Bozoma Saint John is a natural born hustler that exudes confidence and has been navigating through corporate America with her go-getter demeanor. Through the loss of her husband and raising her daughter on her own, Saint John used her pain for triumph to collect everything that belongs to her despite any obstacle that attempted to stand in her way.
The 41-year-old is a marketing executive that inspired women of color worldwide by breaking down barriers in major companies, including PepsiCo and Apple Music, as one of the few Black women executives in technology. After leaving Apple Music as its head of consumer marketing to become Uber's chief brand officer in 2017, Badass Boz is now turning another new chapter and leaving the company. Her last day is June 22.
Recode was the first to announce Saint John's departure and Uber confirmed it. She will now serve as the chief marketing officer for Endeavor. Endeavor is an entertainment company that is a leading talent agency for celebrities and Saint John will "[focus] on a range of creative connections between its enormous talent portfolio and big brands (WME, IMG, UFC, Miss Universe)."
Saint John had joined Uber's team in the midst of its scandals and her job was to help rebrand the company externally to create a shift in its image. Uber CEO Dara Khosrowshahi thanked her for her work in an emailed statement:
"Boz joined Uber at a time when the company was hurting — but her energy, optimism and creativity have been a key part of our ongoing turnaround. Endeavor is lucky to have her, and I'm excited to watch her work in her new role."
Although there was quite the transformation under her short time at Uber, such as partnering with Lebron James and Kevin Durant, Saint John believes that her new position at Endeavor is where she truly belongs. She told The Hollywood Reporter:
"Everywhere I go, I do my best to contribute to solutions that help make a better culture and environment for women and women of color, specifically. Now that I'm in a more senior position to help impact policy and cultural norms, I feel very grateful to be able to represent in that way, and I have high expectations I'll be able to contribute to the conversation at Endeavor and in the industry at large."
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