If there's one thing I think most of us spend a large majority of our lives learning about, it's friendship. Think about it—the kind of friends that we needed as children looks drastically different once we enter into our twenties. Then, once we hit around 30-35, the definition changes, yet again. Why? Because as we evolve and our needs and wants shift, we tend to desire different things from our intimate connections. And you know what, y'all? Not only is that perfectly OK, it's a sign of true maturity and growth.
That's why there are certain popular beliefs about friendship that I personally can't get down with, especially at this stage in my life. I do agree with the French-Cuban-American essayist Anaïs Nin when she once said, "Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born." However, the more I grow and the bigger my world view and perspective becomes, the more I see friendship in layers as well. As a direct result, there are certain popular views on the topic that I consider to be myths; ones that I feel should be debunked as quickly as possible. Not so that we devalue the friendship, but so we can allow ourselves—and others—to embrace and enjoy true friendships as their purposes continue to reveal themselves throughout various seasons of our lives. So, what are some of the biggest friendship myths that I wholeheartedly believe need to be silenced once and for all?
FRIENDSHIP MYTH #1: There Is a Clear and Firm Definition of Friendship for Everyone
While I do think there are certain standards and boundaries that all friendships should have (see "Allow These Things To Happen Before Calling Someone 'Friend'", "10 Things You Should Absolutely Expect From Your Friendships" and "10 Signs You've Got A Close (TOXIC) Friend"), because all of us are unique, in some very significant ways, I don't feel we should all believe that "friend" has to be defined the same way, across the board.
A very simple definition of the word is "a bond of mutual affection", but I'll be honest—what causes me to feel fondly towards one of my friends is usually totally different when it comes to another one. To tell you the truth, a lot of the "friendship drama" that I used to put myself through ceased to exist once I stopped putting the same types of expectations on everyone across the board.
Things like a person's age, personality, like and dislikes, relational status (married folks tend to have a different kind of schedule and set of priorities than single folks do), and even their love language all play a role in what kind of friendship I am able to have with someone.
For instance, one of my friends is in her late 50s and married; I have some deep spiritual conversations with her. Another friend of mine is in her 20s and single; we bond on work-related and pop culture stuff. I don't expect my married friend to connect with me in the way that my single one does. It would be unfair for me to. Still, they both are very precious to me and fall under the category of being a friend; just in different ways and for different reasons. And I am totally cool with that.
FRIENDSHIP MYTH #2: Men and Women Can Never Be “Just Friends”
OK, so I'll be the first to say that a lot of men and women who claim to be platonic are anything but (check out "The Word 'Platonic' Is Sacred. Literally."). In order for a friendship to truly fall under that category, both individuals have to have absolutely no sexual interest or desire in one another at all. Platonic speaks of spiritual love—no more, no less. So, even if you've got a male homie that you adore and would never give it up to, if he'd take it the moment you offered him some, technically, your relationship isn't platonic.
Not to say that I think platonic friendships are impossible. I've got male friends who are some of the closest people to me. But when either one of us think about being more than that, it translates as gross more than intriguing. What I mean by that is, they literally feel like family, so anything romantic or sexual is totally out of the question. Ever. And yes, to think that those types of dynamics are impossible between men and women is ridiculous. To believe otherwise is to imply that every man wants to sleep with every woman and vice versa—and that's simply not true. So yes, of course, men and women can be just friends. Male and female interaction serves more of a purpose than hooking up, getting married or procreating. People who think otherwise are missing out on the balance of energy that the opposite sex can bring into their lives. And as someone who reveres her platonic friendships, it's a damn shame that they do.
FRIENDSHIP MYTH #3: Everyone Should Have a Best Friend
There is someone I know who claims to have somewhere around six or seven best friends. First of all, according to many experts, folks, on average, have no more than 16 friends total and that includes factoring in utility (work), pleasure (fun) and good ones. I promise you, the more I come to learn what a real friendship is and requires, as I follow that up with striving to be a good friend, I don't know how people have time for three friends, let alone dozens of 'em. Either way, if you're going to take the definition of "best" literally, it is literally impossible, to have multiple best friends. Best means "most" or "highest degree"; best is what causes someone to stand up above the rest.
Yet that's not the main point about this point. Because I'm someone who advocates for married people to be each other's best friend (again, because of the definition of the word), I am also someone who automatically demotes myself, whenever a close friend of mine gets married. I don't want to be seen as someone's "highest quality" over their beloved. And you know what? Living by this personal rule has proven to be really healthy.
Besides, the older that I get, the more I see the value in having good friends; in accepting that when it comes to friendships, there are levels, and again, because different people serve different purposes, having a "best" isn't really even necessary. So long as my friendships are healthy, productive and thriving, "good" is good enough for me.
FRIENDSHIP MYTH #4: Friendships Are a Key Source of Happiness
Yeah. I know this one might seem odd, but just hear me out for a sec. Something that I think brings a lot of us unnecessary disappointment and even distress is trying to make other people responsible for our own happiness. While I love my friends, enjoy my friends, and have cultivated some of the best memories with them, I wouldn't say they are the source (origin) of my joy and inner contentment. To me, that is a lot of pressure to put onto any flawed human being (which we all are). Besides, if I gave them that much credit, what happens when we have a disagreement or even, they piss me off? Am I not supposed to be happy with my life anymore? Yeah, I'd rather seek happiness within and then share it with my friends. It's more beneficial, even easier, that way.
FRIENDSHIP MYTH #5: The Right Friends Will Back What You Do, No Matter What
Personally, I think one of the most toxic perspectives a person can have when it comes to what they expect out of their friendships is, "If you're really my friend, you will support whatever I do." Really? So if you decide to do something that would put you or someone else in harm's way, I should cheer you on, out of so-called loyalty to the friendship? Please. I say it often because I wholeheartedly believe that a lot of people aren't out here looking for friends. What they want is a fan base—people who will "ooo" and "ahh" at every decision that they make, all the while applauding them and not challenging them when need be. The reason why I've written articles for the site like, "What A Supportive Friend Actually Does (It's Not Quite What You Think)" is to serve as a reminder that a good friend, a true friend, a real friend is going to help you to become a better version of yourself while being a safe and supportive space for you as you do so.
One of my absolute dearest friends has called me out on my ish more times than my own pride would've ever thought necessary. I can directly attribute her to a lot of my evolution too. So please don't be out here thinking that just because Facebook uses the word "friends" on its platform that everyone who follows you or likes everything you say and do is one. Don't confuse someone liking what you project online with being the standard of what you should expect from your friendships in the real world. The right people will have your back, that is true. But sometimes that means telling you when you are dead-ass wrong, asking you difficult questions and revealing to you areas of yourself that you might not see—or address—if they weren't in your life, holding up a symbolic mirror.
FRIENDSHIP MYTH #6: True Friendships Are Forever
I'm a Bible follower. I make absolutely no apologies for that. That said, when you really pay close attention to the instructions for relationships in the Word, the only one that speaks of "forever" is marriage (Matthew 19:6 and I Corinthians 7:10-11 are good examples of this). Every other relationship (including children because eventually, they are to "leave and cleave" to their own spouse and family—Genesis 2:24-25) typically has seasons. This includes friendships. Nothing is wrong with that. Something that I have learned is, oftentimes people come into our lives to get us to the next level within ourselves. If two people are growing at a similar pace, it's easier to stay friends than if they aren't. Personally, I can name about five people who, back in my 20s, you couldn't have paid me to think that we would no longer be as thick as thieves…but we're not. We no longer have the same things in common. Our relational needs are different. To remain "click tight" in each other's lives would've proven to be more of a hindrance than anything else. At the same time, what growth has taught me is, when a friendship is real, when it comes to an end—or shifts—there is no need for drama or a "fall out".
When you really and truly cared about someone and they felt the same way about you, there can still be peace and love. The actual day-to-day of a friendship may no longer be necessary but what can last forever is honoring what was.
A website that I've always appreciated in Snopes. It's a place I go when I want to know if a popular story or myth has any real facts or basis to it. When I find out that something isn't true, it totally alters how I see "it". That's why I penned this piece on friendship myths. While these are only six and, to a certain extent, based on my personal opinion, my hope is that it will also challenge you to see friendships differently. Friendships are dope. Friendships are needed. Friendships are a blessing. Just make sure to take some pressure off of yourself by not expecting friendships to be everything you've heard about them. Figure out the truth for yourself…then bond with others from there.
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It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
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As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
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Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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