From Beauty Editor To Bestselling Novelist: Inside The World Of Author Tia Williams

If Tia Williams’ A Love Song for Ricki Wilde is an ode to Black artists, it’s at least partially informed by her experience as a creator herself. The novelist has never been a florist or a musician, like the couple in her latest book, but she’s most certainly an artist in her own right.
Williams has repeatedly imagined – and subsequently depicted – Black women as protagonists who are just as ordinary as they are extraordinary. Her readers might bury themselves in her tales of romance as a means of escaping their own lives, but they likely also see glimpses of themselves within the pages of each of her books.
A Love Song for Ricki Wilde, released earlier this year via Grand Central Publishing, follows a florist who has recently moved into an “enchanted” brownstone in Harlem from Atlanta. When she falls in love with a musician, the pair realizes their lives are intertwined in a mysterious way that dates back to the Harlem Renaissance.
Williams says she wanted to use the book to explore the idea of “Black Excellence” and what it means for artists today. “We had to call it out [our achievements] because our excellence for so long had been ignored and still is being erased. But, I do think Black excellence can become a prison because the idea of what is excellent can become very narrow,” she says. “This book is about Black artists and having the freedom to pursue Black art. I just wanted to investigate what Black excellence really means. Should we be redefining it? Is it a different definition based on who you are?”

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Although she spent a few years in Germany, Tia Williams spent most of her childhood in Virginia and Maryland, surrounded by Black people who had various lived experiences. A career as a writer, she says, always felt within her grasp. “I always knew I could do it,” she tells me when we speak in early February, just days after the release of her latest book. While she released her first novel, The Accidental Diva, in 2004, she’s certainly been writing for more than 20 years. According to her, she wrote her first book when she was just seven years old. “It was called Peter and the Crystal Bunny, and there was an “About the Author” section. It [said] ‘Tia Williams, 7, is probably the youngest writer you’ve ever read.’”
In elementary school, Williams found herself reading magazines such as Harper’s Bazaar, Elle, Cosmopolitan, and Mademoiselle, determined to become a beauty editor and a novelist when she became an adult. She’s achieved both. In addition to her creative writing, she’s worked as a beauty editor for magazines such as Elle, Glamour, Lucky, and Essence. Most recently, she was the editorial director for Estèe Lauder.
Two of Williams’ novels have achieved noteworthy success in the past decade. The 2016 novel The Perfect Find was adapted into a film, which won the audience award for narrative feature at The Tribeca Film Festival before it was released on Netflix last year. Gabrielle Union stars in the film as Jenna Jones, a 40-year-old creative director who falls in love with her company’s 25-year-old videographer, Eric, following a bad breakup. Eric (portrayed by Keith Powers) also happens to be the son of Jenna’s boss/professional rival.

(L-R) Keith Powers and Gabrielle Union starring in the Netflix film, 'The Perfect Find.'
Courtesy of NetflixWilliams says she’d placed Gabrielle Union on a vision board when she was writing the book. “And I don’t even do vision boards,” she says. “My friend made me do one. I was having such a hard time writing.”
Recently, it was announced that Williams’ 2021 Seven Days in June – a New York Times bestseller and former pick for Reese Witherspoon’s Book Club – would be adapted into a television series for Prime Video. Will Packer Media will produce the series, with Williams serving as an executive producer.
Still, the writer’s career hasn’t come without challenges. As an avid reader, Williams remembers being frustrated by how whitewashed literature was because of how much it juxtaposed with the world she grew up in. “I knew we were in all spaces,” she says. The few stories she did see about Black people tended to invoke common narratives about slavery or the civil rights era, which felt extremely limiting. Where were the stories about Black people who were living lives that were not centered around trauma and oppression, she wondered.
In the '90s, she fell in love with authors such as Terry McMillan, Omar Tyree, and Eric Jerome Dickey, only to be disappointed when publishing moved away from uplifting Black authors again in the early 2000s.
She learned for herself how difficult the publishing industry could be when she tried to find a publisher for The Perfect Find. “I went with a very, very small indie press. It was really more like self-publishing,” she says, adding that the book had been rejected by every major publisher. But, publishing this way proved to be extremely challenging, especially for someone with a disability. (Williams, like the protagonist in Seven Days in June, suffers from chronic migraines.)
Williams is hesitant to even reflect on this time in her life because of how traumatic it was. “It’s still really triggering to even talk about. It was a terrible, terrible time,” she says before letting a deep, long sigh. “It stays with me. It was horrible.”
“And I wanted to give up, but then there's this other part of me that…when you're a writer, you know when your work sucks and you know when it's good. I knew that this was good, and I just refused to, I couldn't let it go,” she continues. “I just poured everything into it. And I felt like just letting it go would be like a death. That sounds dramatic, but it’s true.”
Working in a creative industry can feel like always “waiting for the other shoe to drop,” but Williams has persisted and continued to follow her lifelong dreams.
Reflecting again on her latest book, the Brooklyn resident says A Love Song for Ricki Wilde was also inspired by her fascination with Harlem in the 1920s. “It was really fun to do research [and] to go up to Harlem and walk around and sort of get the vibe of the contemporary feel of the streets,” Williams says. “But, then, you'll be walking down some street and see an obscure little plaque that will say something like ‘Billie Holiday was discovered here, singing at 14 in 1928,’ or something. It feels like the past and the present are coexisting there in a really magical way. That helped inspire the story.”
In the days following our conversation, Williams will begin a book tour to promote the novel and connect with the readers who have supported her throughout the years. “A Love Song for Ricki Wilde," she says, is a “magical, modern fairytale.”
But it’s her latest offering to Black women who are so often ignored by the media and literary worlds. “I really write for Black women primarily. Anyone else who comes to the table, I’m thrilled,” she says. “But, first and foremost, I write my books, and especially this one, as a gift to us.”
Editor's note: Will Packer Media, the company that will adapt Tia Williams’ Seven Days in June into a Prime Video series, owns xoNecole.
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- What We Know About Gabrielle Union & Keith Powers' Romantic Comedy 'The Perfect Find' ›
- These Book Clubs For Black Women Have Us Updating Our Reading Lists ›
- Gabrielle Union Wants People To Know She’s Thriving In Her 50s And Shares How Her New Project Influenced Her ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









