
Y'all, if there's one thing I've got in my life, it's successful friends. For one thing, about 90 percent of them are doing exactly what they want to do in life. Secondly, around 65 percent of them are making a living without reporting to anyone but themselves. And three, around 40-50 percent of them are pretty well-known. Because of this winning combo, there are times when people will ask me if I ever have moments when I feel a tinge of jealousy.
To be honest, not really. I think a huge part of it is because none of my tribe really does what I do and vice versa. And so, it's kind of hard to feel envious when someone wins a GRAMMY (I don't professionally sing) or lands a six-figure government deal (like one of my friends who is retired from the military; I'm not in that field either).
At the same time, I do know what it's like to have moments when it feels like everyone else's world is moving swiftly along the highway of ambition while I'm kind of going the speed limit on the side streets — what it's like to be thrilled for my tribe while still wondering when my time will come. And since I highly doubt that this is something that only I have experienced in life, I wanted to share a few insights on how you can get through the season of when your homies are thriving, BIG TIME, while you? Eh, not so much.
Here’s the Difference Between Being Envious and Jealous

Before getting into how to stop quietly/internally feeling some type of way about your friends flourishing during the moments when it feels like you are somewhat at a standstill, if some self-introspection has revealed that you may have a green-eyed monster staring back at you whenever you look into the mirror and you're too ashamed to tell anyone and/or you're not sure what to do about it, you've come to the right place. However, in order to break free, let me first break down the difference between being envious and jealous; because, while they are closely related, they aren't exactly one in the same.
To envy someone is to have "a feeling of discontent or covetousness with regard to another's advantages, success, possessions, etc." The word that jumps out at me in this is "discontent" because that's all about being dissatisfied. A relationship coach by the name of Tony Gaskins once said, "To be content doesn't mean you don't desire more; it means you're thankful for what you have and are patient for what's to come."
He's exactly right. The reality is, everyone has peaks and valleys in life. No one always has everything going well for them; not everyone experiences trying times either. In short, life is a bit of a roller coaster. Oh, but if you can master how to truly be content — how to take things one moment at a time, how to be grateful for the goodness that is in your own life and how to accept that you are in your season for a reason and purpose, just like everyone else — it can quickly dissolve any feelings of envy that you may be experiencing. Because with contentment comes peace and when you're at peace with yourself…what is there to be envious of? Straight up.
To be jealous is to have a "feeling resentment because of another's success, advantage, etc." It's kind of interesting that envy catches more of a bad reputation than jealously does because I personally think that jealousy is way more problematic. While envy has you feeling dissatisfied, jealousy can have you out here being all resentful 'n stuff and that kind of head and heart space is rooted in grade A bitterness — the kind that can lead to petty, spiteful and even hateful behavior.
Aside from the fact that jealousy simply isn't a good look, if you feed too much energy into it, I'm pretty sure you can see how it can infect and potentially irrevocably damage your friendship(s). So, if this is what you've got going on, ask yourself what the root of it stems from, figure out where your insecurities lie and then start self-love journaling, so that you can heal those broken areas. Being a jealous person sucks — and can suck so much life out of you. When it comes to your friendships specifically, it can take over your psyche and make you a very difficult person to be around. Friends look for people to encourage and support them — not drain them by being low-key resentful and bitter all of the time. Remember that.
Do You Have a Habit of Comparing Yourself to Your Friends?

Several steps down from envy and jealousy is the act of comparison. You know, an author by the name of Shannon L. Adler once said, "Personality begins where comparison leaves off. Be unique. Be memorable. Be confident. Be proud." Iyanla Vanzant once said, "Comparing yourself to others is an act of violence against your authentic self." A principle of the Zen Shin Buddhism practice is, "A flower does not think of competing to the next flower; it just blooms."
What I like about all of these quotes is they're a blaring reminder that comparing ourselves to others is really a complete waste of time. It doesn't change the facts, plus it causes us to focus more on what others have going on instead of what we could be cultivating in our own world. While I get that making comparisons is totally human, if this is something that you have a habit of doing, there's no time like the present to start implementing steps to stop.
And just how the heck do you do that? I'll get more into this in the next point. However, a good starting point is to jot down a list of the things that are currently happening in your own life. What are your short- and long-term plans? What are some of the things that you've accomplished over the past several months? What are you particularly grateful for? It really can't be expressed enough that one of the worst things about comparing yourself to other people — especially your friends — is it robs you of time (time you can't ever get back) to blow up your own life in the best way possible. Now that you know this, don't waste another minute in such a senseless mindset. It's simply not worth it.
Are You Watering Your Own Yard?

Something that life is teaching me more and more is boredom is problematic AF. There are married couples that I work with who've done some pretty unhealthy things, simply because they were bored. My goddaughters get into trouble sometimes because they do mischievous things, simply because they are bored.
And oftentimes, when we feel like everyone else has it going on but us — yep, you guessed it, it's because we're bored. And when our own lives seem dull, interesting or like we are doing the same things over and over…and over again, of course, it's easier to think everyone else is winning; like their grass is just so much greener.
You know what the remedy for that is, right? You need to water your own yard instead of looking over everyone else's fence. Start by taking a long hard look at your life and honestly determining if you're doing what you want to be doing with it. If you are, what can you do to get you further down the path? If you're not, why do you keep procrastinating when it comes to living your life differently? I'll tell you what — while the moments happen less and less these days, whenever it does seem like everyone around me has a full plate and I'd like to be doing more, I use their accomplishments as a form of motivation. Because if those closest to me can soar in their own lanes, they are living proof that I can do the same.
Do Your Friends Support You As Much As You Support Them?

This particular point, while it might not apply en masse, I think some of you will get it. If you happen to be the friend who is the on-call cheerleader, who constantly uses your own gifts and talents to help other people and who is always celebrating your folks and yet, when it's your turn, it's hard to find those who are the same way towards you, it's time to have a serious chat with those who you consider to be your friends. The reason why is because, I'm telling you, the older that I get, the more I realize that what every relationship — whether it's personal or professional — should bring to the table is reciprocity.
When you've got friends who give as much as they take, that makes it so much easier to get through the moments in your life when you feel like they are thriving and you are doing anything but. That's because their proactiveness in your world helps you to not feel alone, it can play a significant role in boosting your self-confidence, and it can fuel you to stay the course in your own life until goals are met and success is reached.
In this life, some people keep you around because they know you're helping them to make things happen. If they're not willing to do the same thing for you, well…how good of friends are they? Real talk.
Sometimes It’s Your Time; Just Not Your Turn

Many, many years ago, I heard a local pastor here by the name of Bishop Joseph W. Walker III preach a message entitled, "It's Your Time; Not Your Turn." The example that he used was standing in a line to get something and while you're ever so close to receiving it, there are others in front of you who will get it first. As a direct result, while it is indeed your time, it's not yet your turn. Hmph. That reminds me a lot of Ecclesiastes 3 that talks about their being times and seasons.
Sis, what you've got to always keep in mind is just like your friends have unique purposes and capabilities, so do you. You will never be able to bring to this world what they can and they will never be able to be as unique and original as you are either. So, while it might seem as if they are advancing, prospering and thriving while you are, well, not so much, don't lose heart. So long as you're doing the best that you can and your friends have your back as much as you have theirs (sometimes, you need to give them a heads up on what you need; busy people are well, busy) — this season won't last forever. Your "thrive time" will show up, soon enough. And your friends will be right there…cheering you along.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Giphy
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









