Whether you're striving for $5K or $50K a month, being successful in business is simple math.
However, we become so obsessed with building six-figure businesses, that we get overwhelmed with self-doubt. We keep failing because we're running before we know how to crawl. We want to say that we have a six-figure business, but we've been avoiding the hard tedious work to create a six-figure business. The point is, if we're striving for five-figure launches in months, and haven't figured out how to make $500 a week – there's a disconnect.
So many entrepreneurs don't know their profit margins, cost of goods sold, or their best-performing channels (Instagram, Youtube, Website etc.), which are crucial to making good marketing decisions. Once I mastered the numbers game of sales and revenue, I was able to master the marketing side of it. You see, we spend so much time worrying about social media posts, blog posts, email funnels, and sales pages, that we forget to get down to the basics: having a plan. The goal alone isn't enough. Instead of worrying about building a six-figure business, let's figure out how to make $100 or $200 dollars a day
$100,000 seems like an overwhelming number but setting bite-sized goals helps. If you want to cross into the illustrious six-figure club, you need to make $275 dollars a day. Not too bad, right? When you break down that large revenue goal into a more digestible one, you can breathe a sigh of relief, because now it feels doable. Once you have your daily revenue goal, it's time to map out what that looks like in real life.
This is how you hit that revenue goal.
There are three things that you need to constantly do in order to gain momentum in making sales.
Have product goals in mind, not money goals.
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The first thing you need to do is break down that daily revenue goal into actual product goals. I know that if I want to make $175 per day, I need to sell two marketing plans, or two group-coaching memberships and two bundles, to make that happen. I also know that I can sell one marketing automation package and make that happen. By knowing the different combinations of products that I need to sell every single day, it allows me to prioritize what I need to promote and showcase on social media, conversations that need to be had and general offline work.
Diversify your products, so you can diversify your income.
The other thing you need to do is diversify your income. You need to offer a variety of products and services that solve a variety of problems for your audience. This diversification should also result in different price points to capture your audience at different levels. If you've been selling the same thing over and over and over again, eventually your sales will plateau. In order to keep your audience buying, and more importantly interested, you need to constantly provide new solutions to their problems. I don't mean reinventing the same sh*t in a different format. I mean engaging with your community and figuring out what else are they struggling with.
Ask yourself this: What is another problem that my community has, and what can I build or how can I help them get to the next level? When thinking about this, you also need to create streams of passive income, because if you're exchanging time for money, it's gonna get hard to scale and keep up with.
Keep your business in front of people daily.
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Remember when I talked about the plateau? Here is when what to does if it happens comes into play. You need to get your business products and services in front of new people every single day. Why? Because if you keep marketing to the same 500 people on Instagram and the same 300 people on your email list, you're quickly going to max out on sales. You need to constantly be adding new people to your audience so that you can continue to market and continue to build your business. Whether that's hustling online or marketing offline, your job is to find new people who are interested in what you are selling each and every day.
All in all, I stopped doing the most for the least. All the bullsh*t is a distraction. Just find a process and a system that works for you and forget the rest.
Why are we always chasing something new? We want to know the next best thing when we haven't even mastered the current thing we are doing. I truly believe if it isn't broken, don't try to fix it. In a space where everyone is doing the same things like joint venture webinars, "free" webinars with pitches at the end, social ads, $497 offerings, daily Instagram lives, what are you going to do that's different – what are you going to do that sets you apart?
Once I mastered this process, I tripled my monthly income. I got so consumed with what everybody else was doing online, that I lost track of my own ideas and fell to a $2,500 month. After that unfollowing spree and getting focused, I'm up to a $9,000 month. Why do you care? Because this could be you! It's okay, you can say it aloud… "I want freedom and options!"
If only you found a way to execute more of your ideas and grow your brand, you could own your time. But you can't do that if you continue to be overwhelmed and beaten down by the success of others.
Six figures is an amazing goal, but let's start with something a little less overwhelming. Then, watch how much your brand and income flourishes.
Featured image by Getty Images.
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Originally published January 22, 2019
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In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
