
The place where I typically go to see movies is inside of a mall. Well, as I was walking towards the theater on opening weekend of The Photograph, I saw something that immediately brought tears to my eyes. First, I noticed a Black man with some long beautiful locs that were pinned up. He had on a coat like my New Yorker great-grandfather used to wear, so that already brought a smile to my face. But as I passed by him, about 15 or so feet away, I then noticed a little girl who was around 4. She was absolutely adorable but what especially caught my attention was how she first jumped up and down in one place, then she clapped her hands and laughed, then she ran as fast as she could. When I turned around to see where she was going, guess where it was? To the arms of the man with the beautiful locs. A few feet behind her was a pretty Black woman with a grin on her face. When I asked if the man was her husband, she proudly nodded. I looked her dead in the eye and said, "That is so dope." She smiled, said, "Thank you", as I replied, this time with more intention, "No. It really is." She smiled even bigger.
When I turned back around towards the little girl who was still safely in the arms of her father—who is married to her mother—he was kissing her all over her face, she was giggling, and they were laughing together. Oh. Even as I am typing this, tears are welling up. Every time I've told the story since, it has emotionally resonated with the listener. I'm not sure if it's due to how sacred and special Black love is, because those of us who really "get it" know that that little girl is off to a great start when it comes to having healthy relationships with Black men…or because how so many of us wish that moment in time could've been a part of our own childhood experience. Not just one part of what I shared either; all of it. Maybe it's a little bit of everything I just said, wrapped up into one.
A few days later, as I watched episode three of Cherish the Day, and it unpacked how both love interests had so much dysfunction to deal with when it came to their parents, in many ways because their parents acted like children, I reflected on how so many of us can relate to what it's like to have to deal with the PTSD that comes directly from feeling like we were more mature and self-aware than our own parents were while growing up. And so, I thought it might be helpful to offer some tips on how to heal if you felt like you had to "raise your parents" as a child. I pray that it will.
Does It Feel Like You Had to Raise Your Parents As a Child? Here's How to Get Through It.
Be Clear About What You Were Deserving Of

I've got a male friend who, on so many levels, is pretty damn awesome. But when it comes to matters of the heart, he absolutely sucks. On the surface, people would probably chalk it up to him being a selfish commitment-phobe, but I know more of the backstory. Even though he is pretty much a middle child, he is honored as the patriarch. His father is the epitome of being a rolling stone. His mother has some deficiencies that has caused her to be way too dependent on my friend, all throughout his life. His siblings basically treat him like an ATM guru. As a result, he doesn't really see having a family of his own as being a blessing; it's more like a burden. And so, he keeps a wall up to prevent having one from ever manifesting. What's really sad is when I try and tell him that he deserves more than what he is settling for, he doesn't truly get where I am coming from; that's because he didn't grow up understanding what parents are supposed to do—and not do. Not fully, anyway.
If reading all of that just triggered you in some way and you're looking at your monitor or cell phone screen like, "I'm not sure I know either", allow me to provide a brief rundown.
Children deserve:
- To feel safe and protected
- To have their needs provided for
- To have their feelings validated
- To not be violated, in any way
- To receive unconditional love and support
- To be respected as individuals and human beings
- To not be abused, in any way
- To not have to compensate for where their parents are lacking
- To know, and hopefully have a relationship with, BOTH of their parents
- To be raised in an environment where they can thrive, comfortably, in the stages of their development
Hmph. I don't know if it's a "good" or "bad" thing that I didn't have to look any of that up. It flowed naturally because, some of this, I didn't have myself. Lacking these types of things forces children to, not only grow up faster than they should, but to a certain extent, have a warped perception of reality. Why? Because, while in some areas, they are probably wise—or at least knowledgeable—beyond their years, as a direct result of not receiving these things, they are emotionally stunted as well. If they don't get a hold of this reality as adults and do some of the following steps, it can create a vicious cycle of attracting someone similar to them and then doing to their own children what was done to them—even if every fiber of their being swears that they won't. That's why it's so important to pinpoint where you didn't get what you needed from your parents and then do the next step.
Tend to Your “Inner Child”
You can read articles like "Childhood abuse may stunt growth of part of brain involved in emotions", "Sexual and Emotional Abuse Scar the Brain in Specific Ways", "'You grow up hating yourself': why child abuse survivors keep – and break – their silence" and see, just how damaging child abuse is.
But here's the thing—even if your parents didn't physically or sexually abuse you, if you had to nurture them more than they ever nurtured you, that is also a form of abuse. And, if you don't acknowledge that within yourself, there can continue to be areas where you are not as developed as you should be, even now. Why? Because, while you were growing up, you were so busy trying to "take care of your parents"—whether that was emotionally, relationally, financially or otherwise—that you weren't able to fully evolve into a whole being.
I can totally relate. Aside from the abuse that I experienced (not every day but consistently, if that makes sense), I was constantly my parents' on-call therapist. Always listening to their problems and, quite frankly, hearing about stuff that was absolutely none of my business. That puts a weight and burden on children like no other. In hindsight, I think I was able to handle it because I was born to counsel. Still, that doesn't mean I was supposed to do it for grown ass people when I was still a little person. Tending to whatever their "emotional emergencies" were caused my own needs to get neglected and invalidated—a lot. And so, I've had to spend quite a bit of time learning how to tend to the areas of me that were neglected. In fact, something that my season of abstinence has taught me is some of my destructive relationships were all about looking for men to "tend to my inner child" since my parents didn't do the best job at it.
The little girl still needed to be tended to, even as an adult.
That's why I think it's important to remember that, where you feel ignored, dismissed or lacking—don't ignore those spaces. Listen to her. Tend to her. Love on her. Those areas don't exist for no reason. Know what else? They won't go away simply because you want them to.
Do a Little Family History Investigating

Something that has been both painful and intriguing to watch is this season of Growing Up Hip Hop. What has kept me tuning in is actually tied into this article title—"Damon Dash Storms Out After Heated Therapy Session with His Kids Goes Off the Rails (Exclusive Video)". We all know that reality television is, well, reality television, but I personally believe the wounds and pain between Damon Dash and his kids runs deep. Very deep. When I put my life coach hat on, I think that Damon is still so pained from the rejection and disrespect that he felt during his Roc-A-Fella Records days that his perception of respect is extremely skewed. He pops off. He doesn't listen. He disrespects in the process of trying to get respect; even his own children. But you know what? A lot of parents are like that. And it oftentimes has little to do with their kids; they are simply their sounding board—or punching bag.
For years, I used to wonder why my parents said and did some of the things that they did. But when I climbed up the family tree a bit and also did some relative interviewing, have mercy, did some things make sense. It's hard to be a functional parent when your own parents, grandparents, etc. were dysfunctional. Knowing some things about your family history won't justify your childhood, but it can help to explain some things. It can give you insight that may grant your own parents a little mercy while also helping you to be clear on what to do, and not do, in your own life—and with your own kids.
Confront Your “Demons”
Suffering in silence. Is that not what a lot of us, especially within the Black community, have been taught to do? Yeah, don't do that. Pain isn't meant to be suppressed.
That's why, whenever I read a news story with a (in this case, I'm being hypothetical) headline like, "A man kills a woman for cutting him off in traffic" or "A woman kills her child for eating too much cereal", I tend to be like, "Yeah, that's clickbait." It has nothing to do with traffic or food; it's about years of pain that has gone unaddressed that has finally hit the surface.
Sometimes, after sharing some of what I've been through, folks will be like, "It's a miracle that you're sane." Indeed, it is. But a part of the "miracle" is that I call the ish out. I talk and write about it. I've confronted the ones who've wronged me so that, again, my "inner girl" knows that she was not overlooked.
Listen, I'm not saying to call your mom after reading this and cuss her out. All I'm saying is if, when you think about your mom (or dad), there is some resentment, a conversation should probably be had at some point. If you don't address what you're feeling or thinking, there is a huge possibility that you're going to take it out on someone—or many people—who have done absolutely nothing to you. And that is not right. Or fair. Confrontation is like an exorcism for childhood demons. It's a way to keep them from ever haunting you. So is this next step.
Seek Therapy

There is a Scripture in the Bible that says, "The way of a fool is right in his own eyes, but he who heeds counsel is wise." (Proverbs 12:15—NKJV) When I watched Joe Budden and Big Sean's Pull Up interview and they touched on the importance of therapy, it was evident that they both have gotten some. While I am fully aware that there continues to be a stigma when it comes to the importance of therapy, it's imperative to remember that the word not only means "the treatment of disease or disorders, as by some remedial, rehabilitating, or curative process", it also means "a curative power or quality". Y'all, therapy is powerful.
Case in point. I used to be a house poet at a venue here in Nashville. When I read the article, "Why the Black Community Has a Fraught Relationship with Therapy", I recognized someone who was also a house poet there. Her name is Monica A. Coleman. Back then, we were in our 20s (which automatically comes with various emotional roller coaster rides), yet while Monica was always brilliant and kind, there were oddities about her that didn't make sense (to me). I read the article and realized that she battled with depression. She even wrote a book entitled Bipolar Faith. Therapy is a part of what helped her get to a place of clarity, hope and healing.
No one is weak for going to therapy. Reputable therapists, counselors and life coaches can provide tips, tools, advice and insight from an "outside looking in" perspective that you might not reach any other way. If you know that you keep hitting mental, emotional and relational roadblocks that are directly tied to your childhood, seek help.
Remember, therapy is a CURATIVE POWER. There is absolutely nothing to be ashamed or fearful of when it comes to doing something that is designed to empower you.
Forgive
Whew. I say it often because it's the truth. I am still working on what forgiveness is all about. It's the late writer Oscar Wilde who once said, "Children begin by loving their parents; after a time, they judge them; rarely, if ever, do they forgive them." Hmph. There is some truth to that, I must admit. But I think a big part of why that is the case is when you forgive but you keep having to forgive for the same offense, it starts to make you hate forgiveness as much as you hate what you are forgiving someone for. It's like it sends the message that forgiving the "offender" is giving them permission to offend you again (make sense?). And so, we figure that if we don't forgive, we won't be hurt or harmed (because those two words are not exactly the same thing) anymore.
From a spiritual standpoint, that's dangerous because the Bible tells us that, in order to be forgiven by God, we must forgive others (because a lot of us forget that we "offend him on the regular" too—Matthew 6:14-15). Yet, deeper than that, I think it's important to understand that forgiving someone is not about surrendering to their abuse, offenses or dysfunction. Forgiving them is about releasing them from what they have done and not damaging yourself by harboring ill-will about it. Reconciliation, however, is another matter entirely.
As a child, when you had to act as the parent, you had no choice but to keep taking…and taking…and taking whatever dysfunction that came your way. Now, when your mom says, "I'm sorry you had to listen to all of my drama" or your dad says, "I'm sorry that you were left to figure out things that I should've handled for you" and you respond with, "I forgive you"—what you are essentially saying is, "For both of our sakes, I'm not going to hold that in. But what I am going to do, that I couldn't do at the time, is set some boundaries." As you should.
Set Firm Boundaries

An article that I wrote for the site last year that was like a shot heard around the world is "Why You Should Be Unapologetic About Setting Boundaries With Toxic Family Members". Boundaries are limits and any parent who acted more like the child than the adult while they were supposed to be actually raising their kids mostly definitely needs limits. Limits simply convey that you can't do whatever, whenever—just because you think that you can. Or should. A good parent knows that being older than their adult child doesn't give them the right to control or be overbearing. Toxic parents on the other hand? They totally don't get this point. Hence, the need for boundaries with them…right? It's kind of like what a wise person once said—"If someone throws a fit because you set boundaries, it's just more evidence the boundary is needed."
That Cherish the Day episode that I talked about earlier? There was a scene where Gently's (the female lead) mom called and told her to give her money for a bus ticket. How twisted is it that Gently's mother thinks she is "grown enough" to tell her daughter to pay for her travel but she's not grown enough to pay for the ticket herself? A healthy parent would ask for help, not demand it. And get this—if Gently said "no", she would be well within her rights. She's an adult now. Adults can say "no". To any other adult. Again, healthy people know that. It's toxic ones who don't.
Break the Cycle
Aside from the fact that all of these steps can be liberating for you, it can also spare your own family (or future family) a repeat of your upbringing. After all, it's hard for any adult who is still an emotional child due to their own trauma to "train a child up in the way they should go" (Proverbs 22:6). How can they, when they don't know how? When they say, "hurt people, hurt people", it rings so true when it comes to generational curses. Heal yourself, not just for you—but for the ones who will come after you.
If you feel like you had to raise your parents and no one acknowledged that fact, I do. I am so sorry that had to happen to you. Trust me, there is a way to go from merely being a survivor to thriving. Take the time needed to heal. So that your little girl can grow up in every area that she deserved to. That you deserve to.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
The Relationships In Your Life That Are Desperately In Need Of Boundaries
What If It's Your Parents Who Happen To Be The Narcissists?
We've Said A Word About Toxic Fathers, But Who's Talking About Toxic Mothers?
Healing Toxic Relationships: Tiffany Haddish Says Forgiving Her Mom Gave Her The Closure She Needed
Feature image by Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









