Are You Wasting Your Time With "Expiration Dating"?
Gee. Although I wish I had come up with the term "expiration dating", I really must give credit where credit is due. It comes from a scene out of Sex & the City when the girls were trying to get Carrie to have sex with one of Charlotte's groomsmen, believing that the whole, "The best way to get over someone is to get under someone else" philosophy would work (I am absolutely not a fan of that, by the way). As Carrie was going down the list of all of the reasons why she thought it would be counterproductive to do so (including the fact that the guy lived out of town), she said, "What would be the point? It's not going to go anywhere. It would basically be 'expiration dating'."
Expiration dating. Whenever I hear that term, milk cartons immediately come to my mind. There is a time when milk is all good. But if you don't use it by the expiration date, you've got a coagulated mess on your hands. You have to toss it. What a waste.
If you're like a friend of mine who treats casual dating like an art form and you couldn't care less if something lasts for a couple of weeks or six months, do you. But if you are the kind of woman who is getting to the point where you are sick and tired of dating because it never seems to play out the way that you want it to, take out a few minutes to read this. Then ask a girlfriend to meet you for drinks so that y'all can discuss if what you've been doing is dating, or expiration dating.
So, What Exactly Are Y’all Doing, Anyway?
The interesting thing about the word "expire" is the fact that it means to terminate a contract, guarantee or offer. That said, a mistake that a lot of people make is they never even "put an offer on the table" to begin with. One woman I know, she has been telling me for a few months now, that she is absolutely certain that the guy she is currently dating desires marriage. Mind you, she hasn't asked him if that's the case. He never brings up long-term plans. She also hasn't been brought into any part of his world. She simply thinks that because they enjoy each other's company (and have sex) that they both want the same things (check out "One Overlooked Yet Obvious Indicator That A Man Is Husband Material").
One of the best ways to know whether or not you are expiration dating is to ask the person you're seeing if they ultimately desire what you do. Not only that, but do they desire to have it with you?
Unfortunately, some people would prefer to duck and dodge this kind of conversation, believing that with enough time and experiences underneath their belt, the person they're with will come over to their way of thinking. Girl, you are far too precious for that kind of gamble. Better to put an offer on the table and see if he meets you there than to assume for months (or years) on end and end up totally blindsided.
And what if you do discover that he digs you, but not enough to meet you where you are? You're grown. Keep hanging around if you want, but I'm seeing an expiration date in your future.
Are You BOTH Getting What You Want Outta This?
When you have feelings for someone, it's natural to want to do whatever you can to make sure that they're happy. This is fine, so long as there is reciprocity involved. But if you're the one initiating and sacrificing while all the other person is doing is sitting back and reaping the benefits, sooner or later, you're going to end up being disappointed, if not flat-out pissed off and fed up.
Probably one of the biggest causes of expiration dating is when the person who is doing the least amount of relational maintenance gets called to the carpet and suddenly gets all defensive and resentful. When it comes to individuals like this, they will date you for as long as possible, so long as you don't require much. Oh, but the very moment that you have needs, state them and expect them to be met, suddenly the clock is ticking. Suddenly, the situation that was oh so good has immediately turned bad.
Make no mistakes about it. If you involve yourself with someone who is only getting their needs met, this is a form of expiration dating. I say that because either you're going to wise up one day and move on or they are going to try and make you feel bad for having needs and will actually leave you. (It's a bold and arrogant move, but it happens all of the time, chile.)
Are You SPENDING Time or WASTING Time?
Not too long ago, I was talking to a male friend of mine about a woman he's been seeing for about five years now. He's one of the biggest commitment-phobes that I know, so when I asked him how he felt about marriage as it relates to her, he said something that I think a lot of us should pay very close attention to. "Lord. Here we go with the 'defining things' conversation. Why do women always need a definition? I've been seeing her for five years and if we're both having a good time, then it was time well-spent regardless, right?" My response? "It is if you both ultimately want the same things. Otherwise, you're wasting her time. What's worse is she's letting you."
If you're not paying close attention, sometimes it's hard to tell the difference between spending and wasting.
As it relates to romantic relationships, if you're giving your heart and/or body to someone, believing that it will ultimately turn into a real commitment, you're spending time if they are doing the same. Otherwise, if they are basically treating you like "something cool to do in the moment", I don't care how many moments you share together, without a goal in mind on their part, you are setting yourself to end up realizing that you totally wasted your time.
Are You a Priority? Or a Pastime?
Author and former talk show host Greg Behrendt once said something that some of us should pin up somewhere in our house—"If he's not calling you, it's because you are not on his mind. If he creates expectations for you, and then doesn't follow through on little things, he will do the same for big things. Be aware of this and realize that he's okay with disappointing you. Don't be with someone who doesn't do what they say they're going to do. If he's choosing not to make a simple effort that would put you at ease and bring harmony to a recurring fight, then he doesn't respect your feelings and needs. 'Busy' is another word for 'asshole'. 'Asshole' is another word for the guy you're dating. You deserve a f—king phone call." Yes. Sir.
Let's go back to the milk point that I brought up earlier. Say that you go to the store to pick up a gallon of it. When you look at the container, you see that, not only does it need to be purchased by a certain time, it must be consumed not too long after as well. Now say that you bring it home and have a glass or two. Then you leave the container on the counter. All throughout the night, you keep telling yourself that you'll put it in the fridge. Then you go to bed, walk into the kitchen the following morning, and realize that it has to be tossed out (because milk is only supposed to stay at room temperature for a couple of hours max). The milk was fine. But because you didn't prioritize its needs, it has to go.
You're worth a whole lot more than some milk, but I think you see where I'm going with this. Things can be a part of our lives so much longer when we make them a priority. When they are nothing but a mere pastime, they tend to "expire" quicker than planned. Greg broke it down best. If the guy you're seeing isn't prioritizing you, self-love will make it abundantly clear that what y'all are doing is expiration dating. Only, he doesn't need to toss you. You need to be the one who is doing the tossing, sis.
Do You (Clearly) See a Dead-End Up the Road?
They say that all good things must come to an end. Eh. Yes and no. I mean, it's true that some things have seasons and we all will leave this planet at some point. But as far as relationships are concerned, so long as they are properly nurtured, they can go the distance; they really can.
Someone else that I know, although she's been exclusively seeing someone for about a year now, when I inquired about an update, she told me that she doesn't see it lasting for too much longer. "It's cool, don't get me wrong. But he doesn't check off all of my boxes, you know? I'm just kind of getting to the place of wondering, what is the point?"
A lot of us will stay with something, just so we don't have to be with nothing. Settling in this way is another form of expiration dating because if the relationship has no real purpose, eventually it will exhaust itself.
If you happen to see a dead-end in your situation, why not rip the Band-Aid off now? The sooner that you stop expiration dating is the sooner you can free yourself up to date with a purpose. It's when you can stop doing what you know is going to bite the dust sooner or later, so that you can get ready for what is totally worth your while. No expiration needed.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Here's Why You KEEP Not Getting What You Need In Your Relationships
The Things Men Say On Dates That Are Huge Red Flags
Why You're Always The One Who Prepares A Man For His Wife
Love Is Patient. But Is Your Relationship Just Wasting Your Time?
Feature image by Shutterstock
Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next June (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of CÉCRED