Sometimes the best solutions aren't found in reinventing the wheel but instead found through getting back to the basics. That is a truth that helped founder and CEO Abena Boamah-Acheampong sow the seeds that would eventually make her clean beauty brand Hanahana Beauty bloom. Birthed from a place of needing nourishing skincare products to combat Chicago’s harsh, cold weather, Abena happened upon a solution for dry skin by turning to a trusted product she grew up on, shea butter.
This time though, instead of just using the raw material, the Ghanaian-American began formulating different products in her kitchen until she landed on three body butters, lavender vanilla, lemongrass, and eucalyptus. And after trying the products on her family and friends, the former algebra teacher said goodbye to education and hello to the beauty space with the launch of her brand, Hanahana Beauty.
Since launching in 2017, Hanahana Beauty and its holy grail Body Butters have become more than a skincare and wellness brand. In addition to providing skincare essentials for melanated individuals, Abena wanted her brand to have a social impact that offered levels of sustainability for not just herself, but for the Katariga Women's Shea Cooperative–where she sources her shea butter–through her Hanahana Circle of Care, an organization that provides healthcare access and education and wellness activations.
Today, Abena is preparing for retail expansion following her recent launches in Revolve and JCPenny, as well as looking for new ways to create access to the brand by listening to her community and focusing on what they want. In this conversation with xoNecole, Hanahana Beauty founder, Abena Boamah-Acheampong talks with us about the importance of creating a sustainable beauty brand, how her time in Ghana shaped Hanahana Beauty, and what advice she gives to the next generation of Black women entrepreneurs.
xoNecole: When did you realize you wanted to go into the skincare and wellness space?
Abena Boamah-Acheampong: In 2014, I was teaching and in grad school, and started making shea products for myself, because the cold weather in Chicago was drying my skin out. I'm Ghanian. So the first thing that I thought about was shea butter. I grew up using it and wanted a better product instead of the raw material.
I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact.
I felt like the beauty industry was unsustainable, and it didn't make sense to me. I realized how much money was being made and saw how there was a lack of sustainability. So as I started, I became more interested in beauty and wellness as a business and a brand. But all of it came back to me being both an educator and a graduate student, and how to create levels of sustainability through people or whatever I wanted to do.
"I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact."
xoN: How much time did you spend with the Katariga women in Ghana as you were developing your brand? What did you learn from them? And then how did your time there shape Hanahana Beauty?
ABA: I launched in 2017 but didn’t go back to Ghana until after. There, I met the producers of Katariga Women's Shea Cooperative, and that experience shaped the whole look of Hanahana Circle of Care. After finishing grad school in 2018, I moved to Ghana and lived in Accra. I was going back to the city of Tamale–which is where we source the raw materials–once a month.
And during the first seven months to a year of living in Ghana, the Hanahana Circle of Care began as an initiative surrounding healthcare and access to it. Because the women there felt that that was what they were lacking. So we held bi-annual healthcare days along with monthly health education and just kept growing. During this time, we began to look at what are some things that we, as a brand, have access to. And what can we give access to?
Then, in 2021, we decided that with all of the work that we had been doing–where we were pulling money from our sales to do this work–how do we now just create it, so it's more sustainable and expanding? So how do we look at access to healthcare in a way that we can mobilize it? So that's when we formatted it to become a fiscal sponsor.
We worked with The Body: A Home for Love–a nonprofit founded by Deun Ivory–who is our fiscal sponsor. When I launched Hanahana, being a B Corporation was always something that I strived for and now the Hanahana Circle of Care is moving into becoming a nonprofit.
xoN: How many products did you initially launch and how long did it take for you to develop them?
ABA: We launched with three shea butters: lavender vanilla, lemongrass, and eucalyptus. We also launched the shea balm which, at the time, we called the exfoliating bar. I had been making the products since 2014 and just working on different formulations for myself. And in December 2016, I went home to see my parents and told them that I wanted to start a brand. I already knew the formulas because I was working on them for three years for myself and my friends and family, so it took me three months to launch the brand.
Now, if I was launching a whole brand today, I would think of it very differently. But that time was perfect for me because people got to grow with me as a founder, as a person, and as a teacher who was making products. They got a chance to grow with the brand from the time I was making products in my kitchen to now having a team and doing different launches.
xoN: How was the transition from being an educator to pursuing entrepreneurship full-time?
ABA: My transition came from a place of me having to do it. I was in my second year of grad school and had been teaching for two years. When it came to my third year of teaching, I had to decide to move into finishing my master's program and that’s when I started Hanahana. But when I finished in 2018, I moved to Ghana and was a therapist for maybe six months while still building the brand. And in 2018, I was just doing Hanahana full-time.
I feel like I didn't realize [the career transition] because, for me, it was more so the idea that I wasn’t going to apply to anything else after grad school. I remember talking to my parents because they wanted me to get my license. But I felt like if I couldn’t make it in Ghana, then I would keep doing therapy.
While in Ghana, though, I was inspired to continue taking the creative entrepreneur route. And if Hanahana didn’t work out, then I had already realized how my skills as a teacher and everything that I learned as a therapist worked in the creative and entrepreneurial space.
"I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things."
xoN: What have you learned about yourself since launching Hanahana Beauty and how would you use that to inspire the next generation of Black women entrepreneurs?
ABA: I've learned that I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things.
So I think that's important because as entrepreneurs, and especially as Black women entrepreneurs, we're told to focus on one thing. But then how do you build this brand if you want to be a mom, or if you are a mom, or if you're just being a Black woman in general? Sometimes capitalism can be very consuming and it really pushes us to a level of self-centeredness and also lack. And I feel like when you prioritize growth, it allows you to see every situation as a new opportunity for yourself to grow.
Featured image courtesy of Abena Boamah-Acheampong
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
An author by the name of Alexandra Katehakis once said this about orgasms: “Great spiritual teachers throughout the ages have stated that orgasm is the closest some people come to a spiritual experience because of the momentary loss of self. Why is this true? Because with spiritual sex, you move beyond orgasm into a connection with yourself, your partner, and the divine — recognizing them all as one.”
If it’s counterintuitive to what you’ve ever thought about orgasms, believe it or not, there are even pastors who have said that climaxing is the closest comprehension of heaven on this side of it: it is an extreme kind of bliss that is indescribable and is best experienced between two people who share a sacrificial kind of love for one another.
Although this might seem like a heavy way to intro this particular topic, because the O Method is an orgasm-achieving technique that centers around housing energy, embracing the mental practice of manifestation, and the attempt to achieve the best climaxes ever — it all works together pretty well if you ask me. If you want to take your orgasms to the next level, it’s important that you get out of yourself (to a certain extent), that you see the spiritual role that manifestation plays, and that you are open to trying new things. No doubt about it.
So, let’s learn more about what the O Method is all about and how it very well could be just what you’ve been looking for…even if you didn’t know it.
What Is the “O Method” All About?Giphy
Question: When’s the last time you’ve had an orgasm? Not just any orgasm — I mean a really mind-blowing one (I’ll give you a second to think about it). Now, what if you could manifest that experience to the point where it wasn’t a rare occurrence but something that happened almost every time that you and your partner had sex with each other? How absolutely awesome would that be?
That is pretty much what the O Method is all about — helping you achieve the kind of orgasms (and sexual pleasure, in general) that you desire through the practice of manifestation. And since your biggest sex organ is your brain, it would make perfect sense that even with all of the tips and techniques that you might learn to do as far as your body is concerned, honing in on what you think about is super imperative to sexual fulfillment, too. And that’s just where manifestation comes in.
What If You’ve Never “Manifested” Anything Before?Giphy
Before we get into a quick lesson on manifestation, I think it’s important to mention two things. One, for the cynics, there is a lot of truth in the fact that it’s got some solid spiritual basis to it because even the Good Book says that as a man thinketh in his heart, so is he (Proverbs 23:7). At the same time, that same Good Book tells us that faith without works is dead (James 2:14-26). So, while it is always a good idea to focus on good, positive, and productive thoughts, just thinking about them isn’t enough — at some point, you’ve also gotta get out here and DO something (bookmark that).
Okay, with that mini-sermon out of the way, whether it’s in the bedroom or not, manifestation is basically about focusing on something tangible that you desire, harnessing your energy in such a way that your words and actions are directed towards that longing until what you want, well, manifests. For the record, aside from this having a spiritual backing to it, in many ways, science cosigns on manifesting, too. There is actually a scientific process known as neuroplasticity that consists of reframing your mind so that your actions ultimately end up aligning with your goals — and that is another way to look at manifestation.
So, what if you’re someone who has never set out to do a manifestation practice before? No worries. Something that’s awesome about it is there are several different approaches that you can take.
Some people manifest what they want in their lives via:
- Visualization/Creating vision boards
- Writing down their desires before going to bed (so that they can “download” them into their dream state)
- Creating mantras and affirmations
- Applying the 369 Manifestation Method (you can learn more about that here)
- Learning more about what you want to manifest (which brings forth clarity)
This is important to keep in mind because, when it comes to manifesting the types of orgasms that you want to have, as you can see, you can try different manifestation methods until you find one (or ones) that you are truly comfortable with. One that can ease you into the entire process rather smoothly is something known as sex journaling.
How Sex Journaling Can Actually Help You to Have an OrgasmGiphy
As a writer, I’m a big fan of journaling. Mostly because it’s a way to get out some of your deepest thoughts and feelings so that you’re able to really process what is happening inside of you in a private setting. And when it comes to sex journaling, specifically, it’s all about centering yourself on the things sexually that you want to “unpack,” get clarity on or come to some revelations about. For instance, if there’s only been one partner from your past who’s been able to help you achieve the type of orgasms that you wish to manifest, journaling about what makes him different from the other guys can provide you with some solid ah-ha moments.
Or if you need help getting as specific as possible about the sexual experiences that you’re after, journaling can help to make that happen for you — because one thing that manifesting reminds us all to do is be as specific as possible.
Yeah, simply saying, “I want to have better sex” isn’t detailed enough when you want to get your energy to match with your desires — instead, describe how all of your senses should feel in the experience, along with why, that can get you so much closer to achieving your goal. Once those things are documented, you can segue into creating mantras and/or meditation that are based on them. Yeah, sex journaling really is an underrated superpower on a lot of levels (check out “The Art Of Sex Journaling (And Why You Should Do It)”).
5 Tips for Making the O Method Work for YouGiphy
Now that you know more about what the O Method is and how manifestation plays a direct role in its process, let’s talk about five ways to make the O Method truly effective in your own (sex) life.
1. Focus, FULLY, on your feminine energy. What do rose quartz, amethyst, moonstone (which is a Gemini birthstone as well; yes, I’m a Gemini), selenite, and rhodonite all have in common? They’re crystals that help you to go deeper into your divine feminine energy. Traits that are associated with this include compassion, creativity, kindness, gentleness, and sensuality (feminine energy is also accepting and forgiving). If you were to study energy from a biological standpoint, it’s about producing change, responding to stimuli, and having the ability to do what needs to be done (work). So, when it comes to manifesting the kind of orgasms or sexual experiences that you want, using things like your creativity and gentleness in your thoughts and actions can play a role in bringing balance to your partner’s masculinity, which can create a profound sense of pleasure — after all, opposites do attract.
2. Don’t hold back on what it is that you desire. Whenever I interview sex therapists, something that they all say is, a huge mistake that people make as far as sexual satisfaction is concerned is, they have walls up — not just with their partners but even within themselves. Sometimes, there is intimidation, fear, or even shame around what they really want to happen during sex to the point where they aren’t able to channel their energy fully in those directions in order to manifest what they want. For the O Method to work, you can’t let those types of negative emotions hinder you; the more you are able to articulate what you want and how you want it, the better chance you have of making it happen. So yes, get graphic. As graphic as possible.
3. Make manifestation a daily practice. Repetition is important when it comes to manifestation. That’s because the more you declare what you desire (a mantra), get still and think on it (meditation), or look at the “art” that you’ve created surrounding it (visualization), the quicker it becomes a part of you. So yes, make manifestation a daily practice. For instance, if one of your mantras is, “I am going to have intensely passionate orgasms, one right after the other,” don’t just state that 15 minutes before sex is going to happen. Wake up and declare it. Then say it on your lunch break. And again before turning in. The more your thoughts are “streamlined” in this way, the easier it will be for your body to follow suit.
4. Share this practice with your partner. If you were to do even more research on the O Method, one thing that most of the articles will mention is it’s a practice that you can do alone or with your partner. Indeed. However, I just want to make sure that you get into your psyche that great sex is, in part, about good communication. And so, the more comfortable you are sharing with your partner what you are doing as far as the O Method is concerned and what you ultimately want to happen as a result of the practice, the easier it will be for him to “match your energy” — both in and out of the bedroom. And when your partner is on the same page as you? That definitely increases the chances of attaining your sexual desires — exponentially so.
5. Stay in the moment. While I was reading one article on manifestation, I really appreciated something that the author said: manifestation isn’t some supernatural power. In other words, while it can be beneficial, it’s not like you can just think of something, and it instantly appears out of nowhere. Manifesting is a discipline, and it must be accompanied by action, consistency, and patience — this means that you must also practice mindfulness. Meaning, now that you know better what you’re looking to achieve as far as sex is concerned, every time that it transpires, maintain a level of positive energy, remember what your end goal is, and then determine in your mind to enjoy the moments as they come. Remember, manifestation isn’t to add stress…it’s to cultivate clarity.
At the end of the day, the O Method is simply a way of reminding you that your mind plays a huge role in your sexual pleasure, and when you channel it and your energy exactly where you want them both to go, you’ll be amazed what your body is capable of doing…and accomplishing.
So, what kind of orgasm are you wanting to achieve? You’ve got a tool to get you there. USE IT.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy