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The Black Beauty Club Is Disrupting Beauty Culture In All The Best Ways
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The Black Beauty Club Is Disrupting Beauty Culture In All The Best Ways

Meet Tomi and Asmeret, two extraordinary women who have set out on a mission to celebrate and uplift Black beauty in all its vastness and diversity. Tomi has had a successful career in the fashion, beauty, and tech industries, currently leading inclusive technology communications at Pinterest. On the other hand, Asmeret boasts an extensive background in luxury fashion production and is now a passionate social activist, fighting food injustice through the One Love Community Fridge.

Their paths crossed through Asmeret's husband, the remarkable Stanley Lumax, who played a role in connecting these like-minded souls. They soon discovered their shared passion for their culture and a desire to build a strong community that pays it forward for future generations.


The duo's journey began with the creation of The Black Beauty Club in 2020, with a primary goal of bridging the resourcing gap for Black beauty founders. The digital conversations they initiated quickly revealed an appetite for discussions rooted in culture, as beauty and wellness rituals are deeply embedded in the heritage of Black people.

For Black women, this space holds significant importance as it embraces the essence of community, a vital aspect of their shared rituals. The Black Beauty Club allows them to learn from each other and experience the vastness of their beauty and culture. Moreover, it lays the foundation for future generations, instilling a sense of self-love that empowers them to navigate life's challenges.

Photo Courtesy of The Black Beauty Club

Defining beauty within the context of Black people proves complex due to the incredible diversity across cultures. However, Tomi and Asmeret recognize beauty as a powerful cultural experience for the Black community, with nuances that are deeply enriching.

The topics discussed within The Black Beauty Club reflect a commitment to creating positive and uplifting conversations. By exploring themes such as the perception of Black queer masc/femme men as beauty consumers and the cultural impact of African beauty products with ingredients from across the diaspora, they shed light on often overlooked aspects of Black beauty.

Photo Courtesy of The Black Beauty Club

The focus on solution-oriented discussions is essential for addressing beauty's deep-rooted challenges, considering the lens society places on beauty that can be anti-feminist and anti-Black, and brown people. Tomi and Asmeret aim to provide a safe space that navigates these experiences with empathy and positivity, even in the face of difficulty.

To support Black women in the beauty space and embrace their beauty, championing one another is vital. They stress the importance of recognizing that Black women are not monolithic entities but diverse individuals with unique stories and experiences.

Photo Courtesy of The Black Beauty Club

For Black women seeking affirmation, Tomi and Asmeret draw inspiration from Toni Morrison's words: "You are your best thing." These empowering words remind Black women of their inherent beauty, strength, and resilience.

As The Black Beauty Club continues to thrive, Tomi and Asmeret envision a future where conversations about beauty remain solution-oriented, fostering unity, acceptance, and celebration of the expansive and ever-evolving essence of Black beauty. Their dedication to uplifting Black beauty culture leaves an indelible mark, empowering the next generation to embrace their heritage and flourish with confidence.

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Feature image courtesy of The Black Beauty Club

 

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