
Oh, the amount of "What the heck was that?!" I could've been spared if I had read an article like this, oh, I'd say about 15 years ago. I'm telling you, the older I get, the more cautious I am about using the word "friend", no matter how popular social media has made it. It can't be said enough that just because you and someone may vibe or have certain things in common, that doesn't automatically make them your friend.
Acquaintance? Sure. Cool associate? Possibly. But the amount of effort, commitment and consistency that goes into cultivating a friendship? It's kind of like the difference between a great first date and your husband—there's a lot of work that's required to get from one point to another.
An opportunist? They are banking that you don't have enough insight or boundaries (more on that in a bit) to know what true friendship looks like and/or requires. They think that so long as they turn on the charm and compliments, you'll let down your guard and welcome them into all areas of your life—resources and connections included. If they have to act like your new BFF in order to make it happen, so be it. So long as they get what they need from you, that's all that really matters.
Scary, huh? And just how can you know if someone who has recently come into your world is an opportunist (wolf) in friend's (sheep's) clothing?
6 Signs Your New Friend Is Actually An Opportunist
1.From Day One, They Are Oozing with Flattery
GiphyThere's a Scripture in the Bible that says, "He who speaks flattery to his friends, even the eyes of his children will fail." (Job 17:5—NKJV) That's how little even the Word thinks of flattery—and flatterers. I get why too because while on the surface, a flatterer's compliments may sound good, they usually come with an ulterior motive intact. People who flatter others are not doing it purely for affirmation's sake. Matter of fact, many times, they don't even really believe that they're saying. They're just telling you that you're attractive, brilliant or impressive so that they can fuel your ego, disarm your discernment and ultimately take advantage of you.
An example of flattery that comes to mind is a man you just meet who is dripping with comments about how good you look. Then when you don't return his advances, he says something insulting. Flatterers of all forms are a lot like this. If they can manipulate you into getting whatever it is that they want, there are plenty of affirmations coming your way. If you're not goin' for it, the same mouth they used to "praise" you will be the same one they use to tear you down and gossip about you with.
2.They Wouldn’t Know a Boundary If It Hit Them in the Face
GiphySomething that gets on my nerves about opportunists is they are pushy as all get out. They'll find out you know someone they would be interested in meeting or that you've got access to an opportunity that they want to be a part of and either they keep dropping hints about it or they won't let up on asking you if you can "hook them up", almost as if, just because you are cool with them, they are entitled and you automatically should.
Pushy people like this are not go-getters; they are aggressive and disrespectful of your boundaries. Hmph. Come to think of it, one way to really tell the difference between a friend and an opportunist is a friend is all about honoring your boundaries while an opportunist barely even acknowledges that you have any. I'll take it up a notch—opportunists so don't care about your limits that when you express them, on any level, they try and make you feel guilty or like you're the bad guy for doing so.
3.They’re Constantly Asking for Things While Offering Nothing

On the heels of the point I just made, while we shouldn't keep tabs on what people do for us, when it comes to our real friends, we don't have to. That's because the give-and-take cycle is so consistent that it's hard to even keep up. But an opportunist? If you feel like a person in your life is draining you and is always on the receiving end, that's because that's probably exactly what is going on.
There is someone who used to be in my life who, when I sat and thought about how much money I had spent on them over the course of knowing them, it was well into the thousands. Over that same period of time, I got a box of lip gloss that they lost and a ring that cost five dollars. Hey, I was codependent back then, so I'll own some of that. But I also have to admit that while we had some good times, when I think of all of the ways they benefitted from my resources—both personally as well as professionally—I also know, for a fact, that they were a total opportunist.
4.Both Online and Off, They Are Trying to Infiltrate Your Circle

Back to the flattery thing, I know they (whoever "they" are) say that imitation is the highest form of flattery but all it does is irritate me. I want you to do you while I stand over here and do me. That's why I don't find it complementary that when someone gets in good with me, they suddenly feel like they should buddy up with the people in my life.
There's one chick I know that I had to release for this very reason. The moment she found out I was friends or even close acquaintances with someone that she thought could benefit her, she would try and befriend them, send them DM's with questions (including questions about me) or, if we happened to be out together and we saw someone that I knew, she would try and find a way to get their contact info. It got to the point where some people were even asking me, "Yo, what's up with your girl?"
That's the thing about opportunists. It's not good enough that they drain your resources; they want to tap out all of the ones attached to the people you know as well.
5.You Feel Like They Are “Forcing” the Friendship

You don't have to take my advice, but don't say I didn't warn you. Watch out for the person who declares after one conversation that the two of you are going to be really good friends. While the initial sentiment might sound sweet 'n all, my best friendships happened organically and definitely without any kind of agenda—spoken or unspoken.
Agenda. That's a great word to describe what an opportunist is typically up to. The fact that getting close to you is a mission rather than something that naturally happens is another sign that you should probably keep your guard up, if not totally keep your distance.
6.Something Feels “Off” About It All

If there's a silver lining about an opportunist, it's that they are definitely ambitious. But when you're trying to cultivate a true, meaningful and lasting friendship with someone, you don't always want to be around that kind of energy. You don't always want to talk about networking, resources you have available or what you can do to get someone to the next level. An opportunist is just the opposite when it comes to this way of thinking because, chances are, the main reason why they want to get close to you at all is because of what they think you can do for them. Take it a step further, the main reason why they think you should be in their life is to help get them to where they want to go.
Most of my friends, they are highly accomplished in their own right; they really are. But whenever we get together, most of what we talk about has absolutely nothing to do with work. Matter of fact, it's like watching a rerun of Seinfeld or The Office because although we're entertaining to one another, we're not really discussing much of anything consequential. We're just loving being in each other's space.
Nothing more, nothing less.
Keeping what I just said in mind, if a new person in your life seems OK, but you always feel like you are "on the clock" with them or "peace" and "chill" are not two words that you are ever able to associate with them and, if the more you read this article, something definitely feels a little off, don't doubt your spidey sense. It doesn't feel right because it probably isn't right.
Not to say that an opportunist has to be totally kicked to the curb. All I'm saying is 1) do some serious pondering and evaluating before classifying them as a "friend" and 2) be alright with possibly placing them into the "work associate" or "acquaintance" category only. Either way, create some boundaries so that they are not the only ones getting something out of the relationship.
What this all boils down to is I'm not saying that opportunists are the devil; with the right approach and clarity, they can be beneficial at times. I'm just saying that when it comes to your friendships, if there's a word that should never been synonymous with that kind of situation, it's "opportunist".
Please don't learn this the hard way.
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









