Several months ago, I checked out the independent filmPaper Friends movie. It was about some Black college buddies who decided to reunite for a night on the town. The one who played the role of being "the selfish one"? Her name was London (played by Sharon Leal who, interestingly enough, also played a selfish character in the movie, The Last Christmas and, if we're gonna get real, Why Did I Get Married? too). London was pretentious, liked to flaunt money and was extremely self-absorbed. After about halfway into the film, I came to the conclusion that people dealt with her either because she had something they wanted or purely for nostalgia's sake.
Anyway, as the movie credits rolled, I thought about some of the selfish friends I've had in the past. Boy, short of being betrayed by a friend, I don't know if there is anything worse than trying to maintain some type of relationship with an individual who is, well, what a classic definition of selfish is—"concerned primarily with one's own interests, benefits, welfare, etc., regardless of others". So, why do we put up with it? I think a part of the reason is because we don't know how to handle someone we may like and/or enjoy spending time with who still manages to find a way to make just about everything be about them (or at least they give off the impression that they couldn't care less about you). Ugh. Just ugh.
If you know you've got someone in your life who takes more than gives; never compromises; plays the victim role to avoid responsibility or accountability; has unrealistic expectations (in general); is passive aggressive or even pouts when they don't get their way; is cool ONLY if they are doing better in life than you are; can always dish it out (advice, opinions, etc.) but can't take it to save their life (literally); sucks at listening; doesn't honor your requests or boundaries and/or always expects you to change because, in their eyes, you are the only one who really needs to—I want to dedicate this article to you personally.
Basically, if you're the Issa to a Molly in your life (if you watch Insecure,you get just where I am coming from), here are some tips on how to handle that kind of person while trying to maintain your own sanity in the process.
Ask Yourself: Did I Know They Were Selfish from the Jump?
In relationships, the topic of red flags tends to come up a lot. You know, stuff that you saw, oftentimes at the very beginning that, for whatever reason, you ignored, only for it to take a chunk out of your butt later on. Believe it or not, red flags exist in friendships too. One of the friendships that took me for-e-ver to come to terms with started by seeing them perform. Afterwards, while people were trying to talk to them, they only seemed to give energy to the folks who were basically riding their jock. Like, if someone wanted their autograph or had a compliment, they were all ears. But if someone wanted to share what they had going on in their own world, the person was basically dismissive AF.
Looking back, throughout the years, that's what our friendship looked like, more times than not. So long as it was all about focusing on their life, they had all the time in the world. But if I had a need, it all depended on if they could "fit me in" or not; or worse, if they cared or not. And yes, that is pure Grade A selfishness.
It's also a part of the reason why I wrote the article, "Life Taught Me That True Friendships Are 'Inconvenient'". So, why did I keep this selfish friend around for so long? It's because, while selfish is a trait that they had, there was some good that they also brought to the table. This brings me to my second point.
Jot Down Five of Their Better Qualities
I know everyone is basically coming for Molly's neck these days, but let's not forget that Issa could be pretty selfish too. I mean, was there ever a time when they went out together and Issa covered the tab (or didn't expect Molly to)?! Plus, while Molly has seemed to lack self-awareness and she definitely falls into the "dish it out but can't take it" category, she did drive Issa home to see Lawrence in the middle of the night, only to come back over with some wine to console Issa after Lawrence did Issa dirty (or gave Issa a dish of some karma, based on how you look at it). Molly did offer Issa her crib when Issa moved out of her apartment. People have mixed feelings about Molly not telling Issa that Nathan came by on her 30th birthday, but I can see how Molly thought that she was helping at the time. I could go on and on, but the point is that, if Molly was total trash, I doubt Issa would stick around so long.
That's why, for overall perspective's sake, I think it's a good idea to jot down some of the better qualities that your selfish friend may have. In my case, mine was spiritually supportive. They were intelligent and insightful. We have similar values (other than them being selfish as hell). They could honor confidentiality like nobody's business. And yes, all those things were and are, still very important to me. The reason why it got to the point where their self-absorption outweighed everything else is because, when I would find ways to bring my needs to their attention and they continued to ignore them, their "bad character trait" started to seem more and more like blatant disrespect and who wants to be friends with someone who doesn't respect them? That said, point three.
Ponder How They Are Self-Absorbed and If/How It Is Affecting the Friendship
One of the reasons why a lot of us tend to tolerate a selfish friend far longer than we should is because it's not until we're really in some sort of pinch or bind that we realize, just how much they have a tendency to leave us high and dry. Or, another possibility is that, while they are mad selfish in one way, they might be somewhat accommodating in another. For instance, when it comes to the friend that I've been referring to, something that I recognize is they liked being an emotional caregiver. What I mean by that is, while I was trying to figure out some of my childhood trauma and baggage that resulted in some pretty toxic relationship patterns, they always had a shoulder. But once I got stronger and I was looking for their support when it came to professional achievements, growing platforms and other areas of achievement, somehow, they were always "busy". I started to realize that even their emotional assistance was self-serving; they liked it when they were put in a position of feeling like they could help or "save" me. Soon, I started to realize that it made them feel good when I was feeling bad because then they felt like they had the upper hand.
That's why it's also a good idea to figure out how your friend's self-absorbed ways are directly manifesting in your friendship with them. Are they "mildly" selfish (like maybe they are always late which, yes is also a form of selfishness)? Or are they so selfish that you feel like you are constantly getting the short end of the stick?
The one thing that you should always keep in mind when it comes to your friendships is healthy ones consist of both people meeting each other's needs.
A friend showing up 15 minutes late to a movie sucks, but they did show up. A friend continually not being there for you when you need a favor, you need to talk or you need their help—that is setting you up for being in a dynamic where you are constantly being used and taken for granted, NOT for being in an actual friendship with someone.
Call Them Out from Time to Time
If you just read all of that and now you're heated as all get out, before you go off on your selfish friend, there's an additional point that I must make. Again, selfish people are self-absorbed. This means that they devoted way more of their time into what they want, what they need and how they feel than just about anyone else. This means that sometimes what you desire from them ends up slipping through the cracks. It's not always or necessarily because they don't care about you; it's just that they care about their own selves more. So, if you do feel like there is enough about the friendship that is worth, at least trying to preserve it, it can't hurt to bring up what your feelings and concerns are to them. If they value you, beyond what you can do for them (some of y'all will catch that later), they will take note and try and step outside of their "me bubble". Be patient during this process. Old habits can be hard to break; especially selfish-related ones.
Require Reciprocity
Reciprocity. It's one of my favorite words and I will never apologize for it. Real talk, if it had been a part of my everyday vocabulary in high school, I probably could've avoided a lot of the relational bullshishery that I've experienced over the years. That said, reciprocity is about there being a mutual exchange between two individuals. When you've got a selfish friend in your life, reciprocity is going to come off like a foreign word to them, but you know what they say—"Never apologize for having high standards. People who really want to be in your life will rise up to meet them." Hey, if your selfish friend is so caught up in themselves that their actions give the impression that they could take or leave you, release them. Make room for people who know that reciprocity is a given in healthy relationships. Let the selfish friend be their own friend. Hmph. Wish them luck with that while you're at it too.
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Allow These Things To Happen Before Calling Someone "Friend"
10 Signs You've Got A Close (TOXIC) Friend
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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