Gaslighting, Love Bombing & 5 Other Triggers To Call Out In Your Relationships

Question. Do you know what your triggers are? Before getting into that, do you know what a trigger is? I'm not trying to patronize you. I get that you understand what the basic concept of one is (something that is prone to irritate you at best, make you pop off at worst). What I mean is do you know where triggers stem from?
If you were to ask a psychologist to break it down for you, they'd probably tell that a trigger is something that is tied to past trauma. When you see, smell, or experience something in real time, it can lead to feelings like sadness, anxiety, or even anger because, whether consciously or subconsciously, it causes you to have flashbacks to when something or one, hurt or offended you.
For the past several months, something that I've been intentional about is deactivating my triggers. And you know what? It has been a total game-changer! Now that I'm able to pinpoint certain actions that totally piss me off (gaslighting, passive aggressiveness, and deflecting are some of my biggest triggers), not only has it helped me to be so much calmer in my day-to-day life, it's also helped me to know how to better handle people in both my personal and professional life. Because once you know where your triggers stem from and you recognize what certain common triggers are, you can stop giving your power away by reacting—or worse, overreacting—to things.
And just how do you train yourself to emotionally detonate certain triggers in your life? The first step is becoming aware of what certain triggers are (such as the list of really popular ones below). The next move is to heal the trauma (i.e., backstory) associated with your triggers. Finally, set firm boundaries with the people in your life who try to trigger—retraumatize—you. Even if that means leaving them completely alone.
What are some of the most common relationship triggers around? Let's name some:
7 Common Emotional Triggers In Relationships
1.Gaslighting

Just about all of us have had someone in our world who was so manipulative that we couldn't help but ask ourselves, "Wait a minute. Am I the one who is crazy here?" They are called gaslighters and they would have it no other way. Their objective is to get you to question your own sanity as it relates to them, even if you have proof and facts to back up your perspective on just how toxic they actually are.
How gaslighters do this is by lying and/or telling you that they didn't say something that you know that they did and/or saying one thing and doing something else (in other words, their words and actions don't add up) and/or insulting you and then complimenting you (they build you up to tear you down) and/or accusing you of things that you know you didn't do.
Basically, they make it their mission to keep you in a state of confusion and uneasiness so that you appear emotionally unstable. The more you question yourself, the more they can take advantage of you. Therein lies their power.
2.Love Bombing

Whew, chile. The love language of a true narcissist is love bombing. At first, they pour it on thick—compliments, gifts, dates, anything that will make you feel totally adored. Although it would be nice if they did that simply because you deserve it (and you do), their ultimate objective is to get you to feel like you need them as a source of love and affection. Then, once your guard is down, the puppet strings begin to come out.
Once you start to show signs of interest in anything or one more than them, they stop complimenting you and start berating you. Now you're the one who is selfish and not worthy of all of the love they are offering, so they pull away, hoping you will feel abandoned and alone.
What the heck does a narcissist (or any other kind of love bomber) get out of doing this? It's a form of "training" you. When you act the way they want you to act, you get rewarded. When you don't, you get criticized; perhaps even ghosted. Ugh. Just ugh.
3.Passive Aggressiveness

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The silent treatment. Making excuses. Having a selective memory. Making you feel guilty for what they know is their fault. Not keeping their word. Stubbornness. Making simple things complicated. Playing the victim (when they are actually "the offender"). Living by the phrase "hurt people hurt people". These are all telltale signs of a passive aggressive individual. I personally don't know if I detest any trigger more.
A passive aggressive person doesn't like accountability nor do they want to accept responsibility for their own actions. Just recently, I confronted someone about something they did that was dead wrong. Their response was how much stress they were under at the time. We all have things to feel stressed about. It doesn't take away from us needing to follow through on what we said we would do (and at the very least, apologize when we don't).
If you've got folks in your life where you find yourself apologizing for what they did wrong (it happens more than you think), you've got a passive aggressive individual on your hands. No doubt about it.
4.Perspecticide

A healthy relationship—whether it's a romantic, platonic, or even a professional one—is going to celebrate the authenticity of who you are. They are not going to try and change you or get you to question your self-worth and value.
That said, if you're involved with anyone who doesn't make you feel very good about yourself (this includes them avoiding slick statements and backhanded compliments), if they create "rules" for how you are to be in your relationship with them (although you don't get to have any expectations from them at all) and/or if you somehow feel micromanaged all of the time—these are all indications that you are a victim of perspecticide.
It's not that what you are or aren't doing is wrong. It's that you've allowed someone to have so much power over your life that their perspective of you trumps your very own. (Scary, isn't?)
5.Trauma Bonding

One of my all-time favorite quotes is, "We're all looking for someone whose demons play well with our own." Creepy I know, but basically, it means that sometimes we're in toxic relationships and don't even know it. It's because what we have in common with certain individuals is our weaknesses, not our strengths.
Although this isn't the exact definition of trauma bonding, I personally believe it is a cryptic form of it. So, make sure that you're not connecting with someone simply because you can relate to one another's crap. If that's all you have going on, all you're doing is—as my mother puts it—emotionally throwing-up on each other. And making each other sick in the process.
As far as the clinical definition of trauma bonding, it's when you're caught up in the cycle of idealization, devaluation, and discarding with someone. They build you up, then they make you question your value, and then they discard you like you were nothing without rhyme, reason, or warning. But since the good times were so good, you sometimes let them do this to you on multiple occasions before finally breaking things off.
Why would someone put up with trauma bonding? Because they don't realize that's what's happening to them. But if someone in your life is always making promises they don't keep, if they give you the silent treatment when you displease them, if your friends are constantly telling you that you could do better than the foolishness you're tolerating with an individual and/or if you keep saying you know that you should leave BUT YOU DON'T—these are all signs that point to being in a trauma bond.
The bad times outweigh the good, but you stick around for the next cycle of good times anyway. That is trauma bonding at its finest. And ugliest.
6.Dismissiveness

A dismissive person is a disrespectful individual—point blank and period. If I were to think of someone who immediately falls into this category, ghosters would have to be one of them. Other examples include people who don't deal with confrontation well, folks who don't like to express emotion, individuals who choose to multi-task while you are trying to have a serious conversation with them, people who are vague when you ask direct questions—oh and commitment-phobes. Some trigger statements that dismissive people tend to make is "Are you still on that?", "When are you gonna get over it?" or "Just move on."
Personally, I think the most frustrating thing about dismissive people is they treat you and your emotions like they are disposable. Or like you are a human ACT test. I say that because some of you might recall how some preppers told us to take it—Scan, Select, Discard, Move On.
You are not a high school proficiency exam. Don't tolerate anyone treating you as such.
7.Deflecting

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Next to passive aggressiveness, deflecting is one of my other biggest triggers. I used to have a lot of deflectors in my personal space (I nipped that) and I see it quite a bit in marriage life coaching sessions too. It's basically when someone is wrong—dead wrong—but they try and find a way to get your mind off of it, oftentimes by changing the subject, pointing out that you do the same thing, or bringing up what they think is worse.
Example. You might say, "I really hate that you waste my time by always showing up late." A non-deflector would say something like, "I'm sorry. I'll work to get better at that." A deflector? They're gonna say something immature like (cue the nah-nah-nah-nah-nah voice), "You're late sometimes too" or worse, "Well, I hate that you cut me off when I'm talking."
OK. But if you hated whatever it is that I'm doing so much, why are you waiting until I bring up something that irritates me in order to discuss it? A deflector doesn't want to deal with their stuff. And it's really hard to be in a healthy relationship with anyone who refuses to face things head on.
8.LWS: Last Word Syndrome

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I used to be this girl and I realize it was because, while growing up, I didn't feel like my voice was heard or respected very much. So, as an adult, I made sure that it would be—no matter how annoying this approach might've been.
About 9.5 times out of 10, a person who suffers from last word syndrome isn't even one-eighth as interested in what you have to say as what they've already said or what they plan on saying next. It's feeling like your insights and perspectives aren't respected or even appreciated that tends to be the source of your frustration while interacting with them. I get it but take it from someone who has gotten fully free from this—people who need to have the last word are insecure; they are still working through how to embrace the internal power that they have, both with and without a sounding board.
One of my favorite proverbs is, "Don't speak unless you can improve upon the silence." It's one of the best ways to handle someone with this particular syndrome. And once you call out all of these triggers—and trigger-ers—it's also one of the best ways to internally detonate how you react in the future to these kinds of people too.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







