How To Call Your Employer Out On Their Lack Of Corporate Activism
Recently, one of my friends expressed disappointment in her full-time employer for not addressing the current state of affairs with its employees. She works in healthcare and her employer is simply operating business as usual. Social distancing is the only priority while social justice is a mere option. As a Black employee, it's not a good feeling.
Or a good sign.
What a company's complete silence toward protests against police brutality or our fight for civil rights, equality and basic respect as human beings shows us is that "they don't care about you or your advancement," says Lauren Wesley Wilson of ColorComm.
Wilson, founder and CEO of the women's empowerment corporation ColorComm, recently led a conversation on corporate activism and how it pertains to company culture as well as today's climate. To Wilson, corporate activism means:
To strategically advocate for equality inside corporations to ensure underrepresented employees have the same opportunity for advancement as their white counterparts.
Shutterstock
This support can come in a variety of diversity and inclusion forms such as:
- Hiring a chief diversity officer;
- Partnering with community-based organizations;
- Recruiting at historically black colleges and universities; or
- Implementing human resource guidelines for inclusion.
But the programs are essentially meaningless if persons of color make up less than 30% of senior leadership, Wilson says. Who's really going to enforce them? And a company's words can come across as empty with no action to back them up.
Over the past week, my IG timeline alone has been inundated with a steady stream of company commitments to Black Lives Matter referencing "responsibility" and "rising up against racial injustice." We also see companies publicly pledging millions of dollars to various community organizations. And more recently, we see companies racing to produce CVS-style receipts detailing the number of Black executives, staff and board members on their teams for the Pull Up or Shut Up campaign. Some of those figures make me wonder if those companies should've chosen to remain mute like the hospital where my friend works.
One of y'all fave brands can't participate in the #pulluporshutup challenge because their team is all white....has always been....they only use black faces to sell....#butyallaintreadyforthatconvo
— Tina (@thefancyfaced) June 4, 2020
Wilson says every company doesn't need to make a public statement, though, especially if that company isn't internally representative of what they're proclaiming. She's referring to establishments that vow to stand behind the cause or donate money yet continuously lay off persons of color en masse during the pandemic. Or companies that slowly promote us to C-suite and management roles or pay us far less than our white peers in salary, raises and bonus.
Still Wilson says leadership absolutely needs to address the current state of affairs to their employees – at least show us some compassion or concern – and senior management also needs to create a plan for internal changes, especially if we're missing from the organization charts on the company's "About Us" web pages.
Some employers will need a push to make any real change. Others will need a clue. Here's what you can do to help:
Outright ask your senior management their plans to encourage diversity and inclusion in the workplace.
Shutterstock
This isn't a question that's outside or above our pay grades. We can ask even if we don't work in human resources. We also can't assume there's a program already in place and if there is, the existing plan may not even work. In fact, Wilson says that programs such as unconscious bias training, which is designed to raise awareness of microaggressions in the workplace, are usually the worst when it comes to effectiveness.
Additionally, we should ask what specific programs are in place to eradicate racial biases in hiring and promoting. And don't be afraid to find out how long employees who look like us remain in a single position, how far we can climb up the ladder and how long we stay with the company.
Discreetly form your own team of allies.
Recruit your sisters for solidarity but also gather a small but diverse group of coworkers who will fully champion your ideas for change when the time comes to formally present them. In other words, we'll need to round up Karen's more liberal cousins as our backup. I know, it sucks but don't misunderstand this as seeking their validation. They're merely a voice, or more like an echo. Just be sure you're always the one spearheading this (secret) task force.
Ask senior management how their donated funds are being used by receiving organizations.
Shutterstock
Find out if your company's donation to activist groups and other nonprofits is going towards education or funding for community initiatives and which ones. Also inquire whether that money would've been of better use in-house. The key is to determine if those donated dollars are, as Wilson puts it, a change opportunity or a PR opportunity.
Unfortunately, there will be instances where corporate activism is only a buzzword. Despite the conversations, social media posts and charitable contributions, some of us still won't get that much-deserved promotion or pay increase at our current jobs. And we won't get a simple email acknowledging the horrors that continuously affect our lives and livelihoods every single day. At that point it's time for my colleague and anyone else in her predicament, to seek new employment. Invest your time and talent in an organization that invests in you and shows you that our Black Lives truly do Matter.
Need more career talk like this in your life? Join the xoTribe members community to connect, vibe and share your wins with the tribe.
Featured image by Shutterstock
I write about lifestyle and women's health and wellness. When I'm not in front of a computer screen crafting stories, I'm in a kitchen crafting cocktails. Follow me on the 'gram @teronda.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
What To Know About The Love Compatibility Of A Virgo Woman And A Pisces Man
A Virgo woman and a Pisces man in a relationship is what occurs when opposites attract. It’s often a rarity, but when developed properly, this couple can run off into the sunset together. They both bring a very different energy to the table, but love works in mysterious ways, and this is a connection designed in the stars.
Virgo Woman And Pisces Man Love Compatibility
The Virgo woman lives in reality, and the Pisces man lives in fantasy, but what happens when the Virgo woman wants to indulge in a little romanticism and let her mind take a break for once? She meets a Pisces man.
What attracts a Virgo woman and a Pisces man to each other?
The Virgo woman is instantly attracted to the Pisces man’s sweet, attentive, and stylish character. The Pisces man is instantly attracted to the Virgo woman's confidence, kindness, and intuitive energy. These are two people that get along right away and form an immediate bond, or it’s a slow burn that takes time to develop if it does at all.
The Virgo woman is attracted to the person she knows could benefit from her being in their life. She sees the Pisces man as someone who can learn a lot from her and whom she can learn a lot in return.
The Virgo woman is sophisticated, sure of herself, and grounded, and the Pisces man is more emotional and timid than Virgo. However, their complexities complement each other well because they show each other another perspective and way of being that they both often need to see.
What is the relationship like between a Virgo woman and a Pisces man?
The relationship between a Virgo woman and a Pisces man is either harmonious and compatible or disruptive and incompatible. Because these two signs oppose each other, this is a relationship of extremes. It’s either a great and beautiful relationship or a disharmonious and challenging one for individuals. Virgo is the halfway point of the zodiac and Pisces is the last sign of the zodiac, and they both function and need very different things in life.
Virgo wants to plan, and Pisces wants to dream. It can be difficult to even do the everyday mundane things together because they will both want to go about it in very different ways. They almost see the world in two completely different realities.
For the Virgo woman and Pisces man who make this relationship work and don’t experience the discord that some can here, it’s because they have faced their own shadows and reflection in the mirror. The Pisces man will reflect any insecurities the Virgo woman feels within and vice versa.
This is a couple that can trigger each other intentionally and unintentionally, and when this relationship works, it’s because they have both done the work and aren’t projecting onto each other. The compatibility between these two when they are on the same page is similar to best friends and lovers, and they have a fun, loyal, and thoughtful relationship. This is a couple you see spending a lot of time together, laughing, doing creative things, and enjoying their life with one another.
Are a Virgo woman and a Pisces man sexually compatible?
The sexual compatibility between a Virgo woman and a Pisces man is one of the better ones. The miscommunication problems they can have in their relationship don’t necessarily apply to the bedroom, and they understand each other’s language better here. This is also a part of life. Virgo brings out her more fun and wild side, and the Pisces man likes to see the Virgo woman in all her multitudes.
This is an area of life where the Virgo woman doesn’t have to think so much, and the Pisces man appreciates her attentiveness and presence here. The sex between the two is more romantic than anything, and this is a memorable connection for the both of them.
What makes a relationship between a Virgo woman and a Pisces man work?
What makes this relationship work is their respect and love for each other. There is a genuine fondness and admiration that these two have for one another and that connection and respect for each other is often unbreakable. There is a bit of magic that should be noted when these two fall in love. Fairytales can be made based on the Virgo woman and Pisces man love pairing. This is a man who will go out of his way to sweep Virgo off her feet and make her feel special, and she feels seen in this relationship. These two are also both mutable signs, so they can be flexible, communicative, and attentive in the relationship, which will be appreciated.
Another gift for the relationship between a Virgo woman and a Pisces man is that they are both good listeners. They both want to hear what each other has to say, and there is an undeniable compatibility between the two when they get to know each other. They complement each other well and are the type of couple who will always try to uplift and support one another, always. They often put each other, and the relationship on a pedestal and deeply admire the connection they form with one another. They say your opposite sign is your soulmate because this is the sign that resides in your 7th house of love, and this applies to Virgo and Pisces.
What may cause a Virgo woman and a Pisces man to break up?
The Virgo woman and Pisces man pairing can come to a head when they feel like they don’t have anything else to learn or experience together than they already have. A strength in the relationship is that they are both mutable signs, but this can also be their downfall. They both have an energy that fluctuates, and you can never really guess what the other person is going to do, say, or feel next, and that can be disruptive for a relationship in the long term. The Virgo woman will get tired of having to guess where the Pisces man stands, and the Pisces man will get tired of trying to live up to the Virgo woman's expectations.
Challenges also may begin to arise when it comes to daily habits and rituals. The Virgo woman is a doer, and the Pisces is a dreamer. She can become frustrated by the Pisces man's lack of urgency when he needs more time to feel things through and determine his next steps. The Pisces man can also become disheartened with the Virgo woman overanalyzing him when she tries to understand his emotions better and will begin to doubt his own voice or feelings within the relationship.
If they are not hearing each other out and considering each other's perspectives, then this relationship can end as quickly as it began.
Summary: What is a Virgo woman and Pisces man's love compatibility?
This is a relationship of extremes, however, if they can both work on being less critical of one another then this can be a relationship that goes extremely well. They have a lot to learn from each other and this is a more karmic pairing, as they are often destined to meet. The Virgo woman finds a partner in this relationship that she can adore, be inspired by, and build a life with, and the Pisces man finds a partner in this relationship he can appreciate, respect, and enjoy his time with.
Overall, this is a relationship that when it works, it really works, and when it doesn’t, it really doesn't.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by skynesher/Getty Images