Meet Sadé + Shaniya, The Design Duo Leading Fashion's New Class Of Designs
When it comes to the fashion world, there's no denying the direct influence and contribution of Black women.
Although recognition and credit tend to go unsaid, the simple truth is: Black women are the blueprint. As the tides shift within the industry, the true measure of sustainable progress will be weighed by how well the new class of designers and emerging brands are embraced and amplified. However, it's important to note that this isn't a request for permission: this is an announcement. Black designers aren't waiting for a chance for their stories to be told, they're letting their brands speak for themselves. And if you truly want to know where the future of fashion is headed, you must first tap into the rising voices who are creating history today.
Meet Sadé Lewis and Shaniya Charles, the design duo behind the self-titled fashion and lifestyle brand, Sadé + Shaniya. When the two Brooklynites met in their high school English class, their bond was formed over their shared interest in extracurricular activities, like Modeling Club and their desire to dissect the ambiguity of the industry they aspired to break into. As Sadé shares, "I feel like we align on things that we didn't like about the fashion industry and how it real mysterious and superficial, as well as not really seeing people that looked like us at the forefront."
Shaniya Charles, left. Sadé Lewis, right.
Photo Credit: Pia Fergus
As graduates of the prestigious Fashion Institute of Technology, FIT, the pair have been able to combine their talents beyond the textbooks, weaving their story into the fabric of their take on accessible high fashion and ready-to-wear pieces. Drawing inspiration from their personal journey, Black culture, and womanhood, the complex and nuanced experience that Black women share serves as a natural muse for everything they put their hands to.
Their signature design, the Mora Bag, tells a story of the duality of Black womanhood that serves as a stylish and metaphorical reminder to pack light and be light. "The color palettes that we looking into were [colors] that would trigger us to be soft and more vulnerable. There's always the notion that the Black woman is hard, she's strong, and she can do all these things. And she can, but she also has to step into the power of being vulnerable, being open, and being able to feel like you can release," Shaniya shares.
When the innovation of two Black women joins forces, there's no limit to the possibilities that they can unleash. Luckily, xoNecole has a front-row seat to the beginning stages of these dynamic designers, destined to dominate the fashion world on their own terms.
xoNecole: As Black women, sometimes we don't always have control over our narratives. With storytelling being such a huge part of you all’s design process, how does Black womanhood play the role of muse for you two?
Sadé Lewis: The origin of our collections, everything is based off a real story or feeling. For example, The Looking Glass [collection] was very much about looking yourself in the mirror and seeing this multifaceted person. You don't have to fit into one version of yourself, or one version of what people think you should be, you are many things. So that was our individual journey during that time. Literally, accepting us being women who can be everything at once, you know? It definitely always comes from something that we're going through. We don't try to pressure ourselves to create timing. It just comes when it comes. And yeah, it's always from within us, navigating our own lives, then figuring out how can we make a physical manifestation of how we feel.
Shaniya Charles: We also grab inspiration from the woman that we talk to, the people that we deal with on an everyday basis, and the majority of them are Black women. We try to make sure that we're telling their stories as well. Although it's our narrative, we want to make sure that our consumers are connecting to what we're putting out and feel or see themselves in what we are creating.
Sadé Lewis: As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors.
"As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors."
Photo Credit: Pia Fergus
Let’s get into your short film which premiered on the Council of Fashion Designers of America (CFDA)! That was you all’s first short film too. What was the inspiration behind the 'Green Eyes'' story?
Shaniya: First and foremost, we both love Erykah Badu! Green Eyes is one of our favorite songs. Sadé was listening to the song in the shower. And she came out and she was like, "I have an idea. We're going to create a visual fashion show based on this!" From there, we just started planning out what we wanted the story to be, the garments we would create for it, and how that would be an introduction to our actual collection that was coming up. We partnered with a Black woman to create the film; we wanted to make sure that although it's our story, that the people involved in it were also authentic and Black.
Sadé: That shower moment was literally me listening to the song. It almost felt like I was in a trance. There's no visual for that song, so it was just me envisioning alone and in a way pleading to this man. When it comes to communication between a man and a woman, sometimes it's just not there. We have egos and pride. The story that Erykah was telling was a matter of pride. It's not time to put your pride out there when you really feel this is your person. This is your soulmate, but your pride is literally ruining everything.
It was really cool to work with the director, Kyra Andrews. She has a theme about her work where she does love stories and Black romance shorts. It was really cool to tell her about our ideas and how we connect to the song and see how she could visually support that the film. It was very hands-on for all of us, even the actors in the film. We did it in one day, in the middle of a snowstorm, but it was really fun. Seeing the end result was like, wow.
As two Black women and emerging designers, I’m sure there have been obstacles that you’ve had to overcome through your trajectory. What are some of the challenges that you all experienced starting out?
Sadé: This is an industry that in all honesty, a lot of the cultural, creative, and artistic design aspects do come from Black people - we are at the forefront of a lot of those things. It's also hard as women to be respected and to be taken seriously. I don't know when those challenges will ever end for our people. So when things get hard and we might feel like our message is not getting across or things didn't perform as well as we want it to, we do have each other to remind us why we're here and that we're in it for the long run; we're not in it to be a quick trend.
You both have been friends for over a decade. How has it been working together while maintaining your friendship? How do you all make it work?
Shaniya: Our communication has always been at the forefront. From high school, we've always been very honest with each other. We make sure that we are each others' open and safe space. Even if something's bothering me, or something's bothering her, we try our best to communicate that. And I think the communication aspect and comfortability that we both have in each other allows us to explore different avenues of friendship and business partnership.
Sadé: We don't really have much of a system in place because I know it's important to separate business from friendship; it's not much a strict structure. But I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room.
"I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room."
Photo Credit: Pia Fergus
The whole “networking across” concept that Issa Rae famously coined has really become a collective mindset for many creatives. For those who are looking for their creative partner-in-crime, what are some tips that you would give to finding one successfully?
Sadé: I would say, be open and honest about your needs. I think a lot of times when people are doing something creative, or looking for a service, they go to Google and type in, "Photographers. NYC." And it's like, you might know someone from your high school or your college who's into photography. I think we have to have more of a mindset of working together. If we all came together with our respective interests, we could be so powerful.
It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer.
Shaniya: Be authentic to who you are. It's a lot of pressure and there's a lot coming at you at once in terms of being creative, but I feel like you should just be authentic to who you are. If you like photography or designer, you'll align with the people that you're supposed to align with. We have so much pressure around us now from social media and a whole bunch of different outlets saying, you should do this, you should do that. But just be authentic and true to who you are as a person. And whatever is supposed to align with you and the people that you are supposed to meet will come your way and those relationships will foster and grow to be what you need them to be.
"It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer."
Photo Credit: Pia Fergus
It’s really encouraging to hear that you all are able to lean on each other through the ups and the downs of your journey. Is there anything that you all tell each other to keep each other motivated?
Sadé: We have these little moments where we'll just go to each other and we'll be like, "Girl, you the sh*t." Or, "Wow, you really my best friend, you a bad b*tch." Stuff like that. Also, because we put a lot of storytelling and meaning behind our collection, we use that to align ourselves. This work comes from a place within.
It's always from a place based on the story that we're telling and our experiences together. I feel like that is our anchor; reminding each other that you're creating from a real place. And also, we both come from the fashion industry. We studied it in college and we also work in it. It's like, you really know what you're doing. Just trust yourself and keep going.
To stay connected to Shaniya and Sadé's upcoming collection, and cop a Mora Bag of your own, click here.
Featured image courtesy of Sadé + Shaniya
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED