

I'm pretty sure that some of y'all remember the 2009 movie, that came from the book, He's Just Not That Into You (Ben Affleck, Jennifer Aniston, Drew Barrymore, Ginnifer Goodwin, etc.). Anyway, a co-author of the book is a man by the name of Greg Behrendt. There are several quotes from the book that I really like. One of them is, "If he's not calling you, it's because you are not on his mind. If he creates expectations for you and then doesn't follow through on little things, he will do the same for big things. Be aware of this and realize that he's OK with disappointing you." Whew. Yes. And amen.
No doubt, when it comes to what inspired the title of this lil' read, it was definitely that book and film. And while I'm absolutely not saying that you should have the same sort of expectations in your friendships that you do in your romantic relationships (or situationships), I do think that there's a huge group of individuals who constantly find themselves disappointed, if not flat-out devastated, in their friendships, and it's all because they were more invested in their "friend" than their friend was ever truly invested in them.
Signs Someone Doesn't Like You As A Friend
That's why I thought it would be a great act of service to share a few clear indications that, while you might be out here thinking that you're in a friendship, the other person really isn't as "into you" as you may currently believe.
If You Didn’t Reach Out, You’d (Probably) Rarely Speak to Them
While I'm not exactly sure what makes so many of us think this way when you're of high school age and under, you're kinda wired to think that either someone is your friend or they are your foe, with not much space in between. Oh, but as you get older—and hopefully wiser—you begin to embrace that there is a whole lot of space in between those two words. That's why I've written articles on the site like "Always Remember That Friendships Have 'Levels' To Them", "According To Aristotle, We Need 'Utility', 'Pleasure' & 'Good' Friends" and "Allow These Things To Happen Before Calling Someone 'Friend'". Anyway, something that I believe is a clear sign of a healthy friendship is mutuality. And so, when it comes to my friendships, we both call each other, we both initiate times to hang out, we both acknowledge special days and we both are readily available if one of us is in need. On the flip side, when it comes to a lot of my acquaintance situations, while whenever we see each other, it's all good, and sometimes we even hang out, at the same time, if I never reached out to them, it could easily be months before they ever checked in on their own.
And you know? The people behind Door #2, if I put them into the same category as my friends, I could easily find myself feeling taken for granted a lot of the time. However, since they aren't my friends…I don't.
If you're out here calling someone your friend and yet that person rarely does any of the leg work to make sure that the two of you remain connected, while that doesn't automatically make you enemies, that doesn't really mean the two of you are homies either. Remember how Greg said that folks call when you're on their mind? Exactly.
It Seems Like They Politely Tolerate You More than Celebrate You
There is someone in my life who I used to put in the "inner temple" (which is basically the closest to me category) because we are a lot alike, we have a good time together and we have shared some pretty personal things with one another. That sounds like the foundation for a friendship, right? Yeah, that's what I thought too. However, over the years, something that I started to notice was that when they had something worth celebrating in their life, I made sure to participate so that they would feel like I was a huge supporter of their goals and aspirations. Oh, but when I had something going on, they would barely even acknowledge my efforts, let alone make me feel like they were truly happy for me.
There's an article that I wrote for the site a couple of years back entitled, "5 Signs Your Closest Friends Are The Most Envious Of You". While I definitely think that green-eyed so-called friends do exist, sometimes folks aren't celebrating your life with you because they envy you. As much as it might hurt to hear this, sometimes they just don't really give AF one way or another.
It's like, if you're a musician and you've got an album release coming up, your friends are gonna show up, no matter what. Meanwhile, the people who just aren't that much into you will look and see what else they've got going on. If nothing, they'll roll through and even seem glad to be there. But if they can think of something "better" to do, they'll do it and holla at you…whenever.
People who are your friends are invested in your life. And so, when something awesome happens, they feel it, right along with you. If you've got someone in your world who seems to have more of a "meh" attitude about your milestones while you're always bringing balloons and champagne to honor their goals, you already know what I'm gonna say sooooo…this one time, I'll spare you.
You Keep Stating Your Needs (and Boundaries) and They Keep on Ignoring Them
While it took me a large portion of my 20s and 30s to figure out what a true friend is (and how to be one), now that I am comfy 'n cozy in my 40s, I can confidently say that I can both trust and rely on each person who I give that title to. A part of the reason why is because they know my needs (as it relates to a friendship) as well as my boundaries—and they honor both to the utmost.
Listen, I'll be the first to say that when it comes to a quirky Gemini like myself, that is no easy feat. It's not that I'm a high-maintenance person; it's just that I'm weird about certain things. I don't do holidays (yet am off the chain about birthdays), only a couple of people have my cell number (everyone else gets my landline because I don't care to be 24/7 readily available), I'm a big-time 'words of affirmation' person and an ambivert. I don't like folks coming to my home (it's a place of peace and refuge for me) but I like to treat others while I'm out. I am pretty private (hence, "Why I Prefer My Friends To NOT Be Friends With Each Other") too. And you know what? There's not one friend of mine who doesn't know this about me and respects it.
A healthy relationship definitely consists of two people who strive to meet one another's needs (so long as they are realistic which is another article for another time) and honor each other's boundaries. A sign of a toxic friendship is when one or both people don't do either.
Here's the thing, though. When someone is into you, on any level, they retain what you say because they want to keep you in their life. When someone isn't that into you, they might forget a need or boundary that you've got; not because they are toxic but because they casually took in the information.
If there is someone in your world who seems to keep dropping the ball when it comes to your needs and/or boundaries, ask yourself is it because they seem to be doing it on purpose or that they tend to take the "Kanye shrug approach" to just about everything as it pertains to dealing with you. If the answer is "B", while I'm not saying you should tolerate their nonchalant behavior, what I am recommending is if you put them in a good associate category, them not honoring your desires may not sting quite as much.
You Do Things That Friends Do. They Do Things That Acquaintances Do.
It was around this time last year when I penned the piece, "10 Questions To Ask Your Close Friends Before The New Year Begins". A part of the reason why I wrote it is because, I find it fascinating that, there are all of these articles out in the world which state that two keys to a healthy relationship is open communication and "taking your partner's temperature", just to make sure that both of you are in a good space. Personally, I think the same things should apply to friendships as well because, after all, when you've got someone in your life who you love, respect and share your life with, even on a platonic level, it's important that you both are clear that you're both happy in your friendship.
That said, another sign that you are probably way more into your friend than your friend is into you is you're out here being their friend while they are out here acting more like an acquaintance. What do I mean? Well, while you take their calls, even after midnight, they will push you to a voicemail or not respond to a text until they get around to it; not some of the time—all of it. While you are intentional about observing special days and milestones in their world, you might be good to get a "Happy Birthday" message on your actual day, and/or they will be what I call, happily dismissive about a goal that you've reached. Even though you share with them all of your secrets and fears, they tend to remain pretty surface-level with you about their stuff.
I could go on and on and yet, I think you get where I'm going with this. If you're all-in with someone while they are on the shallow end of the friendship pool, this doesn't mean they don't like you. What it does mean is they aren't as into you as you may want them to be. Do with that what is best for you at the end of the day, sis.
You’re More Committed than Comfortable
When someone is committed to you, they are devoted. Shoot, sometimes, they are even willing to do things out of pure obligation to what is required in order to make a relationship work or last (check out "Life Taught Me That True Friendships Are 'Inconvenient'"). That said, I once had a friend who wasn't all that into me. I should've realized it earlier because…the lengths that I was going to make sure they were good vs. the little that they did in return didn't even compare; not by a long shot. Yet, due to my codependency at the time, I thought my "overdoing it" was showing how committed I was, when really all it meant was that I was being used.
Commitments aren't always easy (just ask any married couple that you know). Still, something that is very different about my friendships now vs. back in the day is, that even the ones that require me to make certain sacrifices, they're worth it because my friends have proven that they will do the same for me in return. Healthy friendships shouldn't feel draining or even uncomfortable. If yours is, ask yourself why, be honest about the answer, and then decide where you should go from here.
You Got Triggered, Just by Reading the Title
If you just read all of what I just said and you either "feel some type of way" or you find yourself immediately rattling off excuses for why your "friend" is acting (or not acting) the way that they do, take a moment to breathe deeply, then skim these points all over again. I can promise you that 5-7 years ago, I would've read this myself and been p-i-s-s-e-d because it would've absolutely occurred to me that I was "into" some folks way more than they were ever into me. And yes, sometimes the truth does hurt. You know what else the truth can do? Help us to see things for what they really and truly are so that we can reroute and do better.
No matter what kind of relationship it is, you deserve for people to be as invested in you as you are in them. The sooner you let the ones who aren't go, the sooner the people who are best for you can come into your life. Your friends should be totally into you. If they're not…shift on, sistah. SHIFT.
Featured image by Giphy
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
There’s caviar, and then there’s Black-owned caviar. With the recent explosion of #CaviarTikTok, this luxury delicacy seems to be everywhere these days. I can’t scroll through my feed without seeing our favorite celebs and influencers diving headfirst into extravagant caviar spreads.
From Rihanna pairing her caviar with chicken nuggets (I wonder if our Fenty queen shares with RZA and Riot Rose or if this is just for mama) to Bethenny Frankel educating us on caviar with her series "Caviar University," there’s just no escaping it.
And let’s not forget the elite king himself, DeAndre Brown, indulging in fried chicken and caviar! From videos with caviar-topped burgers, potato latkes, deviled eggs, and pasta dishes—folks are topping everything with caviar. Yet, I had not come across any Black-owned caviar brands until I discovered Caviar Dream.
My Introduction Into Caviar
I started off eating caviar in undergrad on top of sushi, exploring with a variety of roe and tobiko but as an adult, I knew I was ready to try something a little more refined. The first time I fell in love with caviar was in grad school at a southern Italian restaurant in Flatiron.
I tried an appetizer that featured caviar on bruschetta, served with thick garlic bread and burrata cheese, and from that moment, I was hooked. That has become my favorite way to enjoy caviar next to this filet mignon crostini appetizer that I served recently at a dinner party.
Everything You Need To Know About Caviar Dream
Caviar Dream
Courtesy of Yasmine Jameelah
Caviar Dream is the first nationally distributed Black- and woman-owned caviar business, redefining how people experience caviar. Founded by Kendra Anderson, a Chicago-based chef and sommelier, the company’s mission is to make caviar more accessible and inclusive, breaking down barriers and demystifying this delicacy.
What Caviar I Tried
Caviar Dream Kaluga Hybrid ($105-$420 depending on the ounce)
How I Experienced The Caviar:
For this review, I opted for a more traditional approach by pairing Caviar Dream's Kaluga Hybrid with crème fraîche, blinis, and my favorite Black-owned champagne, Le KOOL Champagne by Robert Kool Bell.
My Caviar Dream spread
Courtesy of Yasmine Jameelah
My Honest Review:
I do not say this lightly - this was by far the best caviar I’ve ever had in my life. It was buttery, had no aftertaste, and truly felt as luxurious as it looked.
Prior to this, my favorite caviar was Imperial Caviar. I’ve tried many brands, from well-known to affordable, while recreating my favorite decadent appetizers at home or enjoying caviar bumps at parties with my friends and they were my favorite until now.
Caviar Dream boasts that chefs are obsessed with this versatile hybrid, which tastes more expensive than it actually is—and they were right. This buttery caviar would pair well with any recipe, especially if you’re looking to impress someone or even treat yourself.
As a Black woman, a business owner, and someone who understands that an extension of financial wellness is circulating our dollars, I recognize the importance of incorporating Black-owned businesses throughout every aspect of my life. From my skincare to my favorite sustainable wine, my bank, and even indulgent experiences like caviar, it matters.
As we celebrate culinary innovation and expand our palates, let’s also take the extra step to support Black-owned businesses while doing it. So the next time you’re tempted by the allure of caviar, order from Caviar Dream—it just might become your new favorite.
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