Are You Super-Selective? Or Unrealistically Picky?
Folks really can be a trip. There are certain people who, when they find out that I'm the never-been-married-before kind of single person who works with married couples for a living, the first thing they want to ask—which is usually in the form of a judgment—is "How can you advise married people on how to be married when you've never been married before?". Moving forward, I think I'll just start referring them to the married folks I work with because you know what? Knowledge is knowledge, regardless of the status of the source, and marriage is always something I've been passionate about. Serious about it too. That's why I actually take the information/insight/tips that I get and apply them, even now, to my own life, because I'd much rather say I've never been married before than to be in a miserable union or a broken one, just so that I can say I've been someone's wife—and qualify to speak to skeptics.
The follow-up question that oftentimes comes? "OK, but why aren't you at least in a relationship?" You know what's a trip about that? A lot of relationship coaches/counselors/therapists aren't and it has a lot to do with the topic for today. When you spend a lot of time studying the intricacies/nuances/missteps of relationships, you oftentimes find yourself being 1) very intentional about becoming a whole and healthy person in your single state and 2) at peace with not being with someone…just to have someone. In short, you find yourself becoming quite selective. To me, that is a good thing.
Yet what is the difference between being relationally selective and picky AF? Sometimes, the lines are quite thin. So, if you're someone who desires to be in a long-term relationship, I wanted to spend a little time exploring both sides, just to make sure that what you are doing is actually working for rather than against you.
If You’ve Got a Dating Wish List, Where Exactly Does It Come From?
Last summer, I wrote an article for the site entitled, "The Pros & Cons Of Creating A 'What I Want In A Man' Checklist". I know some folks (mostly women) who created a list of what they wanted in a man and ended up marrying someone who had most of what was on it. That's definitely a "pro". A "con", though, is sometimes those lists are filled with so much of what someone wants, that they don't really factor in what they need—or shoot, even why they want what they want. And yes, this is a pretty relevant point when it comes to figuring out the difference between if you're super-selective or unrealistically picky.
Say that you want a man who is over 6'. I'm not gonna knock that in the least because it's certainly a personal preference of mine. So is a man who is Godiva chocolate in his complexion (the darker, the better chile). Here's the thing, though. Did you know that only around 15 percent of men are actually that tall? That means 85 percent aren't. So, are you really going to pass up say, 10 opportunities to date someone who is 5'10", hoping to run into one 6' guy? And if so, what made you decide that under 6' is an actual deal-breaker?
The reason why this first point is so critical is because a lot of us have this idea of what we want in a partner without really exploring the reasons behind it—and oftentimes those reasons are not too much more than surface-level lust, dreams that came out of watching too many rom-coms or even something that is rooted in our own low sense of self-worth.
What I mean by that last one is sometimes we will choose qualities that we think will evoke "ooos" and "ahhs" from people we know, hoping that it will somehow make us feel better about ourselves. That's not a good enough reason. Folks are fickle. Besides, you've gotta live with the guy that they are only around in fleeting moments.
A wise person once said that if you don't have a map, you don't know where you're going, so again, if a wish list is totally your thing, I'm not knocking it. Just make sure that you have a clear "why" behind your list. And that you then take my next point into some serious account as you're putting said list together.
Be Honest: How Realistic Is It?
I once heard a man say something that triggered a lot of women. He said, "I think it's interesting that women will be quick to say that a man should have no issue with a size a lady should be and yet, a lot of bigger women aren't with bigger men." Be triggered if you want, yet I found that to be quite a checkmate. I personally know some women who are just like that—they think it's insulting for a man to not want a large woman yet they turn their nose up at the mere idea of dating a large man. Here's another point to ponder. I know some single moms who think guys are the devil incarnate for preferring not to date them yet the last thing they want to do is date a man who has children himself. What are the right words for this? Hypocritical? A double standard? UNREALISTIC? What?
No one is saying that you can't or shouldn't want what you want. However, there is something to be said for taking a practical approach to your mindset. To be practical is to apply some logic to your way of thinking. Is it logical to say that you want someone who doesn't have a lifestyle that is like yours? Is it really? I'm in my 40s. I have decided I don't want to have children. I tend to prefer younger men. Is it realistic for me to only consider men in their mid-30s who desire children when I don't want to have any? Why not a man in his late 40s who feels the same way? A lot of people miss out on some bona fide opportunities because they don't look at things from a practical/realistic angle. Definitely a point worth giving some serious consideration.
Have You Considered If You’re the Kind of Person You Desire?
Whenever I work with singles, this question is what seems to piss them off a lot. Almost to the point of being funny. I can't tell you how many times someone has told me that they want someone who not only doesn't have any debt but makes a good amount of money (at least $80,000-90,000) too. When I ask them if they have both of these things, 7 times out of 10, they look at me like I'm crazy. So, your standard is to be with someone who is financially stable and responsible when you're not? Another example. I know a woman who, after two marriages and two kids (one from each marriage), required the next man to be someone who had never been married and had no children. They got married. Their marriage has been hell on wheels too because while she was out here thinking about all of the things that a man should be, the husband got the short end of the stick in many ways because his wife did not take time to heal, resolve issues with her exes and make sure that her children were in a good space before saying "I do". So yeah, she got what she wanted yet she wasn't prepared to be what he needed because she was more focused on what she desired than actually being what she desired.
Real talk, that's a part of the reason why I'm choosing to be single in this season. Sometimes folks forget that singleness is oftentimes a choice and because of a lot of what I experienced in my childhood and adolescence, followed by some choices that I made as a young adult as a result of the trauma, I needed to make sure that I wasn't looking for some man to fill voids, fix issues or be more to me than I was willing to be for myself. Listen, it can be a hard pill to swallow yet if you're not taking the time out to ponder if you're not putting in consistent efforts to be the kind of person that you want to have, you are being kinda ridiculous—on a few levels.
How Being Too Picky vs. Selective Can Cost You in Dating in the Long Run
Let's talk about picky for a minute. My late fiancé was a very picky eater. An unhealthy one too because all he would literally eat was hamburgers and cheese pizza about 98 percent of the time. His mom even cosigned on how challenging it was to get him to try anything else while he was growing up. Whenever we would discuss it, he would share with me that he found what he wanted and there was no real reason to try anything else. While we were dating, he and my mother cultivated their own bond. Sometimes, she would talk him into trying out something she had made and while he wasn't always or automatically thrilled, he would admit that certain dishes weren't "half bad". The more he opened up, the more he experienced.
I'm pretty sure you can see where I'm going with this point, right? Remember how I said that a literal tall, dark and handsome man was my preference? My fiancé was 6'. Not dark in the least, though. To date, he's one of the best things to ever happen to my life. My last boyfriend wasn't tall or dark. I emotionally healed on a lot of levels because of the relationship.
There are a lot of people I know who take the stance of my fiancé when it comes to what they want in a person—I want what I want. Yet this resolve can sometimes cause a person to be narrow-minded and that can limit possibilities.
And just how can you tell if you're picky? Your expectations are superhuman high. You have a very all-or-nothing mindset. You are never open to compromise. You are known for sabotaging potential. You claim to not like things without being able to explain why. You are so "married" to your list that you never deviate. And the real catcher—you think that perfect actually exists.
There's nothing wrong with having standards, values ands certain needs. That's what it means to be selective. Yet when you're the literal definition of picky—"extremely fussy or finicky, usually over trifles"—that is when things start to become highly challenging. That is when you can find yourself on the path to always being in short-term situations or…constantly finding yourself alone.
Here’s How Not to Settle in Dating Without Being Too Picky in the Process.
So, what are you saying, Shellie? Throw all caution to the wind and just accept whatever? C'mon now. Absolutely not. I am a huge advocate of people not settling, in pretty much any area of their life. At the same time, when it comes to being selective vs. being picky, the main thing to keep in mind is selective tends to choose from options while being picky is very limited. Does a man have to make six figures or are you open to someone who is ambitious, financially responsible, and has good credit?
Does a man gotta look like Kofi Siriboe's twin or are you open to a man who is well-manicured, has a nice style, and takes good care of his holistic health? Is it not up for question that a man must be uber romantic or can he simply be thoughtful and attentive? Does his Johnson have the be the largest thing ever (check out "BDE: Please Let The 'It Needs To Be Huge' Myth Go") or is it cool if he's smaller and a good lover? Does a man have to be your exact same faith or does he need to have similar spiritual values?'
Cause here's the deal. A lot of times, when people take on the "I won't settle for less approach", what they're really saying is, "My desires are non-negotiable". That's kind of ridiculous because if your list is 50 things and none are open for compromise, your "non-settling" could actually be keeping you from a really great guy. The bottom line, when it comes to a man's character and standards, stand firm (while making sure your desires mirror those things). Everything else, be open to some addendums. Moving this way is the difference between being selective and getting a good man and being picky and quite possible, never finding one at all.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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