If you’re tapped in at all to the culture’s current movies and TV shows, then there’s no way you’re unfamiliar with Woody McClain. The breakout talent started as a content creator on Vine known as “Woody the Great” and a background dancer who toured with Chris Brown, and now he’s killing the acting game. He gave us such a genuine and human glimpse into the emotional and triumphant world of Bobby Brown in BET’s The New Edition Story and The Bobby Brown Story.
And now, a lot of us tune in every week to see him play the ruthless but alluring Cane Tejada on Starz’s Power Book II: Ghost. These roles were both so major that I wasn’t sure what to expect when he hopped on Zoom. But after a few exchanges, I realized that not only was he super humble and down to earth, but this was going to be a fun experience.
We started the interview by chatting about our mutual love for music and marching bands. Random fact, he played the tuba in high school and college and credits the experience for his level of discipline. “I had no filter or structure before. I was just running around wild until I got into the band,” Woody says to xoNecole. “Shoutout to Mr. Jenkins, my high school band director, who was like a father figure to a lot of people in our class. Every program I’ve done, from high school band and college band to the dance crew, has been about structure.”
Woody McClain
Photo courtesy of Woody McClain
But as a disciplined HBCU man who came from a traditional family and loves his peace, he’s still adjusting to the “celebrity” element of his reality. “I was blessed to work a 9 to 5 until 23. So, I experienced the real world. But once you’re on TV, people don’t see you as a real person,” he explains. “I think that’s where it’s strange for me. Because you can be like at the airport, and someone can come up and grab you, and I’d just never do that. It can get really tricky; I’m still adjusting.”
Although a lot can come with the lifestyle, it’s clear he’s enjoying what he’s doing, and he’s not letting anything get in his way – or anyone. When I asked about his dating life, he was very clear on where he stood. “I love dating my career and my craft. That’s my boo thang,” he says concisely with a smile.
But while he didn’t give xoNecole too many deets on that, it was obvious his love of family is very prevalent in his life. In fact, he shares that trait with his character, Cane. “Cane does everything in the best interest of his family. That’s how I am in real life,” he explains. “I’m trying to make sure my family is okay. That’s the only thing we have in alignment, but of course, he goes over the top.”
Once we jumped into the “Power Universe,” it was only right to get his thoughts on some of the toxicity of the characters we love to hate (IYKYK). This led us to the start of it all and how Woody admired Omari Hardwick’s performance, who played Ghost in the original series. “In my opinion, he doesn’t always get the credit he deserves. Without Omari, I don’t think any of the universes would exist right now,” he admits. “He set the bar so high and did such a great job at setting a foundation. Now we’re just trying to build off what he’s created."
"Without Omari, I don’t think any of the universes would exist right now. He set the bar so high and did such a great job at setting a foundation. Now we’re just trying to build off what he’s created."
xoMan Woody McClain Opens Up About Healthy Relationships
But when we returned to the present, I had to be honest and tell him that I constantly side-eye his character Cane and the crazy decisions he makes. But he responded in a very human way, saying, “All he [Cane] knows is broken love. Monae (played by Mary J. Blige) is a horrible mother. Nobody ever talks about the root, and I think that’s very important for a show like this. It's very essential when people have kids to be careful about the information they feed to them because it definitely affects how they are when they’re older.”
He went on to explain that he saw many examples of healthy love from his grandparents and parents. In fact, he’s named after his grandfather and father and plans to keep the tradition going. “My grandfather was a reverend, radio host, and a community activist. He did everything to provide for his eight kids, and I always try to model myself and how I move after him,” he says.
I genuinely enjoyed this conversation because his story is such a clear example of an authentic person putting in the work to create a dream-worthy life. In ten years, he sees himself producing his own film, TV, and music projects and creating opportunities for his friends. At the core, he’s still Woody the Great. He wants to work with his tribe and make people laugh. When he needs to escape the craziness of the industry, he goes bowling with friends, makes investments, produces music (something he’s passionate about), and works on his golf swing (we see you, Black man, smile).
The difference between him and so many others is his intense level of discipline that he continues to hold on to, his natural-born leadership skills – which he feels he’s always had, and his trust in God. “Faith has been a part of the entire journey. I wouldn’t be here without God opening up certain doors for me. Every door led me to where I am right now. I never question anything; I just follow it.”
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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