Whether you're striving for $5K or $50K a month, being successful in business is simple math.
However, we become so obsessed with building six-figure businesses, that we get overwhelmed with self-doubt. We keep failing because we're running before we know how to crawl. We want to say that we have a six-figure business, but we've been avoiding the hard tedious work to create a six-figure business. The point is, if we're striving for five-figure launches in months, and haven't figured out how to make $500 a week – there's a disconnect.
So many entrepreneurs don't know their profit margins, cost of goods sold, or their best-performing channels (Instagram, Youtube, Website etc.), which are crucial to making good marketing decisions. Once I mastered the numbers game of sales and revenue, I was able to master the marketing side of it. You see, we spend so much time worrying about social media posts, blog posts, email funnels, and sales pages, that we forget to get down to the basics: having a plan. The goal alone isn't enough. Instead of worrying about building a six-figure business, let's figure out how to make $100 or $200 dollars a day
$100,000 seems like an overwhelming number but setting bite-sized goals helps. If you want to cross into the illustrious six-figure club, you need to make $275 dollars a day. Not too bad, right? When you break down that large revenue goal into a more digestible one, you can breathe a sigh of relief, because now it feels doable. Once you have your daily revenue goal, it's time to map out what that looks like in real life.
This is how you hit that revenue goal.
There are three things that you need to constantly do in order to gain momentum in making sales.
Have product goals in mind, not money goals.
The first thing you need to do is break down that daily revenue goal into actual product goals. I know that if I want to make $175 per day, I need to sell two marketing plans, or two group-coaching memberships and two bundles, to make that happen. I also know that I can sell one marketing automation package and make that happen. By knowing the different combinations of products that I need to sell every single day, it allows me to prioritize what I need to promote and showcase on social media, conversations that need to be had and general offline work.
Diversify your products, so you can diversify your income.
The other thing you need to do is diversify your income. You need to offer a variety of products and services that solve a variety of problems for your audience. This diversification should also result in different price points to capture your audience at different levels. If you've been selling the same thing over and over and over again, eventually your sales will plateau. In order to keep your audience buying, and more importantly interested, you need to constantly provide new solutions to their problems. I don't mean reinventing the same sh*t in a different format. I mean engaging with your community and figuring out what else are they struggling with.
Ask yourself this: What is another problem that my community has, and what can I build or how can I help them get to the next level? When thinking about this, you also need to create streams of passive income, because if you're exchanging time for money, it's gonna get hard to scale and keep up with.
Keep your business in front of people daily.
Remember when I talked about the plateau? Here is when what to does if it happens comes into play. You need to get your business products and services in front of new people every single day. Why? Because if you keep marketing to the same 500 people on Instagram and the same 300 people on your email list, you're quickly going to max out on sales. You need to constantly be adding new people to your audience so that you can continue to market and continue to build your business. Whether that's hustling online or marketing offline, your job is to find new people who are interested in what you are selling each and every day.
All in all, I stopped doing the most for the least. All the bullsh*t is a distraction. Just find a process and a system that works for you and forget the rest.
Why are we always chasing something new? We want to know the next best thing when we haven't even mastered the current thing we are doing. I truly believe if it isn't broken, don't try to fix it. In a space where everyone is doing the same things like joint venture webinars, "free" webinars with pitches at the end, social ads, $497 offerings, daily Instagram lives, what are you going to do that's different – what are you going to do that sets you apart?
Once I mastered this process, I tripled my monthly income. I got so consumed with what everybody else was doing online, that I lost track of my own ideas and fell to a $2,500 month. After that unfollowing spree and getting focused, I'm up to a $9,000 month. Why do you care? Because this could be you! It's okay, you can say it aloud… "I want freedom and options!"
If only you found a way to execute more of your ideas and grow your brand, you could own your time. But you can't do that if you continue to be overwhelmed and beaten down by the success of others.
Six figures is an amazing goal, but let's start with something a little less overwhelming. Then, watch how much your brand and income flourishes.
Featured image by Getty Images.
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Originally published January 22, 2019
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Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next
Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.
Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
Feature image by Mike Lawrie/Getty Images
Have you ever been in a relationship with someone and felt so deeply connected to them? Everything about the relationship was intense – good or bad? Then you might be in a part of a soul tie.
The concept of a soul tie binds individuals on a level beyond a relationship's physical and emotional aspects; it’s more than a mere connection. You can form a soul tie with anyone – lover, friend, colleague, etc.- but we are discussing romantic partners for this article. Think of you and your partner as an intensely burning flame. The flame can burn passionately to light the relationship’s way or chaotically burn everything in its path. Either way, it leaves an indelible mark on the souls involved.
A soul tie should not be confused with the term “soulmate.” The main difference is that a soul tie can be positive or negative, while a soulmate is a mutual, harmonious connection. Unlike a soul tie, a soulmate relationship is generally characterized by mutual understanding, support, and shared values.
However, the more we learn about soul ties, the more it becomes evident that they are not monolithic; they vary in nature and intensity. As someone who has experienced a negative soul tie, it is crucial to discern whether they contribute positively to personal growth or hinder you from flourishing.
If Your Soul Tie Is Positive
A positive soul tie creates a deep and affirming connection between individuals. One key indicator of a positive soul tie is effective communication. If you’re experiencing a positive soul tie, a shared understanding fosters open and honest dialogue, contributing to a sense of connection and support.
Mutual growth is another hallmark of a positive soul tie. When individuals in a relationship encourage each other's personal development and evolution, it signifies a positive and uplifting connection. This mutual support leads to an environment where both parties can thrive individually and together, contributing to the overall health of the soul tie.
Emotional security is a crucial element in identifying a positive soul tie. In such connections, individuals feel a deep sense of trust and comfort with each other. This emotional security forms a stable foundation for the relationship, allowing both parties to express vulnerability and foster a strong, positive bond. These three indicators—effective communication, mutual growth, and emotional security—underscore the positivity inherent in a healthy and affirming soul tie.
If Your Soul Tie Is Negative
A negative soul tie manifests as a detrimental and draining connection between individuals. One clear sign of a negative soul tie is the presence of emotional turmoilwithin the relationship. When the connection becomes a source of constant distress, causing emotional upheaval and hindering personal development, it indicates a negative soul tie.
Codependency is another red flag for a negative soul tie. In such connections, individuals may become overly reliant on each other, impeding their ability to thrive independently. Codependency often leads to unhealthy dependencies and can result in a toxic dynamic that hinders both individuals' growth and well-being.
A lack of effective communication is a third indicator of a negative soul tie. When there is a breakdown in communication, misunderstandings and unresolved issues can fester, contributing to a strained and unhealthy connection. In negative soul ties, the absence of open and honest dialogue can perpetuate a cycle of negativity and prevent the resolution of underlying issues. These three indicators—emotional turmoil, codependency, and poor communication—point to the negativity associated with an unhealthy soul tie.
Putting Out The Fires And Breaking Your Soul Tie
Unfortunately, my deep, intense connection only caused destruction. And despite the obvious red flags, it took a minute before I broke the connection. Why? Because I was addicted to the relationship, we both were. But it is possible to break a soul tie if and when you are ready because if you are not, pretending you are when you are not is a waste of your time.
Breaking a soul tie requires intentional and purposeful actions. Establishing clear and firm boundaries is a fundamental step in severing the connection. By limiting contact and emotional engagement with the person involved, individuals can gradually weaken the tie and create space for personal growth.
Seeking professional support is another effective strategy to break a soul tie. Guidance from therapists or counselors provides valuable insights and coping strategies. Professional assistance can help individuals navigate the emotional challenges associated with breaking a soul tie, offering a structured and supportive environment for healing.
Redirecting energy toward personal growth is important in breaking free from a soul tie. Engaging in activities that promote individual well-being and create a sense of independence allows individuals to refocus their attention on their own growth and development. This redirection of energy is essential for breaking the emotional bonds of a soul tie and moving towards a healthier, more fulfilling life.
The last step I advise everyone to go through is the mourning period. My partner and I did our song and dance for years before I walked away. And I would be lying if I didn’t say that I mourned our relationship while I healed.
Recognizing the presence and nature of a soul tie in your relationship is crucial to understanding its impact on your well-being. Whether positive or negative, the intensity of a soul tie can shape the course of your personal growth and happiness. Breaking free from a negative soul tie demands intentional efforts, from setting clear boundaries to seeking professional support. Redirecting energy toward personal growth and allowing oneself a necessary mourning period are vital steps toward healing and liberation from the intricate ties that bind.
Feature image by JD Mason/ Unsplash