Something that I've heard many therapists say before is, that because a lot of parents don't know how to appropriately and responsibly discipline their children, not only do they end up breaking their spirit before they become adults, but they can infect their natural sense of courage and inborn sense of creativity too. As a survivor of childhood abuse, I will wholeheartedly agree with that.
Yet, if there's one thing that I would add to that insight is, that poor discipline tactics (coupled with plain ole' lazy parenting skills) can also prevent babies, toddlers, children, and adolescents from 1) understanding what different emotions are and 2) how to process them whenever they have them.
That's why, whenever I'm dealing with a client who has young kids, something that I recommend is they invest in a childhood emotion chart (like this one here; if you're an adult who thinks you need one, you can check out one here). Proverbs 4:23 instructs us to guard our heart, a definition of heart is "center of emotions," and I truly do believe that the more in touch with our feelings we are, the more we can understand which emotions we should nurture, which ones are helpful or harmful—and which ones are alerting us to when someone isn't an individual who needs to be in our close, intimate and sacred space.
That's exactly what this article is devoted to. Because our emotions are so precious, if there are six types of people who you should consider a threat to your overall emotional health and well-being, these would have to be it. Hands down.
1. Manipulative People
Manipulation is a form of control. It's one of the things that I deal with often when I'm counseling married couples. If you've got an overall sense of what manipulation looks and lives like, but you'd appreciate me providing you with some clear character traits, I've got you. Manipulative people like to guilt-trip folks. Manipulative people play the victim whenever they are called out on their ish. Manipulative people rationalize their BS while many times deflecting away from accountability while trying to make you (or someone else) the cause of their poor decisions or offenses.
Manipulative people will do things you want them to, ONLY when they desire to get something from you in return. Manipulative people are mad passive-aggressive (you can check out an informative video on how passive-aggressive folks get down here). Manipulative people "play dumb" in order to gaslight you (in other words, when you confront a manipulative individual, they might act like they don't know what you are talking about in order to shake your sense of clarity or confidence). Manipulative people live for playing mind games. Manipulative people, in a nutshell, are the absolute worst.
Chances are, you know at least one truly manipulative individual. Because they want to put you on a set of puppet strings, it's important to not get heavily invested in them on the emotional tip because that is how they are able to control you so well. And what if you're already married to a manipulative person or you've got family members, co-workers, or other people you deal with daily who fit this bill? Boundaries.
Firm boundaries are good. Purchasing the book Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No to Take Control of Your Life (and/or Boundaries in Marriage: Understanding the Choices That Make or Break Loving Relationships) can provide you with some a-ha moments to get you on the right track.
2. Opportunistic People
There is a particular guy who was in my life for many years. We had so much in common and our chemistry was so strong that I actually fell for him pretty hard. It wasn't until I realized that he was a total opportunist—not just with me but many others—that I recognized that a lot of his, how shall I say it, "participation" in our dynamic was more about what he could get out of me than actually wanting to be in my life simply because of who I am as a person.
Coming to this realization was pretty painful because it can be hard to accept that opportunists are basically chameleons; they will adapt themselves to whoever and whatever in order to get what they want. Then, once they've gotten what they need, they're out.
It was around this time last year when I penned the article, "6 Signs A New 'Friend' Is Nothing But An Opportunist". I wrote it so that you could know how to guard your heart when it comes to meeting new people (on the heels of that, also check out "Allow These Things To Happen Before Calling Someone 'Friend'"). Yet make no mistake about it, there's a pretty good chance that someone who you are already quite familiar with is only around to take advantage of what you have to offer as well.
One way to test this is to reflect on how much they take vs. how much they actually give. If the former far exceeds the latter, I'm pretty sure you know what that means, right? And what you need to do in response to that newfound revelation…right?
3. Hypocritical People
Boy, if this year ain't been nothin' else—and it already has been A LOT—it's definitely a series of crash courses in race relations; especially when it comes to learning how, for example, many evangelicals see things. Personally, because I went to a "Christian" school that provided disciplinary action for interracial dating, had a Canadian economics teacher who would call his Black students "nègre" (which I believe is the n-word in French), and where two of the most popular students in the school had parents who had picaninny figurines all throughout their house (figurines that the mother actually named after a lot of us)—I know all too well how whites can say they love the Lord, that they "love" Blacks and that aren't racist…even though they are very much so racist people.
Because their churches are segregated, along with their lifestyle, race relations, and social injustice (check out "Social Justice Is a Christian Tradition---Not a Liberal Agenda") are things that they don't think much about. Until events like what's going on currently in our society happen.
All of this shows up a lot whenever the topic of politics comes up. Just recently, a friend of mine was telling me about a friend of theirs (who is bi-ethnic, by the way) who was going on and on about how Trump is a "man of God" and we should support him because of that. I said to my friend, "Isn't it interesting how Obama was considered to be the antichrist by so many of the same people who think Trump is a Christian?" Trump. The man who, when he was asked what his favorite Bible verse was, he couldn't come up with a single one.
Trump. The man who teargassed protestors in order to take a picture in front of a church even though the church leaders didn't want him to. Trump, the man who, even though the Bible says, "Defend the poor and fatherless; Do justice to the afflicted and needy" (Psalm 72:4), is doing any and everything BUT that. (Let's start with "Trump administration still wants to cut food stamps" and "Trump Administration's Harmful Changes to Medicaid". Ugh.)
A hypocrite, by definition, is someone who says one thing and does something else. A part of the reason why so many people of color—Blacks, Hispanics, Native Americans—are currently in harm's way in this country is because a lot of folks apply one set of rules for one set of people and something totally different for others. A wise person once said, "I am cautious of people whose words and actions don't match their words."
While all of us tend to do hypocritical things from time to time, an all-out hypocrite is a walking contradiction, most of the time. They can't be trusted because of this. Guard your heart and mind in dealing with this type of individual. Not some of the time; all of it.
4. Emotionally Cryptic People
This will probably be my shortest and most potent point. What in the world do I mean by "emotionally cryptic"? Those are the people who you never really know where you stand. Why is that? Because they don't know either. They don't express their true feelings. They are hesitant to say anything that you can hold them accountable to and for. At the end of the day, it's like they totally get off on you playing a guessing game about how emotionally invested they are in you.
The really sad part about this is, that they are mysterious and ambiguous on purpose because they want you to remain in a state of perpetual confusion so that you'll be too puzzled and baffled to call them out and leave them alone. If someone immediately came to your mind, build up some walls, sis. They absolutely DO NOT have your best interest at heart. Pretty much ever.
5. Inconsistent People
I can't remember if I shared it on this platform or not, but a few years ago, when I decided to assess why I kept going through some of the same kind of drama in my friendships with women, I had to accept two things. One, that I had envy issues with some of them (due to how they looked or how guys perceived them to be). Two, a lot of them were emotionally unstable and highly inconsistent (a few eventually went to therapy to figure out why). Those two things are a HORRIFIC combination if you're trying to maintain any kind of healthy relationship. One day, we'd be all good. The next day, either I'd be low-key jealous or they would be in a mood that I didn't see coming. It would result in emotional roller coaster rides that were not only unfortunate but borderline toxic.
Once I put some real effort into getting my self-esteem together, it caused me to take ownership of where I was contributing to the drama and then set some healthier boundaries in my relationships. As a result, these days, when folks are hot and cold all of the time, I tend to put some space between us.
Inconsistent individuals will have you out here walking on eggshells, constantly censoring yourself, and feeling more like you are babysitting someone instead of hanging out with a true peer. Matter of fact, the older I get, the more attractive consistency is to me, even if someone consistently does something I don't necessarily like. At least I know what I'm dealing with at all times and prepare myself, which is something that I definitely can't say for folks who are totally unpredictable who are always catching—and throwing—others totally off guard.
6. Non-Committing People
In some ways, I saved the best for last. Do you know how much heartache would be spared if many of us emotionally distanced ourselves from people who are commitment phobes? I'm not just talking about when it comes to romantic relationships either. I've had friends who will make abstract plans, not commit to an actual time or place, and then shoot blanks—over and over again. I've had bosses who would claim that they would take my job performance seriously enough to promote me but wouldn't actually say when I could expect to see any chances—for years on end. Hmph. Don't even get me started on family members who have not kept their word and broken all sorts of promises, a billion times over.
The reason why the word "commit" is so important, in pretty much any type of relational situation, is because it speaks to building trust between two people. It's about doing what you said you would and the other individual being able to fully rely on you because of it. People who honor their commitments are not only mature individuals, they are people who show that they respect whomever they are making a commitment to, no matter how big or small the commitment may actually be. If you've got people in your life who you can't realize depend on or believe, while you might not be able to banish them from your world, definitely keep your emotional defenses up to some extent. Non-committers are chronic disappointers who can really hurt your feelings. The good news is they only can if you let them, though. For the sake of your emotional safety, please make sure that you do.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff