
I gotta admit that, right as I sat down to start writing this out, I found myself getting a little triggered. Even though I've been a marriage life coach for quite some time now, it wasn't until a couple of years ago that I really started studying the kind of mind games that narcissists and gaslighters play. And boy, are they doozies! When it comes to my own journey with these types of people, there is one guy, in particular, who was a master gaslighter in my life for many years. It wasn't until I stepped back and looked at the relationship from more of an outside-looking-in perspective that I saw just how emotionally abusive and manipulative he actually was. That's what's a trip about gaslighting. It can mess with your mind, heart and spirit so subtly yet so destructively that it will literally have you out here wondering if you're the crazy one.
Uh-huh. Did you just read that sentence and already feel a couple of knots forming in your stomach? If so, I'm going to share with you some clear-and-in-present-danger red flags that I experienced while being involved with a gaslighter. If you happen to see any of these in your own situation, please get out—or at the very least, some serious therapy—as soon as possible. Gaslighters tend to not be happy until they have felt like they've burned your entire soul to the ground. Even then, they will keep coming back to do more damage…if you let them.
GASLIGHT SIGN #1: He Doesn’t Take Responsibility for His Actions

First up. A gaslighter is a master deflector. No matter what promise they've made and broken, no matter what they've done that is straight up wrong, no matter what words they've said that have hurt you to the core, if you confront them about it, they will A) act like they don't know what you are talking about; B) try and make you feel like you are exaggerating or that you're being childish or petty and/or C) find some kind of excuse to make you feel guilty for bringing the issue(s) up in the first place. What all of this basically boils down to is they refuse to take responsibility for their own actions. The main problem with this is, anyone who doesn't want to be held accountable in life is someone who is not only not emotionally mature enough for a real relationship, but they're also someone who will probably hurt you over and over again. The reason why is it takes seeing and acknowledging what someone has done wrong in order to change one's behavior. You can't do this for them. They have to want to change all on their own. Gaslighters are so arrogant that rarely do they see the need to.
GASLIGHT SIGN #2: He Makes His Problems Your Fault (or Burden)

Something that a lot of gaslighters and narcissists have in common is childhood trauma and abuse, whether it be physical, mental, emotional, sexual or even spiritual (yes, there is such a thing as spiritual abuse; oftentimes, it's when one person manipulates religion in order to control someone else). When we don't heal from those wounds, we come up with cryptic and/or distorted ways to cope with our problems and issues. One way of doing that is to always make things someone else's fault.
When it came to the gaslighter that I was involved with, I remember one time when he lied to me about a relationship that he was having with another woman. When we all happened to be in one spot (a parking lot), this joker hopped into his car and drove off, leaving both this young lady and myself staring at each other. Because she nor I knew the history of our connection with him, she totally caught me off guard by telling me ALL of their business, including how he told her that they were going to get married and have kids someday. The next day, when he and I spoke, he yelled at me, claiming that I pressed her for the info (when really what happened was I got blindsided). He then told me that it was my fault that I found out that they were sleeping together…for years. Not once did he apologize for hiding the situation. He didn't address how getting ambushed like that hurt my feelings either. He just went on and on about how inconvenienced he was.
Sound crazy? Of course, it was. Gaslighters are crazy. Because their job is to alter your sense of reality and stability, they intentionally (and oftentimes aggressively) make it their mission to make you think that everything that is messed up in their world is somehow your fault. That way, you'll feel guilty to the point of believing that you should stick around to make things right…even when you've done absolutely nothing wrong.
GASLIGHT SIGN #3: You’re Always Justifying His Toxic Behavior

He hits me because he loves me. That is oftentimes the mentality of someone who is in an abusive relationship. Well, make no mistake about it, being involved with a gaslighter is definitely about being caught up in an abusive situation. He is unfaithful yet somehow you think it's because you're not cute enough or didn't please him enough. He does something wrong and you're the one who ends up apologizing. He doesn't meet your needs and so you find yourself doing more and giving more, hoping that it will motivate him to "show up" more often. Then, when your loved ones confront you about ish like this, you immediately get all sensitive and come to his defense. As insane as it seems, you actually find a way to try and justify why you are overextending yourself to the point of almost breaking. Meanwhile, the gaslighter is somewhere grinning to himself because he knows that, so long as you're taking up for his BS, you won't ever get around to calling him out on it—or better yet, setting boundaries, ending the relationship and moving on.
GASLIGHT SIGN #4: You Never Fully Know Where You Stand

This one really pisses me off to no end. It can't be said enough that the root word for relationship is relate. To relate is "to bring into or establish association, connection, or relation". And you know what? There is absolutely no way that you can relate without having some open and honest communication with the person you are seeing. While I think it's another article for another time that it's a huge sign of insecurity if you need to ask your significant other, "What are we doing?" every other week, there is absolutely nothing wrong with seeking clarity in areas where you may not have it (check out "Three Dates In. Should The Two Of You Move Forward? Or Not?" and "The 'Pre-Commitment Interview' Every Dating Couple Should Have"). If you try to have this kind of dialogue with a gaslighter, they will try and make you seem silly, maybe even "crazy" or troubled, because, the last thing they want to do is get real with you (or really anyone else). In their mind, so long as they can "bait you" with an emotional carrot, they are perfectly content. Because so long as you're wondering where things stand as you stand around romanticizing the situation as you hope for more, the easier it is for them to keep you on their proverbial hook. For how long? Years, if you let them (trust me, I would know).
GASLIGHT SIGN #5: You Look for Him, the Gaslighter, to Validate and Affirm You

Something that my clients know about me is, I do everything that I can to avoid using the word "vulnerable" as it relates to their interaction with one another. Because I am a pretty word-literal person and I know that vulnerable means "capable of or susceptible to being wounded or hurt, as by a weapon" and "open to moral attack, criticism, temptation, etc.", the last thing I want couples to get into the habit of doing is thinking that one of the closest people to them should be seen as a weapon or an individual who constantly subjects them to moral attacks or constant criticism. Your partner should be a safe place and space. That's why I prefer the word, "dependent". It means "relying on someone or something else for aid, support, etc.". When you're dating someone who is healthy, you can be dependent upon them. But when you're with a gaslighter, vulnerable is exactly what you are, pretty much at all times.
In many ways, gaslighters are a lot like, as sex trafficking survivor and author Cyntoia Brown Long calls certain types of pimps, Romeo pimps. If you've ever read about a pimp's initial approach, he flatters and affirms a woman until she feels like she is precious to him; like he would never hurt or harm her. Then, once her defenses are down, he starts to tear her apart, bit by bit (although he wasn't exactly a pimp, Tank's character in the movie, The Preacher's Kid, depicted this pattern quite well). Why would any woman stay with someone who treats her that way? Because the guy initially built her up so high that she feels as if she needs his validation and approval in order to feel like she is of any true worth or value.
This is why gaslighters prefer people who have low self-esteem. In fact, you hardly ever see them with individuals who know they are the total bomb. When we recognize what we are truly deserving of, there is very little room for game-playing or emotional rationing. I know this because once I saw my own self, the gaslighter in my life ceased to hold much presence of even relevance to the point that, one day, he wasn't gone. I simply left. (Ain't heard much from him since either.)
GASLIGHT SIGN #6: You Feel Unstable, Uncertain and Unfulfilled Most of the Time

One more point about my former gaslighter. Have mercy, y'all. It's amazing—and in this case, by "amazing", what I mean is sad—how much your affinity for someone can cause you to overlook all kinds of toxicity. For instance, towards the end of my relationship with Sir Gaslighter, I said to him, "Don't act like our relationship was all in my head. Do you know how many times you've said I was 'the one' over the years?" Guess what he said back? "I mean, Shellie, I have the right to change my mind. Sometimes I feel like you're the one and sometimes I don't. It's still that way." This ninja.
Do you know what that translates to? First, a load of customized BS. Second, what he's basically saying is, "I'm going to say and do enough to keep you hanging on because I like how you benefit me. But I'm not going to give you what you deserve because I couldn't care less about your needs being met in return." Of course, he didn't care because gaslighters never really do. Gaslighters are selfish. Gaslighters are control freaks. Gaslighters aren't looking for love; they are, as I once heard Judge Lynn Toler refer to someone as being, "romantic criminals". And you know what criminals do—they do things that hurt others for the sake of personal gain, even if it puts normal morals and standards at stake.
Girl, I already know. If you just now recognized how much of a victim of a gaslighter you've actually been, it can be a really hard pill to swallow. Choose to see it as a supplement, though. Now that you see the manipulation and control for what it is, you can start taking steps to get control of your heart and even your life back.
Your gaslighter may be fine, charming and even great in bed. But I promise you, by design, he means you absolutely no good. All he's doing is abusing you and no good can ever come from that. Do your self-worth and his ego a huge favor—put the "fire" out. Let. Him. Go.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






