
From Educator To Entrepreneur: Abena Boamah-Acheampong On Creating A Sustainable Brand With Hanahana Beauty

Sometimes the best solutions aren't found in reinventing the wheel but instead found through getting back to the basics. That is a truth that helped founder and CEO Abena Boamah-Acheampong sow the seeds that would eventually make her clean beauty brand Hanahana Beauty bloom. Birthed from a place of needing nourishing skincare products to combat Chicago’s harsh, cold weather, Abena happened upon a solution for dry skin by turning to a trusted product she grew up on, shea butter.
This time though, instead of just using the raw material, the Ghanaian-American began formulating different products in her kitchen until she landed on three body butters, lavender vanilla, lemongrass, and eucalyptus. And after trying the products on her family and friends, the former algebra teacher said goodbye to education and hello to the beauty space with the launch of her brand, Hanahana Beauty.
Since launching in 2017, Hanahana Beauty and its holy grail Body Butters have become more than a skincare and wellness brand. In addition to providing skincare essentials for melanated individuals, Abena wanted her brand to have a social impact that offered levels of sustainability for not just herself, but for the Katariga Women's Shea Cooperative–where she sources her shea butter–through her Hanahana Circle of Care, an organization that provides healthcare access and education and wellness activations.
Today, Abena is preparing for retail expansion following her recent launches in Revolve and JCPenny, as well as looking for new ways to create access to the brand by listening to her community and focusing on what they want. In this conversation with xoNecole, Hanahana Beauty founder, Abena Boamah-Acheampong talks with us about the importance of creating a sustainable beauty brand, how her time in Ghana shaped Hanahana Beauty, and what advice she gives to the next generation of Black women entrepreneurs.
xoNecole: When did you realize you wanted to go into the skincare and wellness space?
Abena Boamah-Acheampong: In 2014, I was teaching and in grad school, and started making shea products for myself, because the cold weather in Chicago was drying my skin out. I'm Ghanian. So the first thing that I thought about was shea butter. I grew up using it and wanted a better product instead of the raw material.
I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact.
I felt like the beauty industry was unsustainable, and it didn't make sense to me. I realized how much money was being made and saw how there was a lack of sustainability. So as I started, I became more interested in beauty and wellness as a business and a brand. But all of it came back to me being both an educator and a graduate student, and how to create levels of sustainability through people or whatever I wanted to do.
"I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact."
xoN: How much time did you spend with the Katariga women in Ghana as you were developing your brand? What did you learn from them? And then how did your time there shape Hanahana Beauty?
ABA: I launched in 2017 but didn’t go back to Ghana until after. There, I met the producers of Katariga Women's Shea Cooperative, and that experience shaped the whole look of Hanahana Circle of Care. After finishing grad school in 2018, I moved to Ghana and lived in Accra. I was going back to the city of Tamale–which is where we source the raw materials–once a month.
And during the first seven months to a year of living in Ghana, the Hanahana Circle of Care began as an initiative surrounding healthcare and access to it. Because the women there felt that that was what they were lacking. So we held bi-annual healthcare days along with monthly health education and just kept growing. During this time, we began to look at what are some things that we, as a brand, have access to. And what can we give access to?
Then, in 2021, we decided that with all of the work that we had been doing–where we were pulling money from our sales to do this work–how do we now just create it, so it's more sustainable and expanding? So how do we look at access to healthcare in a way that we can mobilize it? So that's when we formatted it to become a fiscal sponsor.
We worked with The Body: A Home for Love–a nonprofit founded by Deun Ivory–who is our fiscal sponsor. When I launched Hanahana, being a B Corporation was always something that I strived for and now the Hanahana Circle of Care is moving into becoming a nonprofit.
xoN: How many products did you initially launch and how long did it take for you to develop them?
ABA: We launched with three shea butters: lavender vanilla, lemongrass, and eucalyptus. We also launched the shea balm which, at the time, we called the exfoliating bar. I had been making the products since 2014 and just working on different formulations for myself. And in December 2016, I went home to see my parents and told them that I wanted to start a brand. I already knew the formulas because I was working on them for three years for myself and my friends and family, so it took me three months to launch the brand.
Now, if I was launching a whole brand today, I would think of it very differently. But that time was perfect for me because people got to grow with me as a founder, as a person, and as a teacher who was making products. They got a chance to grow with the brand from the time I was making products in my kitchen to now having a team and doing different launches.
xoN: How was the transition from being an educator to pursuing entrepreneurship full-time?
ABA: My transition came from a place of me having to do it. I was in my second year of grad school and had been teaching for two years. When it came to my third year of teaching, I had to decide to move into finishing my master's program and that’s when I started Hanahana. But when I finished in 2018, I moved to Ghana and was a therapist for maybe six months while still building the brand. And in 2018, I was just doing Hanahana full-time.
I feel like I didn't realize [the career transition] because, for me, it was more so the idea that I wasn’t going to apply to anything else after grad school. I remember talking to my parents because they wanted me to get my license. But I felt like if I couldn’t make it in Ghana, then I would keep doing therapy.
While in Ghana, though, I was inspired to continue taking the creative entrepreneur route. And if Hanahana didn’t work out, then I had already realized how my skills as a teacher and everything that I learned as a therapist worked in the creative and entrepreneurial space.
"I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things."
xoN: What have you learned about yourself since launching Hanahana Beauty and how would you use that to inspire the next generation of Black women entrepreneurs?
ABA: I've learned that I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things.
So I think that's important because as entrepreneurs, and especially as Black women entrepreneurs, we're told to focus on one thing. But then how do you build this brand if you want to be a mom, or if you are a mom, or if you're just being a Black woman in general? Sometimes capitalism can be very consuming and it really pushes us to a level of self-centeredness and also lack. And I feel like when you prioritize growth, it allows you to see every situation as a new opportunity for yourself to grow.
For more of Abena, follow her on Instagram @beanieboamah and @hanahana_beauty.
Featured image courtesy of Abena Boamah-Acheampong
Racquel Coral is an experienced lifestyle writer focusing on self-love, growth, body positivity, and profiles of Black-owned businesses and community heros. Her work can be found here, and she can be found on all social media platforms @withloveracquel.
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
Traveling This Summer? These 10 Layover Hacks Will Get You Through.
With the current administration that we have, I’m sure it comes as no surprise that summer travel is in a bit of a slump this year. Still, that doesn’t mean that many folks aren’t going on some kind of trip that requires air travel, and, in order to keep a few extra bucks in their pocket, they are avoiding direct flights. Instead, they are booking ones that require some sort of a layover.
Layover. Although it isn’t exactly “music to our ears” whenever we hear the word, it doesn’t have to be a tremendous burden if you know some tricks of the trade that will make a layover more bearable. Luckily, I’ve got 10 that could actually make this your best year for summer travel yet, y’all!
10 Layover Travel Tips You’ll Be Glad You Know
1. Research Best Layover Airports (Yes, There Is Such a Thing)
If while planning your trip, if it looks like a layover is going to be more than 90 minutes, it never hurts to research the airports that are the most user-friendly as far as layovers are concerned. From what I can see, several studies reveal that George Bush Intercontinental Airport (Houston, Texas) gets a lot of props, thanks to the food options and the amount of frequent flyer miles that you can stack up.
Some other airports that top the list include Detroit Metropolitan Airport, Seattle–Tacoma International Airport and Denver International Airport. If you want to save money on your travel by having a layover, purposely landing in these cities can make the wait much more pleasurable for you.
2. Download Your Airline’s App
Whatever airline you plan on flying on, make sure to download its app before heading to the airport. There are many reasons why this is a solid hack including the fact that:
1) you can check-in and get a mobile boarding pass; 2) you can get real-time travel updates; 3) you can utilize the entertainment options that they have (including the airline’s Wi-Fi); 4) you can see how to best navigate through various airports; 5) you can easily contact their customer service support; 6) you can oftentimes track your checked baggage, and 7) some apps (like Delta) can even help you to store where you parked your car (if you put it in long-term parking) in your smartphone, so that you can easily find it upon your return.
3. Also Download Your Entertainment Beforehand
If you happen to be on a flight that either doesn’t have Wi-Fi or charges for it, you can still enjoy your movies ‘n stuff by downloading them before you leave. This can also come in handy at the airport when their internet access is running hella slow because so many people are accessing it.
4. Choose a (Layover) City Where You Have a Friend
Although I don’t hate to fly, I wouldn’t exactly say that it’s my favorite thing to do. And so, back when I used to fly to South Africa to see some family, it was common for me to stop over in London for a couple of days because it’s the halfway mark for me — and seven hours on a plane is a lot easier to endure than a whopping 14.
That said, if you’re planning on an international trip, you’re not the biggest fan of flying yourself or, again, you want to save a few coins by booking a flight that has a layover or two — why not use this as an opportunity to hang out with a family member or friend in another city? That way, you can get a break from air travel and get in some quality time with them as well.
5. Pack Some of Your Own Snacks
If you’ve ever wondered why airport food is so damn expensive, one of the main reasons is how much it costs for each restaurant to rent their space is completely insane. Plus, there are things like vendors, commission costs and all kinds of other “blah, blahs” that make the mark-ups so crazy. That’s why it can never hurt to bring some snacks along — non-liquid items that you can pack in your carry-on that will get you through your layovers without you breaking the bank in the process.
6. Put an Empty Recyclable Bottle in Your Carry On
Since a lot of airports have water refills stations available, you can stay hydrated while also keeping coins in your pocket by packing an EMPTY recyclable bottle in your carry-on too. Most TSAs will totally allow it. As far as refills on actual drinks, some airports allow those as well (after you purchase one drink from them, of course); never assume, though. Ask before making the purchase.
7. Have a Portable Charger in Tow
Maybe it’s just me but, even though airports seem to be filled with charging stations all over the place, it’s like only half of them actually work (and I’m being gracious on that!). That’s why it’s also a good idea to invest in a portable charger. I don’t know what took me so freakin’ long to get myself one; however, it’s basically my BFF at this point.
The one that I will cosign on is the ANKER Zolo Power Bank, 20,000mAh 30W Max Fast Portable Charger. It charges pretty fast and I’ve been able to get about three full charges on my smartphone before needing to charge the portable one all over again. Such a lifesaver!
8. Get Some Lounge Access
If almost everything about airports gets on your very last nerve, you definitely need to get some airport lounge access. It’s quiet(er); you have lots of room to stretch out; the food and drink that they have to offer is typically free; many lounges have spaces that are designed and designated for children; there are convenient work stations, and some even feature spas and showers (I know, right?).
And just how do you get your hands on all of this? You can do so by flying first or business class, using your frequent flyer miles, presenting your military ID or purchasing a membership or even a day pass access into your airline’s lounge.
9. Cop Some Duty-Free Samples
If you are going on an international flight, make sure to take advantage of the duty-free shops, not just because you are usually able to purchase items from there without paying local taxes but they oftentimes have free samples that you can stock up on as well; this is especially the case when it comes to beauty-related items.
10. Stay over a Night
Since a fair share of my friends are in the entertainment world, they tend to travel a lot. What is always funny to me is how most of them talk about flying to almost every city in the country while only actually visiting a handful of them. My point here? If you are headed one place and you decide to not have a direct flight, if the city where you are having your layover is one that you’ve always been interested in, stay over a night or even two.
You can find some hacks for how to find cheap hotel rooms by checking out “Hot to Get Cheap Hotel Rooms: 20 Tips and Tricks” on Travel Mums’ site.
BONUS: Get an Exit Row Seat
If one of the things that you hate about changing planes is how uncomfortable the flights can be, space wise, ask to be put in an exit row seat. You will automatically have so much more room without having to pay what first class passengers do. Brilliant. Happy (and safe) travels!
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