say some form of that in their comment section? If others join in with your sentiment, the poster may follow up with a second video about that being why they don’t share their lives — it’s because people only take shots at them for doing so. Yeah, social media? Oh, there is PLENTY of floodlighting that goes on up in there, chile.
Okay, but what would be the strategy for floodlighting if it proves to be such a risky approach to connecting with other people? According to Brené, by sharing too much information about ourselves only to then receive some level of rejection for it — it’s kind of a “hurt you before you hurt me” kind of thing.
Meaning, “I’m not the best at cultivating intimacy and so, if I overshare and you pull back, I can make you be the ‘bad guy’ for rejecting me which makes all of this a test that you failed instead of my choosing to create an authentic connection and owning my part if things don’t end up working out.”
And yes, many people do this because, at the end of the day, they aren’t very comfortable with genuine intimacy. They also do it because they don’t really get that, when it comes to intimacy, another word should be the goal instead of vulnerability anyway.
I’ll explain.
It’s Important to Remember What Vulnerability Means
GiphyAsk pretty much any of my clients about what I think about the word “vulnerable” when it comes to marriage and they’ll tell you that I am not a fan. That’s because I lean into being pretty word-literal (as far as original definitions go) and I am aware that vulnerable means things like “capable of or susceptible to being attacked, damaged, or hurt,” “open to moral attack, criticism, temptation, etc.”
And y’all, for the life of me, I don’t know why anyone would choose to vow to spend their lives with an individual who they would need to be vulnerable with because, if your partner is susceptible to damaging you or they leave you open to attack or temptation — does that sound healthy to you? Yeah, me neither.
So, what word do I prefer then? Dependent. And what’s so wild to me is the fact that our culture is so used to the word “vulnerable” that many, even when it comes to their close connections, are far more uncomfortable with the word “dependent” — and boy, ain’t that a damn shame. Dependent is all that I want to be with my intimate dynamics because that’s all about “relying on someone or something else for aid, support, etc.” — and that is what you should do with your closest friends and definitely who you are in a romantic relationship with.
In fact, if the relationship is solid, it should be interdependent: “mutually dependent; depending on each other.” However, the thing to keep in mind with getting to the point where you can rely on someone is it takes time. While vulnerability, on some levels, can be rushed and semi-forced, dependency is an organic experience that occurs from life simply…happening.
Now keep all of this in mind as we explore how floodlighting reveals itself in a dating situation.
Floodlighting. When It Comes to Dating.
GiphyOnce I processed floodlighting, as far as dating is concerned, it actually made me think of people who have sex very quickly in the beginning of a relationship. I’m pretty sure that at least 70 percent of us know of someone who has raved about a person who they’ve only gone out on a couple of dates with. However, because they’ve already had sex with them and it was really good, suddenly, they believe that they’ve met the one.
Y’all, it truly can’t be said enough that “an oxytocin high” does not true intimacy make — oh, but because it feels amazing, it can have you out here thinking that something lasting and real has transpired when really, there hasn’t been enough moments shared or experiences had to know that for sure. However, since the sex was rushed, it can cause you to want to speed up the relationship too. It can tempt you to be like, “I mean, if we’re great in bed, surely we will be amazing in other rooms of the house too.” Floodlighting is a lot like this.
If you meet someone and you like the potential of what it could be, you might be tempted to want to, like Brené said in her book: OVERSHARE. It could be oversharing as it relates to some personal traumas that you’ve experienced. It could be oversharing as it relates to intimate details about your past relationships. It could be oversharing as it relates to your mistakes and flaws. It could be oversharing as it relates to your sex life. It could be oversharing as it relates to all of the expectations and demands (along with why) that you have.
The reason for doing this? It could be that you’re hoping the person will take it all in without any pushback which will cause you to believe that you both are immediately on the same page or it could be that you are attempting to fast-track the relationship by believing that if you share all of who you are during date one or two (or even four), they will do the same and — ding — an instant relationship.
See, more than anything else, floodlighting is a test. It’s a bit manipulative. It’s potentially stressful. And, more times than not, it ends up backfiring. And then, if it backfires, because it was a test, you can blame them for not rising up to the occasion.
Please tell me that you get how toxic this all is. For one thing, no one wants to be tested like this. Secondly, it’s unfair to expect someone to be “all in” with a person who they are just getting to know. Third, you have layers to you — all of us do — and it can be overwhelming for someone to be expected to learn, retain, and even accept all of the layers at once. Yeah, one thing that I like about the term floodlighting is it has the word “flood” in it. Water? We’re made up of mostly water, so of course, it’s good for us. Being flooded by water, though? That could harm or even destroy us.
In many ways, trying to force intimacy onto another person…it manifests in a similar way. Of course, you should share what makes you…you. A bit at a time, though, while letting time do its thing. Too much too soon is…exactly that.
How to Cultivate Healthy Intimacy in the Beginning Stages of a Relationship
GiphySo, what are some things that you can do to avoid being a floodlighter?
See your intel as privileged information.
Everything about you is special and special things should be earned. That said, as you get to know someone, OVER TIME, you’ll be able to see if they can be trusted with your thoughts, feelings and ultimately your heart — and no, that can’t happen on the first couple of dates. Y’all, it really can’t be said enough that instant chemistry doesn’t mean that intimacy should be expected to happen overnight.
In other words, just because you see the potential for something awesome with another person, that doesn’t mean you shouldn’t wait to see if the individual’s words and actions, consistently so, can complement the elation that you feel. Share a little. See how they respond. At another time, share a little bit more. See how they react. Rinse and repeat. Patiently and intentionally so.
Stop trying to pull stuff out of people.
There are all kinds of ways to be manipulating and controlling — and deciding that someone should move at your pace in a relationship is a way to be both things. In other words, not everyone is emotionally unavailable or immature simply because they don’t want to share every childhood experience or their relationship stories with you by date three.
No doubt, a lot of people self-sabotage something that could’ve been good because they were rushing someone to move outside of their comfort zone — knowing damn well that they would’ve had a problem with that if the shoe was on the other foot. Chill…what someone wants to tell you, they will. If they don’t? All you can — and should — do is decide if you want to move forward or not. That doesn’t require force on your part to come to that conclusion.
Nervousness is one thing. Being fearful is something else.
If the reason why you’re floodlighting is because you’re scared that people will not accept you or that they will abandon you, it really is best to put dating aside for a season and get into some therapy. Because, while being nervous about a potentially new relationship is completely understandable, being afraid of organic intimacy and then doing things that can hinder or prevent it is something completely different.
Put the tests away.
Listen, if you recall the tests that you took back in school, I have no clue why you’d want to put others through tests now that you’re a big-time adult. Tests are stressful, pressuring and sometimes, no matter how smart you are, you’re not going to perform well on them because you’re simply not a good test-taker (some of y’all will catch that later). There’s no need to “test” someone to see if they can take all of who you are. Again, time will reveal that on its own.
___
Personally, I think that floodlighting is so common that folks don’t even realize that they’re doing it or how problematic it actually is. Hopefully, this helps to shed some light.
Vulnerability tests? Uh-uh.
Seeing if someone can be depended on to care for you as you are? Relax. Time. Will. Reveal.
Now go on your date(s) and have fun. Damn. #winkLet’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by zamrznutitonovi/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









