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Tap In: Saweetie Takes On NYFW, The MET Gala & Becomes MAC's Latest Global Brand Ambassador
New York Fashion Week has finally returned to its in-person fashion shows. The magic, glamour and thriving energy is back after quarantine changed everything last year. While most people were sequestered at home fighting boredom, music superstar, Saweetie used the lockdown to cement her dreams. Through content creation, catchy new music and building her brand, Saweetie explored various business endeavors and began to execute her philanthropic goals.
Leaning on the expertise of her grandmother, Roxane Harper, who is an entrepreneur, author and investor, Saweetie and her "Glam-ma" created a foundation that equips Black and Brown communities to learn about financial literacy. They are set to launch the Icy Baby Foundation this fall.
Managing her time wisely during quarantine gave bloom to the elevation of her brand and star power.
Courtesy of the artist
In one year, Saweetie has become more than just an entertainer, she is now a desirable powerful influencer for top brands. She has been invited to attend several shows during NYFW, including Tom Ford, Kim Shui, Christian Cowan and more. To adding icing on the cake, the "It" girl and queen of content is starting her first day at Fashion Week with a major announcement.
Today, MAC Cosmetics introduced Saweetie as its newest Global Brand Ambassador. MAC snatched up the popular rapper and appointed her as their latest M∙A∙C Girl. Saweetie will join the brand in a long-term global capacity.
"I am so excited about my new partnership with MAC. When I was young, I remember admiring the way my mom would organize her MAC products in the silver MAC travel bag. I would always sneak and play with her lipsticks and products. I loved the creativity of makeup even back then. Now I can't believe I have my own collection. This is definitely a full circle moment," said Saweetie.
"Saweetie is one of those people that truly does it all – musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on – she is an extreme talent and is relatable…she is all of our 'best friends,'" said Drew Elliott, SVP, Global Creative Director, MAC Cosmetics.
"Saweetie's message of self-confidence and female empowerment is the perfect match for a brand like M∙A∙C that has always embraced unapologetic self-expression with open arms! Saweetie IS a MAC girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it. I'm obsessed."
As MAC's Global Brand Spokesperson, Saweetie will contribute her wit and beauty as the face of MAC's upcoming renowned collections and key campaigns. In addition, Saweetie will work with MAC Makeup Artists to showcase her signature looks, share beauty secrets and her lifestyle with MAC fans.
"All of the things that happening are like a dream come true. I'm excited about all the shows during NYFW and thankful to be invited. I also hope that designers, stylists and creatives of color can also be given more opportunities to showcase their talents on these type of large platforms."
Fans can see Saweetie's first piece of content for the brand on her Instagram @saweetie and follow @maccosmetics on IG for more updates.
Featured image courtesy of the artist
Abesi Manyando is a Journalist, Public Relations Specialist and Creative Writer obsessed with culture, art, and music. She intermixed her degree in business management and marketing with her love for writing to form the popular PR & Branding Development firm, Abesi PR eight years ago. She is now making art and writing her priority and is working on an upcoming children's book and creative projects that move her soul. You can follow Abesi on Instagram @abesipr and her blog, 7thandlotus.
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
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Mariee Revere On Her History-Making Million-Dollar Sales And The Future Of MoonXCosmetics
If the name Mariee Revere sounds familiar, it's probably because you heard of her beauty and skincare brand, MoonXCosmetics, or you may have heard about her history-making achievement of making $1.8 million in less than eight minutes. But before starting her million-dollar brand, Mariee was just a teenager trying to cure her acne.
While she grew up in the skincare capital of the world, South Korea, Mariee didn't really experience breakouts until her senior year of high school. Like many people who get their first breakout, she didn't know what to do, and there weren't many products out there at that time. So she decided to experiment. What she didn't know was that what she came up with would ultimately be her ticket to success.
"When I graduated high school, I moved back to America, Georgia, and I ended up making, like, the oil, the Rose Galore oil, which is like the staple product of my brand. I don't know what made me make it, but I did, and it literally cleared my face up," she tells xoNecole in an exclusive interview.
"I end up selling it as a body oil first because, obviously, I'm 17, [and] don't have any background as an esthetician or anything like that. I just made a product that worked for me, but people bought it and was using it, and I reformulated it, and then it just stuck like with me."
While MoonXCosmetics is known for its facial products, it wants to expand to body care and home. It just released its new product, Moon-Gel body wash, and it's only up from there. As Mariee continues to grow the brand, it's more than likely that she will see more history-making moments. And so far she has.
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When asked if she feels pressure to obtain more of those milestones, she says yes and no. "I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more," she says.
"I want to say more reach than more like fast-paced sales. I do want that. Obviously, every girl wants that, but I do want to have a better overall reach for my brand because I did take two years off so I was able to learn, [and] study a lot of different things. See how things have changed from 2020 to now."
"I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more."
Another part of expanding for any company is hiring people. Finding the right person to help you can be a hassle, especially for business owners who are used to doing all the work themselves. Mariee can relate to this, and she touched on this topic in her documentaryThe Million Dollar Story. She recommends having someone be your "right-hand man" who you trust to handle the ins and outs of the company.
"I could say, definitely get, like a right-hand man to help you within the process because that really was what helped me. I never had a job. I literally was 18 now, being like, you know, the boss of over 30+ employees at one point in time, and I didn't know anything. I didn't know anything about no W-2s, no taxes, no clock in, clock out because all I [have] ever known was my brand," she explains.
"So I definitely partner with people who are very skewed and versed in those areas, and they helped me get through it. Even to this day, I still have my same person helping me with hiring, firing, [and] doing everything that I can right now because I'm still learning. But obviously people get jobs young, so they have way more experience than me, but still learning."
And though she is still learning, one thing she makes sure to stay on top of is being consistent. Consistency is what trips many people up when it comes to achieving goals, but Mariee says it's all about scheduling. Whether it's when to post on social media or email marketing, scheduling it out can make a world of difference. That same practice also works when planning out her future goals for the company.
"Right now, future goals would be to drop at least five more products before the end of the year. We always do outreach, where we do drives and all that, but definitely do way more this year, she says. "Then really dive into body [care], and then hopefully open up MoonXBody underneath MoonXCosmetics to let that branch out and be open and definitely get back consistent."
For more information, visit moonxco.com.
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