In xoNecole's quarterly series Dope Abodes, we tour the living spaces of millennial women, where they dwell, how they live, and the things they choose to adorn and share their spaces with.
Outside, the brisk January air sent cold shivers up our spines, but inside Jersey-based interior artist Bailey Li's firehouse station loft, warmth radiated from the bright hues and plush fabrics adorning her space.
Everywhere we looked – the textured, downy sofas in the living room, the canopied bedroom boudoir area, the gilded bar cart – vintage artifacts and structurally bold pieces intermingled in a delicate dance. No piece overpowered the other yet demanded attention in its own right. An artistic oxymoron if you will.
Even warmer than the heat radiating from the clusters of candles arranged throughout her space, Bailey's smile drew us in immediately. "Every time I design a space or paint a technique on a wall, I am tapping into infinite intelligence, source energy, and the pulse of unlimited love that I always have access to. I never want to forget to show love and compassion to others who could very well be out in the world feeling alone and/or suffering from depression— especially Black women. If I had my way, everyone would have a well-designed space that makes them feel extraordinary; I truly believe it's essential to one's well being."
Tell us about yourself.
Photo by Ana Rice for xoNecole
"My clients say that I'm an artist. Lately, many of them have been calling me a 'life-changer', which is music to my ears! That's what this is all about for me – transforming spaces and lives through my artistry. I'd like to think of myself as an interior artist/creative who designs spaces, hand paints walls, makes bespoke chairs, and more. Interior design has helped me uncover my true passion—bringing out the best in people by interpreting who they are at their core and translating that through their environments. The impact that my work has on my clients' lives is truly the reward I seek."
Tell us a bit about what environment you were seeking to create in your space and the thought process behind your decorative choices.
Photo by Ana Rice for xoNecole
"My space is representative of three components: who I was, who I am, and most importantly, who I am becoming! Deep down I've always been fearless, it's just who I am. It's exemplified through my work and now my home. My ability to curate and recreate the old with the new, adding a modern pop to an antique is something I've been doing for over 10 years. The craftsmanship and character of antique and vintage pieces are so intriguing to me.
"The fact that I live in a firehouse loft/art gallery blows my mind. It's a creative live/work loft and it speaks to the artist that I have become. I have pushed myself and stretched myself; as a result, many talents I had no idea I possessed emerged. My bespoke chairs and hand-painted walls have become my canvases. I truly feel like an artist in my home and my artistry is being actualized by the fact that I am able to live and create in the same space."
"It's a creative live/work loft and it speaks to the artist that I have become."
How did you approach finding and financing your place?
Photo by Ana Rice for xoNecole
"I live in a creative live/work art gallery loft located in the Valley Arts District of Orange, New Jersey and I've been renting here for two years. Discovering the Valley Arts District through an organization called Hands Inc. was such a huge breakthrough for me. I am able to lease this beautiful firehouse abode at a reasonable rate. I recommend anyone who is an artist/creative to seek out communities that have active art initiatives in place. They typically offer affordable live/work, loft-style spaces to creatives – it's a great way to gain exposure and be surrounded by like-minded people."
How do you feel your space impacts your mental health and happiness?
Photo by Ana Rice for xoNecole
"The shape of furniture, the colors of the walls and floors, the lighting and arrangement of it allabsolutely influences how we feel and perform on a conscious and subconscious level. I'veincluded subliminal reminders and cues that stimulate positive feelings and thoughts throughoutmy space. For instance, if you look closely at my hand-painted copper colored doorway it hasthe words 'You Are Not Alone' inscribed on it. I painted those words as a reminder to myself thatI am not alone; every waking day is proof that the creator is present."
In addition to an apartment tour, xoNecole was able to sit down with Bailey to discuss her design ethos, neuroaesthetics – the impact of our spaces on the way we feel, and some of her favorites pieces present within her Orange, NJ firehouse station loft:
Vaginas Are Lit
Photo by Ana Rice for xoNecole
"Recently, I did an art exhibition where I featured my art installation, 'Vaginas Are Lit'. I created these paintings on canvases with silhouettes [of vaginas] with antique light switch plates and bulbs that lit up. It was an interactive moment for people since they could actually come into the exhibition and 'turn on' the vaginas. Whoopi Goldberg happened to be a fan of [the installation] and ended up purchasing the first two [pieces], which was a very proud moment [for me]. 'I was like, Oh my God, I'm an artist!'"
Sweet Escape
Photo by Ana Rice for xoNecole
"Growing up, there were times that I didn't have my own room. I remember visiting my sister's friend's house when we were young and seeing her bedroom. It was a little girl's dream come true! She had a canopy bed with drapery to match, beautiful pastel walls, and dolls for days. I remember leaving there feeling sad knowing that my grandparents could not afford to give me a room like that.
"As an adult, I can finally have my version of a dream canopy. It's nothing like that little girl's bedroom, but it certainly represents the girl in me. The feminine canopy is juxtaposed with a masculine leather and sheet metal aviator headboard, gauzy sheer drapery with jute trim and huge industrial style metal light fixtures that I also embellished with jute trim.
Although it's one my favorite areas in my apartment, my boudoir was a painstaking process because I did not know where to put my bedroom in this wide open space. I originally had my bed over by where the living room is, and then I decided that I wanted to switch it up. I created this canopy to give me a little bit of privacy and delineate the areas [in the apartment], but still, leave it wide open."
Something Old, Something New
Photo by Ana Rice for xoNecole
"15 years ago, I bid on [this couch] and it was originally Pepto-Bismol pink! I had it reupholstered in the black velvet that you see here today. It was originally in my showroom for sale and I was so happy no one bought it because… it's mine."
On the Run
Photo by Ana Rice for xoNecole
"In my early twenties, I always dreamt of driving around town in a Vespa wearing high heels; my vintage scooter console satiates that desire! Every time I look at it parked in the middle of my loft, I feel adventurous and free.
"I discovered this vintage scooter console at Sierra Trading, believe it or not. I just fell in love. I had to have it. And, it lights up, which I thought was really cool! In a loft space like this, I thought it was a great aesthetic piece that serves a dual purpose. It's a shelf where I can display my favorite objects – my favorite shoes, my favorite books, stones that I love. Again, [this loft] is an open space and it's very hard to find storage and this [console] can be used to show some of my favorite things."
Indoor Picnic
Photo by Ana Rice for xoNecole
"My dining room table is a unique experience. I don't have room for a full-out dining area, but I did want to create an indoor picnic moment where you can have anything from a romantic dinner to a nice little community area where you can catch up with friends."
Click through for more pics of Bailey's gorgeous live/work loft:
Photo by Ana Rice for xoNecole
Bailey Li pictured with writer Lydia Lee
All photos by Ana Rice
For more Bailey Li, give her a follow on Instagram @interiorista_baileyli and @designedbybaileyli.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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