
I came up into my sexuality with what I thought was a perfect understanding of how desire worked. It’s only now that I’m in my 30s that I finally understand how desire actually works—and not just desire in general, but my desire personally. And my understanding of desire came after I disentangled myself from a lot of the myths that are embedded in desire.
Like most people, I grew up thinking that sexual desire was an untamable and mysterious force that lives inside your body, its purpose being to jumpstart and facilitate erotic longing deep in your loins. As I understood and witnessed it, desire was very important; no romantic relationship could survive without it, and if yours lacked it, your relationship needed an intervention. It was stressed that you had to find a partner whose desire matched yours because, try as you might, mismatched desires cannot be reconciled.
Some other desire “facts” that shaped my experience: Desire is spontaneous and involuntary—it happens to us rather than it happening with our control. Everyone is said to both have this internal mechanism of longing somewhere inside of them and experience it in the same way. If you don’t have desire (or don’t have enough of it), there is something wrong with you, as desire is a natural part of being human, a biological imperative to mate and fall in love. Therefore, those who don’t desire in the “right” way are disordered, diseased, and missing an essential part of their humanness.
I held those stories in my mind and my body about desire, many of which came from the pages of Cosmopolitan, bestselling love and relationships books, therapists, films, and well-meaning friends. And upon getting this information, I waited with bated breath for desire to hit me like it seemed to influence others.
I waited for the sparks, the unbridled passion, the fanny flutters. I waited for desire to awaken and possess me, for it to turn me into a nymphomaniac. I waited and waited, and when it still hadn’t arrived to the degree I was promised, when my desire stayed elusive, finicky, and sometimes nonexistent, especially when compared to my others’ desire, I diagnosed myself with having a desire disorder. Shortly after that, I had a mild breakdown.
I was all too quick to pathologize my low sexual desire because that’s what I was taught to do, and that’s what everybody else was doing to me. I spent much of my 20s trying to solve my desire like a mathematical equation, adding what I thought I lacked (confidence, courage, sex positivity) and becoming people that I wasn’t (Beyoncé, Rihanna, Dita von Teese) in order to overcome this hardship, thinking that there was something I was missing, something that I needed to do, or think, or heal within myself that would unlock my desire.
It felt proactive, like I was working hard to correct something that was broken inside of me, not realizing that in my attempts to “fix” myself, I was actually harming myself.
Troubleshooting my desire looked like doing multiple sets of Kegels daily because someone mentioned that there might be a correlation between a strong pelvic floor and strong sexual desire; watching porn when I didn’t want to because I thought that maybe if I was exposed to sex more often, I could train my brain/body to want more sex naturally; and following advice on the internet that said that if I didn’t want to have sex, have sex anyway because it was my wifely duty to do so.
The amount of times I decided to override my wants, violate my boundaries, and interrupt a visceral no in my body to try to create a sexual desire that wasn't there, all to contort myself into being a kind of desire that I just didn't have, is evident in the way that when sex is on the table today, sometimes I still have trouble discerning if my "yes" is really a yes or if it's a "yes" I feel I should offer.
This conditioning around desire is carved deep in my body after decades of repeated messaging from a sex-obsessed culture that has told me that there is only one way to desire which is for it to be high, reliable, and never-changing.
In my work as a sexuality doula, I've heard from clients and students (usually women and nonbinary folks) who have received the same pressures to be who they're not sexually, to do whatever it takes to raise their desire levels to be a worthy partner, to coax the sex out of them with medications and violation of self.
They've jumped through similar hoops, harmed their bodies in similar ways, and carried the weight of their sexual relationship on their shoulders because those with low sexual desire are always responsible for the lack of sex. They're tired. They want freedom, intimacy, and loving relationships that aren't at the expense of their authentic sexual selves.
In my work, I act as a guide for them as they explore alternate avenues of sexual liberation that hold the nuances of their desire and create more room for them to be as they are sexually without pathologizing them. How I hold space for them through this is similar to the way I held space for myself as I found peace with my own sexuality and unshamed my low desire, which started with educating myself about how desire works and creating new stories I could embody when it comes to my desire personally.
1. There is not just one way to experience sexual desire.
Despite having been told that it’s pretty straightforward and immutable, what I’ve learned is that sexual desire, like most things under the sun, is on a spectrum for most people. And not only is desire on a spectrum, but it can also (and likely will) fluctuate based on many different factors: a person’s mental health, their age, the relationship they’re in, their physical health, where they’re at in their menstrual cycle, their emotional state, medications they’re taking, etc.
When I realized that desire is not a fixed experience, it allowed me a lot more room to move along that spectrum without judging myself for it. Essentially, it allowed me to include my humanity and nuances within my desire.
2. Learn your desire type.
Following this thread that not everybody desires the same way led me to learn about two common desire types that people can have: spontaneous and responsive.
Spontaneous desire vs. Responsive desire
Spontaneous desire
If you’re someone with spontaneous desire, your desire for sex tends to come out of thin air. If sex is spontaneously on the table and they feel safe and able to enjoy it, people with spontaneous desire can get turned on pretty quickly. This is the type of desire that we usually see depicted in movies and is often upheld as the desire we’re meant to have, and if we don’t have it, we must strive for it.
Some of us do have it. It just depends on the circumstances. For example, a lot of people experience spontaneous desire at the beginning of a relationship. Then, their desire changes, maybe into responsive desire.
Responsive desire
With responsive desire, your desire for sex doesn't come out of nowhere. Instead, it arises in response to sex-related things that are already happening. Often, folks with responsive desire experience their desire emerging as or even before they feel physically turned on. In my work as a sexuality doula, most of the people I've worked with have had responsive desire.
Obviously, there are more than two ways to experience desire, and it's also possible that you can be both responsive and spontaneous. What I've found, though, is that having language that can better describe the nuances of desire can help put things into a new perspective, one that can celebrate our desire variances rather than pathologize them.
For me, figuring out that I was responsive helped me stop feeling shame that my desire wasn't "on" all the time.
3. Desire lives between the ears, not the legs.
I lived for years thinking that desire came from my genitals, and when I was in the thick of it, trying to fix my fluctuating desire, I contemplated going on Viagra to help raise my libido. When I think back to those times, I’m struck both by my desperation and how absurd it was for me to think that a pill that’s meant to target the blood flow in genital tissues is equivalent to creating more sexual desire.
It wouldn’t have worked anyway. Desire lives between our ears, not between our legs. This is one of the reasons “female Viagra” hasn’t been effective. In a lot of ways, we can’t choose the way our sexual desire works and presents itself. As I mentioned earlier, desire for a lot of folks isn’t so cut and dry. It varies depending on the circumstances.
That said, it’s important to also name that our ideas of sexual desire have been deeply shaped by a culture and society that has placed and continues to place men’s sexuality on a pedestal as the end all, be all expression of sexual desire, as something we’re all supposed to strive for (which, the expectations we put on men to be hypersexual and ready to go is harmful in itself, but that’s a whole other article).
The moment I asked myself, “To whose standards am I measuring my supposed ‘low’ desire against?” and read about the rich history of female hysteria, frigidity, acephobia, and our culture’s obsession with sex, it helped me stop harming myself and accept who I am: someone who desires differently.
. . .
Having a deeper understanding of the myriad of possibilities that desire can be expressed has helped release a lot of the pressure I’ve put on myself and had put on me by previous lovers, doctors, and the culture at large. Rather than trying to control the flow, timing, and pacing of my desire, rather than constantly looking at the ways it doesn’t measure up against the rigid standards set before me and others, I’ve learned to celebrate my desire—even when it’s low, fluctuating, or nonexistent. I’ve learned to accept myself as who I am sexually.
I no longer see my desire as a mathematical equation to solve but as a continually evolving question that I get to live into.
_________________________________
Some resources:
- Refusing Compulsory Sexuality: A Black Asexual Lens on Our Sex-Obsessed Culture, by Sherronda J Brown
- Ace: What Asexuality Reveals About Desire, Society, and the Meaning of Sex, by Angela Chen
- Episode 56 of the Sensual Self podcast: “I’m Not Broken, I’m Asexual”
- Episode 72 of the Sensual Self podcast: “Refusing Compulsory Sexuality”
- Come As You Are: The Surprising New Science That Will Transform Your Sex Life, by Dr. Emily Nagoski
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Featured image by PeopleImages/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









