Where To Shop This: Sustainable Fashion

Sustainability has been the buzzword for fashion brands over the past few years. Due to the highly visible spotlight of global warming, brands and consumers are a buzz to embrace more sustainable habits and processes. But it still leaves a lot of us thinking, what exactly makes a brand sustainable? According to the Journal of Fashion Marketing and Management, a sustainable brand features “local sourcing and production, transparency across the supply chain, traceability of work processes and raw materials, environmentally friendly raw materials, safe working conditions, and fair wages.”

As you can see, the inefficiencies in the industry not only impact the environment around us, it also influences the culture it employs; with an estimated labor force of 3.3 million people, the impact is substantial.

The fashion industry has many complicated issues that will only balloon in the coming years. With that though, comes a plethora of ways for us to course-correct if we’re willing. A few sustainable buying habits include embracing the rental market with programs like Rent the Runway or Vivrelle or purchasing secondhand clothing over new ones. But as consumers, one of the most impactful steps we can take is ‘conscious fashion.’ It’s the most popular example of sustainability that puts the onus on the consumer to not only avoid fast fashion but to also use sustainable efforts in caring for their garments.

We can all do our part to help the environment. Below are several sustainable brands that are stylish, ethical, and worth it.

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