
A fun fact about my life is, once upon a time, I was the spokesperson for Miss Black USA. It's a long and somewhat layered tale, but I will say that I appreciated the opportunity to have my moment to answer the ever so popular pageant question, "So, if you could change one thing about the world, what would you do?" The more time that I'm on this planet and the more that I learn about human beings (whew chile), the more my answer has evolved into, "I want people to know their purpose and focus on that, so that they can thrive in it."
Purpose is all about what we were created to do. This means that if you're not living out what you were made to do, on some level, your life is gonna suck. Sorry but I don't know any other way to put it. Because it doesn't matter how much money you've got, how popular you are or how much others may deem you as being successful, none of that really matters if you're not living out what you were made for. And you know what? Once you get clarity about what your purpose is, you typically find yourself only wanting to be in relationship—which means being intimately connected to, on some level—people who 1) are also in their purpose and 2) can help you to further progress on your own.
We're just a hop, skip and jump away from a new year. If there is one thing that I desire for all of us, it's that we slide into a new calendar year being very clear about what we're designed to do and also that we make sure that every relationship we have has some real purpose to it.
You Both Know Why the Connection Exists
To be fair, the definition of a relationship isn't just a connection; it's also an involvement or an association. That's a part of the reason why I've written articles on the platform like, "Always Remember That Friendships Have 'Levels' To Them" and "According To Aristotle, We Need 'Utility', 'Pleasure' & 'Good' Friends"; it's because the reality is that some relationships go way deeper than others—and that is perfectly fine. However, when it comes to being in a relationship that truly serves a purpose, there needs to be a strong and solid connection. The two people involved need to be crystal clear on why they are choosing to "link their lives" together, what each other's strengths and weaknesses are (when it comes to how they can balance each other out and hold one another accountable) and how they can help one another to grow even more in their individual purpose, even if it's just through encouragement and support.
There is one particular friend that I have who is also my closest confidant. It didn't just "evolve" into that. We discussed it beforehand because, listen to me when I say that you can find yourself disillusioned and disappointed, A LOT, if you're out here assuming that someone should serve a particular role in your life instead of actually discussing it with them to see if they want that kind of responsibility (check out "10 Questions To Ask Your Close Friends Before The New Year Begins" and "Ever Wonder If A Friend Is Just...Not That Into You?"). Because we are clear on what being a confidant means, we only continue to grow when it comes to becoming a safe place to share information. And because we know that is a huge part of what our relationship is about, there is no confusion that what we say, no matter what, stays between us. Even if other dynamics of our connection change over time.
There is so much peace and understanding that comes into your life, once you know why you are doing what you do. This applies to relationships too. If you consider a particular relationship to be one of great purpose, you should definitely be able to explain why that is the case.There Is an Undeniable Spiritual Connection
It's kind of unfortunate that when some folks hear the word "spiritual", they automatically think "religious". At the same time, when a lot of church folks hear "spiritual", they automatically think that is low-key denouncing religion (check out "What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?"). If you really know what both words mean, they actually can work hand in hand (even the Bible says that true religion is taking care of widows and orphans while not allowing this world to totally jack you up—James 1:27).
For instance, one of the reasons why I like the word "platonic" so much is because one of its main definitions is spiritual love. How dope is that? Even though a platonic relationship consists of two people who have no physical attraction or sexual desire towards one another, there is still a profound spiritual connection that makes what two people share extremely special and sacred.
And what "is" that exactly? Something that a writer by the name of Dr. Maya Spencer said, when it comes to what it truly means to be spiritual is, "Spirituality involves the recognition of a feeling or sense or belief that there is something greater than myself, something more to being human than sensory experience, and that the greater whole of which we are part is cosmic or divine in nature." To me, this means that a purposeful relationship consists of two people who recognize a higher power and through that acknowledgment, they are just as concerned about how to improve the quality of other people's lives as well as their own.
If you ask a lot of married couples for the key to what not only keeps their relationship healthy but also what helps their union to last, many are going to say something along the lines of the fact that their dynamic isn't just about them; they include God and putting each other's others needs on the very top of their daily priority list.
The same thing applies to purposeful relationships overall. Both people are spiritual on their own. Both people care about the spiritual health and well-being of the other. And selflessness takes priority over being selfish. Relationships that operate within this kind of space? They are easily able to go the distance.
You Make Each Other Better
There used to be a guy who I was absolutely crazy about. Sometimes, when I reflect back on the journey, I'm not sure how much emphasis on "crazy" that I should put on it—you know, since the famous definition of insanity is doing the same thing while expecting the same result. AN-Y-WAY, I remember some mutual friends of ours, who happened to be married, once said to me, "I see exactly why [so-and-so] needs you in his life. I'm not so sure how he benefits you, though." Lawd. LAWD.
Remember how I already touched on a purposeful relationship needing to have a clear, strong and spiritual connection? Well, here's the thing. In order for a connection to be a true one, a real one, a fruitful one, words like "join", "unite" and even "communication" must apply as well. And you can't really do any of these things from a one-sided perspective. In order for a connection to work, both people must play a consistently active role. That said, when the connection is truly full of purpose, you both need to be invested in making one another better individuals. This includes holding each other accountable. This includes respecting one another's gifts, talents, personality, needs and desires within the relationship. This includes honoring the fact that the two of you are in the position to be connected at all.
The people I know who are living out a life of purpose, they value their time in a way other people don't. A part of what comes with that is making sure that the individuals who they are in relationship with are able to leave their presence feeling better, on some level, than they were before coming into it.
When you reflect on your relationships—both personal as well as professional—can you say this about "them"? What's equally as important is, can they say the same thing about you? Being in purpose is always going to elevate you as a person. This means that your purposeful relationships will also.
Competition and Envy Are Out the Door
Back in my sexually active days, one of the things I used to semi-jokingly say is, while some of the men in my life, I would do differently if I got a do-over, for the most part, I would probably walk around in the mall with them and not be embarrassed to run into anyone that I know while I was there (I would even introduce them—LOL). Well, kinda along these same lines, when I think about the relationships that I've currently got in my life? I'm proud of each and every one of them too. I mean, not to brag (because I don't have anything to do with the fact) but about 80 percent of them are some super bosses, on some really meteoric levels. Like, they are really out here doing the damn thing.
Sometimes, when I'm in an interview, I'll get asked if it's hard to not be in competition with folks who are so successful in my world. Honestly, it's not. For a few reasons. One, while it wasn't necessarily by design, I don't have a lot of people in my world who do exactly what I do (for the most part, that's write, marriage life coach and doula). We're all in our own lanes, so it's hard to be jealous of something that you don't even participate in anyway. Two, because my relationships have purpose, I get why each individual is in my world and, there is something so "different from me" that they bring to the table that I appreciate it more than envy it. And three, I'm too busy in my own purpose; I don't have time to be competing with anybody else.
This part could really be its own article yet please hear me when I say that it's super toxic to be in a relationship with someone who envies you or that you envy. More times than not, it usually means that either one of you is not in your "purpose lane" or one of you is greedy AF because you are too busy focusing on someone else's come up rather than your own.
Purpose has no room to wish it was something else. Life simply demands too much of it for such an unhealthy and counterproductive mindset. That's why I definitely had to include that another sign that you're in a relationship that is full of purpose is there is no competition or envy between the two of you. You're both thriving as individuals which means there simply is no need.
A Profound Level of Reverence, Regard and Recognition Is at the Relationships Core
If you really stop to think about it, when you know that you are operating in your purpose, doesn't that already come with a level of reverence, regard, and recognition to the Most High for giving you one in the first place? So, why wouldn't your relationships—the ones that you consider to serve a significant purpose in your life—also come with those three things?
Reverence is all about having a deep respect for someone and respect is about esteeming and valuing them. Y'all, it's another article for another time, the amount of relationships that end up becoming toxic, simply because while some level of mutual love and care exists, what is missing overall is respect. Regard is about having a level of concern for another person. It's when another individual takes a special interest in the welfare and happiness of someone else. When it comes to this, if you've got people in your life who are only there because you're regarding them while they show very little regard for you in return, I wouldn't consider that to be a purposeful relationship. A lesson, maybe. A necessary connection? Probably not. Recognition is important too. It's all about feeling like you are truly seen, heard, and considered; it's about having your needs and feelings validated as you do the same for others.
Sometimes, we can't get to the relationships that are truly beneficial for us because we're not making things like reverence, regard, and recognition as important as we should. Yet if you want to be in purpose-filled connections, those three "Rs" absolutely must exist.
There Is Continual Progress
An author by the name of Alfred A. Montapert once said, "Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress." Another wise person once said, "There are only two options: make progress or make excuses." Martin Luther King once said, "Whatever you do you have to keep moving forward." Progress keeps moving forward. No excuses.
There's a woman I know who's been dating a guy for over a decade. That actually wouldn't be that big of a deal (to me) if it wasn't for the fact that she desires marriage while he has been on the perpetual fence of if he ever wants to jump the broom or not. Whenever I think about them, the quote, "You'll never been good enough for a man who isn't ready" comes to mind. See, it's not that he doesn't care about his girlfriend; I know that he does. It's that they ultimately want different things—she wants a ring and he wants to remain single. That doesn't make him a bad guy (not at all); however, it does make you wonder how purposeful the relationship is since time waits for no man or woman—and she's waiting on a guy who may have no problem with her waiting forever (check out "Ever Wonder If Your Man Is Actually Holding You Back In Life?", "10 Single Men Shared Some Thoughts They Wish Women Would Take At Face Value", "6 Signs You're Trying To Prove Your Worth To A Man (& How To Stop)", "Here's How You Know He Won't Commit To You. Like, EVER." and "He Loves You. He's Just Never Gonna Marry You. Now What?").
Purpose makes progress. There's no way around that. When I think about my purposeful relationships, I can clearly see signs of how we've both grown as individuals and how our connection has matured and evolved as well. There's nothing stagnant about what we've got going on—we're ever-advancing, expanding and improving because that's what a part of what we're created to do, both together as well as apart.
I was just telling a friend of mine that it seems like I just had a birthday and now I'm just six months away from having another. Life is so fleeting, y'all. Too fleeting to be out here putting our time, effort and energy into people, places, things or ideas that don't have a real purpose to them. We're just days away from another year. Do yourself a really big favor and figure out if your relationships have purpose. If they do, send them a thank-you note. If they don't…well, you've got some serious pondering to do. Make sure that you do it too.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









